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Patrick Leddin | Navigating Crisis and Innovation: Disruptive Strategies for Today's Challenges
Episode 8113th January 2026 • The Last 10% • Dallas Burnett
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In this episode of The Last 10%, host Dallas Burnett converses with Patrick Leddin, a Wall Street Journal bestselling author, former Army Ranger, Vanderbilt professor, and co-author with James Patterson of 'Disrupt Everything and Win.' Patrick shares his incredible life journey from growing up on the south side of Chicago to leading paratroopers in the Army and building successful businesses. He provides valuable insights on resilience, the power of disruption, and how leaders can navigate the accelerating pace of technological change. The conversation also delves into Patrick's collaborative book with James Patterson and explores stories of individuals like Tom Diei, who used disruption to create positive change. Ideal for leaders, coaches, and those aiming to level up, this episode offers actionable advice on embracing disruption and finishing strong.

Transcripts

Dallas Burnett:

Hey everybody.

Dallas Burnett:

We're talking to Patrick Ledon today.

Dallas Burnett:

What an amazing guy He is a leadership expert, wall Street Journal bestselling

Dallas Burnett:

author former Army Ranger Vanderbilt professor and co-author with James

Dallas Burnett:

Patterson of Disrupt Everything and Win.

Dallas Burnett:

He has some incredible stories from jumping out of airplanes

Dallas Burnett:

to hiking Mount Kilimanjaro.

Dallas Burnett:

Building an incredible business with his wife.

Dallas Burnett:

You don't want to miss this incredible conversation.

Dallas Burnett:

Welcome to the last 10%.

Dallas Burnett:

Your host, Dallas Burnett, dives into incredible conversations that

Dallas Burnett:

will inspire you to finish well.

Dallas Burnett:

And finish strong, strong.

Dallas Burnett:

Listen as guests share their journeys and valuable advice on living in the last 10%.

Dallas Burnett:

If you are a leader, a coach, a business owner, or someone looking to

Dallas Burnett:

level up, you are in the right place.

Dallas Burnett:

Remember, you can give 90% effort and make it a long way, but it's finding

Dallas Burnett:

out how to unlock the last 10%.

Dallas Burnett:

That makes all the difference in your life, your relationships, and your work.

Dallas Burnett:

Now here's Dallas.

Dallas Burnett:

Welcome, welcome, welcome.

Dallas Burnett:

I am Dallas Burnett, sitting in my 1905 Koch brothers

Dallas Burnett:

barber chair in Thrive Studios.

Dallas Burnett:

But more importantly, today we have an amazing guest.

Dallas Burnett:

Patrick Ledon is a guy who's lived an amazing life from leading

Dallas Burnett:

paratroopers in the army to building successful businesses, teaching at

Dallas Burnett:

Vanderbilt now he's co-authoring books with legend James Patterson

Dallas Burnett:

on turning disruption into success.

Dallas Burnett:

I'm so excited about this conversation today.

Dallas Burnett:

Welcome to the show, Patrick.

Patrick Leddin:

Hey Dallas.

Patrick Leddin:

Thanks so much for having me.

Patrick Leddin:

Hello everybody.

Patrick Leddin:

So glad to be here with you today.

Dallas Burnett:

Now Patrick, you hail out of Nashville, which is obviously

Dallas Burnett:

one of my favorite, favorite towns, and you have been there for quite some

Dallas Burnett:

time because of Vanderbilt and stuff.

Dallas Burnett:

But I would love for you to share with our listeners kind of a

Dallas Burnett:

backdrop of your story, just kind of your journey through your career.

Patrick Leddin:

So you wanna know my origin

Dallas Burnett:

Origin story, baby.

Dallas Burnett:

That's right.

Patrick Leddin:

Yeah, man, I'll just lay it all out there for you.

Patrick Leddin:

So, um, I'm probably one of the least likely persons to have a

Patrick Leddin:

professorship at Vanderbilt University.

Patrick Leddin:

I grew up on the south side of Chicago actually.

Patrick Leddin:

The area that I grew up in has had a little bit of a claim to fame

Patrick Leddin:

recently because I went to the same Catholic church growing up as the Pope.

Dallas Burnett:

my goodness.

Patrick Leddin:

church.

Dallas Burnett:

Wow.

Patrick Leddin:

on the south side of Chicago.

Patrick Leddin:

His house was probably like three blocks from mine.

Patrick Leddin:

I mean, I could ride my bike

Dallas Burnett:

Oh my goodness.

Patrick Leddin:

in the seventies.

Patrick Leddin:

I didn't know him.

Patrick Leddin:

my oldest brother actually went K through eight with him, so he knew him.

Patrick Leddin:

I did know his mom, 'cause his mom was pretty big in our church.

Patrick Leddin:

and as a growing up as a Catholic family, I was an altar boy and

Patrick Leddin:

he was an altar boy and all that.

Patrick Leddin:

So I like to jokingly say that, probably when I was baptized,

Patrick Leddin:

the pope was like my altar boy.

Patrick Leddin:

I dunno.

Patrick Leddin:

So anyway,

Dallas Burnett:

That's awesome.

Patrick Leddin:

the youngest of five.

Patrick Leddin:

My dad, worked for the phone

Dallas Burnett:

Okay.

Patrick Leddin:

and, attended bar and did a couple other

Patrick Leddin:

things to kinda make ends meet.

Patrick Leddin:

I came out of, high school, not really sure what I was gonna do.

Patrick Leddin:

I went to community college first and, quickly Didn't do well, put it that

Patrick Leddin:

way, and decided I better join the army.

Patrick Leddin:

So

Dallas Burnett:

Hmm.

Patrick Leddin:

the Army and I started to get my life on track a bit.

Patrick Leddin:

I was pretty decent at the army.

Patrick Leddin:

I don't know, they just told me, turn right.

Patrick Leddin:

I turned right.

Patrick Leddin:

They told me turn left.

