Welcome to another episode of The HERO Show.

I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 202 with Tanner Larsson – MECH.GAME: A Raising Standard of NFT's & Blockchain Gaming.

Tanner Larsson was the CEO of Build Grow Scale, which is one of the biggest and best ecom training companies in the world. Just recently, Tanner stepped down as the CEO of BGS to pursue a crypto-based gaming project called MECH.GAME—a game-ready mechanized 3D NFT’s.

Here’s just a taste of what we talked about today:

What NFT (Non Fungible Token) Does?

The best way to describe NFT or Non-Fungible Token is, if you have a quarter in your hand, I have a quarter in my hand, and we put them on the table, and I mix them up and cover them up. Can you identify your token? The answer is No, because they're fungible, meaning they're interchangeable as the same.

NFT is non-fungible token. So what we did was we took that currency, and we wrote, Tanner's quarter and Richards's quarter on it. Then we mix them up, do you know which one's yours? Of course, you do, because it has your serial number on it. 

The NFT technology, at the most basic level, is a way to put a serial number on digital stuff. You can use it in insurance, business, applications, art, etc.

MECH.GAME Gameplay

With MECH.GAME you’ll have a hero character that runs around the map that you control. We made the game more fun by building in a strategic element where you have to mine resources in the games to have a little bit of that strategy aspect, those resources are used to build your towers, and repair your towers in the level.

The game is a top-down Tower Defense-style with a hero character as your Mech. All of those, the Mech and the stronghold are the main NFT's that you own. They're upgradable, they earn experience, and they have game stats that can be improved, like health, battle, power, energy, all those kinds of things. And when you upgrade them, that reports to the blockchain and stores that data.

Other Topics We Covered on the Show:

• The difference between playing video games and NFT games.
• Tanner also shared the things that they are going to help solve in the marketplace by building MECH.GAME.
• Then, Tanner discussed who are their target gamers for MECH.GAME.
• Next, Tanner talked about MECH.GAME’s gameplay for a new players and an experienced players. 
• Tanner shared MECH.GAME’S targeting platform and its target release date.
• We also talked about some of the ways on how the game gain the market share to be a mover and shaker in the space.
• And then, Tanner discussed how would people buy their Mechs.

How To Stay Connected with Tanner Larsson

Want to stay connected with Tanner? Please check out their social profiles below.

• Website: https://mech.game/
• Facebook: https://www.facebook.com/MECH.GAME.NFT/
• Instagram: https://www.instagram.com/mech.game/
• Twitter Handle: @MechGameNft
• Youtube Channel: https://www.youtube.com/channel/UCYL56A_Mf3QdEtAxTE2lNpA

With that… let’s go and listen to the full episode…

In the crypto and gaming NFT space, it's all

about interoperability and collaboration. So projects want

that, because the number one cool buzzword in NFT's it's

currently utility. And what utility means is, in a simple

form is this NFT that I own, what can it do for you? What

does it do? And so it's only when the one game that utility

is still good, but it's much more limited than saying, hey,

not only can you play them, the can, you can take them

decentraland, you can take them to other meta verses, you can do

these other collaborations. And the other thing is, when you

start doing those collaborations, you also provide

additional utility for other games, tokens, currencies,

things like that, that then allow the value to increase and

different stuff like that. So there's a lot of huge

opportunity there. But the other side of it, that's that crypto

gaming has become really cool. And I'm sure you're aware of is

crypto gaming. Even these these, like non game games in the

crypto space have pioneered this whole new world of scholars and

scholarships. And what that is, is there are people like

especially third world, second world, people that want to play

these games, but may not have the money to buy the NF T to

play originally, right? They need the NF T to play. So what

has happened is these guilds have come in and buy the NF t.

And then they basically let the player or what they call the

scholar, us we can fit in the game. And then in the game, the

scholar and the guild split the currency rewards that come out

of the game. So basically a leasing system. Right. So in

that game, we're doing the same concept.

Heroes are an inspiring group of people, every

one of them from the larger than life comic book heroes you see

on the big silver screen, the everyday heroes that let us live

the privileged lives we do. Every hero has a story to tell,

the doctor saving lives at your local hospital, the war veteran

down the street, who risked his life for our freedom to the

police officers, and the firefighters who risked their

safety to ensure ours every hero is special and every story worth

telling. But there was one class of heroes that I think is often

ignored the entrepreneur, the creator, the producer, the ones

who look at the problems in this world and think to themselves,

you know what, I can fix that, I can help people, I can make a

difference. And they go out and do exactly that by creating a

new product or introducing a new service. Some go on to change

the world, others make a world of difference to their

customers. Welcome to the Hero Show. Join us as we pull back

the masks on the world's finest hero preneurs and learn the

secrets to their powers, their success and their influence. So

you can use those secrets to attract more sales, make more

money, and experience more freedom in your business. I'm

your host, Richard Matthews, and we are on in 3...2...1…

Welcome back to the Hero Show. My name is Richard Matthews. And

I have a fun returning guest for us today. I've got Tanner

Larsson on the line. Tanner are you there?

Yeah, I'm here.

Awesome. Glad to have you here. So for those

of you who listened to Tanner's episode before. Tanner was the

CEO of Build Grow Scale, which is one of probably the biggest

and best ecom training companies in the world. And I know you

just recently stepped down as the CEO of that company to

pursue some other ventures, you want to tell us a little about

what's going on there. And where you're going next?

Yeah, so yeah, I mean, BGS is still it still is

kind of the premier training and optimization company for ecom

brands. But, you know, I've been doing ecommerce since 2001. Been

kind of a dinosaur in the online space. I've done all kinds of

things through internet and through internet business. And

I'm always got my hands in different things and dabbling in

different side projects, different things where I see

potential in one area that I have been getting heavier and

heavier into for the last several years is crypto, and

cryptocurrencies, Blockchain technologies and things like

that. And I started what was originally kind of a passion

project when I saw this kind of perfect opportunity for me in a

space. And it has since grown into something that is becoming

very quite big, quite large, quite fast. And I see the

potential here and the future here in such a big way that my

partner and I talked at BGS. And for me to be able to pursue this

the way that I wanted to, I decided to step down as CEO of

Build Grow scale, so that I could pursue this venture, you

know, full force.

