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How To Build Successful Brands Through Neuroscience With Paul Zak
9th January 2023 • The Power of Authority Spotlight • Michelle Prince
00:00:00 00:26:00

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Paul Zak is the Founder and Chief Immersion Officer of Immersion Neuroscience, a software platform allowing people to measure what the brain loves in real-time to improve outcomes in entertainment, education, training, advertising, and live events. He is a professor of economics, psychology, and management at Claremont Graduate University. Paul's ranked in the top 0.3% of most cited scientists, with over 170 published papers and more than 19,000 citations to his research.

Paul, a TED speaker, media celebrity, and four-time tech businessperson, has been instrumental in initiating multiple interdisciplinary areas, such as neuroeconomics, neuromanagement, and neuromarketing. Screen Actors Guild member has also contributed dialog to two feature films. Additionally, he is the author of three general audience books, including his latest work, Immersion: The Science of the Extraordinary and Source of Happiness.

In this episode…

As an entrepreneur, do you want to improve your marketing, customer experiences, and employee performance? How can you do so by understanding the human brain? 

For over two decades, Paul Zak has been questing to understand the neuroscience of human connection, happiness, and effective teamwork. By capturing the brain's activity, he can gain insight into what people love doing, what their brain values, and what motivates them to take particular actions — enabling him to predict what they might need next. He now shares how his lab and company develop and deploy neuroscience technologies to help people and businesses solve their problems and become successful.

In this episode of The Power of Authority Spotlight, Michelle Prince sits down with Paul Zak, Founder and Chief Immersion Officer of Immersion Neuroscience, to discuss how to use neuroscience in business to be successful. Paul explains how he got started in neuroscience and its importance in an enterprise, how to measure the brain’s response to new information, why humans do what they do and how to influence them, and advice for young entrepreneurs.