Dr. Matthew Richardson, veterinary practice owner and director of the Veterinary Sustainability Alliance, joins Dr. Andy Roark to address a growing challenge in veterinary medicine: how clinics can reduce their environmental impact without sacrificing patient care or profitability. He breaks down healthcare’s carbon footprint and shares practical, real-world changes clinics can implement, from energy-efficient upgrades to reducing anesthetic gases. They also introduce the Green PAW Certification, a step-by-step program designed to help practices take measurable, sustainable action.

Links: https://veterinarysustainabilityalliance.org

Dr. Richardson holds a BA in Ecology and Evolutionary Biology, a PhD in Zoology and a DVM degree. He is a small animal practitioner licensed in British Columbia and Ontario, owns The Animal Cinic in Toronto and has a special interest in environmentally sustainable practice. The Animal Clinic was the first clinic in North America to receive the Green Paw Certification for sustainability. He is the Past-President of the OVMA and The Farley Foundation, the co-founder and chair of the OVMA’s Sustainability Committee, Director of the Veterinary Sustainability Alliance and member of the CVMA Sustainability Advisory Group. A keen year-round cyclist and advocate for active transportation, Dr. Richardson can often be found on his bike or with a camera in his hand (or sometimes both).

Mentioned in this episode:

Uncharted Practice Owner Summit at NAVC SkillShop

Owning a veterinary practice comes with challenges no one teaches you in school. The Uncharted Practice Owner Summit, hosted at NAVC SkillShop in Orlando, is a hands-on leadership workshop designed to help owners strengthen their teams, improve operations, and make confident business decisions. This small-group, working session focuses on real-world tools and honest conversations, not passive lectures. Spots are limited. Register now!

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Office Hours w/ Dr. Andy Roark

Inside the Uncharted Veterinary Community, Dr. Andy Roark hosts Office Hours where veterinary leaders can bring real-world challenges and get practical guidance from someone who understands the realities of practice life. These sessions give veterinarians, practice managers, and team leaders a chance to ask questions, workshop difficult situations, and gain perspective on issues like team dynamics, communication, burnout, and clinic operations. Instead of navigating leadership challenges alone, members get direct access to Andy’s insight along with the support of a community of veterinary professionals working through many of the same challenges.

Register for Office Hours here!

Care Is Your Calling!

Welcome everybody to the Kone of Shame Veterinary podcast.

2

I am your host, Dr.

3

And guys on this Thursday after Earth Day.

4

I am so happy to bring you

this interview with Dr.

5

Matthew Richardson.

6

Matthew is, , one of the directors of

the Veterinary Sustainability Alliance.

7

He is someone I met earlier this year.

8

He's a neat guy.

9

He's a practice owner that manages

to kind of set it up so that he works

10

half the time and he's off the other

half of the time and he's just, he

11

rides his bike to the clinic and

he's just built this green practice.

12

And, , he's working with, , the Veterinary

Sustainability Alliance to launch the

13

Green Paw Certification, which is a

certification, , throughout North America.

14

His hope is that , the certification

will give people some guidance on how

15

to make their vet practice greener.

16

I have a, I really enjoy

this conversation with him.

17

He gives a ton of examples of things

that they do in their practice

18

and their practices can do to

make them more environmentally

19

friendly, and it's just, it's just.

20

Good stuff.

21

It's one of those things where it's,

, small, intentional, incremental mo

22

multifocal actions that build up to,

to, to having a significant impact.

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And so anyway, I, this made me really

happy to talk with Matthew guys.

24

I hope people will enjoy this.

25

I know a lot of people are out there

looking at their practices and saying.

26

I, I would like to, I would like to, I'd

like to do a little bit better for the

27

environment , and I think this is a great

episode to give you some ideas and some

28

encouragement on how you can do that.

29

So anyway, without further

ado, let's get into it.

30

Kelsey Beth Carpenter: This is your show.

31

We're glad you're here.

32

We want to help you in

your veterinary career.

33

Welcome to the Cone of Shame with Dr.

34

Andy Roark.

35

Andy: Ooh, welcome to the podcast, Dr.

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Matthew Richardson.

37

How are you?

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Matthew: I am doing great,

Andy, how are you doing today?

39

Andy: I am doing fantastic.

40

I really appreciate you

making time to be here.

