You’ve probably heard many people say that consistency pays off, and it’s one hundred percent true. Success doesn’t happen overnight, it takes time and requires consistently showing up for your audience.
In this episode, I invite Mike Morrison of the Membership Guys to discuss how he and his partner, Callie (also co-founder of the Membership Guys) has built an extremely successful 7-figure business and how being consistent has played a huge part in the journey. Tune in to hear Mike and Callie’s story of building a brand through consistency.
[08:59] - How the Membership Guys started
[12:08] - The one focal point that Mike and Callie have stuck to for the last 5 years
[15:46] - The behind the scenes of running an event
[24:58] - Why Mike’s podcast is purely evergreen content
Essential Learning Points From This Episode
The importance of sticking to the same business mission
How running an event meant losing focus on membership related projects
Producing evergreen content is always better than jumping on current trends
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