Discover how Sky Media has adapted to deliver seamless content across multiple platforms, enhancing viewer engagement and retention in the evolving media landscape. Dan Cohen and Nina Walsh discuss strategies for cross-platform content delivery, the importance of understanding viewer behavior, and the challenges of adapting to new media consumption patterns. This session provides valuable insights into Sky Media’s innovative approaches to content and audience engagement.

Speakers:

• Dan Cohen, Director, Product & Advertising Innovation, Sky Media
• Nina Walsh, Global Leader, Industry Business Development for Media, Entertainment, AWS

Take Aways:

1. Strategies for cross-platform content delivery.
2. Enhancing viewer engagement and retention.
3. Adapting to new viewing platforms and consumer behavior.

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