Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing and how every touchpoint impacts the customer experience.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/crafting-the-right-marketing-mix/

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(00:00) - Gina Michnowicz Introduction 

(01:33) - Gina’s Process: Cruella’s Integrated Campaign

(04:45) - The Art of the Pivot

(08:44) - Finding the Right Marketing Mix

(14:13) - Pairing Brands: Guardians of the Galaxy and Cisco Duo

(16:54) - Advice on Brand Activation Events 

(19:46) - The Attendee Experience 

(24:29) - The Customer Experience 

(27:07) - Marketing to Emotional Beings

(31:04) - Business Bliss or Co-Founder Chaos?

(37:40) - The Trait Gina Values Now

(39:12) - The Current Chapter of Gina’s Life

(40:12) - Advice to Younger Self