Welcome back to ADHD-ish! In this episode, host Diann Wingert sits down once again with marketing strategist and copywriting expert Erin Ollila.

This convo is all about pop-up offers—and how adding a dose of novelty can transform your business. Inspired by her own ADHD-driven creativity, Erin Ollila shares the thought process behind developing two unique, time-limited offers just before a major launch.

What sets these pop-ups apart? They’re quick, strategic, easy to implement, and build on skills and systems Erin already uses in her daily work.

Together, Diann and Erin unpack the benefits and pitfalls of pop-up offers, the importance of strategy, and why a well-designed “quick win” can boost both business and client satisfaction.

You’ll hear how Erin’s ADHD-fueled ability to make rapid decisions, build connections, and see opportunity in white space on her calendar led her to a set of mini-offers that serve both her capacity and her clients’ need for immediate results.

If you’ve ever felt stuck between launching new programs or just want to shake things up in your offer suite, this episode is gold.

Here’s what you’ll learn from this episode:

1. What the heck is a pop-up offer? Erin Ollila breaks down how these limited-time, ultra-focused offers work—and why they’re not just a glorified sale.
2. Why pop-up offers are a dream for ADHD entrepreneurs Ever feel compelled to act on a spark of creativity? Learn how to channel that energy in ways that actually make sense, earn money, AND feel fulfilling.
3. The strategy behind a successful offer It’s not just about the excitement; Erin Ollila is all about blending impulsivity with real business strategy so your pop-ups support your bigger vision.
4. How to create quick wins for your clients (and for YOU!) Discover ways to design services that give instant gratification and long-term results—yes, even for things like SEO and content strategy.
5. What to do when things don’t go as planned Real talk: Erin Ollila and Diann Wingert discuss what happens when nobody buys right away and how to adapt without losing your momentum.

Fun Fact from the Episode:

Erin Ollila revealed she planted 261 cloves of garlic the weekend she launched these pop-up offers. Talk about balancing business strategy with some seriously earthy grounding!

About our Guest:

Erin Ollila is a content strategist & conversion copywriter with 15+ years helping brands and publications connect through strategic content. She’s the founder of EO Copy Co., the host of the “Talk Copy to Me” podcast, and a fellow entrepreneur with ADHD.

Connect with Erin:

Website - LinkedIn - Instagram

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© 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

H: Erin, you and I have known each other for a little while. You've been a guest on this podcast previously, I have guested on yours. And one of the reasons why I pay such close attention to what you do is because of the number of people with ADHD who are writers and this is your forte. But lately you caught my eye again for a different reason. I knew you were planning to launch a new product, which by the time this episode goes live, is already out in the world serving people. But before you launched it, you decided to create what I call a couple of pop-up offers. We're not talking Black Friday sale. We're talking about a very unique and I think well priced, well timed and well positioned offers, which I wouldn't have guessed anyone in their right mind would do a couple of months before a launch. So unpack all of this with me, will you?

G: Well, I'm thrilled to be back to start. I guess I'm not in my right mind and I think that's totally fine to lead with that.

H: I agree with you that.

G: Yeah. And I, you know, that's actually, I'm glad you said that because the truth of the matter is I'm a marketer. I have my degrees in creative writing in communications and in language arts. But the second that I started working within the world of words, it was always within marketing. A smart marketer will tell you that number one thing that goes into any decision is strategy, which I 100% agree with. And I will say I do a good job in my own business to start with strategy for almost everything. However we are here today, because I also have ADHD.

And regardless of what my decade in marketing and all these, you know, advanced degrees that I have will tell if I want to do something, I'm going to do it. That's the compulsion part of like, you know, being a person with attention deficit hyperactivity disorder is you get an idea sometimes and you're like, we're going to make this happen. And that happened to me as of the time of this recording last Friday, midway through the day, a couple of hours before I got my children off of the bus and I just went with it.

H: You just had to. So for context, Erin, have you ever done a pop off, pop, not pop off, pop up offer before, or is this the first?

G: You know, I think the truthful answer to that is yes, in the sense that maybe in the past, if I was running, if I had a little extra flexibility in between clients and I knew that I would say to my email list or on social media, hey I have a light week next week, you know, like I'm going to discount my strategy hours which I've always offered consistently in my business. So would I call that a pop-up offer? Yes, but to me that was slightly different in the sense was it was something I already offered and I was just discounting it because of scheduling versus creating something to that not is I wouldn't say my offer is 100% new, it's just a different combination or a different like look to what I have done. So in to answer you truthfully, the answer is yes and no. I've kind of done pop up offers but this was probably my first truly form pop up offer around a specific topic for a specific price that is not listed on my website.

