Many real estate team leaders make the mistake of focusing too much on getting out of production and fail to cultivate a larger purpose. Why is it so important to have more than just this one goal? How do we make sure our businesses won’t fall apart if a key player suddenly departs? What’s wrong with keeping it small? On this episode, Justin Udy shares his growth story, the lessons he’s learned, and why he’s built his business around his life.

It has to be constant and never-ending improvement every single step of the way. -Justin Udy

3 Things We Learned From This Episode

• Focus on more than just getting out of production (05:31 - 06:05)

  It’s natural to plan an exit from production, but don’t let it be your only focus. As you grow and get closer to the goal, it’s important to start incorporating new goals so that you have a greater purpose.

• Business growth is about growing in your own capacity to lead people  (07:31 - 08:02)

  One of the biggest challenges that comes with growing a business is putting on more hats. As more people come in, it’s not just about bringing in more business, but also leading and managing people. It’s an important shift that you’ll need to be prepared for.

• “I do it, you do it, we do it.” (25:37 - 26:26)

  When you hire someone to take over production, the last thing you want to do is hold their hand through it, but some amount of guidance is necessary. The rule should be “I do it, we do it, you do it.” Without that process, so many things can fall through the cracks.

As we scale up our businesses we’ll experience a higher demand on our time, responsibility, and abilities. It’s easy to put our focus only on getting out of production. The truth is, the thing that will get us out of production isn’t just more business; it’s leadership, systems, and management. We have to pour into our people so they are well-equipped to run the business next to us. This happens by systematically and intentionally training them and bringing them into the system.

Guest Bio-

Justin Udy is a full-time, professional real estate agent backed by his own full-time team of real estate agents. He sells a large volume of residential, luxury, commercial and investment properties bringing a wealth of experience and knowledge to his clients. In 2016, Justin was ranked #6 Top Producer in the Nation by Century 21 Global of over 106,000 agents. He was also recognized as the #1 Agent in the State of Utah and #1 in the Region (surrounding 5 states). His Team was recognized as “Sales Team of the Year” by the Salt Lake Board of Realtors. His brokerage, Century 21 Everest was recognized as the #1 Office in the World by Century 21 Global. Go to https://www.justinudy.com/about for more information.