Are you a passionate writer who’s always loved writing and is wanting to earn money by doing what you love? Do you want to overcome your doubts about connecting with people and eventually start a business, but you just don’t know where to start?
Today’s guest was just once like you. At some point in life, she’s gone through wounds that are still yet to heal. She was a super shy lady who told herself she’d never be involved in marketing; but once you found what makes your heart beat, things will follow, like how her success did.
Aiza Coronado Domingcil is the co-founder of CaaSocio, a SaaS marketing agency that pumps out strategy-backed copy and content busy SaaS teams needed yesterday. She's also the Marketing Manager of Split Dragon, SEA’s leading marketplace eCommerce technology & services provider. She also helps freelancers and entrepreneurs write better inside her 4k-strong FB community, Writing for Non-writer Freelancers ⚡.
In this episode, Aiza talks about her passion for writing and how it led to her freelancing journey. Here, she shares how she’s gone through a lot, but still, after all those things, she’s living the ‘life’.
“Writing for clients is different from writing for yourself. Writing for clients kasi, it will always be like work. Find that niche or the type of writing na fit sa lifestyle and sa strengths mo.”
– Aiza Coronado Domingcil
What you’ll learn from this episode:
- Understand why you need to have your work aligned with your values and your life in order for you to reach the level of success that you want;
- Discover what it took a shy and hesitant-to-go-public-with-her-writings person to be a sought-after individual in the field of marketing; and
- Find out how practice helps in gearing you up toward great heights, especially when it comes to knowing your avatar
Topics Covered:
04:17 – Life in a bundle: Aiza back when she was still in Iloilo, her passion for writing and arts, and her background in Engineering
11:55 – Why was Aiza so shy before she got into freelancing? Where did she get her confidence in writing?
16:00 – The unforgettable feedback Aiza got from previous clients, and how she’s able to overcome it
19:14 – Her most significant breakthrough in writing -- working as an email copywriter for her first SaaS client
21:00 – What were the most significant challenges Aiza had to face back when she started working with them? Were there objections, still?
25:06 – The major win Aiza has gone through, especially after joining the Tribe, and her major failure with the company she first worked with
28:54 – Talking about the people who influenced her and the success she’s at today + the signs of the Universe
34:48 – Aiza shares what CaaSocio is all about as she discusses what she thinks made her partnership with Sarah work
40:14 – What challenges are they currently encountering as CaaSocio gets bigger? What’s the culture behind CaaSocio that helps them provide quality content?
44:56 – Explaining how they got clear on who their avatar is/target clients
49:39 – Learn from Aiza: Do’s and don’ts for those who want to follow Aiza’s writing path
51:50 – For the mommies: Is writing a good career for moms, especially for those whose kids are still young?
53:46 – What’s next for CaaSocio? What can CaaSocio help potential clients with?
57:32 – Connect with Aiza and CaaSocio
1:00:55 – Is there something she cannot remember that she knows she should?
Key Takeaways:
“Being a manager, you wouldn’t get it from school, from universities. You will only learn it from experience talaga and doing the actual thing.” – Aiza Coronado Domingcil
“If you want shorter copy, go for SaaS.” – Aiza Coronado Domingcil
“Each of us has our own unique path. For example, ayaw mong sumakit ulo mo or handle a big team, there’s always a choice for you. And the only way to find that out is to actually try siguro. Kasi ako, sabi ko dati I will never build an agency, gusto ko solo lang, pero I’ve found the magic siguro when I started doing it. Sometimes, you won’t know yourself din unless you try. Your self din will surprise you. Like me, nagustuhan ko rin ‘yong leadership na lang.” – Aiza Coronado Domingcil
“If you really want to scale, you need to create mini courses. The only way to grow on your team is to focus on your training materials.” – Aiza Coronado Domingcil
Notes / Resources Mentioned:
Connect with Aiza Coronado Domingcil:
