Back in 2008, when Jim Cox was controller for investment management software company Advent Software, he was invited by that firm's founder and CEO, Stephanie DiMarco, to accompany her to an investor meeting.

“I just sat there smiling and hoped that nobody would ask me a question,” comments Cox, recalling one of a number of experiences that he credits with helping him to step beyond his accounting career roots.

The meeting’s biggest take-away, Cox tells us, was about repetition.

He explains: “Guess what? All 20 investors asked six of the same questions and two questions that were unique to them.”

Looking back, Cox believes that DiMarco was providing him with an opportunity to not only develop a rapport with investors but also polish his communication skills.

“When Stephanie brought me along, I think she was like, ‘Let’s try this out,'" continues Cox, who stepped into Advent’s CFO office in 2009, only 3 years after joining the company.   

Cox had been recruited to Advent by a VP of finance who had formerly been a client of Cox’s when he was an accountant at Pricewaterhouse.   

“Be good to your clients,” advises Cox, who credits yet another client executive with encouraging PwC to relocate him to New Zealand for a 2-year stint.

Asked about his early career’s lengthy tenures at PwC (10 years) and Advent (9), Cox reports that he doesn’t think that he missed out by not changing jobs more frequently.

“You can stay at the same company, but it’s about doing different things,” he comments.

Today, having served in multiple CFO roles, Cox likes to measure his stint as Advent's CFO differently since its was publicly held: “I like to say that I was a public company CFO for 22 quarters—because when you’re a public CFO, you live one quarter at a time.” –Jack Sweeney