Patrick Leddin:

I turned left, told me, shut up, I'd shut up.

Patrick Leddin:

And there they like rewarded you for that.

Patrick Leddin:

So I just kept going.

Patrick Leddin:

So.

Patrick Leddin:

I ended up going through my undergraduate using a scholarship

Patrick Leddin:

from the Army and, went to infantry school, airborne School, ranger School.

Patrick Leddin:

Ended up going to a unit called the 82nd Airborne

Dallas Burnett:

Wow.

Dallas Burnett:

Wow.

Patrick Leddin:

married pretty early, got married right outta

Patrick Leddin:

college to my wife Jamie.

Patrick Leddin:

so we've been married 34 years now.

Dallas Burnett:

Congratulations.

Patrick Leddin:

yeah.

Patrick Leddin:

Yeah.

Patrick Leddin:

And I have two grandkids.

Patrick Leddin:

so the time in the military was mostly spent at Fort Benning and Fort Bragg.

Patrick Leddin:

got to jump outta planes and lead soldiers in the 82nd Airborne Division.

Patrick Leddin:

My last job was a company commander in the 82nd Airborne Division,

Patrick Leddin:

and then I went, I made a 180.

Patrick Leddin:

I decided, okay, I wanna do something different.

Dallas Burnett:

Hmm.

Patrick Leddin:

I got out and I went into consulting and I went into KPMG

Patrick Leddin:

consulting, which was literally at the time I jokingly said it was going from.

Patrick Leddin:

Bdu, battle dress uniforms to Brooks Brothers because it was

Patrick Leddin:

like a complete different setting.

Patrick Leddin:

And the reason I went there, a buddy of mine said, what are you gonna do?

Patrick Leddin:

I said, I'm not exactly sure.

Patrick Leddin:

He is like, well, come join us at KPMG.

Patrick Leddin:

I'm like, what do you do?

Patrick Leddin:

He is like, we build slides and make spreadsheets.

Patrick Leddin:

I'm like.

Patrick Leddin:

Okay, that sounds okay.

Patrick Leddin:

He's like, get to wear a suit.

Patrick Leddin:

I'm like, okay.

Patrick Leddin:

So I got there and I just, I hit it at the right time on the project that I was on.

Patrick Leddin:

when I first showed up, there were two people from KPOG on this

Patrick Leddin:

project, and I was the second person.

Dallas Burnett:

Wow,

Patrick Leddin:

we reported to another company that was the

Patrick Leddin:

primary contractor on this project.

Patrick Leddin:

fast forward three years later and I'm in charge of the project, the subcontract,

Patrick Leddin:

the other contracting company's gone, and I've got 38 people reporting to me in a

Dallas Burnett:

good

Patrick Leddin:

project.

Dallas Burnett:

gracious.

Patrick Leddin:

from zero to 12 million in, in a few years.

Patrick Leddin:

And I actually decided at that point I'm gonna start my own gig.

Patrick Leddin:

So I

Dallas Burnett:

Wow.

Patrick Leddin:

Started that and my wife and I did it together.

Patrick Leddin:

I started as a, what we would now call a side hustle Dallas, but we

Patrick Leddin:

didn't have side hustles back then.

Patrick Leddin:

It was a side hustle and I was moonlighting

Dallas Burnett:

All right.

Patrick Leddin:

bi business and suddenly it was like taking off.

Patrick Leddin:

So I decided to leave KPMG.

Patrick Leddin:

I started working in a human, created a human capital consulting firm.

Patrick Leddin:

got to work with a lot of great partners like Franklin Covey,

Patrick Leddin:

and a ton of great clients.

Patrick Leddin:

And we sold that in when, 12 years later.

Dallas Burnett:

12

Patrick Leddin:

a few offices, we

Dallas Burnett:

years later.

Patrick Leddin:

12 years later, somebody came along and made

Patrick Leddin:

us an offer we couldn't refuse.

Patrick Leddin:

We sold it and along the way the army kept paying for school, like

Patrick Leddin:

the GI Bill and all that stuff.

Patrick Leddin:

So I

Dallas Burnett:

Yeah,

Patrick Leddin:

keep going to school.

Dallas Burnett:

sure.

Patrick Leddin:

I got my doctorate along the way from the University

Patrick Leddin:

of Kentucky Then after we sold the business, I'm like, okay, I

Patrick Leddin:

guess I'll, I'm gonna try teaching.

Patrick Leddin:

So I like, where do I want to go?

Patrick Leddin:

And I said, Vanderbilt's a great school.

Patrick Leddin:

I wanna live in Nashville, see if I can get in there.

Dallas Burnett:

That's awesome.

Patrick Leddin:

as my then 80 some year old, aunt told me, she goes, get your

Patrick Leddin:

foot in that door and just keep pushing.

Patrick Leddin:

So I said I did, I got in, I started for a summer.

Patrick Leddin:

I got offered a full-time contract.

Patrick Leddin:

And, then I became the director of the program of the largest program at

Patrick Leddin:

the university undergraduate business.

Dallas Burnett:

Wow.

Patrick Leddin:

there for 12 years.

Patrick Leddin:

And that's where I met James Patterson.

Patrick Leddin:

And I decided once we started launching this, research project that the university

Patrick Leddin:

sponsored on disruption that I ran for a few years, once the book came out,

Patrick Leddin:

I'm like, okay, twenties, were running around the woods in the army, thirties

Patrick Leddin:

to forties, building a business into my fifties teaching college students

Patrick Leddin:

and now I'm gonna change the world.

Dallas Burnett:

You gonna change the world, it's time to change the world.

Dallas Burnett:

I love it, man.

Dallas Burnett:

That's so cool.

Patrick Leddin:

the world needs a little changing.

Patrick Leddin:

So.

Dallas Burnett:

Oh, listen.

Dallas Burnett:

Yeah, yeah, absolutely.

