266 - Why Signal vs Noise Ratio Is Key to Membership Community Engagement
Community is often the heart of membership sites but working out the best way to introduce it to your membership isn’t as easy it might seem.
Often, we see debates around how to host membership communities that end up focusing on quantity of engagement, rather than quality.
Quantity isn’t a bad thing, but it’s not always what you’re actually aiming for.
If you want to find the signal in the noise and determine the right community model for your membership site, you’re going to need to dig a little deeper into your purpose, your membership structure, and the goals your audience have.
This episode of The Membership Guys podcast will help you do that digging!
Essential Learning Points:
What the Signal vs Noise ratio is in communities and why understanding the differentiation is important
Why understanding your membership and its purpose is key to deciding the role your community should play
What we have learned (and are still learning) about our own experiments with forums and Facebook groups