Yeah. I don't know if this is too early, but

it's Mech.Game is the name of your NFT game that you guys are

starting, is that right?

I kind of was cryptic in that description. I

didn't mean to be cryptic, but yeah, so the project, it's in

the crypto gaming space, which is actually a very new space,

but the project itself is called Mech.Game and that's actually

the URL as well, which I was super stoked to get that URL,

because it's just perfect Mech.Game.

That's really cool.

And the project is a crypto based gaming project

that leverages NFT technology blockchain ledger, distributed

ledger technology as well as defied economics. So there's a

whole bunch of things there that we're talking about that kind of

sound technical and geeky. But the first thing that is to

understand when I say NFT, most people eyes glaze over, or they

go, oh, you mean those stupid JPEG monkeys and things or

whatever. And it's, oh, look, I copied and pasted a right click

and saved I stole your JPEG. I'm like, Yeah, I think that's

stupid, too. But that's not the reality of the NFT technology.

And to be fair, when I I've been in crypto since 2016, not as an

quasi investor, as a very bad investor, I would say, in the

early days, learn how to take a large amount of money and make

it into a small amount of money. So if you want secrets on that,

I can tell you that from as far back as 2016, but I stuck with

the space and kept evolving with it and learning more, but when

NFT's first came out, I thought they were stupid too I'm like,

look at this. I mean, I love the money that people are making.

That's amazing. But what? Like, what is this? And it wasn't

until I really started understanding the underlying

technology of it that I was like, Oh, this has some legs.

And in the nutshell, for those of you guys who don't know,

NFT's, if you look at an NFT anything, what is special about

it, it's not so much the actual NFT Non Fungible Token, it is

the fact of what the NFT does. So the best way to describe it

is if you take a token, which in cryptocurrency, everything's

called tokens, right? NFT's are tokens as well. But all tokens

normally are fungible. So if we take a quarter, you have a

quarter in your hand, I have a quarter in my hand, we call

those tokens, and we put them on the table, and I mix them up and

cover them up. Can you identify your token? No.

Not really because they're fungible,

They're fungible, meaning they're

interchangeable as the same. So my quarter is the same as your

quarter, there's no difference.

Which is a rule for currency, currency has

to be fungible in order to function as currency.

100%. Now NFT is non fungible token. So now what

we did was we took that currency, and we wrote, you

know, Tanner's quarter and Richards quater on it. So we mix

them up, do you know which one's yours? Of course you do, because

it has your serial number on it. So NFT technology, at the most

basic level is a way to put a serial number, if you will, on a

digital or type of anything. So an NFT now has a serial number.

So when you start doing that your artwork has serial numbers,

you can use it in insurance and business applications and all

kinds of stuff.

Yeah, you can use it to tokenize real estate,

you can do all sorts of interesting things.

So many crazy things.

With NFTs and it's such an interesting space.

And the thing that has really been blowing my mind within NFS

is looking at like, I think a lot of people right now they're

looking at NFT's. And they're thinking, what is the stupid

monkey JPEG have to do with the future of the internet? And

they're not looking at what does the underlying technology

actually capable of. And when you look at what the underlying

technology is actually capable of, what you see is you see that

probably within the next 10 years, if it even takes that

long, every asset you have in the real world and in the

digital world is going to have some sort of NFT tokenization

that goes along with it. So you can move and transfer ownership

and even do crazy things like right now you and I aren't in

the position financially, maybe if Mech.Game goes really well.

We will be, but to like buy one of the big towers like Trump

Tower in New York or something like that, we couldn't buy that.

Because you just have to be really, really wealthy to invest

in those kinds of things. But they're talking about NFT

technology allows them to actually tokenize the ownership

of the real estate. And the same way that you can buy a portion

of a company with a stock, you could buy a portion of a big

real estate transaction. And all of that it's like baseline NFT

technology, you're talking about how you can apply that to

gaming. So he's talking about how does that sort of technology

apply to a game.

Absolutely. So that's where I think in my

opinion, everything you just said 100% True. But in reality

that's like the super adopters, the super nerds and super geeky

guys, I get this and I'm ready to jump in now. For NFT

technology to really catch on we got to catch it with something

more mainstream, that's more adoptable and that's where the

gaming aspect comes in a big way. So one of the things about

gaming so I consider myself a closet gamer and I say that

because I have an obsessive personality and once I find the

game that I like everything else goes out the window and my life

gets consumed by the game. So I don't let myself game very often

anymore, but I used to a lot back through high school and

after that and I played Doom I played World of Warcraft I

played all kinds of these different games. Apocalypse all

kind of games.

I spent a lot of hour playing Legend of Zelda,

a couple of youes back.

I did that too, you know, all that stuff, but

one of the first games that I got into that was an online game

that was big was Diablo two. Now Diablo two. Remenber that?

Have you played the resurrected version?

I have to play it now. But if you remember back

My son and I played the resurrected version and the both

of us have put in untold hours over the last year since they

released it.

with Diablo two, you would build these characters and you start

out as a level zero and you wind up with like a level 80

sorcerers or whatever and you play ungodly amounts of hours to

do this, then you get bored or you're done playing or whatever.

And that's basically it. Say what?

I said I'm currently at level 75 DREW it.

Drew it Okay, perfect. Now with that, what we

did back then was we're like, okay, well, what can we do with

this, and we decided to try to sell our accounts on eBay. So

that was a thing for a while, you'd basically try to sell your

character on eBay, but you didn't sell the character, you

gave your logins to your account. And then you would go

create a new account and you hope that when you make the

transaction that that was like authentic, and people weren't

scamming you, because it was a high trust factor. But it was

also illegal by the terms of blizzards and Diablo Two Terms

of Service. And then World of Warcraft comes about in the same

thing, people are finding rare armor, rare items, things in the

game. And there's this whole like underground marketplace of

people trying to sell them for real money.

Yeah, just mainstream. Like if people have

watched Big Bang Theory, they have got a couple of episodes in

the series where the characters in the TV show are playing a

World of Warcraft style game. And they get one of those super

rare swords. And there's like this whole joke where like, they

catch the sword, and they'll stop playing to go sell it on

eBay. And then he's like, I got it, I sold it. And then one of

the other guys on the couch is like I bought it.

