In this episode of 'How to Scale a Business' Daniel Scott, the founder of Luxe Licensing, shares his experience working at QVC and his valuable lessons in the live television industry. He also discusses the importance of SWAT analysis in elevating a brand's presence and reaching a specific audience. Dan talks about his work with Chanel and Scott Kaye and the future plans of high-ticket watch company Breitling. The conversation also touches on the use of lab-grown diamonds in various industries and the debate surrounding their impact on the jewelry industry's heritage and romance. The episode concludes with a discussion on the importance of early adopters and the challenges of matching diamonds in the industry.