In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.
IN THIS EPISODE YOU’LL LEARN:
The Facebook advertising strategy that impacted and informed voters and ultimately led to over $250 million in fundraising.
How the 80/20 principle was used to change the course of the election and how it can be applied in your campaigns.
The capability Facebook lends to advertisers that had a profound effect on the election and how every business, no matter the industry or budget, can do the same.