Patrick Leddin:

those are all the highlights, man.

Patrick Leddin:

There's plenty of screw up mistakes,

Dallas Burnett:

no.

Patrick Leddin:

balls, you name it.

Patrick Leddin:

We could dig into all those too.

Dallas Burnett:

No, it's really good because I feel like that, and

Dallas Burnett:

we were talking before the show and you were telling me something

Dallas Burnett:

about your experience and stuff.

Dallas Burnett:

It just, you just had a variety.

Dallas Burnett:

I love, I love guests that, that have this breadth of experience because

Dallas Burnett:

you have such perspective on different things and going from the military

Dallas Burnett:

to consulting, then to education.

Dallas Burnett:

You've got this breadth of experience that, that you, have.

Dallas Burnett:

Amassed.

Dallas Burnett:

And I just think that's really fun.

Dallas Burnett:

I wanna talk to you a little bit about resilience.

Dallas Burnett:

We're coming into the end of the year and, people are, you know, kind of

Dallas Burnett:

gearing up for the holiday season, but man, they're probably, some people are

Dallas Burnett:

probably like, woo, I need a break.

Dallas Burnett:

'cause they've been grinding hard this fall and resilience is

Dallas Burnett:

something that's so important.

Dallas Burnett:

And, we do a lot of work around burnout and resilience as well.

Dallas Burnett:

Battling, battling burnout and finding out how to be more resilient.

Dallas Burnett:

We were talking before and parachuting out of the jumping out of planes,

Dallas Burnett:

like something like 69 times, which is, oh my gosh, this is incredible.

Dallas Burnett:

But one of those times you actually injured yourself, in your back.

Dallas Burnett:

what is it about that would you say about that experience that really kind of taught

Dallas Burnett:

you some things about resilience that you carried through the rest of your career?

Patrick Leddin:

Well that incident that you're talking about, so yeah, I did jump.

Patrick Leddin:

I was, I jumped 69 times.

Patrick Leddin:

I kinda wish I'd done one more.

Patrick Leddin:

70 seems like a nice, even number was really great.

Patrick Leddin:

And it's funny jumping in the military, especially in conventional.

Patrick Leddin:

I'm not, I wasn't in the special forces unit, so they tend to get up

Patrick Leddin:

in helicopters and jump out pretty quick, maybe do a few in a day.

Patrick Leddin:

The conventional forces, when you're just dealing with a lot of soldiers, it

Patrick Leddin:

just takes a lot of time for every jump.

Patrick Leddin:

so you're gonna jump onto the plane at two o'clock in the

Patrick Leddin:

morning, which is a normal time.

Patrick Leddin:

you're gonna be reporting at about noon, like 14 hours ahead of

Dallas Burnett:

Oh my

Patrick Leddin:

because there's lots of inspections and making

Patrick Leddin:

sure everybody's in the right order and the manifest is correct.

Patrick Leddin:

And there's all that type of stuff.

Patrick Leddin:

if you have hundreds or thousands of soldiers are all lined up in a field and

Patrick Leddin:

then you have to get on buses or they call 'em camel cars, like you would literally.

Patrick Leddin:

Put cattle in, stick everybody in there, drive them down and you gotta go through.

Patrick Leddin:

Then you gotta get your para, you gotta rehearse everything.

Patrick Leddin:

Then you have to put your parachutes on.

Patrick Leddin:

Then it has to be inspected, and it's just a big, it's a big long process.

Patrick Leddin:

And then of course, when you fly in the airplane, the Air

Patrick Leddin:

Force is getting training too.

Patrick Leddin:

So it's not like you just get in the plane, they drive you over,

Patrick Leddin:

fly you over and you jump out.

Patrick Leddin:

They fly around for two hours or something like that.

Dallas Burnett:

Oh my

Patrick Leddin:

So

Dallas Burnett:

goodness.

Patrick Leddin:

pro.

Patrick Leddin:

My point is a long process.

Patrick Leddin:

for 69 jumps I probably tried to jump 120 times with weather

Patrick Leddin:

and this, that, and the other.

Patrick Leddin:

All

Dallas Burnett:

Oh

Patrick Leddin:

that

Dallas Burnett:

wow.

Patrick Leddin:

yeah.

Patrick Leddin:

So this one particular jump.

Patrick Leddin:

there's a thing that can happen.

Patrick Leddin:

There's lots of things that can happen that can go sideways, right?

Patrick Leddin:

Your parachute might not open,

Dallas Burnett:

Hmm.

Patrick Leddin:

great.

Patrick Leddin:

these are static line jumps.

Patrick Leddin:

So you jump out of the plane and the plane, maintains your static line.

Patrick Leddin:

It deploys your parachute for you, only jumping from 800 feet.

Patrick Leddin:

So if you jump out of the plane and you have four seconds for your parachute

Patrick Leddin:

to open, if it doesn't open in four seconds, you have three seconds basically

Patrick Leddin:

to react before you hit the ground.

Patrick Leddin:

So seven seconds to fall, about 800

Dallas Burnett:

Good.

Patrick Leddin:

it's, it's,

Dallas Burnett:

Right.

Patrick Leddin:

different than like 10,000 or 20,000 foot jumps.

Patrick Leddin:

when I jumped, you would jumped pri, primarily two airplanes and one held

Patrick Leddin:

64 people, and the other one held 120.

Patrick Leddin:

In either case.

Patrick Leddin:

In both of those instances, a plane would fly over the drop

Patrick Leddin:

zone, and in one minute's time everybody would be in the air.

Patrick Leddin:

So 120 people dump out of a plane in one minute.

Patrick Leddin:

Theoretically.

Patrick Leddin:

Theoretically, the idea Dallas, is that they open up the two back doors on the

Patrick Leddin:

plane, the side doors, and you obviously you have half the plane going out, one

Patrick Leddin:

door, half plane going out the other door.