So that what was happening and it is happening.

And but according to terms of service of the game, you're not

allowed to do that it's real janky operation. And currently,

people who play video games play for pure enjoyment, when you

stop playing the game, all that time invested, is gone. There's

no value there. So what NFT technology is allowing, and one

of the reasons I'm jumping in in the big way is, we can now use

NFT technology to attach it to your game character, or your

game items. And now the character that you play your

level 75 Druid is now a piece of digital real estate that you

own. And all the upgrades all the things that happens to your

Druid is recorded on the blockchain. And when you want to

because you own that it's like the title to your car, you have

a title to your car, you have a title to your level 75 druid,

you can go sell that druid to another player on the

marketplace. But your druid has armor, he has a staff, he has

potions, he has all these different things. All of those

things can also be in NFT's and have a serial number attached to

them. So you could sell them as a whole or you could parse them

out or when you find stuff you can't use, you could sell that.

And it's a legal way of transferring it in a very

trustless meaning that there's no trust required in order to

make this transaction happen. You put it up for sale on the

blockchain, I want to buy it I send you cryptocurrency by

clicking the button at the same time the transaction happens and

the NFT is sent to me. There's no way to scam people. And it's

So I want to point something out that's

super awesome.

really cool about that, that I think a lot of people don't

really get where the value is coming from. And so if you back

up into like, what's happening and Ryan Deiss couple years ago

said, he's the head of digital marketer, for those who don't

know, he said that, everyone's in the attention business today,

whether you like it or not, you're in the business of

attention. And going forward, that's really the way marketing

is done. It's all about how you get attention. And what's

interesting is if you look at companies like social media,

Facebook, Twitter, any of those, they're all essentially, we are

giving them our attention, and then they're monetizing that

attention in the form of ads. But we don't get compensated for

our attention, because our attention is valuable to the

advertisers who want to pay for our attention. And what the NFT

gaming space and I think a lot of other entities are doing as

they're going to allow you as the one who has the valuable

attention to monetize that attention yourself. So when you

take and you put in 450 hours into your Diablo two character,

that 450 hours in building that character and getting the stats

and doing the stuff for it has a value to it that you can then

exchange in the economy, that you can't do now. So it changes

Correct. And the other side where the value comes

the way games work.

from is the players right? A lot of times players want to come

into a game they don't want to start at the level or the

beginning, they're willing to buy or they don't want to find

the rare thing they're willing to buy it and that's been

proven. If you look at games like Candy Crush, Clash of

Clans, they all have these things where you can buy in game

purchases to buy more jewels or buy more whatever to make the

game easier for you to play faster. It's a convenience

purchase. And people to the tune of billions and billions of

dollars are doing that every single year with no value, no

value exchange other than enjoyment. In this case, they're

doing this same thing. But everything that you buy can

become more valuable in the game, there by the same players

that you're playing with can then buy your character, you can

change, trade exchange, whatever. But it's all tracked

by a basically a serial number technology that is completely

trustless. And can store the value. So it's, I can't say,

hey, buy my level 80 and you buy it, and it's only a level 20,

there's no way to scam the system.

Yeah, it is what it is, because it's a real

asset. You're essentially being able to do the same kind of

things you do in the real world, where it's like, hey, instead of

a digital cup, like, here's my actual cup, it's the same kind

of transaction, you give me money, I give you my cup, you

have my cup. Same thing happens in the digital space, I got

levels of any character, I give it to you. It's the same type of

physical exchange because of the way the technology works, which

we couldn't do with digital stuff. Before NFT technology and

blockchain stuff existed. What I want to talk a little about,

though, is in the NFT gaming space, there's a lot of stuff

that's happening, you guys are approaching it a little bit

differently. And I want to find out why are you guys approaching

it that way? And what do you think sort of like the problem

is in the marketplace that you guys are going to help solve

with the way you guys are building Mech.Game?

Sure. So there's a couple of different things

that are happening. So that's one of the real reasons I was

excited about moving into the gaming space. But the other

thing is that, if you talk to any crypto expert in the crypto

token space, whether they're investors, advisors, Blockchain

owners, whatever, they're all saying that the next big boom

industry in crypto is going to be crypto gaming. And they're

saying it's three to five times or more bigger than the dot com

boom was just in one sector of the crypto space, which is just

in gaming. Now, the reason for that is because crypto gaming.

For those of you who don't know, just

traditional gaming is like a $60 billion a year industry.

Correct, and they are expecting that it will

be multiple trillions by 2025.

And again, if you don't know the space, like

when there's big game launches, they are generally bigger and

have more money behind them than your big Hollywood launches that

you see over the summer blockbusters.

Very true.

Yeah, so it's a huge space that if you're not

a gamer, you're not aware of. But when you're in like our

world, which is gaming and marketing, you sort of pay

attention to all that stuff. And you realize that man, some of

these big game launches, they just make like the Marvel

superhero launches look like, chump change.

Correct. And one of the reasons crypto gaming is

poised to be so big is looking at the gaming population. The

people who are in crypto right now are the technically savvy,

the technically advanced, they're typically people that

have a little bit more tech savvy, right? To get more

mainstream adoption, we've got to lower the technical curve,

we've got to get more of that. And obviously, more and more

people are getting into crypto every year. The next big

technically competent audience is gamers that has not yet

dipped their toe into crypto. So that's one of the reasons that

they've been pushing so hard the full gaming.

It's the next step.

Correct.

I always tell people, when they're looking at

investing in any crypto, whether it's gaming or not, I was like,

if you want to see who's gonna win long term, see who makes

crypto invisible to grandma. But lets grandma use crypto.

Correct. Yeah. So Gaming will be the first

phase of that. Now, Crypto gaming as a whole is pretty much

focused around PDE, which is play to earn. So basically, you

play the game and you earn some form of cryptocurrency reward in

exchange for playing the game. That's how most of these games

are operating. Traditional gaming, you game for enjoyment.

You only play for enjoyment, crypto gaming is incentivized

gaming where you get paid to play.

You get paid for your attention?