H: Yeah. And the reason why I thought it was so unique, obviously I was curious that you were launching these offers within a couple months of an actual launch. But also the way you, even though I know you have ADHD and I know you, but it was how they were so well timed, well priced and well positioned and I thought man, this is something that I think a lot of small business owners, creatives, service providers, coaches, consultants, solopreneurs could probably do in their business and maybe should do in their business. Let's talk about the specifics before we talk about strategy and maybe what you might have done differently if you would have done anything differently because maybe not everybody listening is certain what a pop-up offer is. So let's talk about this two specific offers in light of your what you normally offer in your business and like the timing and the number of them and the pricing and all the details.

G: Absolutely. So I am, I kind of alluded to it but as a marketer I focus in copywriting and search engine optimization. So I write websites for small businesses. I write content like blogs for big brands and for both of those two types of clientele. I focus it highly on search optimization because if you're not going to get found, what's the point of creating content? Especially because once you're found we want to convert those people into paying clients. So I say that to kind of give a backup into what I'm doing. But I'm going to jump forward too because I think that will affect this particular pop-up offer. We talked about how I'm launching and I will be launching a group cohort program that is specifically around rewriting your business website now that the sale for that will be take place over the next month or so we will officially start in January, which I know it will have passed by the time we've got this episode out.

But in the planning of that, I realized that I had gaps of time in my schedule and I could fill them with a longer service-based client. Like I could get another website copywriting client. I could get more work from some of the brands that I work with. In doing that though, that taxes me the amount of time that I have right. And it taxes my energy to show up well in my launch and show up for my students once we get the program started. So I created a pop-up offer that would be complimentary to the group program that I'm offering, not necessarily compete with it. Because my first instinct was a pop-up website audit, which, similarly to what I've done in the past, is just adjusting something that's already on my website, right? Like I was going to discount it, try to not cut it up.

But like, how can I productize this in a way that will get done a little bit quicker than a traditional website audit would? However, why am I auditing websites if literally in a week I'm going to talk about how small business owners can make their own upgrades to their website and they can do it on their own and they don't need to hire a service provider. So when the spark in my brain on Friday as I looked at my calendar, literally just planning backwards from the actual group program launch day, because we're also factoring in scheduling things at this point in time of Black Friday sales of traditional holidays, and how a lot of business owners will take off New Year's or whatever holiday that they celebrate culturally for, you know, December.

Okay so I gotta really be strategic about my time. My kids are gonna be home from school and like I said, I could have had a larger project or I could have tried to fit some small things in. So because I did not want to compete with the actual sales I was offering for this program, I decided to create two new mini offers of things that I do all the time, but don't have their own little home on my website or in my services offerings. And that was a SEO sprint and a content strategy sprint. And all of the backstory that I just gave you was specifically to show you that the SEO will of course influence your website and the content strategy will of course improve on any good copy you already have.

So if someone buys this actual sprint, they could still end up in my group program and not feel like they just wasted money paying me twice or something, or they don't even have to think about my group program because that might not be a need for them. They could just do the sprint and go on with their life and their business as I continue to launch the next thing in my business.

H: And this, ladies and gentlemen, is why we need strategy. Because I and I'm so glad you walked me through this because, Erin, I was just assuming that you thought, okay, I'm going to be launching this new program in January. I've got that all worked out because I know what a strategic thinker you are. And now, oh man, look at all this white space in my calendar. Nothing makes somebody with ADHD panic more than white space in their calendar and we feel this compulsion to fill it up with something. But instead of just thinking, well, I don't want to take on a new long-term client.

I don't want to take on extra work for my existing clients because it's bandwidth, right? You're getting ready to go on the holidays. You don't want to use yourself up before you launch a new program because it's a cohort and you got to bring the energy for that. But you also don't want to just have a missed opportunity and leave money on the table. So I assumed, I would have assumed that you would think, okay, what's short term, time limited solution focused so it's an easy sell, not too labor intensive. And I don't have to create something completely new from scratch because I've already got a lot of the bones of the program in what I already do. But you actually did something that's even more next level than that. You created these offers.

