All real estate agents know that lead generation is important. How can you generate leads effectively? Are there any definitive steps you can follow? On this episode, I talk with Greg Miller to discuss how you can generate leads without spending a ton of money.

3 Takeaways/Tactics

• Take the time to train your agents effectively.
• Stay connected with your clients. This is the best way to have great results.
• Lead with revenue, not with expenses.

Lead generation is essential in the real estate industry, but it’s easy to fall into the trap of thinking you need to spend a lot of money in the process. Rather than spending unsustainable amounts of money on lead generation, invest in your team and foster relationships with your sphere. You don’t need to go broke generating leads— just stick with the basics.

Guest Bio

Greg Miller is a Realtor with Berkshire Hathaway HomeServices Michigan Real Estate. As an expert negotiator, Greg and his team have seen phenomenal success in the industry. In 2015, Greg was elected as the President of the Greater Kalamazoo Association of Realtors.