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British Growers & Beanstalk Global - June Broadcast - Veg Power!
Episode 443rd June 2021 • Beanstalk Global • Max MacGillivray
00:00:00 00:55:55

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The hugely well thought of and recognised British Growers Association is a grower owned, grower led, not for profit umbrella group. They comprise a range of organisations operating in the key UK horticulture industry and fresh produce sectors. Their membership includes Crop Associations, Producer Organisations, marketing groups and professional membership groups. The organisation is run by a Board of Directors drawn from all sectors of the fresh produce industry with a great team running the day to day operations and communications. Their mission is very straight forward – to support their growers to do what they do best.

Jack Ward is the Group CEO and he has a prestigious background in the sectors having previously held roles such as Regional Director for the NFU, Director for the Oxford Farming Conference, Chairman & Trustee for Nuffield Farming Scholarship, CEO of the City & Guilds Land Based Services before becoming CEO of British Growers in 2014.

With the Monthly Broadcast with Beanstalk, Jack wishes to explore and discuss key elements of the day. Joining them on this months’ broadcast is Dan Parker of Veg Power and Rikesh Panchmatia – Client Manager at Kantar.

Dan has worked in marketing and advertising for 25 years. As Chief Executive and Executive Creative Director of marketing innovation agency Sponge, he pioneered online, mobile and location marketing for the world’s largest food, restaurant, grocery, media, and technology brands, He is the project lead and Chief Marketing Officer of Veg Power, a not-for-profit organisation which inspires kids to eat more vegetables. Veg Power is best known for the Eat Them to Defeat Them campaign for kids which reached into the homes of 40m people in 2019.