Patrick Leddin:

Everybody extends their arms, so they are separated by about one second,

Patrick Leddin:

and in theory, the first jumper goes out and then the next jumper goes out.

Patrick Leddin:

And then theoretically, you imagine everybody's staggered all the way down.

Patrick Leddin:

So we have spac.

Patrick Leddin:

But sometimes that doesn't happen.

Patrick Leddin:

And what you're referring to, it didn't happen.

Patrick Leddin:

So I jump out of the plane that night and I go, I count 1000, 2000, 3000, 4,000.

Patrick Leddin:

That's when you check for your parachute and you could feel it tugging.

Patrick Leddin:

so I was like 1000, 2000, 3000, ugh.

Patrick Leddin:

Because I got hit in the back of my neck by somebody else's boot.

Patrick Leddin:

we just hit underneath the airplane then, that's not the desired thing to happen,

Patrick Leddin:

but there's drills so you know what to do.

Patrick Leddin:

And I was a jump master, so that meant I put people on airplanes too.

Patrick Leddin:

So, um, like in, in the Army, not to go too deep into this, but there's three

Patrick Leddin:

different levels of parachute, wings.

Patrick Leddin:

So you have the basic wings, which means you've jumped five times

Patrick Leddin:

and you went to airborne school.

Patrick Leddin:

You have the senior wings, which puts a star over the top of them.

Patrick Leddin:

That means you're a jump master, you've done certain things, and you've

Patrick Leddin:

jumped, I think 30 times is the number.

Patrick Leddin:

And then, the next and so many years on jump status, and then

Patrick Leddin:

the next level or the high.

Patrick Leddin:

S level is Aretha around it, which is a jump master, a master para I should say.

Patrick Leddin:

And that's what I was, so I jumped a lot of times and all that and

Patrick Leddin:

put a lot of people on airplanes, so I knew the drills really well.

Patrick Leddin:

In this particular case, when you're hit, when you're a tangled parachute, that's

Patrick Leddin:

called a high altitude entanglement.

Patrick Leddin:

opposed to low altitude, you might steer into each other.

Patrick Leddin:

This is higher altitude.

Patrick Leddin:

It just happens.

Patrick Leddin:

So I look up and the, what you don't wanna see is you don't wanna see what they call

Patrick Leddin:

a cigarette roll, which is basically your parachute just rolled up into itself.

Dallas Burnett:

Hmm.

Patrick Leddin:

you have no parachute.

Patrick Leddin:

But I looked up, but we didn't have that.

Patrick Leddin:

We actually had two full canopies, which is the best case scenario.

Patrick Leddin:

the second best case scenario is you have one full parachute.

Patrick Leddin:

You can still make it with two people, but two is great.

Patrick Leddin:

So the problem is you can't control how you land or anything like that.

Patrick Leddin:

we came down the whole way the, I remember the jumper above me the whole time.

Patrick Leddin:

He was above me.

Patrick Leddin:

I was below him and I was talking to him in the air.

Patrick Leddin:

I was just telling him, okay, don't worry, we have two full canopies,

Patrick Leddin:

blah, blah, blah, blah, blah.

Patrick Leddin:

We'll be safe.

Patrick Leddin:

Just hang in there.

Patrick Leddin:

Don't pull.

Patrick Leddin:

Do not pull your reserve, parachute.

Patrick Leddin:

'cause that can complicate things, you know?

Patrick Leddin:

Just stay with what we got.

Patrick Leddin:

And we came all the way down to the ground.

Patrick Leddin:

It was funny.

Patrick Leddin:

I was calm all the way down to the ground.

Patrick Leddin:

I was calm.

Patrick Leddin:

And then we hit the ground pretty hard 'cause.

Patrick Leddin:

you're not controlling for wind or anything.

Patrick Leddin:

You're just hitting the ground.

Patrick Leddin:

And I hit the ground and this old army sergeant major came running up.

Patrick Leddin:

I didn't know he was a sergeant major at first.

Patrick Leddin:

It was dark.

Patrick Leddin:

He just saw us, he saw that we were tied together in, in the air as we came down.

Patrick Leddin:

So he ran over to see if we were okay.

Patrick Leddin:

he said, are you okay?

Patrick Leddin:

And I stood up and I said yes.

Patrick Leddin:

And then I was like, holy crap, what just happened?

Patrick Leddin:

That's when it like hit me.

Patrick Leddin:

I was like, oh my gosh.

Dallas Burnett:

oh

Patrick Leddin:

So anyway, that,

Dallas Burnett:

my gosh.

Patrick Leddin:

the story of that particular situation.

Patrick Leddin:

I could, it does extend because I had a bad habit.

Patrick Leddin:

that my would frustrate my wife.

Patrick Leddin:

So you go on these, you go on these parachute jumps or late time, late

Patrick Leddin:

night operations or whatever, and you might get home at three or four in the

Patrick Leddin:

morning and your face is camouflage, you're covered in camouflage paint, and

Patrick Leddin:

you're just, you're tired, exhausted.

Patrick Leddin:

So I would do like the world's worst shower, you know, kind of shower off.

Patrick Leddin:

And I'd usually get in trouble for, leaving camouflage on the pillows

Patrick Leddin:

or whatever, and not getting it all off by my ears or whatever.

Patrick Leddin:

And and I remember that particular morning she woke me up and she's like.

Patrick Leddin:

What happened to you?

Patrick Leddin:

I'm like, what are you talking about?

Patrick Leddin:

She goes, you have a boot mark on the back of your neck.

Dallas Burnett:

Oh

Patrick Leddin:

that's,

Dallas Burnett:

my

Patrick Leddin:

I actually had a boot

Dallas Burnett:

goodness.

Patrick Leddin:

the,

Dallas Burnett:

Gracious day.

Patrick Leddin:

see the outline of this bruise.

Dallas Burnett:

Good

Patrick Leddin:

yeah, that still

Dallas Burnett:

gracious.

