Ep. 122 - Marketing for Transactional Law Attorneys: Building Authority, Value, & Relationships - with Jessi Patton & Megan Wakefield
Jessi Patton and Megan Wakefield are the founders and principles of Juris Diction, a full-service business coaching and marketing company “created for attorneys, by attorneys.” They have a lot of insight into how to grow a law firm and what goes into marketing it, particularly for estate planning and other transactional attorneys – and of course, most of us want to grow in some form or another.
Juris Diction’s marketing strategy focuses on consistently creating high-quality content that establishes a firm’s expertise, providing unique and valuable content to a firm’s ideal clients, and building real relationships with potential clients long before a client agreement is signed.
It’s a refreshing approach and, if you go to the Juris Diction blog, you can see that they are walking the walk and providing a lot of genuine value to attorneys who want to grow their business, for free.