Correct. The difference is that in the PDE

world, the crypto world, the games can barely be called

games, because they're more like defy applications dressed up as

a game where you click as an example, you have a horse race,

you have two horses, and you you're going to race them, and

you click a button that says race my horses, and then two

seconds later it says, Oh, congratulations, this horse won.

It's a randomized algorithm. It's not a game, there's no

skill. What it is, it is gambling packaged up as a game,

like a gambling algorithm, an online gambling algorithm.

That's what it is. Now, the most games are like that right now.

Because it's early in the space and everything else and you

click a button and you win and you get a reward. Okay.

Yeah. Part of the reason for that though, is

just like the technical hurdles to actually make a real game.

have real entities that are interchangeable, either between

the system or between other games it's huge. And it's going

to take someone who's really dedicated to building the

technology to do that, which sounds like it was where you

guys are going?

Correct. There's still two worlds of gaming, they

have not touched at all. If you go to a gamers forum, a

traditional gamers forum, and you mentioned NFT games are PDE

games, they basically talk crap and say how horrible they are.

And they're right, because these guys play for the love of

gaming. So they're gonna play a game over on the crypto side,

and it's not fun. Why would they play it?

They are for 450 hour into clicking on the

horse.

Yeah. They're not real games, they want to

play real games. So the opportunity here in the crypto

space is for games that are built in the reverse order from

crypto, a game that you would actually want to play, even if

there was no play to earn rewards. But then you build a

real game that's playable. And then you tie in all this stuff

like play to earn rewards defy economics, and player owned

assets with NFT technology. So players own the character,

player owns the weapons, the shields the whatever the other

items are that make the game function.

Have you seen a Ready Player One?

Yeah, I've seen part, I actually couldn't watch

the whole thing, I didn't like it. But I did watch part of it.

So it's just interesting to me, because the

world that they built in that movie was essentially all NFT

based stuffs. And I always tell people like if you're confused

about how NFT's work and what it looks like, watch that movie.

Because every time that he's like, I'm gonna go into my thing

and plot an item for his his digital avatar. It's all NFT

stuff, exactly what you're talking about here. Play around

assets.

Now the other thing in the gaming space right

now is currently in the in the crypto gaming space. The big

thing is, people have been trying to tie NFT's and crypto

together since NFT's came out. So there's lots of NFT games.

But if you look at NFT's most of them are 2d images, they're a

JPEG, or a png of like a torso of something. And then they say,

Oh, this is your character in the game. And they try to build

some game. Well, reality says the technical coding says this

2d, jpeg three quarter is not actually your character, because

a game character has to be coded in a specific way, using Unity

or Unreal or whatever. So they're not. So they're saying

that you own your game character, but you really don't,

you own a PFP, or an image of what your game character could

look like. But typically, these games then build a character

that is not also an NFT. So technically, all what happens on

your game character, by the simple state of the law, you

don't own it, because it's not connected and tied together.

You own the JPEG representation of your

character, you don't actually own your character. And it would

be like taking a picture of the Mona Lisa, versus actually

owning the Mona Lisa.

Correct. And that's where we're at have been

at currently, what we're doing with Mech. Game is, and that's

another reason why you see JPEGs and images. Because NFT's have

been very simple. They've been very simple art type of things

until now, what we're doing is the actual NFT that you

purchase, is your three dimensional game character. So

if you go to Mech.Game and look at it, it is the game character.

Yeah, so it's the actual code that's being

played in the game.

So what you see on say, open sea, or bike.io, or

whatever, when you go to an NFT marketplace, and you're viewing

your NFT, you'll see a three dimensional walking around mech,

and you can manipulate and do all that that's the exact one

that you use in the game. So you'll see the exact

representation of it, it is the exact one in the game, and out

of the game.

So if I can make a comparison real quick,

just make sure I'm understanding this properly. World of Warcraft

is really huge, everyone has their little characters and

their avatars. But at the end of the day, all of the game code is

owned by Blizzard. Right? So any of the effort that you've put

into the game, all of the stats, everything. Blizzard owns all of

that what you guys are actually building is whatever I put into

the game is actually mine. So I actually own a portion of

Mech.Game. And like literally own a portion of the code of the

game is mine. Is that right?

Correct. Yeah, the code that pertains to your

character, your assets, your interaction with the game, the

overarching game infrastructure like the levels you play, and

all of that, that's owned by the company, of course, but your

participation in there, yes, you own that, you own your

character. You play the level and you find a new weapon. That

weapon is an NFT as well you own that weapon. And you know

whether it's equipped with you or not, it's stored in your

wallet or your inventory basically, and you have access

to it. You can then sell it, you can trade it, you can use it,

you can destroy it, whatever you want. You own it. And then when

you want to leave the game for whatever reason, you can take

your stuff and go and then take it somewhere else. The other

thing is what this opens up for us is collaboration with other

projects, where you can take your Mech from our game and go

play it in another game that we collaborate with or

decentraland, you can take your Mech into decentraland and park

it in your driveway if your decentraland house. Because the

code and the ownership of the NFT allows as long as the other

platforms are coded in this in a similar sense, certain types of

code was required, you will be able to do that. And there's

other projects that are coming out that we're collaborating

with as well, to do exactly that. So you're basically, in

the beef, they'll be spoofs right? There'll be fun level. So

we have one of our collaborations, they're building

a Metaverse game that is with superheroes. And they, we're

going to build a side level that kind of conjoined our games

where their superhero can battle one of our max. Now, it has

nothing to do with the original, the regular gameplay, just one

extra arcade mode type thing that you can add to a project

and we can do tons of those other projects.

Do you see more and more of that becoming

mainstream in the NFT gaming space that instead of like,

because I know everyone's looking at NFT's like how do I

win in the investing game. And I know that one of the things that

I've been looking at is, I don't think there's going to be a

winner, I think the winner is going to be the people who are

or the games and the technology that's going to allow things to

have interoperability,

Agreed.

Right? Where your stuff can be like if I own

it, but I can only ever use it in Mech.Game. it's limited. But

if you guys are built in such a way that it's interoperable, and

other people are coming on board, and also building

interoperability if I own a really cool Mech.Game mech, and

then I can take it over to you know, this is just spitballing,

say Pokemon gets into it. And I can take my Mech into the

Pokemon world and do a Pokemon battle with my Mech against

Charizard kind of thing. That's where you start getting the

really interesting futures for gaming.