41

You are a neat guy, and I'm really glad

that we got to sit down and talk a bit.

42

So for those who don't know you

well, you and I, we just met

43

earlier this year in Toronto.

44

I was at the OVMA, , convention

there, which is always a

45

Matthew: the, during

the depths of winter it

46

Andy: It was, it was like, it

was like, Hey, let's have a

47

conference in Toronto in January.

48

, that'll be great.

49

And so anyway, but they,

50

Matthew: every, it happens every year.

51

Every year.

52

There's terrible weather, so.

53

Andy: It's one of my favorite conferences.

54

It really is.

55

I, I, the people are so wonderful

and they always have a really great

56

program and it just, I, I joke, but

also I really do love that conference.

57

you and I met there you are the director

of the Veterinary Sustainability Alliance.

58

You were on the OVMA Environmental

Sustainability Committee and you were also

59

an independent veterinary practice owner

who, who works about every other week.

60

, you like work two weeks on and

two weeks off and you have

61

got a really neat thing going.

62

And so I, first of all.

63

I love that you're someone

who can run your own business

64

and be there half the time.

65

I think that's awesome.

66

I really am trying to

preach to people these days.

67

I think there's a narrative that

independent practice owners have

68

less freedom than other people.

69

And I, I don't think that that's true.

70

I think that there could be more freedom

and independent practice ownership,

71

and I just want people to know that.

72

And then the other thing is, I'm

really interested in your work with

73

the Veterinary Sustainability Alliance.

74

so let me just sort of, lemme sort

of Pause, kind of there and just

75

say, why don't you, why don't you

take me out just a little bit and

76

tell me about what the, , veterinary

Sustainability Alliance actually is

77

and how much, space that encompasses.

78

Matthew: So, the Veterinary Sustainability

Alliance is a North American group.

79

, we have, think eight directors right

now, , four from Canada, four from the

80

us accompanying veterinarians who are

in academia, private practice, research.

81

and we are all, , obviously

very passionate about the

82

impact that veterinary medicine.

83

Has on the environment and, , the impact

that our actions have on the environment.

84

So we are, , we've partnered with

both CVMA and A VMA to develop a

85

framework for sort of how to be more

sustainable in veterinary medicine.

86

, and we just recently launched our

green PA certification where clinics

87

can, , become, , certified as a green paw

practice for sustainability initiatives.

88

Andy: How bad are vet

practices for the environment?

89

And I, and to , be honest with me.

90

'cause I've thought about this, right?

91

I am.

92

So, I am an avid outdoorsman.

93

I love to camp, I love to hike.

94

I love to, I really love to garden.

95

I care about the environment and also

I'm busy and I work, you know, and I work

96

in the practice and we, and we're moving

quickly and we're trying to be efficient.

97

And I also live in South Carolina, which

the government support for, you know,

98

environmental programs is, is, is wanting.

99

So like they ended public

recycling programs.

100

Two to three years ago at this point.

101

And so anyway, like that's, that's

kinda the environment that I'm in.

102

And so I'm looking this and

I'm looking at what we do.

103

And I'll be honest with you,

Matthew, I'm kind of, I'm, I don't,

104

I think I'm a little bit unclear,

I think on how bad is vet medicine

105

as opposed to say other industries.

106

And then really like what are

the big drivers of environmental

107

impact that, that I'm unaware of?

108

Matthew: It's sort of the dirty

secret of, of veterinary medicine.

109

, and there's sort of

three big points on that.

110

, one is that just medical care in general

is not environmentally friendly, right?

111

, globally 5% of greenhouse gas emissions

are due to the healthcare sector.

112

In the United States, it's eight

and a half percent of greenhouse

113

gas emissions are due to healthcare.

114

As a veterinarian, we should

be acknowledging that pet

115

ownership and meat production

are not environmentally friendly.

116

If we think about dogs and cats

living in the United States,

117

they are big meat consumers.

118

And so the greenhouse gas.

119

, production , of dogs and cats in, , the

United States is the equivalent of

120

heating about 10 million homes a year.

121

Andy: Wow.

122

I, no, no,

123

Matthew: yeah.

124

And, here's a great statistic.

125

I think, , if dogs and cats in

the United States were their own

126

country, they would be the fifth

largest meat consumer in the world,

127

Andy: that's a great stat.

