Artwork for podcast B2B Marketing Needs Don Draper
Richard Parsons on Why B2B Marketing Needs Don Draper Part.1
Episode 118th June 2021 • B2B Marketing Needs Don Draper • True
00:00:00 00:18:57

Share Episode

Shownotes

Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series. 

True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.

We talk about:

  1. What being 'a bit more Don Draper' means to him
  2. Richard's purpose behind launching this podcast
  3. Why he co-founded True
  4. Richard's take on ABM and how it should be done properly
  5. What makes great work stand out

We hope you enjoy our fascinating conversation with Richard.

Links