Patrick Leddin:

me a little bit of hassle.

Patrick Leddin:

Right now I'm dealing with, three bulging discs in my neck

Dallas Burnett:

Oh

Patrick Leddin:

and it's been, you know, 25 years.

Patrick Leddin:

But

Dallas Burnett:

man.

Patrick Leddin:

it turns out the guy who I was tangled up

Patrick Leddin:

with was one of my soldiers.

Patrick Leddin:

Which I didn't know because

Dallas Burnett:

Oh.

Patrick Leddin:

you're all mixed in these planes and stuff.

Patrick Leddin:

so yeah, it was Corporal Davidson was his name at the time.

Patrick Leddin:

Yeah.

Patrick Leddin:

so anyway, what that taught me is, a couple things like, you can't prepare

Patrick Leddin:

for every crisis or every disruption.

Patrick Leddin:

that's one of the biggest challenges we deal with right now is that.

Patrick Leddin:

Tomorrow, the world can be different and there's no playbook.

Dallas Burnett:

Hmm.

Patrick Leddin:

in that particular case, there was a playbook.

Patrick Leddin:

I knew the process to follow, and I trusted what I'd been taught to do.

Patrick Leddin:

I tried to keep myself as calm as possible.

Patrick Leddin:

It wasn't the first time I'd ever jumped out of a plane.

Patrick Leddin:

So you talk about resilience.

Patrick Leddin:

Resilience in my opinion, isn't built by like, get in the room for two hours.

Patrick Leddin:

We're gonna teach about resilience.

Patrick Leddin:

You're gonna come out, you're gonna be

Dallas Burnett:

No.

Dallas Burnett:

No.

Patrick Leddin:

you build up resilience by getting lots of reps. And getting knocked

Patrick Leddin:

down and getting back up again and again.

Patrick Leddin:

And you start to learn okay, I survived that.

Patrick Leddin:

I learned something, I can get better.

Patrick Leddin:

So if it had been my very first jump, I don't know if it would've got me back

Patrick Leddin:

in an airplane, but because it was like, probably like my 40th at that point,

Patrick Leddin:

I was like, yeah, I keep doing it.

Patrick Leddin:

The only time I was ever like, nervous jumping outta a plane,

Patrick Leddin:

honestly was probably my last jump because, it's your last

Dallas Burnett:

Oh, right.

Patrick Leddin:

you know, something could go bad type of

Dallas Burnett:

Yeah.

Patrick Leddin:

but somebody asked me one time like.

Patrick Leddin:

She went to ranger school.

Patrick Leddin:

What was it like to go to ranger school?

Patrick Leddin:

And I'm like, well, I didn't get up outta bed one day as a teenager.

Patrick Leddin:

I'm like, I'm gonna go to ranger school.

Patrick Leddin:

you work your way toward it.

Patrick Leddin:

And that's what we do in life,

Dallas Burnett:

Right.

Patrick Leddin:

People listening to this podcast, if they look at where

Patrick Leddin:

they're at right now, even if they see lots of great things they want to

Patrick Leddin:

achieve going forward, which is awesome,

Dallas Burnett:

sometimes

Patrick Leddin:

you can get a little down on yourself

Patrick Leddin:

just like, look at your resume.

Patrick Leddin:

And not to print it out.

Patrick Leddin:

Beautiful one, just like go through your experiences, chart it out and

Patrick Leddin:

you realize, man, I've had lots of ups and downs and I figured that

Patrick Leddin:

out and I can figure this out too.

Dallas Burnett:

Yeah.

Patrick Leddin:

that's what makes, life exciting

Dallas Burnett:

Yeah.

Patrick Leddin:

to try to figure these things out.

Dallas Burnett:

What's amazing to me is that you got a boot mark on your neck

Dallas Burnett:

at like the 40th jump, and you're like, yeah, I got another, 20 or 30 left in me.

Dallas Burnett:

that's incredible, man.

Dallas Burnett:

That's, that is resilient.

Dallas Burnett:

I mean.

Patrick Leddin:

know, I, it had to be something like that because it happened

Patrick Leddin:

around 1995 and I didn't stop jumping until almost the end of 97, so, yeah.

Dallas Burnett:

Wow.

Patrick Leddin:

it

Dallas Burnett:

Just moving, just keeping moving.

Dallas Burnett:

that's awesome.

Dallas Burnett:

Well, you know, I think this, that's a great story about moving through

Dallas Burnett:

that and just dealing with it.

Dallas Burnett:

But, and I love how you talk about resilience is that resilience is not

Dallas Burnett:

something you necessarily get in a class and it's more action oriented.

Dallas Burnett:

it's like, I love how you said it, it's getting the reps. And it's getting knocked

Dallas Burnett:

down and getting, and getting back up.

Dallas Burnett:

'cause I think that's exactly right.

Dallas Burnett:

when we, have some type of failure.

Dallas Burnett:

I love, uh, I was, we had a speaker one time that was a Navy Seal and

Dallas Burnett:

he said that he had a company.

Dallas Burnett:

And it, and bless their heart, I know whoever was coming into

Dallas Burnett:

the company, they had no idea what they were about to get into.

Dallas Burnett:

They walk in and they're in this interview and they push their resume across

Dallas Burnett:

the table and he just like crumples it up and throws it in the trash.

Dallas Burnett:

And he is like, I don't care about this.

Dallas Burnett:

This is your glossy whatever resume.

Dallas Burnett:

He goes,

Patrick Leddin:

Oh,

Dallas Burnett:

I wanna see your reverse resume.

Dallas Burnett:

And then he slides his reverse resume across the table, which is,

Dallas Burnett:

you know, all the failures and the, the things that didn't go your way

Dallas Burnett:

and all the things that, you know.

Patrick Leddin:

That that's a great

Dallas Burnett:

Yeah.

Patrick Leddin:

I call it the white space, but it's the same type of thing I have.