And in the crypto and gaming NFT space.

It's all about interoperability and collaborations. So projects

want that because the number one like cool buzzword in NFT's is

currently utility. And what utility means is, in a simple

form is this NFT that I own, what can it do for me? What does

it do? And so if it's only in the one game, that utility is

still good, but it's much more limited than saying, hey, not

only can you play it in the game, you can take it into

decentraland, you can take it into other meta verses, you can

do these other collaborations. And the other thing is when you

start doing those collaborations, you also provide

additional utility for other games, tokens, currencies,

things like that, that then allow the value to increase in

different stuff like that. So there's a lot of huge

opportunity there. But the other side of it, that of crypto

gaming, that's become really cool, and I'm sure you're aware

of is crypto gaming, even these like non game games in the

crypto space have pioneered this whole new world of scholars and

scholarships. And what that is, is there are people especially

third world, second world people that want to play these games,

but may not have the money to buy the NFT to play originally,

but they need the NFT to play. So what has happened is these

guilds have come in and buy the NFT. And then they basically let

the player or what they call the scholar, use the NFT in the

game. And then in the game, the scholar and the guild split the

currency rewards that come out of the game. So it's basically a

leasing system. Right. So in Mech.Game, we're doing the same

concept, you will be able to own your Mech. Now let's say this is

where the whole investment, how do you win an NFT's thing comes

back into play with NF T's you can buy them, you can sell them,

or flip them, right. Or you can hold them, you can play them,

there's different things you can do. But the NF T's that have the

most value and the most long term appreciation opportunities

and stuff are the ones that have multiple utilities. So with

Mech.Game, you own your game character, like I have people

that are buying the Mech's that don't want to play the game at

all, they just want to rent them out and have it become a passive

income stream for them. So I have a Mech, you want to rent it

from me, I basically set up all in the system, I can select the

percentage that says hey, you're gonna get 60% for playing the

Mech, I'm gonna get 40%. And the system automatically splits

those rewards and sends them to each person's wallet as their

earned. But then if you're underperforming as a player, I

can enter the agreement and I can go rent it to somebody else.

And then once you've earned enough money, you can

potentially go buy your own Mech or just keep doing that. Now to

think that's kind of hard to believe it is until you realize

that there's a game called Axie Infinity that kind of pioneered

this model. And they have 1.2 million Filipinos that log in

every single day to play full time for their living and by

full time, it means a couple of three to six hours of playing a

day. And they make between 25 and 50 ish dollars or more a day

out of their cut. Now these guys do that, and they literally make

more money playing a video game, that's not even a fun game, then

they could out their regular job in the Philippines, and that

these guys are all scholars that guilds have created that

basically bought the NFT's and then leased them out to the

scholars, 1.2 million of them a day are already doing this. And

it's just continuing to grow as other countries are finding out,

hey, I can make 30 bucks a day playing a video game, sign me

up.

If I'm understanding you correctly, one

of the things that you guys are trying to do differently, is you

want to make the game aspect, like the actual I'm going to

play a game to be something that you would play whether or not

you were getting paid to clients.

I'm pretty sure everyone in our age bracket had our parents tell

Plus the number one priority of what we're

building, because that's the only thing that is going to

us at one point when we were teenagers, like you shouldn't

attract regular gamers to the space, they're going to come

spend as much time playing your video games, because you're

over and go man, this is a fun game. All right, and then

never going to be make a living with it. And here you are

they're gonna get into it, start playing it, and then they're

gonna start earning crypto rewards and like, dude, I get

literally designing a game.

paid to play this game. Hey, Mom, look, you said I was

wasting my life playing video games. Now I'm making money. Right?

Now some people do in response to streaming, but I never did,

the vast majority of people don't but and I'm not say saying

that someone who lives in Alabama, in the middle of

America is going to be able to make enough money playing

Mech.Game to change their life or live. Not saying that at all.

It's not the point. The point is they're going to build a game

that people want to play for enjoyment, and then also reward

them for their time, through rewards. And then they also own

the assets that they're playing, and that they find and

everything else. So they can supplement it, either sell it or

trade it whatever.

It's no longer just entertainment. Like your,

again, your attention has value, in the new economy for that, and

you're being rewarded for your attention.

Correct. And the other aspect is, with the

blockchain, you're able to record like, as your person gets

better, as your character gets better as you upgrade it, that's

all stored. So when someone comes to buy my Mech that I want

to sell or rent it, I can say, look, it's worth this, because

of all of the stuff that's been done to it, and they can see the

upgrade path, they can see that it's not a base level character,

and they can go do I want to go buy a base level character? Or

do I want to start at a badass level and jump into the game

like a king?

Okay, so tell me a little bit about actual the

Mech.Game, like your first version of this? What kind of

game is it? What kind of gameplay? Like whose your sort

of target gamer that you're looking for?

Perfect. So I didn't just pick Mech, because I

love Mech Warrior. I used to play that a lot. But I

approached this opportunity the same way I would approach any

business I started doing research and figuring everything

out. And one of the areas that I researched when I was looking at

game demographics of fluency of spending, things like that, was

that the Mech demographic, the robotic gaming Mech fighting,

Gungan, Mecca, all those different combinations that all

boil down to a mechanized or fighting robot. They're a

massive audience.

There are also Hollywood blockbusters about

that audience.

Yeah, I mean, Pacific Rim, all that stuff,

right? There's a huge audience of gamers that love that kind of

gaming. They're also a fairly frustrated audience in that the

only type of games out there for Mech combat are mech verse mech,

battle combat, like fighter mech, that's it, and the general

consensus is like, this is great, but what other games

could there be?

The video game equivalent of those little push

button and they punch each other. That's the video game

equivalent.

So I saw that, and I was like, okay, well,

that's interesting. And I love Mech. So that's cool. And then I

started looking at other games. I've researched a whole bunch of

different genres. But another one that caught my eye because I

also enjoy it is tower defense. It's a strategy style game,

right? Where you've got hordes of enemies coming in trying to

attack you, and your job is to defend them by building towers.

And so I kind of kept looking at this. This is another audience

that's massively huge. It's very addictive. They like to stream

so they want to share their gameplay.

