AI is quietly rewiring the research industry from the inside out, not through hype cycles but through everyday workflow integration. Episode 138 digs into what's actually changing: how platforms are embedding intelligence where people already work, why crowdsourced sampling is losing its grip, and why 92% of insights professionals are seeing unvetted AI outputs land in front of decision makers. The conversation moves from funding and M&A to a bigger question the industry can't avoid: who owns the value AI creates, and who's responsible for catching it when it gets things wrong.