I'm blowing smoke all the way up your skirt, so sit back and enjoy. You created offers that could be bought independently by people who just want the SEO sprint because they're on top of their SEO, but they just want to make sure everything's all nice and tight or they're like, I've been working so hard. I really don't want to think about my content strategy for the next quarter. I really just kind of want to like bang it out. And it's very well priced and the amount of time invested. I also love the almost instant gratification aspect of it because in the SEO offer, you're literally doing it together, I think. Is that the one you do it together and by the end of the meeting they have what they need and the other ones they get the next day or the reverse?

G: Yeah, kind of what you said. So in the SEO offer, I do all of my work on the front end and I deliver them, like, my answers, the analysis and what they need to do to improve. Then we meet to discuss because if you've ever bought an SEO offer, you know, you just feel an immense amount of overwhelm. And the first thing you want to do is just put that in the Google Drive and pretend that it didn't exist. And even though you're pretending that you're still feeling this level of like, well, that was a waste of money, or I can't believe I just spent so much money and now I've got to do all this work. Well, it doesn't really have to be that way though, because if you have someone doing SEO for you, you just copy and paste what I'm telling you.

Like, I'm going to show you where to put it. And during that call, I can remove that overwhelm. I can remove that like wanting to just hide from the project because we could even do the implementation in a screen share. I know from the past that when I've done SEO for people, I always feel like we talk about when we ask for testimonials that we ask, like, when people are really excited. I promise you, nobody's excited when I give them their SEO results. They want them, they want to improve, but it's just a lot, right? Like, you don't want to hear things aren't working. And even if they're working okay, you don't want to see that.

There's a lot of tiny little tweaks that you have to do to improve on it. So just getting them together on that time gives them more of that chance to make them feel comfortable, make them feel like they can improve on their SEO and help answer questions that will arise while they're looking at my actual report for them. On the flip side, with content strategy, I can't do any work for people in advance because it all depends on your business goals. So similar to how the SEO audit well, the SEO strategy gets delivered the day before our call. The content strategy gets delivered the day after the call. I'm not creating an entire business plan with this content strategy.

I am legitimately just looking and analyzing what they have done, talking to them about what their goals are, making informed decisions, and building a strategy that they can hop into it at that point. So they're going to be building on that in the future once they get going. But it removes that blank page option for them where they're like, there's a lot I could write about, you know, as you mentioned, these are things that are packaged in some way. I'm already working with clients. You know, when I'm doing a full website copywriting project, we are doing content strategy, we're doing SEO.

So it's a skill that I have that I can just jump into quickly and efficiently and provide someone results that they cannot do on their own. But I'm only building on the information that has been given to me. So it's like sometimes business owners come to me especially with like blog content and they'll be like, I can write, but like, I don't know what to start with. Like, I have 40 things I need to write about and I can look at their list of 40 things and organize it into categories or I can structure it into, you know, like this is DIY. You don't have DIY offers because that's a mistake everyone always makes.

H: Yeah.

G: So just being able for me to put that like strategic hat on, let someone have, like you mentioned the reason we started talking about this, the quick win to just do the thing so they like an ADD instant gratification. They get that, okay, this isn't a waste of money. Oh, I know exactly what to do and now I can just do that thing. And I'm going to start seeing the results because I do this too. But I see so many people constantly on social media, but this is not the right word choice because I don't mean it in a negative way, but complain about the fact that they're not doing these things they know they should be doing or worse, that they want to be doing. Because again, like a lot of people will say, I think it would be fun to blog. Like I think it would be really interesting, let's say a photographer to like, you know, share the home documentary like style like clients that I have, this would be so fun to talk about it. But they don't know how to pull those pieces in and weave them into business goals. So it just gives them the tool to take it and do that on their own.

H: What makes these pop up offers make so much sense is that you've already created the bones. You already have these structures in your business. You do this all the time so it's not a lot of effort for you, it's not a lot of effort for them, but they get a lot of bang for their bucks because in like an hour or an hour, and I think it's an hour, an hour and a half with you. Like, here's the plan and I'm going to meet with you, I'm going to show you these are your priorities. Yes, I know it's overwhelming, that's why you're not going to try to do it all at once. Here's where you're going to start.