Patrick Leddin:

I've had students, especially students, 18 to 22-year-old, you're

Patrick Leddin:

trying to figure out like, what do you wanna do in your career, in

Patrick Leddin:

life, and, I think I'm like, I'm 57.

Patrick Leddin:

I'm

Dallas Burnett:

Yeah.

Patrick Leddin:

all that

Dallas Burnett:

Good luck.

Dallas Burnett:

That's right.

Patrick Leddin:

you're trying to figure this out and then you come across

Patrick Leddin:

and some of them were like, attracted to what I've done or what, whatever.

Patrick Leddin:

And they might look at my resume on LinkedIn and they'll say, can we grab

Patrick Leddin:

a coffee and talk about like, how did you do this, that, and the other.

Patrick Leddin:

I'm like, guys, that's.

Dallas Burnett:

Yeah.

Dallas Burnett:

Yeah.

Patrick Leddin:

all the lessons are learned in the white I didn't dare to

Dallas Burnett:

yeah,

Patrick Leddin:

of thing,

Dallas Burnett:

exactly.

Patrick Leddin:

world might, yeah, it, maybe I should put 'em all out there.

Patrick Leddin:

I love that idea.

Patrick Leddin:

The reverse

Dallas Burnett:

Yeah.

Patrick Leddin:

I said, the white space, that's where all the lessons are

Dallas Burnett:

That's it.

Dallas Burnett:

Yeah.

Patrick Leddin:

this award or achieved this thing or whatever it might be.

Patrick Leddin:

Yeah.

Patrick Leddin:

I didn't do it like out the gate.

Patrick Leddin:

In fact, I screwed up five times.

Patrick Leddin:

and then I figured I was the last person that would ever be

Patrick Leddin:

recognized for whatever, and then it

Dallas Burnett:

Yes,

Patrick Leddin:

which is great too.

Dallas Burnett:

I.

Patrick Leddin:

Yeah, that's, I mean, I, I told you, I started off saying

Patrick Leddin:

I, I dropped outta community college.

Patrick Leddin:

I mean, that's, that's not the best, that's not the best, you know, but, but

Patrick Leddin:

the funny thing was, I didn't talk about that for, I didn't talk about it for 20

Dallas Burnett:

Yes.

Dallas Burnett:

Right.

Patrick Leddin:

wife didn't know about it

Dallas Burnett:

Yeah.

Patrick Leddin:

years,

Dallas Burnett:

Oh, wow.

Patrick Leddin:

she's like, what?

Patrick Leddin:

I'm like, well, you know, I like the pool hall a

Dallas Burnett:

Right.

Patrick Leddin:

was fun.

Patrick Leddin:

That's not, that is true.

Patrick Leddin:

The.

Dallas Burnett:

Well, I think that's so true though.

Dallas Burnett:

I think the resilient, there's a, you know, there's a saying that you either

Dallas Burnett:

win or you learn, there's no losing.

Dallas Burnett:

You just win or learn.

Dallas Burnett:

And I think that would be something that would be akin to what you're saying

Dallas Burnett:

because when we quote unquote, lose.

Dallas Burnett:

If we learn, then it's not real loss.

Dallas Burnett:

And that's really what keeps you moving.

Dallas Burnett:

That's a resilient person.

Dallas Burnett:

Because if I lose, yeah, okay.

Dallas Burnett:

I lost, but I took this nugget with me and that helps me next time.

Dallas Burnett:

And then next time a little better.

Dallas Burnett:

And then next time a little better.

Dallas Burnett:

it's that kind of curiosity and improvement and all of

Dallas Burnett:

that kind of rolled into one.

Dallas Burnett:

So I love that.

Patrick Leddin:

Although I do, although you know that people say sometimes oh,

Patrick Leddin:

there's no such thing as a problem.

Patrick Leddin:

They're all opportunities.

Patrick Leddin:

Sometimes there's problems sometimes I don't wanna learn, I don't wanna grow,

Patrick Leddin:

I don't wanna develop, I just wanna take care of this thing and never see

Dallas Burnett:

Yeah.

Patrick Leddin:

And, and I'm okay with that.

Dallas Burnett:

Yeah.

Patrick Leddin:

Like fixing something around my house.

Patrick Leddin:

I don't look to be a handyman.

Patrick Leddin:

I'll pull out the YouTube video.

Patrick Leddin:

I'll figure this thing out, and I'll hopefully

Dallas Burnett:

Never have to do it again.

Dallas Burnett:

Agreed.

Dallas Burnett:

Agreed.

Dallas Burnett:

Agreed a hundred percent.

Dallas Burnett:

Well, I wanna talk a little bit about your work because I think that, I was

Dallas Burnett:

just listening to this clip the other day and, it was very interesting and

Dallas Burnett:

they were talking about the national debt and they were essentially like,

Dallas Burnett:

this is a problem that's so bad that it ultimately, it's gonna be very difficult

Dallas Burnett:

to solve because it just, because of what would be necessary to do it.

Dallas Burnett:

Unless we have this massive innovation and, you know, robotics and AI essentially

Dallas Burnett:

increase the productivity of our economy so much that we can essentially outrun.

Dallas Burnett:

the debt and the interest in pay it all off.

Dallas Burnett:

And I was like, wow.

Dallas Burnett:

I don't know if that's like, I, I was sitting there like, man, I don't know

Dallas Burnett:

if I'm encouraged that there is a way or if that is the way and that's

Dallas Burnett:

just terrifying the way that there, the way that they would position it.

Patrick Leddin:

we'll grow our way out of

Dallas Burnett:

Yes, yes.

Dallas Burnett:

Yeah.

Dallas Burnett:

And and they weren't saying that we couldn't cut spending.

Dallas Burnett:

It was just saying that the likelihood that you can do that in

Dallas Burnett:

this democracy is, would be tough because of all the political stuff.

