We hear it all the time, it's kind of the new buzzword - Brand. Building a brand, being a brand. What does that mean? Ultimately, it means building an experience that helps individuals, families, and referrals come back to you time and time again throughout a career. In this episode, Butch Zelinsky and producer Marshall Saunders discuss building long-term clients and the experience you receive with some companies or professionals. Butch gives his perspective over the course of a near-40 year career in real estate. Butch Zelinsky is a licensed real estate agent in the state of Minnesota with the brokerage RE/MAX Results. You can find him online at ButchZelinsky.com.