128

That's mind vending.

129

I have to sit and, and

think about what that means

130

Matthew: And, and, I'm not sitting

here up here on an ivory throne

131

looking down on people, right?

132

I have two large breed dogs.

133

I've had large breed dogs all my life.

134

I love large breed dogs.

135

I love a good dog that you

can go for a hike with.

136

You can, you know, go swimming

with, you can do all this stuff

137

with, , like a large breed dog

will produce up to two and a half.

138

Tons of carbon dioxide a year,

, which is the equivalent of, your

139

average family car for the year.

140

So I try not to drive, , as much as I can.

141

I go everywhere by bike and, and anyone

who knows me knows that about me.

142

but I have two large breed dogs, right.

143

So,

144

So that's sort of the bad news,

145

Andy: Okay.

146

Yeah.

147

This is not good for veterinarians.

148

Like, none of this is

good for, for the vet

149

Matthew: And, and, when we flip

it around and we go, right?

150

So climate change and environmental

degradation, , also lead to , poor health

151

outcomes for humans and animals, right?

152

I mean, just look at something like

COVID, or, natural disasters and all

153

this stuff like it's bad news, right?

154

The good news is that there are.

155

Are a lot of things that we can

do as pet owners, as veterinary

156

professionals, as practice owners,

and just as citizens, , to reduce the

157

impact that we have on the environment.

158

and so that's a lot of what we're

trying to do in the Veterinary

159

Sustainability Alliance is getting

people thinking about that.

160

. There are lots of studies showing that

clients actually wanna see veterinarians

161

taking a leading role in these sorts

of discussions, and they're actually

162

willing to pay a premium for it.

163

so, you know, if you wanna make a

business, you can make a business case

164

for being environmentally sustainable.

165

Andy: I think it's helpful to be able

to make a business case for it, right?

166

It, it's, it's, in the world that we

live in now, , and we've had a, you know,

167

a growing number of sort of corporate

practices and things, I think that

168

there's a lot of people who would like

to have a, you know, a smaller footprint.

169

I think you've gotta be able to

make a business case for that in

170

order to get groups, , often to come

along and support what you're doing.

171

Or at least make a case That this can

be a net neutral, , undertaking that

172

it's not gonna be overall expense.

173

I hate that it's that way, but I'm just

sort of trying to think about people

174

being able to sort of get practices and

get practice groups kind of on board with

175

being more environmentally conscious to

help me get a a, an idea of scale here.

176

So we're talking about, we're

talking about meat consumption,

177

we're talking about, The

environmental impact of having pets.

178

What are the things that we

do at the practice that have a

179

significant environmental impact?

180

And then if I, if I work hard

with my practice to have a green

181

practice, Matthew, am I, am I

actually making a difference or

182

just kind of spitting in the wind?

183

When we look at the larger picture of what

it means to have pet owners, I, I think,

184

yeah, that, that's what I would wanna

know is like of the things that are in my

185

control and in the way that I practice.

186

Is there a significant

environmental impact there?

187

Do I have the ability in the way

that I practice to, to actually

188

make an impact that means anything?

189

Matthew: Yeah.

190

Great.

191

Great question.

192

I think, I think we do, short

answer is yes, I think we do.

193

, and there's sort of many

different things that we can do.

194

I think, you know, one of the things

is, the things that we can do within

195

our practice, and then we can, talk

about it with, we can talk about

196

it with staff, we can talk about it

with other veterinarians and get them

197

thinking about what they're doing.

198

you know, you mentioned corporate,

the big corporations are actually all.

199

Interested in sustainability,

and they're all looking at how

200

they can lessen their impact.

201

And so I think that, there's a

snowballing effect for what we

202

do, , that has the possibility

of, making a real difference.

203

there's a lot of things

that we can do, right?

204

I am gonna sort of jump ahead a bit

here, but one of my pet things that

205

I love to talk about is, , lighting

choices in a clinic, right?

206

I bought my practice, 20 years ago.

207

, it had been running for 35 years.

208

It had a whole bunch of compact,

, it had fluorescent tubes.

209

In the ceiling.

210

That's what it, its lighting was.

211

occasionally when one had died out, I'd

gone and bought an LED tube and put it in

212

and didn't really think too much of it.