This is what you're going to do next. If you could only do 20% of what's on this sheet, these are the 20% that you should focus on. Blah, blah, blah. Like that's something that they can literally turn that hour into money and they can probably use it again and again and again. But you didn't have to create it from scratch. You could run this again like you probably will run it again. Maybe you've already run it again by the time this, this episode goes live. But this is an offer that you're giving them a choice, but you're not giving them too many choices right?

G: Right and that's so important.

H: Yes. I'm just thinking all the different ways that this is like a very smart way to do pop up offers. Does everybody need to do pop up offers? No, but have the stuff that you've already created. So it's easy to put into action, you did it in less than a week. It's already part of your existing business. It doesn't cannibalize or compete with anything else you're offering. So that I didn't think about this originally, but somebody could just buy one of these offers and take it and use it.

But even if there's someone who's already planning to be in your group cohort, they wouldn't be wasting time. They would actually just be getting a head start. I think that's probably the most strategic part about it. I wouldn't have assumed that, I would have assumed that the pop-up offers are for an entirely different segment of your audience than the folks that you will be enrolling in the group program. And that wasn't even necessary for that to be the distinction.

G: No. And I think it serves both right. And I think if you're listening and you're trying to make either the distinction of like what a pop up offer is compared to what you might already offer. I think I can provide with, provide you with a little bit of a explanation about why I chose to do it this way, you know, because one thing we didn't mention, I mentioned that I did have, you know, strategy hour calls and you had mentioned that part of this specific pop up opportunity is that they can get on a call with me. When I originally thought of this, I thought, well, okay, I'll do a call, I'll do something. But here's the problem with calls, you get on a call and you either ideate so that you're so excited and you get off of the call and you lose all that motivation and you lose all that excitement because you're like again, it's that too many choices or too many things to do or you get off the call feeling really confident and then you have follow up questions as you're like, oh crap, wait, what did Erin say?

And like yes, I always provide transcripts and video recordings to all of my strategy calls, but it doesn't give you that whole picture. So I specifically designed this to not be just a call. And that kind of is how it's one of those. And I never say this word right, but it's like the productized service because it is not just a package into a let's figure out what's happening within a very specific time frame. There is an actual deliverable that gets given to the person. And as someone who has, as a service provider who has hired service providers through things before, I think it is important and I'm going to put another disclaimer here, especially in today's economy that people feel like they're getting something for what they're paying for. Do I, as a service provider who really does 90% of my business in strategy work, feel confident that I'm giving them something they're paying for?

Sure but consumers think different than strategists, right? Like they hire a strategist so that they can get the benefit of strategy. Yeah just getting on a call with me and picking my brain. In this pop up offer, I'm still doing that work for you. The only thing I'm not doing is implementing it. The only thing I'm not doing is writing the blogs. But I'm going to give you the title of your some of your blog posts. I'm going to tell you what keywords are going to work within that blog post and I'm going to make sure that you do not stray from the goals within that content strategy or the goals within the SEO. Because as everyone that I've worked with, we are our own worst enemy. I am my own worst enemy which in some ways me being my own worst enemy is what started this pop-up offer that I do think was smart and strategic because I have thought it through.

But we need to make sure that the work that we're doing as business owners or hiring out or just paying for is actually giving us a return on investment. And more specifically to that, that return on investment feels good within our own capacity and like mental energy as well. Because no one's going to do their SEO updates and no one is going to sit there and write blogs if they don't feel excited about it, if they don't feel like they have the ability to go ahead and do this. But if someone gives them that, they're going to write the blogs.

G: Yeah. Because they feel like they got something from you.

H: They feel like they got their money's worth. If you go to the doctor and the doctor does whatever the doctor does and tells you, well, everything looks ship shape, you may be relieved, but you won't be satisfied. Versus they say everything looks good except for your whatever levels are low. So I want you to go, let's say your vitamin D levels are low so I want you to go on this supplement for 12 weeks and then we'll test you again. Now you're like, wow, I'm so glad I went to the doctor. I never would have known I had low vi and now I've got a prescription and now I can take action and now I can fix my own problem and that feels good.

G: And now you have the timeline. The timeline is important too, because that's part of why strategy is so like palatable for the consumer. When they have a small deliverable like I and I found this very specifically, I'm glad that I mentioned earlier that I work with big brands and tiny businesses because I can create a literal one year strategy, content strategy for a huge brand and they're gonna be thrilled. They're gonna want to add to it if on top of that, if I give which I have done this before in the early days of my business, I learned quickly if I give an entire year's content strategy to a small business, even if I do the work to explain where the pivots happen and what to do if like a newsworthy thing adjusts this or xyz, even if I do that work, they are so overwhelmed.

