Artwork for podcast The Thriving Artist
Playing Your Art Forward
21st October 2016 • The Thriving Artist • The Clark Hulings Foundation
00:00:00 00:46:01

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Sabin Howard is a classical figurative sculptor with over 33 years of experience. Known for his works of heroic scale, including Hermes, Aphrodite, and Apollo, the New Criterion has called him a “sculptor who’s work radiates a startling presence, while finding its roots in the classical past.” He’s part of the winning design team for the National World War I Memorial in Pershing Square Park, Washington DC, and he also offers drawing and design webinars in a digital format. Topics Include:

World War I Commission:

  • The application process for public art commissions
  • Public art as a part of a sustainable business
  • Process for designing and creating a 75 foot-long bronze wall that represents World War I with 45 figures in a processional composition
  • Communicating an idea in a way that will resonate with the general public

Collaboration:

  • Learning to collaborate as a form of communication
  • The process of rebuilding and ripping things a part
  • An elevation of the compositional process

Art as a Business:

  • “If I didn’t have a really, really high end product and I hadn’t spent 50,000 hours in front of a model over 33 years, no shortcuts … I wouldn’t have a business.”
  • “As an independent artist, you have to decide how to create your own life.”
  • “There is a creative aspect to entrepreneurship and business that I really wish more artists could see that.”
  • “I have to do the business to drive the art.”
  • Teaching drawing as a way of breaking the art market system.

Marketing & PR:

  • “It’s about making an energetic connection with other people and talking about my mindset.”
  • “Your greatest skill is your craft, but you’ve got to learn how to present yourself.”
  • “Artists need to be able to share with people and create a value for that special talent that they have.”
  • “As an artist, you need to go out and show that there’s a different version, there’s a different vision that is available and possible.”
  • “It’s important that an artist be involved in showing their work and takes ownership of what he makes rather than have somebody else take over his business.”

Art World & Galleries:

  • “You have this thing called “the art world”, art world is run by the status quo.”
  • “Art is seen as a commodity. It’s seen as something that a lot of people will buy because it’s like a stock that will go up in value.”
  • “The gallery system did function once, but it doesn’t anymore because the gallerist would encourage and push artists through the sales.”
  • Started his own gallery for 7 months to sell his work publicly.

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