213

, and then I learned about a program that

we have in Ontario, , where you can call

214

a number, , and they will send someone

around to assess The lighting you've

215

got and how you could switch it over

to LEDs and there's a big government

216

rebate that covers about half the work.

217

So I said, sure.

218

They took away all of the

old tubes and left us with.

219

LEDs and I tracked it for two years

before I did that switch, and two

220

years after I did that switch.

221

And just going from fluorescent lights to

LEDs reduced my energy use by 28% a year.

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, Andy: was that kind of the

first major sort of, , pro

223

environmental sustainability move

that you made in your practice?

224

what sent you down this path?

225

Matthew: so yes, that's

the biggest one we've done.

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We've done small scale changes.

227

We've done big scale changes.

228

everything from making sure that

we're, we've got a water filter rather

229

than giving bottled water to clients.

230

We've got a coffee machine that uses

whole beans rather than Keurig pods.

231

We reuse, reusable, but rags for the

cleaning, except for sort of the sies of.

232

Dirty stuff, we're using, , IV

bags that don't have PVC in them

233

so that they can be recycled.

234

, there are a lot of choices that we

can be making, , that don't cost

235

a lot more than what we're already

doing, , and actually are nicer for the

236

nicer to use and nicer for the world.

237

Andy: Say I was a locum vet, right?

238

I'm gonna, I'm gonna be a relief vet.

239

I'm gonna come in for the day.

240

, what would I see as I kind of came

into the clinic what would I notice

241

Matthew: you wouldn't notice a lot, , to

be honest,, but you would notice things

242

like, instead of there being, , paper

towel easily accessible everywhere.

243

In each exam room, there's

a drawer that has a stack of

244

reusable rags that we can use.

245

, and so things like that, , in the kitchen

there's, reusable cutlery, plates, dishes,

246

, I think the big thing that they would

notice is that there's usually anywhere

247

between one and three bicycles parked in

the lobby we're right in downtown Toronto

248

and, , we have tried to get the city to

put in bike racks in front of the clinic

249

so that we can leave our bikes outside.

250

but , I have, between one and

five, , employees who rides

251

their bike to work, , every day.

252

, we're using recyclable.

253

Nitrile gloves, for example.

254

, which is a huge thing.

255

, we're being mindful of our

anesthetic protocols, so we're

256

using less inhaled anesthetic gases.

257

Things that just sort of changes that

we're making, , that we, you know, if

258

we have a TV behind, , reception that

does occasionally pop up little, Hey,

259

did you know that we're doing this?

260

Did you know we're doing that?

261

but most of the time,

unless you were looking.

262

I don't think you'd be particularly

aware that you know it.

263

It's not like we're a bunch of hippie

granola crunchers who are, you know,

264

reusing needles and things like that.

265

Andy: Yeah, so, so that's where, that's

where the hippie granola country line is.

266

Is, is that reusing?

267

It is.

268

Okay, I got that.

269

.

So you, you bought this practice, right?

270

It wasn't always this way, and then when

you bought it, my perception is that

271

you did not jump in and just spin the

searing wheel of we're gonna add in all

272

of these protocols and things like that.

273

Did you have a problem

with the team buy-in?

274

Were there people who were just

like, who kinda rolled their

275

eyes or who didn't perceive that

they liked their paper towels?

276

tell, tell me about that do you

hire a certain type of person?

277

I mean, I'm imagining there are some

people who would be really attracted

278

to what you're doing and maybe some

people who would say, yeah, I don't,

279

this isn't the way I'm used to doing

things, or, I don't share this values.

280

Talk, talk to me about,

cultural fit with your staff.

281

Matthew: =You raise a good point.,

282

I bought half of the

practice 20 years ago.

283

I bought the other half.

284

. Five years ago, four years ago.

285

So that was really when

things started to change.

286

But before then, we'd done some things.

287

It was not me, it was a staff member

who's suggest the reusable towels.

288

Right.

289

My parents had a place out in

the country that they sold and

290

they had a bunch of extra dishes.

291

So I brought in a bunch of reusable

dishes that we could use and just said,

292

this is how we're doing things now in,

in terms of that, , the lighting was.

293

was a big one, but that was, the advantage

of being the owner and the one who cares.

294

The most about this is that there are

decisions like that, that you just say,

295

like, this is what we're doing, right?

296

It actually made for better

quality of light for everyone.