My current tower defense game that I play

with my son is called Baloons TD six. And it's retarded. It's

literally it's monkeys. Your towers are monkeys and then

balloons come and attack you and they pop the balloons with

darts. And then they just go all the way up to like, you got

wizard monkeys and super monkeys and whatever you want to do, but

the point is is like the market. I didn't realize it was this

huge, but that one game all by itself has a multitude of

streamers who make full time six figure incomes just covering

that game all by itself. And it's just it's a tower defense

game with monkeys and darts.

Yeah. And it's a goofy one. It's not even like a

realistic, like a triple a title or anything crazy like that is

just a fun little game to play. So that audience that you're

exactly describing, we were looking at, and I was like, Holy

crap. And then I did sort of comparing the audience

demographics. And I found out that there was a massive overlap

between Mechie players and tower defense players, meaning that

Mech players are also tower defense players. So that was

where we said, hey, what if we could dream up a Mechafide tower

defense game, where you have a base, which is also an NFT, that

you have to defend, you build towers to defend from the enemy,

those are stationary defense towers, air defense, ground

defense, all that stuff. And then you also...

Your Mech could be like your hero?

Yep. And your mech is your hero, you have a

hero character that runs around the map that you control, and to

add an extra layer to it to make it more fun. Because a lot of

tower defense games, you just build towers indiscriminately.

And it's just kind of gets less fun. We are actually building in

a strategic element where you have to mine resources in the

games, who's got a little bit of strategy aspect, that those

resources are used to build your towers, repair your towers in

the level. So if you don't mine enough, you're not going to be

able to build enough towers plus, the mines are not going to

be in the most convenient location behind your defenses,

you may have to defend in multiple locations, so that's

where your Mech comes in, being able to run around and do all

this kind of stuff. So it's basically a top down Tower

Defense style game with a hero character as your Mech. And all

of those, the Mech and the stronghold are the main NFT's

that you own. They're upgradable, they earn

experience, they have game stats that can be improved, like

health, battle, power, energy, all those kinds of things. And

when you upgrade them, that reports to the blockchain and

stores that data.

Yeah, so like I said, the tower defense game

that I'm playing, right, I can upgrade my hero with different

animations or different pieces that go with him. You can also

unlock like, abilities later on. So you can have stronger

abilities to fight bigger, bad guys. So the same kind of thing.

Except, difference being like, if I pour real money into this

game, it's just for entertainment. Where as if I

pour money into my Mech hero, and I decide, two years from

now, I'm no longer interested in playing this game, for whatever

reason, maybe I've outgrown it, maybe something happens, I'm

just not playing the game anymore, I can actually sell

those assets.

Correct, and what you just said does happen.

I mean, if as a gamer, you don't play the same game forever, very

seldom. I mean, steam is a whole whole market of like indie style

games that people play. Most people have, who in this world

have 10 to 20 Steam games that they just download play for a

little while to get burnout, move around. So the ability for

people to transfer their, their stored value. Basically, a store

of value of all this energy and time I put into this game, and

have a way to transfer that to the next game. In this case,

it's by either selling your assets, trading your assets, for

the next game you want to play, you now have a way to transfer

that stuff without losing it.

Random technical question.

Correct, like if you if you're playing level one of the game,

Yup.

This is if this is interesting, because one

of the things that's really important for when you pick up a

new game, is learning how to play the game. And so you would

but you have a level 80 character, you all of a sudden

have like the either tutorial levels or whatever's going on.

If you have a marketplace where I can go in and say like,

now, you're just trouncing levels and not doing anything

someone who's been playing the game for two or three years, and

good, not becomes more play to win.

has all this really advanced stuff, and is like really good

Not really learning how to play the game either.

at the game, if I just bought all of his stuff, and I just

Correct. So one of the things we're building

brand new, how do you guys going to work on managing that sort of

experience in the game where someone who's a new player might

be able to come in and purchase high end assets from someone

who's really experienced player? And how does that manage the Gameplay?

into the game itself is a level based difficulty algorithm. So

no matter what level of the game you are, whether you're in the

beginner levels are whatever the hardest of beating the level is

going to increase to be comparable to whatever your

character is.

Correct.

Yeah, so to put that in another game that

people might familiar with Diablo three came out a few

Right? Or if I go and play on his game, it'll

years ago, they do that were like, I can play my character.

And I'm at level 75, you know, wizard or whatever. And my son

adjust all my stats down to match him so we can Co-op

wants to start playing and he can join me in a co-op, and

together. And that's what you're sort of what you're talking

it'll adjust all of his character stats to be able to

about the gameplay.

The thing is we're building an indie game,

play with me.

not a triple A game. Now triple A game requires 1000s of people

on a team and ungodly amounts of money. I'm not Blizzard, I'm not

Microsoft, or Sony, or any of these companies. We're building

an indie game. And that's why we're building in the crypto

space because Indie games are the next phase of crypto AAA

studios will come in, but they're gonna come in, in a

couple of years, there's a lot more that has to happen before

they're convinced that they're going to jump in in a big way.

Also, when those triple A games come in, they're not going to

build, they're just going to acquire and then put their own

spin on whatever they acquire. But in our case, our indie game,

people are going to play the game faster than we could build

updates and new levels and things like that. If they can

only play each level once, that's no fun. But if they can

play each level over and over again, but as they play these

levels, it actually does get harder, because the game

difficulty level is increasing to match their stats, then it's

more fun.

Yeah, absolutely. So with sort of the

growth of the game, what platforms are you going to be

targeting the game to to start off with, are you gonna be

targeting like mobile platform like iOS, Android, or like

consoles, or PCs? What's your first target for releasing the

game?

So our main target for this game is going to

be WebGL. We want it to be a browser based game that anybody

in the world can play without the need to have a crazy gaming

console or whatever. The next phase of that will be mobile

specific versions of the game. Of course, WebGL means it can

also be played on mobile, but we'll have a mobile version as

well. The reason that we're going WebGL.

Like the hardware acceleration on a

second version, when you go to like Target iOS or something you

can make the game faster.

And now a quick word from our show

Correct, we can do a lot more detailed stuff.

