I talk to an industry expert who is reframing the way we think about networking. Kelly Hoey, author of ‘Build your Dream Network; forging Powerful Relationships in a Hyperconnected World’ discusses how retailers and product makers can connect successfully. There are no business cards or boring coffee mornings here! This conversation is full of practical strategies and cracking examples of how we can engage with our ideal customer. Kelly also gives me a huge insight into how we can use our network’s network (aka your team), to help support our brand message.