297

So I think everyone's, happy with that.

298

there are some things that, you

know, that, that do get some grumble.

299

as I said, I got a, a coffee

machine that makes like individual

300

coffees from whole beans.

301

And thought, oh, isn't this great?

302

We're gonna get rid of the Keurig.

303

And, forgot that not everyone likes

really strong, really dark coffee.

304

Andy: They were like, no,

305

I, I missed the light roast.

306

Yeah.

307

Matthew: so my staff were like,

oh no, I don't like your coffee.

308

, I don't wanna get rid of the Keurig.

309

So we now actually you have the choice.

310

The concession I made to the

Keurigs was that we would

311

get, , a box from TerraCycle.

312

So there's a company called

TerraCycle, which their whole

313

thing is they will recycle things

that generally aren't recyclable.

314

, so there's less impact on that even

if people are choosing to drink.

315

Arguably less good

316

Andy: Yeah.

317

I mean, to me, I, I do, I do

love a heavy, dark roast coffee.

318

Alright.

319

So, you know, so I'm thinking about

this and I'm thinking about the examples

320

that, that you're sort of putting down

and I think about all the different

321

kinds of practices there are out there.

322

There's just the different styles of

practice, like I said, um, you know,

323

you've got mixed animal practices, small

animal, mobile practice, things like that.

324

I, I know when you guys were doing work

, with the Green Cross certification, that

325

you, you sort of took those types of.

326

Variability between practices into play.

327

Tell me a little bit about the Green

Paw certification and then also it's

328

adaptability because some people

are going, yeah, this is not, this

329

doesn't sound like my practice.

330

, some of these things aren't gonna

work for us and help me, help

331

Matthew: we we're out in the country.

332

We're not gonna have people

riding their bikes to work.

333

Andy: right.

334

It's there, there, there you go.

335

Right.

336

Matthew: yeah.

337

Our goal was to make the Green Paw

Certification program applicable to be

338

evidence-based and make it applicable

to all, , practices in North America.

339

, and so there are, , to get green

PA certification, , there are 10

340

steps you need to do, are sort of

divided up into three different

341

categories, which are core.

342

Clinic and community.

343

, and so the core is sort of the

foundational steps that if you want to be.

344

Doing sustainability work, you really

need to sort of lay the groundwork, right?

345

So those are, , the three steps

in core are, , forming a green

346

team, which is sort of the number

one thing that everyone should do.

347

And I, and, I did not do it 'cause I

was not aware that this was how things

348

were done when I started down my

pathway of environmental sustainability.

349

, so forming a green team, you're

bringing together, , different people

350

with different lived experiences

from different areas of the clinic

351

so that, , it's not just the practice

owner going, okay, here's what

352

we're gonna do, that's sustainable.

353

We're gonna, you know,

not use any paper at all.

354

Then the technicians are like,

well, we really like using paper

355

to record our anesthetic protocols.

356

And reception says, well, we

have forms we need to sign.

357

Right?

358

So you need to get people from

different teams together so that you

359

know that what you're gonna propose is

applicable to everyone at the clinic.

360

Right.

361

And then people are bringing

their own li lived experiences.

362

So you need, and you need a team

because there are certain things that

363

you just, you know, yes, I can say I'm

going to replace all of the lights.

364

With LEDs.

365

If I'm proposing something that, that's

sort of a bigger project, you know,

366

or I am doing something that's gonna

require buy-in from other people, , I

367

need to make sure that there's

enough people that are on board with

368

it that we can sort of,, encourage

everyone to go along with that change.

369

So that's sort of, that's the first

thing is forming your green team.

370

, and then this next step is

assessing what your impact is.

371

Before you do anything, right?

372

So you need to know if you're gonna go

ahead and you're gonna make change and

373

you're gonna say, Hey, look at all these

great things we did to reduce our impact.

374

Well, how do you know how much

you've reduced your impact by?

375

If you don't know what

your impact is, right.

376

So for, for the American

Veterinary Clinics, the Veterinary

377

Sustainability Alliance has a carbon

calculator, , that can help you,

378

, calculate your carbon footprint.

379

There are a number of very regionally

specific things in a carbon

380

calculator, so it, unfortunately,

it isn't applicable to Canada.

381

we are working on adapting it , for

the Canadian clinics as well.

