Can an algorithm tell you what is beautiful? And if it can, whose idea of beauty is it working from?

This week's guest is Hugo, founder of London's first AI consultancy. He has trained foundation models, audited machine vision systems for The Times and Vogue Business, and taught over 5,000 teenagers to build and ship real products through his company Sherpas. He now runs AI Night School, helping leaders understand what this technology actually does.

The conversation runs from his first business at six years old, selling potpourri to golfers, to the project that tried to teach a machine to recognise beauty, and what that project quietly exposed. AI does not fix our instincts. It amplifies them. Every bias we have not questioned gets handed back to us, faster and with a confidence it has not earned.

We also get into creativity, the discipline of protecting your focus, and the ethics of building technology that shapes how people see themselves and their own worth.

Listen now on Spotify, Apple Podcasts and YouTube.