On this episode of The Data Storytellers podcast, we dive into the critical role of data in shaping business leadership and decision-making processes. Our guest, Jennifer Jones-Barbato, Vice President of Data and Analytics at Bacardi, shares her experiences and insights on the strategic application of data across various industries. We discuss the importance of storytelling in data, building effective relationships, and fostering a culture of data fluency. Jennifer emphasizes the human aspects of data management, including ethical considerations and the need for a collaborative approach in leveraging data to drive meaningful business outcomes.

Connect with us:

• Website: https://thedatastorytellers.com/

• LinkedIn: https://www.linkedin.com/company/the-data-storytellers

• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa

• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA

• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476

00:07 - Introduction to Jennifer Jones and her role in data and analytics.

02:01 - Jennifer's passion for the strategic side of data and analytics.

06:59 - The importance of building relationships between data teams and business units.

10:37 - Strategies for data leaders to gain influence and drive business decisions.

14:02 - Discussion on the importance of soft skills in data leadership.

18:22 - Challenges of presenting data insights to senior leaders.

22:53 - Effective strategies for building and sustaining trust through data insights.

26:08 - Jennifer as a data champion and her approach to fostering a data-driven culture.

30:34 - Concluding advice for aspiring data leaders​​.