Episode 32 | In this special episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, presents key insights and data from the 2025 CHOP Local marketplace. The episode explores various metrics such as average order size and customer lifetime value, offering actionable strategies to increase repeat customer rates. Listeners will gain tips on enhancing customer satisfaction through personalized touches, effective post-order communication, and strategic email marketing. Katie also discusses the importance of shipping orders, leveraging social media, and preparing for upcoming marketing opportunities, including the Super Bowl and Valentine's Day. This data-driven episode aims to help vendors optimize their business strategies for increased sales and customer retention in 2026.

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1. 00:00 Introduction to the Meat Success Podcast
2. 00:14 Overview of Monthly Office Hours
3. 00:37 2025 Data Insights and Analysis
4. 02:53 Understanding Customer Metrics
5. 09:37 Strategies to Increase Repeat Customer Rate
6. 13:36 Shipping vs. Pickup Orders
7. 15:00 Characteristics of High-Performing Vendors
8. 19:47 Marketing Ideas for Upcoming Events
9. 21:49 Seasonal Promotions and Future Planning

And learn more about ChopLocal and ChopLocal University Below!

1. https://choplocal.com/
2. https://www.choplocaluniversity.com/