If you have sales professionals that would rather prospect than sleep; would never think of stopping to have a sit-down lunch unless they were pitching a client; and are focused on winning at all costs – you likely have been introduced to the “Commando,” one of five distinct types of sellers that we at The Brooks Group have identified.

The Commando, as the name would suggest, takes a very aggressive approach to driving business, focusing on closing the deal and moving on, and eschewing the kind of account management that would force them to sustain customer contact after the sale.

But, is the Commando approach still relevant in today’s sales environment, where a consultative approach is invariably more in step with buyers’ interests? And is there any hope to transforming this Commando?

In Episode 4 of our five-part podcast series, “5 Types of Sellers,” The Brooks Group’s Tony Smith and Drea Douglass explore the role of the Commando, and the delicate balance between their need for speed, and your company’s desire to build long-lasting client relationships.