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Mustafa Sherif – Making Friends with Everyone May Leave You with No One
27th April 2021 • My Worst Investment Ever Podcast • Andrew Stotz
00:00:00 00:22:05

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BIO: Mustafa Sherif is an urban planner with a big focus on the social sustainability aspect of city development. He is also the host of the Urbanistica podcast.

STORY: Mustafa would easily make friends to a point where he had hundreds of friends. However, after running a social experiment, he realized that he had spent so much time and money building friendships that were just one-sided.

LEARNING: The smaller your inner circle, the deeper the relationships. Real friendships are two-sided and do not need to drain your energy or time.


“I do not need to go all-in when building friendships. I need to let it go with the flow.”

Mustafa Sherif


Guest profile

Mustafa Sherif is an urban planner with a big focus on the social sustainability aspect of city development. He is also the host of the Urbanistica podcast. It’s a podcast about how we create smart and livable cities. Mustafa is passionate about planning cities with people and by people.

Worst investment ever

When Mustafa moved from Baghdad to Sweden, he had the chance to meet new kinds of people. Back in his home country, he would only meet the same type of people from the same background as his.

Mustafa loves talking and doing stuff with people, so he tried to be friends with as many people as possible.

One-sided friendship

Mustafa found himself putting in all the work into the friendships he formed. He was the one always texting them, checking upon them, and organizing events to bring them together.

Out of sight, out of mind

When Mustafa moved from Sweden to Italy for his master’s degree, not a single of his hundreds of friends in Sweden bothered to check upon him.

Interestingly, Mustafa never missed his friends either when he moved to Italy, even though he had spent so many years with them.

Same script different cast

Mustafa made new friends in Italy, and the story was the same. Again, he put in most of the work, and when he moved back to Sweden, he only missed one or two of his so-called friends.

The social experiment

Mustafa started to question just how profound his friendships were. He began to experiment whether if his friendships were a good investment for him. Mustafa created a new Facebook account and added all the people that he suspected did not care about him. Then he made a second account and added the people that he was in touch with.

Then he deactivated the Facebook account with the people he was not in touch with for a month. Then he reactivated it. Just as Mustafa had suspected, none of these people had tried to contact him. He deactivated the account again for six months. The same story, nobody, contacted him.

After a year, Mustafa realized that these people were never his friends and that he had made the worst investment ever, spending so much energy on friendships that never served him. Mustafa decided to be more strategic with how he relates with people, and now he is more focused on building meaningful relationships instead of just having many friends.

Lessons learned

True friendship is two-sided

You do not need to go all-in or push so much in a relationship. Just let it flow, and if the other person shares the same sentiments, then the friendship will flourish. Both parties need to put on the work for friendship to work. It cannot be one-sided.

Andrew’s takeaways

Always ask yourself why you are doing something

Before you do something, ask yourself, “Why am I doing this?” By asking that question, you will learn a ton about yourself.

The smaller your inner circle, the deeper the relationships

Go deeper with a small number of people. Focus on building deeper relationships that bring more value.

Actionable advice

It is not about the number of people you know; it is about how deep the relationships are with the people. So focus on getting closer to one person instead of just knowing 10 people.

No. 1 goal for the next 12 months

Mustafa’s number one goal for the next 12 months is to clean up his friend list and figure out who he should go deeper with and which ones he should cut off.

Parting words


“Just keep listening. I think there are so many inspiring messages that you can learn from.”

Mustafa Sherif



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