They are, it's like a deer in headlights and they do not like that. And that's fine because as a small business owner myself, I get that it is there's so many more things that pop up. Like, you know, my children get sick and that can derail my client work, which derails my marketing. Which all of the above right or even just to think like, oh, I like, let's say you, you assume you're gonna do a blog a month. I mean, excuse me, a blog a week, which is 52 blogs. For me, that's nothing for business owners, that is a lot of work. Like one blog a week it's 52 pieces of content. Let's say you start strong in quarter one, because everyone starts really strong in quarter one, mid-February, when cabin fever's happening and people are just in their business versus that, like new year excitement.

That's no, that's it, they're done. They're like, I don't even know if this is working because again, SEO and content strategy, they can be a tough sell because you do not see your return immediately. You get website copy, your designer puts it up on the page and people compliment you. Or people say like, oh, that's so fun, I didn't know you offered that. Or I love those new pictures. The way you describe yourself on the about page is really made me feel so confident to hire you. That doesn't happen with SEO and content strategy. With SEO, like, I hear so many people be like, well, you can results in three to six months. Yeah, maybe like the teeniest results, but you want to have a true campaign. With SEO, you need a year, a year and a half to truly measure.

H: Not sexy, definitely not sexy.

G: You know it's not and like, you know, it's when your budgets are smaller, which again, I'm a small business owner. I'm not a big brand. My budget is nothing like the big brand's budgets. It's frustrating to not see the immediate return. But that's where I think this pop-up idea plays a significant role. I am actually giving them a somewhat immediate return. On top of that, they will be able to build upon that return. You know, like any SEO effort you do today will serve you in the long run. It could serve you two years from now if you're like, you know, your business doesn't change, your website stays like, well, the technical aspects stay well. If your content strategy doesn't you know, completely pivot to a new area.

Yeah, two years from now you could still be breaking in clients from that. But at least in a little tiny package you're able to say like, okay, this feels reasonable to do. This feels like exciting to do. There's the quick win, there's the ROI. And then the effort that you put in to those quick little tiny things will then provide actually even more of a financial ROI of purchasing. So, you know, while the pop up offer was definitely like an ADHD compulsion of me, just saying like, could I fill this with a larger client? Sure, do I really want to be distracted by a larger client?

Because I will say the times I've struggled providing excellent client service to my clients have truly been where my capacity is at a strain. These tiny one off sessions I'm constantly going into them feeling fresh, I'm constantly going into them feeling like I have, I bring my best self to them so they're getting the best, you know, delivery. So you know, I think the pop up offers like this are both selfish and selfless and I think it's kind of nice to have that sometimes in business.

H: Oh, I love that. I love this for you. I love this for your clients. You know there's a concept that I teach my clients and encourage them to look for ways to operationalize and you're demonstrating it in what you're talking about right now, Erin. The concept is what's good for me is good for them. What's good for them is good for me. And because all my clients have ADHD, as do I, the idea that yes, if the type of transformation that we are committed to co creating is going to take time, it's going to like I cover over the course of six months with a client, positioning, packaging, pricing and promoting and we may make significant changes in their business, their website, their marketing strategy, their offers, their, you know, their target market, their niche, their pricing.

So it takes time and people need time to integrate changes into how they run their business, what kind of systems they need for their business, whether they need additional support in their business and even their identity as a business owner. However, people with ADHD also need short term, time limited, outcome focused wins that they literally know I'm going to spend this much time with this person talking about this thing and this is how it's going to pay me back over time. That seems like something that sometimes we just need to punctuate our longer term engagements with something quick and fun and time limited. I refer to it as like when I used to go out for coffee, going into Starbucks or Pete's or wherever or going into a record store and flipping through vinyl or whatever and talking to the person who works there is a brief, you know, meaningful interaction.

Like I'm having quick relationship with somebody, right and I'm talking to a new person. I'm getting a lot of excitement out of it and that fuels me for other longer term relationships that don't have that level of freshness and novelty. So I think there's something about offers like this, especially sprints, even calling it sprints, you call that SEO sprint and a content sprint that conveys quick movement, action, results and within a specific time frame. One of the reasons why I think many of us have some difficulty, especially during this time when there seems to be more issues with trust. People are slower to buy, they're more skeptical.