Dallas Burnett:

but I was looking at that and I was like, you know, we're having

Dallas Burnett:

these conversations right now.

Dallas Burnett:

Literal conversations that when I was a kid was like, science fiction,

Dallas Burnett:

we're creating, like, I don't know that, the Star Trek with that guy,

Dallas Burnett:

that was a robot data, you know, I mean, like we're talking about, we're

Dallas Burnett:

talking about that actually being real

Patrick Leddin:

talking Star Trek, the next

Dallas Burnett:

The next Gen.

Dallas Burnett:

It's not even the first, it's not even the first Star Trek.

Dallas Burnett:

It's the second Star Trek.

Dallas Burnett:

So

Patrick Leddin:

Yeah.

Dallas Burnett:

that's coming.

Dallas Burnett:

There's so many things coming to reality right now, and I think that

Dallas Burnett:

the speed of these things that people, especially in the workforce leaders that

Dallas Burnett:

they're trying to manage through and lead through the speed of change it.

Dallas Burnett:

We thought it accelerated in the last 20 years, but it's, it feels like it's

Dallas Burnett:

picking up and getting even faster.

Dallas Burnett:

And there's even more disruptions with this AI technology and

Dallas Burnett:

robotics coming out, even quantum, computing and all these things.

Dallas Burnett:

It's on the horizon that's not that far off that, that are actually

Patrick Leddin:

Yep.

Dallas Burnett:

very quickly.

Dallas Burnett:

So I thought this was a fantastic, your work on in disruption, was so important

Dallas Burnett:

and so relevant and timely because.

Dallas Burnett:

It is exactly what a lot of leaders are facing right now

Dallas Burnett:

in their work and at home.

Dallas Burnett:

and I think there's a lot of fear that goes along with that, right?

Dallas Burnett:

So people are.

Dallas Burnett:

Wondering if the, if my job is, you know, I think this, this last month a Amazon

Dallas Burnett:

laid off a lot of workers and I'm, I mean, I think that a lot of that has to do with

Dallas Burnett:

some of them being able to be, replaced by either robotics or AI or whatever.

Dallas Burnett:

And so it's like people looking around, kinda looking over their shoulder

Dallas Burnett:

like, what am I supposed to do here?

Dallas Burnett:

And yet this is an incredible opportunity that we are on the cusp of, so I

Dallas Burnett:

would love to just hear your thoughts.

Dallas Burnett:

First of all, what inspired you to write the book?

Patrick Leddin:

Oh, thanks.

Patrick Leddin:

Yeah.

Patrick Leddin:

So, um, when COVID hit, I imagine most people on this have heard of that.

Patrick Leddin:

When COVID hit at the, where I was at the university and the chancellor

Patrick Leddin:

sent out through his office a note.

Patrick Leddin:

asking professors, if anybody's willing to teach a class online up

Patrick Leddin:

to a hundred students, let us know.

Patrick Leddin:

And just to put that in perspective, Vanderbilt wasn't teaching anything

Patrick Leddin:

really online, and classes really weren't a hundred people, right?

Patrick Leddin:

So

Dallas Burnett:

Wow.

Patrick Leddin:

it.

Patrick Leddin:

You go to Vanderbilt and you're gonna sit in a class with 25 people and you're

Patrick Leddin:

gonna be taught by a professor, not a ta.

Patrick Leddin:

It's a very, you know, kind of experience.

Patrick Leddin:

And, so I thought, this is an interesting opportunity.

Patrick Leddin:

I'd like to teach a class on leading business through crisis.

Patrick Leddin:

It was something I was interested in.

Patrick Leddin:

I'd done some work in, I wanted to do that class.

Patrick Leddin:

It seemed like a topic that was relevant, certainly based upon going into COVID.

Patrick Leddin:

So they approved it and I started teaching it.

Patrick Leddin:

then COVID, ended petered out.

Patrick Leddin:

We came back, whatever you wanna say.

Patrick Leddin:

Yeah.

Patrick Leddin:

With COVID, nobody wants to say

Dallas Burnett:

Yeah, yeah,

Patrick Leddin:

show up

Dallas Burnett:

yeah.

Patrick Leddin:

but we got back in the classroom and the class kept going.

Patrick Leddin:

Well, unbeknownst to me, a gentleman named Michael Ainsley who had.

Patrick Leddin:

Michael Ainsley was the former CEO of Sotheby's, the auction house.

Dallas Burnett:

Yes.

Patrick Leddin:

a Vanderbilt alum.

Patrick Leddin:

He had a crazy ride because he was on the board of Lehman Brothers

Patrick Leddin:

when Lehman Brothers collapsed.

Dallas Burnett:

Oh my

Patrick Leddin:

having to deal with that.

Dallas Burnett:

goodness.

Patrick Leddin:

he's a Vanderbilt alum who was asked by someone else to go

Patrick Leddin:

speak at a class at Brown University.

Patrick Leddin:

And Michael went up and spoke at Brown University.

Patrick Leddin:

It was a class about dealing with adversity.

Patrick Leddin:

And when that, when he was done with that, he came back and he said to

Patrick Leddin:

the Chancellor at Vanderbilt, we should have this class at Vanderbilt.

Patrick Leddin:

These guest speakers.

Patrick Leddin:

And then have you ever seen that Plinko game on, on prices?

Dallas Burnett:

Yes.

Patrick Leddin:

if people aren't familiar with it, you're in these,

Patrick Leddin:

you, I guess you guess on prizes and you get the price right?

Patrick Leddin:

And you get these chips kind of, um, you know, these discs and you climb

Patrick Leddin:

up to the top of this board and you drop the disc in and it kind of bing,

Patrick Leddin:

bing, bing binging, pops through the pegs on the board and lands in a slot.

Patrick Leddin:

And sometimes you get money and sometimes you get no money or whatever it might be.

Patrick Leddin:

It's

Dallas Burnett:

Right.

Patrick Leddin:

kind of a random thing.