382

But, , so you need to sort of see

what your impact is, what you're

383

measuring, so you know, what, what

impact your initiatives are having.

384

and then the third part of core is

what are the, like what are the top

385

five things you want to do, right?

386

So come up with the five

things that you're going to do.

387

So that sort of core, , and then

clinic is actually going and doing

388

those five things that you said

you wanted in the core step.

389

and those can be big things

or small things, right?

390

So it can be changing your LEDs.

391

It could be saying we're gonna install,

, an EV charger so that when clients

392

come, they can plug in their ev and,

and charge up, or we're gonna have bike

393

racks, or we're going to, it doesn't

matter what it is, it's just, it's five

394

environmentally minded activities that

are important to the people at the clinic.

395

Right.

396

And, , I'm a huge fan of,

just getting people starting.

397

, I am a 12 month a year bike

commuter in, in Toronto.

398

, and people look at me like

I'm crazy and, you could make

399

that argument, but it didn't.

400

I didn't go from like driving

every day to being a 12 month

401

of the year bike commuter.

402

You know, I drove to work and then, and

it was a beautiful day and I signed up

403

for a charity bike ride , for the Farley

Foundation, which is a veterinary charity.

404

and I needed to get in shape, so I would

start riding my bike on nice days, right.

405

And then it was, you know, and it just

sort of built from there and it was like,

406

Hey, I, I'm happier on the days that I.

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Right into work.

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So how can I extend it?

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So, so really those five steps , in

the, , green Pause certification are

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all about starting, getting things

going, getting people talking.

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And then the last two steps

are sharing information, right?

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Community is about, about sharing

this information with your staff, with

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your clients, and with your colleagues

to try to change people's behaviors,

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Andy: Yeah, that's, that's fantastic.

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Matthew: And so it's 10 steps and

it's relatively easy, 10 steps to do.

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We thought it was better to

have a, an easy program to get

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people sort of starting to think

about this rather than having it

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be, , something that was difficult

and that only a few, small handful

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of clinics would, would get behind.

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Andy: Well, Matthew, where

can people learn more about

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the Green PAW certification?

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, Matthew: the Veterinary Sustainability

Alliances website is, , veterinary

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sustainability alliance.org.

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, and on the website there are a

number of really good resources.

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So there you, there's the, , green

PO certification program with all

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of the forms you need to fill out.

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. To, , get the certification on there.

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There's also a blog where the

directors have written various

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articles that it's updated, , as much

as we have time to write articles

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about sustainability, , initiatives.

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So there's lots of good information there.

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, and then the, the Veterinary

Sustainability Alliance in conjunction

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with the A BMA and the CVMA put together

some videos, , on sort of those steps

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of core clinic and community, , that

are really great resources as well.

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There's, so there's, so there's

several videos on the website as

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well, , that people can look at.

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Andy: Outstanding.

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Well, I'll link that stuff up.

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, Matthew, I'll put a link to your

LinkedIn, , page there as well in case

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Matthew: That'd be

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Andy: follow up with you and,

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Matthew: Yeah, I, I

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Andy: eye on you.

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Matthew: I could talk about this stuff

for hours, so if anyone has any questions,

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they should feel free to reach out to me.

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If I can't answer it, I might put you in,

in touch with one of the other directors.

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, we've got a lot of

passion, , in the group, so

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Andy: Well, thanks for being here guys.

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Thanks for tuning in and listening.

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Everybody take care of yourselves, gang.

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Matthew: thanks a lot, Andy.

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Andy: And that's what I got for you guys.

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I hope you enjoyed it.

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Thanks to Matthew for being here.

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Thanks to you, , for checking this out.

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Guys.

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I hope that some of you'll go

take a look at the Green PAW

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certification and think about how

it might work in your vet clinics.

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I love the idea that there's things

that we can do to be a little bit

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better for the environment, a little

bit better for our patients, a little

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bit better for our communities.

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And I, I think that that's true.

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And so anyway, this is a, I I

thought it was an optimistic episode.

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I really enjoy talking to Matthew.

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Uh, it makes me think that there,

there's a lot of stuff that we can

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do that actually makes a difference

and that, , that's always lovely.

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Anyway, guys, take care of yourselves.

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I'll talk to you later on.

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Happy Earth Day everybody.

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Bye.