Shownotes
In this episode, we interview Jason Lockhart, the CEO of Kitchen and Bath Marketing Solutions, a digital marketing agency specializing in SEO, PPC, social media, website development, renderings, and video animation. Jason shares how his background in architecture and teaching led him to start teaching a digital marketing class, which eventually led to the creation of his agency. Kitchen and Bath Marketing Solutions primarily serves residential architects, interior designers, and home offices. With a team of 12 members and plans to expand, the agency offers a fixed set of services called the DNA blueprint, which includes SEO, PPC, social media, and PR. Jason emphasizes the importance of automation in streamlining their processes, particularly in building automated systems to ensure effective lead follow-up. He also discusses the tech stack they use, including Go High-Level, ClickUp, Max, Hootsuite, and SEMrush. Jason shares their lead generation strategies, such as webinars, speaking at conferences, and utilizing ad platforms like Google AdWords and Facebook Ads. He highlights the significance of consistency in content creation and repurposing, and how it has helped them attract traffic and engage with their audience. Jason also talks about the current bottleneck in their sales process and his plans to train someone to eventually take over sales calls. Below are the links and resources for assistance, mentorship, and more information about Kitchen and Bath Marketing Solutions.
Links And Resources:
Thanks so much for joining us this week. Want to subscribe to Operations Mastery? Have some feedback you’d like to share? Connect with us on iTunes or Spotify and leave us a review!