You know, this has been something that's been coming for a little bit, giving them a quick win that isn't a brief win. The win is delivered quickly, but it isn't like eating a candy bar and five minutes later you're hungry again or having a massage and an hour later you're in pain again. The results are delivered quickly. Your time commitment is quick, but the results can continue to go on and on. I imagine somebody could use one of these SEO sprints or content sprints. They could take the same exact one and keep reusing it, right?

G: Oh, totally, especially the content one. Because what happens on the content one is I like to think in terms of categories when I think of content, and it's really just having a package for something. And a lot of business owners or anyone who's doing their own marketing does not like to think like that. I even struggle in my own business just putting that thinking cap on. But what we're doing when we're thinking in terms of like these buckets or categories, whatever you want to call it, is we're just giving them opportunity to fill that in at any point in time.

So they have a bucket that says, like, behind the scenes, let's making this up to give it, like, make it work for the most people. If I tell them, for your behind the scenes work, you want to talk about, like your previous experience, you want to talk about case studies, you want to talk about this, there's now six different categories, subcategories that while they're ideating, as they're writing things, as they're doing their building blocks, they're going to say, oh, I'm going to add that list, or I'm going to pull from that later.

Like those are things that don't change. So you've seen it, I've given you the education on how to do it. You could just roll with that later on. And I think that there's many ways to implement this in different types of businesses. It doesn't have to be strategy based but really what I did when I was trying to plan this was one, it's it all started with my capacity. Two, what is going to benefit the actual client? And then three, how can I create something that is not the word ongoing is wrong here but like that has that stopping point. So I know my SEO is going to benefit well. Taking it in those three things, it's benefiting me because I know these short sessions will work really well with my brain and I will feel refreshed to do all the other work I have to do. It benefits the client for both of those SEO and content reasons we just discussed.

And then they're able to take that and they don't just have that like one off deliverable or one off session that they get the information from. They can then do more with it so that's how I think I would recommend people design their offers. Like, how does it work with your capacity? How does it benefit your audience? And then how can you make it feel like something that's going to like be bigger than the actual event? Because my sessions really weren't just that call. They were everything that got discussed on the call. They were everything that they can build upon. The call's the least of the selling factor. The selling factor is the strate.

H: And because so many people say I'm willing to do it, I have the capacity to do it, I just need a roadmap.

G: Yeah.

H: Now, oftentimes we're not being entirely honest with ourselves when we say that, because oftentimes we also need some sort of accountability and scheduling, otherwise we won't do it. But you literally are delivering an independent service and deliverable that they can then take and use to get an immediate win. And they can also use to get a longer term win, which is not possible with content strategy or SEO strategy on the bigger scale. Like, I know how long these things take, right? And that's not sexy and it's definitely not attractive to an ADHD brain because we're like, wait a minute, wait a minute, wait a minute. You're telling me that I have to figure all this shit out even with your help, and that I'm going to have to do it for six months to a year before there's any noticeable improvement at all.

And then I'm going to have to keep on doing it as long as I'm in business. Are you out of your fricking mind? So it's like being able to offer that quick win, which may be an entry into a longer term program and maybe not. Or maybe they're going to try to do it on their own for a while and end up working with you in a different capacity later. You know what I'm wondering though, is you, you sent an email out after the email where created this offer and shared it. And I reached out to you and you sent a different kind of email the very next day.

And you even referenced the fact that I had reached out and I said, Erin, I think it's time for you to come back on the podcast. Because I really want to talk about this pop up offer thing. I would love to hear you talk about this because I think because this is new to you and you're like, okay, this seems like a great idea and I'm going to do it, but maybe there's something about the way you did it, that didn't work out exactly as you planned. So had you known that you would have done differently kind of thing.

G: 100%. Again, I thought of this offer about a couple hours before my children got off the bus. And not just on a normal weekday on a weekend. So I had to develop the offer, get it out there quickly, let everyone know in all the different ways, and then step into my role as a mom. And I had all these weekend plans we had children's birthday parties. I planted 261 cloves of garlic over that weekend that I launched this. But I got the idea because I was excited about it. And I think because I've had a podcast three years now, I've had a lot of people hire me for these strategy calls and things.

