How do iconic brands like Rolex, T-Mobile, and Capgemini strategically partner with the PGA to shape the future of golf?

In today’s competitive landscape, partnerships that only “write a check” aren’t enough. In this powerful conversation, Luke Reissman, Senior Director of Partnerships at the PGA, unpacks how value-driven, long-term collaborations are transforming not only the game of golf but also how brands engage with new generations of consumers—through tech, inclusivity, and unforgettable live experiences.

• Discover the behind-the-scenes strategy behind global partnerships that have lasted decades and delivered exponential brand equity.
• Learn how emerging technologies and changing fan expectations are creating new pathways for business growth and deeper engagement.
• Find out what makes a great partner in the eyes of the PGA—and how innovative thinking can open doors to high-impact, lasting collaborations.

Hit play to learn how the PGA builds world-class partnerships that fuel brand growth and evolve a legacy sport for the modern age.

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This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

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