Today we are joined by farmer and Co-CEO of Azuluna Foods, Ken Rapoport. He talks about regenerative agriculture and how Azuluna Foods uses this style of farming to create fantastic meal-delivery options. He discusses their marketing strategy and how Azuluna Foods converts people into customers. Tune in today to learn about healthy foods and how to market a mail-delivery service.
IN THIS EPISODE:
- [8:00] Ken introduces his company, Azuluna Foods, and regenerative agriculture.
- [13:49] When was Azuluna Foods founded, and why was it created?
- [16:19] How can people purchase items from Azuluna Foods?
- [19:45] How does Azuluna Foods distribute items?
- [21:13] What is their marketing strategy?
- [25:14] What is the call to action to convert people to become a customer?
- [29:01] How Azuluna Foods focuses on education for its customers.
KEY TAKEAWAYS:
- The key to healthy food for all of us is having healthy soil. Regenerative Agriculture helps restore the soil.
- People have to see things up to 7 times before they want to try them out.
- If you are eating the wrong thing, it impacts your brain function. People wouldn’t put bad fuel in their vehicles, so stop putting bad food in your body to fuel you.
- If you don’t drink enough water, your body robs water from your brain. Drink half your body weight in water.
BIO:
Ken is a farmer and co-founder of Azuluna Foods. He graduated from the University of Texas at Austin and has since pursued entrepreneurial endeavors in the technology sectors, supporting IT and telecommunications, power generation, and software- businesses that continue to thrive today.
Ken knows nutritious food and sustainable agriculture are key to building a more humane, sustainable, and healthy future for people, animals, and the land. He established Woodstock Sustainable Farms in 2011, pasture-raising animals through rotational grazing; feeding his community in his 18th-century event center; and investing in state-of-the-art energy alternatives like biochar heating systems, wind turbines, and solar panels. Ken and his staff have preserved nearly 200 acres of pristine, New England landscape in partnership with the Wyndham Land Trust. Securing this land and nurturing its growth for eternal conservation is a legacy to his late wife, Linda, who is the inspiration for the farm and its bounty.
Ken acquired the Azuluna Foods brand in 2019, merging his farm with programs established at Tufts University, expanding the agricultural services of Azuluna, and fortifying our partnership with Whole Foods. Ken believes that vertically integrating food production, processing and distribution can enhance local economies and improve community health. Ken has unified the best of sustainable agriculture, advanced dietetic sciences, culinary innovation, and medical research to create Azuluna Foods’ mission: Regenerative Farming. Better Food. Stronger Communities.
LINKS MENTIONED:
Azuluna Foods
Azuluna Foods Instagram