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The last questions I have for you cuz we're getting on in time

here is, one of the things that I think strikes me is really

interesting. I'm curious how this is going to bridge the gap

between because you're trying to get more of the mainstream

gamers to play. And that's sort of like the clincher for getting

the crypto games to sort of become a thing. And one of the

things I've noticed is looking at the NF T games like Mac games

some of the others that are out there that are trying to do

similar types of things is the price of entry is significantly

different than say going to pick up a triple A game, like

Blizzards World of Warcraft or whatever cost like 60 bucks to

play the game. And to get into some of the NFT games, you have

to actually purchase the NFT. And those can be orders of

magnitude more expensive to get into play the game.

A few hundred bucks or more.

Yeah, the cost of entry is radically different

than the traditional gaming space. And I'm curious, like

from a marketing standpoint, how are you guys going to be

approaching that? And how does that actually affect how you

guys are going to gain the market share to be a mover and

shaker in the space?

Absolutely. So that is a big part of it, one of

the sides of it is if they're willing to buy the NFT in there,

and they understand what they're buying, that they actually own

the asset and that the asset becomes more valuable. That's

one of the mitigating factors that we'll have to do as an

education push. But one of the things that we're doing as well

as we're going to have a free to play version of the game as

well. So the free to play version does not participate in

the play to earn economics, if you are a free player, you can

earn experience points, but you cannot earn actual crypto

rewards okay, because a free player breaks the system, if

they get rewards. So the traditional player will be able

to buy their Mech often marketplace or wherever they

want start playing the game by the Mech in the stronghold,

they're earning the play to earn stuff, the free to play side is

where we are going to get people hooked. That's where they can

come in, they can mint and grasp.

The game is actually fun to play.

Correct, they can mentor gratis mech, gratis

means free, right. So it'll be a very base level Mech, that they

can start playing the game, playing all the levels, earning

experience points actually leveling up their Mech, now the

Gratis Mech that they mint, they own it, it's actually an NFT. So

they can get that for whatever the cost of gas is basically

just mint it and it's yours. So it's pretty much free, then they

can play that Mech, they can upgrade it with the experience

and stuff like that by playing the game, just again, like

Diablo, they'll get stat points, they can use a couple stat

points, they can upgrade from level one to level 40, all that

kind of stuff just by playing. But every level they play,

they're going to have like an in screen just like any other

player. At the end of completing the level, you'll see all your

rewards, you'll see how many enemies you killed, how many

towers, you build your score all of that stuff. The Free to Play

player will say, Hey, you earned 75 experience points. And then

it'll have another thing because I'm a marketer, it'll be like,

Hey, here's how much you missed out on and crypto rewards. So

it's going to be this constantly upgraded tally. So it's like

this level, you lost this. But overall, in the time you've been

playing, you would have earned $700 or whatever it is. So we're

going to basically show.

So you're going to use the game to educate

about the ROI.

Correct.

That comes from actually owning a portion

of the game.

Yeah, by owning their their character. Now. They

can kind of character, they can even sell that free NFT if they

want to, they could try to sell it on the marketplace. Whether

someone wants to buy it or not. It's a different story. But

since they own it, they can sell it.

Are you going to build marketplace access into

the game?

Yes. So we are partnered with Byt.io. They are

an NFT marketplace as well, multi chain, there are multiple

different blockchains. But they are doing a lot of really cool

gaming stuff. But we'll have our own marketplace within the game

that you can use. But all that stuff will also be visible on

buy on, open see whatever the incentive to using our internal

marketplace is you'll have more customizable controls, since we

don't control those platforms. Like let's say, have your Mech

and it's equipped with all kinds of like, let's say five other

cool NFT add ons. That's basically a bundle, you can't

sell that as a bundle on open sea, you have to sell them

individually. On ours, you could sell them as the whole set and

someone could buy the whole thing. So they are able to do

that within the within the game.

So my last question for you here, if people

are interested in either side of this actually playing the game,

or maybe investing in the game, which would mean buying some of

the NFT's that are getting launched? Where can they do

that? Where can they find out about that kind of stuff? And

second part of that question is what's your timeline look like

for actually having the game playable and ready to go?

Yeah, so the best place to find us is again,

just go to Mech.Game, that's the URL. Go there. All of our

socials are listed down the side right there. You can read the

white paper up there, you can join the discord. If you want

all the itty bitty details and cool stuff and the newest news,

you need to join the discord. It's like Slack for crypto,

right? It's where everybody hangs out. So that's the best

place to find us. Right now we are heading towards our initial

launch of the Genesis collection of NFTs, our Genesis collection

of characters basically our Mechs, these come with all kinds

of additional perks because the people who support the game in

the earliest phase uses are basically if you look at it my

pre round investment are the one who believed in us from the get

go. They've got upgraded stats, they've got better weapons

better this. They get perks in the game, they get higher reward

payouts, they get all kinds of stuff. But we're getting ready

to launch that at the end of the month.

End of April?

Correct?

Okay.

We'll have the exact date announced inside the

discord shortly, we're just waiting on a couple of details

from some of our partners. But that will be launching.

Following that we'll have all kinds of cool airdrops of

additional cool things. We have the second collection, the base,

which is called the stronghold collection, we have the token

launching. And then right after that, we have the game launch.

And we should have early alpha of the gameplay in the next

month and a half for the initial holder to be able to check it

out. Public game release will happen after that.

That's really fascinating. So on that topic of

like actually getting into the game and playing it. I'm going

to just assume that most of my audience is not super up on

crypto. So what do they need to have? Like, on their device or

the computer or whatever, to be able to participate in the

launch and then actually play the game later. Is there

anything special they need to have like a wallet or anything?