I think I just assumed my email list would jump on the offer, like, oh wow, this is only $500, like sign me up. And the after, like a solid day went by, I was like, yeah, nobody, nobody bought anything yesterday. Which you shouldn't expect that in, in pop-up offers. Could that work? A hundred percent. But like, we can't just expect immediate like gratification in the sense of me getting people booking. But it made me actually think like knowing better, we shouldn't also offer people things at the end of the workday on a Friday when everyone is going into weekend mode for like a traditional type of job. Even though I exist on the world wide web and I don't sit in an office, I'm like I said, I'm still stepping more into mom mode on the weekend.

So I sent an email out to just be like, hey, guess what? I didn't sell any offers and that is because I launched this on the weekend so I get that. And here's some more information that I do think you do need to know about why you would want to purchase this thing or what I actually did too shortly after that first follow up email was I extended the sale to make it a solid week. Something in my brain when I launched this on a Friday told me, Erin, you have a podcast episode coming up on Wednesday, which is that pre launch phase where I announced my webinar, which with the webinar then leads to the actual group program.

You need to have this done by Wednesday so it doesn't compete. But then I was like, but it doesn't compete. And it's not fair to people if they would want to purchase this offer, to not give them the time to ask their questions, to purchase the offer. So I'm not sure if I answered that correctly, but that is a failure was that I launched it on a Friday.

H: Well, actually, I mean, it's kind of like ADHD strengths and struggles. Something I've learned working with folks with ADHD who are business owners for a number of years now is that the ones who are able to go from ideation to implementation as quickly as you did tend to have success come more quickly and in some respects, more easily. It's when we get too stuck in our heads, we get too caught up in the details. We get too precious with something and overthinking and analysis paralysis and trying to make it perfect before it sees the light of day. You didn't do any of that. You just bypassed the whole shit show and said, this is a good idea. I think it's worth a shot, create and out.

G: And I don't know if this will make people feel better, especially if they've done pop up offers and they didn't see success. But the reason I was able to take action so quickly is, this is what I'm offering people is a skill and a service that I've done a million times before. So one thing I got really in my own head about in the actual initial offering of this offer is the fact that I didn't have a webpage for it, which I just sent them right to a public proposal using Dubsado, which is a CRM that I use. So the information's there, they're able to book, they're able to fill in their questionnaire answers which are very short and easy to complete.

They don't need to like think about stuff while they're filling it in and pay all in one tiny little section. I thought that was a big pro. But as a person who works on websites all the time, all I could think was of which I did actually end up changing. But all I could think of is like, I need a website page for this. I'm glad that I launched without the website page. But one thing that I did test and you won't have seen this yet because it'll come out tomorrow in real time. But the one thing I am testing is the idea that people maybe aren't buying right away because they still are so conditioned to want to physically see something before they purchase, right? So I share this in my email.

Email to sales is an easy funnel because these people know me, they trust me. I'm in their inbox regularly. They are likely listening to my show so they have that again, that camaraderie built in. However, when I share that Dubsado link on social media, I'm just saying like, hey, go buy an SEO Sprint. And then they get a calendar and they're like, what the heck is happening here? Even if I've talked about it a ton, even if I've described it well. So part of the test in this pop up, which I really think you should be jump to the idea of testing but not jump too quickly when it comes to strategy is do the sales increase quickly once there is that like stomping rampage where they can visually see the words and then make the purchase? My gut reaction says yes.

So what I say to that is like, initially this pop up offer caused me some anxiety and I thought it was better to roll with the being honest of saying, like, hey, 24 hours went by and nobody is giving me their money. Like, please do that, you know, with that initial email or knowing that I needed to make a little bit of adjustment just because that was the right thing to do and that's what would benefit me. Because things aren't just smooth sailing and you know all the time, but you can make them smoother sailing and you can get big wins when you are strategic about making these decisions.

H: And one of the things you can also do, which you are clearly doing, that makes all of this smoother and easier with less friction and a lot more fun, is consider everything an experiment. You know, you are like, I'm just gonna you know what I see I've got some room in my calendar. I can make a couple of pop up offers pretty quick and easy here and I'm going to put them out there and you didn't get super butt hurt. You might have been a little confused, but you didn't get butt hurt. You didn't personalize it and think, oh my God, this is so cringe, I'm super embarrassed.

