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On this episode of Meat Success, Dr. Leona Su joins the conversation to explore how farms and ranches can use social media as a practical business tool—not just a promotional outlet. The discussion covers building trust with consumers, choosing the right platforms for your operation, creating content that reflects real farm life, and turning online engagement into measurable value for your brand.

From time management strategies to maintaining authenticity while staying consistent, this episode offers approachable insights for producers at any stage of their social media journey. Whether you’re just getting started or looking to refine your digital presence, you’ll walk away with ideas to help your farm’s story connect, educate, and grow.

Dr. Su is currently conducting additional research that examines how farmers like you use social media tools and AI to support your marketing efforts.

If you would like to participate, please complete this brief survey: https://illinois.qualtrics.com/jfe/form/SV_5b4HeeQVVKzcou2

*The data collected in this study will be used solely for research purposes, with interview videos transcribed for analysis and anonymized to remove any personally identifiable information. The data will be securely stored, accessible only to the research team, and be erased after the study concludes.

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1. https://choplocal.com/
2. https://www.choplocaluniversity.com/