Yeah, so there's a couple of things normally,

traditionally, to be able to play a crypto game or to buy an

NFT you need to have cryptocurrency, typically

Ethereum you need to own a certain amount of Ethereum equal

to whatever value you want to buy. So if you're gonna buy a

$200 NFT, then you need a $200 and some change worth of

Ethereum. Ideally, you want that in a Metamask wallet, if you

have a coin base or crypto.com or whatever wallet that's not

the same thing that is a wallet on an exchange, you would need a

Metamask wallet separately which you create for free and transfer

your money into that that's where 99% of all crypto wallets

live is inside of Metamask. From then on the day that we actually

launched what you recall a mint in the crypto space MINT you'll

be able to mint your Mech's meaning that you'll be able to

buy them okay and the instructions for that will be on

the website basically click a button that says Connect wallet

you click a button that says Mint select the number that you

want and then you pay and that's the way that works. What we're

also going to be doing though with Mech is my audience as much

the same as yours. A lot of them want to be involved in crypto

but I haven't taken that leap yet. And also getting their USD

into crypto is problematic in terms of just it's a pain in the

butt to learn the first time. So we have a lot of people that are

wanting to be able to get involved by a batch of Mexhs, to

be honest, most of my audience wants to buy a massive

investment they want to buy them flip them after the launch, hold

a few for rentals, things like that. They're not looking

necessarily to play the game. There's a lot of the audience

that's in my Discord. They want to play the game but my

traditional business audience like you and me, and like hey,

how do I make money off this, okay, I'll buy six or 10 of your

Mechs, I'll flip four of them ran out six of them, whatever,

right? Those guys we're setting up an opportunity for them to be

able to buy with USD with fiat currency. And then they just set

up their wallet and after the launch, we will just send them

their NFT's to their wallet.

Yeah, that's really that's really exciting.

I'm planning on buying a couple because I do actually want to

play the game because I mentioned earlier tower defense

is like my favorite style of game and it's the one that I can

pour hours and hours of my life into and not realize I've done

it. So I'm really excited for the launch of your game and it's

really cool to see that you're doing this so yeah, thank you so

much for coming on and sharing sort of what you guys are up to

I'll put the links to the discord and other than the

discord Is there any other links I should make sure to get put

into the show notes for this?

Yeah I'll give you a batch will do the YouTube

link because you can see all of our past Ask Me Anything calls

where people can really kind of learn more of what we're doing.

See the game trailer. So we'll do YouTube, we'll do the medium

we'll do the website and the end the discord and I'll just give

you all those links.

Awesome. That's really cool. Now I just

curiosity question. One last thing here. How did you put

together the team and the talent? Because I've seen your

game trailers and you guys are building actual game. Like

you're building gameplay like there's a lot of stuff that I

assume is probably new to you. Because you've been in the Ecom

space for 20 years. Now you're doing film and you're doing game

and you're doing like all these other things like this is a

vastly different world how what was that experience like?

So it's definitely a big learning curve

every day. The one thing that I have in my repertoire, if you

will is 23 years of building businesses and hiring people.

And that's what I did was, I have a great network built up

from my other business. And I said, Hey, this is what I'm

doing, who do you know? And they connected me with people. And

then from there, I connected to other people. And I just started

interviewing and hiring. I'm like, okay, I know the basics of

what I need. though. I found a guy who used to work for Ubisoft

as a game lead, he built Assassin's Creed Valhalla. And

he was a freelancer, and I hired him. And I was like, okay, what

else do I need? And I already know video from the business

world, but not video production to that level. So I just kind of

kept reaching out to my network until I found the right people.

And I just started hiring them. That was the one thing that I'm

doing different also for most of these projects is they use the

NFT sale, as their entire fund to be able to grow the project,

hopefully grow the project. I've never built a business like

that. I've always believed you have to bootstrap and build the

business. So I've self funded the entire project. And yes,

when we sell the NFT collection, that's going to give me a war

chest that I will be able to use to further expand and grow the

game at a much faster pace. But we've already started like my

whole team is on payroll. Like, we just started doing that from

the get go. But the answer your question? Yes. It's been

challenging. Yes, it's a whole new world. But my this skills

that I've developed in hiring and building teams, is what

makes this possible because even with BGS, it wasn't me, that was

the rock star at BGS. It was our people. It was the team's, it

was the infrastructure that we built.

Yeah, so last final question for you. How far

out are we from having plushy dolls of our Mech's?

I actually did talk to a company about that

while I was in Miami, but their minimums are ridiculously high.

So it'll be a while.

It'll be a while before we can get plushy

dolls of our Mechs. Talking of indie games that went really

mainstream. Rovio, who created Angry Birds, a lot of their

success came from stuff that was outside of the game. The

Merchandising, and getting into Hollywood and doing things it

was like, there's the game, but then they did all of the

marketing around it.

Will be able to do because we own the assets and

built the characters themselves, people will be able to get 3d

models of their Mech's, they can ge just regular ones that are

just 3d printed, they can get some that are hand painted, they

can have different levels on a one on one basis. So there'll be

more expensive because they're one on one, if they want to

paint it and all of that, but they can get that they can get

merchandise they because I mean, physical products, that's my

world. Like I know how to do that. That's the one thing I can

do, so we'll definitely have all kinds of cool stuff like that.

But we've had a lot of requests. I was surprised they want

shirts. I wouldn't have thought people would want to wear their

Mech on their chest, but they do. They want to wear their

Mech, they want hats, and they want statues.

Like pretty fingerines?

Like this dude, right? Like Boba Fett, but not a

bobblehead.

Yeah, their Mech from their game, which is

cool. That's really awesome. So thank you so much, Tanner, for

coming on, and just sharing what you're up to with my audience.

I'm really stoked for your game to launch. Because we're

friends, but also because I'm just really excited to see this

happen in this space. And I know over the last couple of years

watching this grow, I kept telling my inner circle friends,

I was like the games that get to the point where they're like you

actually own the end game assets are the ones that are going to

win. So when I saw you launch this stuff and start talking

about it, and you were talking about the same thing, and I was

like that, that's really cool that you're doing that. And then

it's like even extra cool that like, I actually know you, like,

it's cool to see.

I mean, I can't wait myself. It's kind of

surreal still, like, I always wanted to build a game because I

thought it would just be cool, but I never envisioned that.

That's where I would be. I mean, I went from being a window

cleaner to an ecommerce expert to now I'm building a video game

like, I would have never drawn that career path for me.

And yet, here we are.

Here we are, I'm excited. I couldn't be more

excited. I wake up every day, heck, I don't even sleep. I'm so

excited to wake up super early in the morning and just amped to

get ready to dive in.

Awesome. Well, thank you so much for coming on

today and sharing what you're doing. Looking forward to

playing the game with you guys shortly. So thanks again for

being here.

Yeah, sure. Thank you.