I need to go hide away. You were like, huh, that didn't go as I expected. Not throw the whole thing away and go drown my sorrows. But maybe there's something missing, or maybe the timing wasn't right, or maybe this. It's like, that's why I think mindfulness practice is so important for small business owners. Be open, be curious and be non judgmental. It's all an experiment. And anybody who tells you they know what they're doing all the time is full of shit.

You came back and said, huh, I did this thing, I thought it was really cool. Even one of my favorite podcaster friends reached out and said, this is a well positioned, well priced, timely offer, I'd like to have you come on my podcast and talk about it. You're like, how come it's not selling? You didn't even hide that. Which I think one of the reasons why folks with ADHD can often be interpreted and often be perceived by others as being like, immature or emotional. But damn it if we aren't authentic.

When we don't get the results we expect, instead of having the good sense to hide away, we're like, what the hell, guys? I made this terrific offer and nobody's buying. Like, what am I doing wrong? And guess what you will not only get information from people who will say, oh, I just, I didn't even see it because it's the weekend and you're like, or actually, I was gonna get around to it, I just got distracted. Or when did you send that? Like, now we've got information, now we've got data. So you didn't get your ego up in your business is what I'm saying.

G: And I think that part of the reason I was able to do that is just from being in business for a while. I think earlier on I might have felt a little bit more anxiety or shame or, you know, uncertainty about how to proceed. But if timeline wise, this helps anyone, again, I did this on Friday. I had someone reach out and asking me about within the first 24 hours. I had someone reach out asking me about payment terms. I had someone give me a compliment on the price. And then I had business friends be like, oh, hold up, you need to increase this price because I know what you offer and this is too low.

H: Yeah. You got engagement.

G: So I share all this again yes transparency is one of the big like, values that I run my business by. But I share this also to say that had I been younger in my business, I would have probably just been like, I'm gonna end this really quick. I'm not gonna extend it to Friday, or I'm not gonna talk about it. Now, I'm like, I need to keep talking about it because people are obviously in the process of making these purchases. They're just figuring it out on their own time.

H: Even with a well timed, well priced offer, we don't have any control over how it lands. But what we do have control over is what we make it mean when it doesn't land the way we think it will. I'm just listening to the incredible market research that you've gotten from what people are asking you, well, could I do it this way and could I do it that way? And I know how meticulous you are about keeping, you know, notes on everything. So it's like, wow, the next time you offer these, you're going to have all those things in the FAQs.

You know, when I think about our past conversations and this one, for me, it's so obvious how many traits you have courtesy of your ADHD that serve you and your clients well in business. But I don't want to miss the opportunity to ask you, let's assume you're not talking to someone who's like minded and like brain like you are. Let's assume you're talking to somebody who's a normie, a neurotypical goal. What would you tell them about at least one trait you have that you know is courtesy of your ADHD that is actually a business advantage.

G: Okay, so when I thought about answering this originally, I think I would have taken a different route. But based on a lot of what we've had our conversation today, what I would like to say, and I would encourage other people to actually see in their own business, is the fact that I am able to see, see different pathways and then also see connections to get to, I would say to determine like the next course of action. In my business we're talking about strategy, which is why I specifically picked this. You know, my clients sometimes feel like they're just word vomiting on me, like they're telling me these stories about how they started this business. But if it's not related because of this reason or it's not, you know, I don't need to know this because of that.

And always stopping them to be like, but actually that's very important because now I, as this ADHD person, am receiving a ton of information that I am quickly analyzing and able to build connections in a way that other people could never build those connections. That's just because my brain has literally only worked like that my entire life, even as a child. You know, like someone tells you, oh, this is how it's done or this is why it's done that way. But my brain's asking like, it could be done this way, it could be done that way. Who says it gets to go that way? And the end result of the conversation is really all of those trains of thought that happen at the same time simultaneously.

So some people without ADHD don't have that skill. They're very like one minded and let me tell you, sometimes I wish I was very one trained thought. Like the idea of being able to stick with one thing is lovely. However, for myself, because I do love the fact that I am able to jump in and out of things and see new perspectives. And for my clients who are literally relying on that skill to get the best result for them, I would say that, you know, seeing connections and building those pathways, building bridges in a strategic sense has been best for me and my clients and I'm grateful for that element of my ADHD.

H: I love, love, love that answer. And it's very easy to say by being in this conversation with you, you exactly how that happened to create this offer and everything else in your offer suite.