Patrick Leddin:

I felt like it was a little game of Plinko that happened because here I

Patrick Leddin:

am, a professor running a program.

Patrick Leddin:

Tom, the bottom, I'm at the bottom.

Patrick Leddin:

The board and the chancellor drops this Plinko chip in and it bing,

Patrick Leddin:

bing, bing, bing, bing, bing, bing.

Patrick Leddin:

And it lands on me because they said, oh my gosh, you wanna do class on adversity?

Patrick Leddin:

This guy does a class on disruption.

Patrick Leddin:

Why partner you two together?

Patrick Leddin:

partnered with Michael Ansley and the idea was we'll do one section every

Patrick Leddin:

semester where we have guest speakers come in for the entire session.

Patrick Leddin:

So.

Patrick Leddin:

It was, it was really interesting.

Patrick Leddin:

So one example I would give is we would have Doug Parker come in,

Patrick Leddin:

who was the chairman at the time of, CEO of American Airlines.

Patrick Leddin:

come in with Sarah, Nelson, who was the, president of the

Patrick Leddin:

Flight Attendants Association.

Patrick Leddin:

So you got labor and management coming in, in front of 25 students to talk

Patrick Leddin:

about how they dealt with crisis.

Patrick Leddin:

Just really interesting conversations.

Patrick Leddin:

Right?

Patrick Leddin:

And one gentleman who joined us one class session was James Patterson, the author.

Dallas Burnett:

Wow.

Patrick Leddin:

James Patterson started out by telling his story.

Patrick Leddin:

He said to the students, he said, first of all, he said, are you living a good

Patrick Leddin:

life or do you feel like you're on one treadmill just to get another treadmill?

Patrick Leddin:

Just to get another treadmill just to.

Patrick Leddin:

it up, you know what's going, you know how you see your life.

Patrick Leddin:

And he said, I'm, he said, I'm living a good life.

Patrick Leddin:

And here's how I went about doing it.

Patrick Leddin:

And he talked about how

Dallas Burnett:

Wow.

Patrick Leddin:

people don't typically know this, but he was the CEO at one

Patrick Leddin:

point of Jay Walter Thompson, which is the largest, advertising agency at the time.

Patrick Leddin:

He was the CEO of that at 38 years old.

Dallas Burnett:

Oh my

Patrick Leddin:

creative

Dallas Burnett:

goodness

Patrick Leddin:

or something like that.

Dallas Burnett:

I did not know that.

Dallas Burnett:

Wow.

Patrick Leddin:

Yeah, getting the job.

Patrick Leddin:

He said, I disrupted their whole process because you had to bring a

Patrick Leddin:

portfolio of ads that you make up in and drop the portfolio off, and

Patrick Leddin:

they review it and they see if they like it or not for an interview.

Patrick Leddin:

He brought in one, one week, then he made up a whole different one and brought

Patrick Leddin:

it the second week and then a whole different one and brought the third week.

Patrick Leddin:

He's like, thankfully they hired me on the fourth week, but he disrupted

Patrick Leddin:

their whole hiring process He took over as CEO and he kinda had the itch.

Patrick Leddin:

He wasn't fulfilled by it.

Patrick Leddin:

He had been writing something on the side and he decided, you know what?

Patrick Leddin:

I'm gonna, I'm gonna quit the role of CEO of this company,

Patrick Leddin:

which he'd been very successful.

Patrick Leddin:

I mean, James Patterson wrote the line, I'm a toys us kid,

Dallas Burnett:

Oh my

Patrick Leddin:

he's like

Dallas Burnett:

gosh.

Dallas Burnett:

Oh

Patrick Leddin:

at advertising,

Dallas Burnett:

my gosh.

Patrick Leddin:

writing.

Patrick Leddin:

Yeah.

Patrick Leddin:

So he jumped out of the, advertising world and went all in on writing,

Patrick Leddin:

and then he just disrupted writing.

Patrick Leddin:

He got in there and he said, why do we only write one, book a year?

Patrick Leddin:

Why?

Patrick Leddin:

Why is that the rule?

Patrick Leddin:

Why can't we do several?

Patrick Leddin:

Why do we have to only write in one genre?

Patrick Leddin:

Why can't I write in several?

Patrick Leddin:

Why is it wrong to write with different authors?

Patrick Leddin:

Why can't I write with lots of partners?

Patrick Leddin:

And he just did all, and now he's, I mean, his numbers are staggering.

Patrick Leddin:

Over 425 million books sold.

Dallas Burnett:

I had no idea.

Patrick Leddin:

you say nobody gets wealthy writing books?

Patrick Leddin:

Well, there's one, him and JK Rowling, he, writes with multiple authors.

Patrick Leddin:

He, writes in multiple genres.

Patrick Leddin:

I think he put out nine books this year.

Dallas Burnett:

What.

Patrick Leddin:

from working with him, yeah, with working with him,

Patrick Leddin:

he's very engaged in all nine books.

Patrick Leddin:

It's pretty wild.

Patrick Leddin:

So anyway, he went through this whole thing in the presentation.

Patrick Leddin:

He called it the Power of Disruption.

Patrick Leddin:

And when it was over, I was like.

Patrick Leddin:

That's really interesting.

Patrick Leddin:

I would love to dig more into how do people take a curve ball thrown at them

Patrick Leddin:

approach it, at least from a positive perspective instead of saying, oh

Patrick Leddin:

gosh, this is gonna destroy everything.

Dallas Burnett:

Mm.

Patrick Leddin:

of that, they look at it and go, is this fertile ground?

Dallas Burnett:

Mm

Patrick Leddin:

cool that could happen

Dallas Burnett:

mm.

Patrick Leddin:

So I approach them and.

Patrick Leddin:

Note to everyone.

Patrick Leddin:

Don't do what I do.

Patrick Leddin:

I did.

Patrick Leddin:

So I sent him a note that basically said, I like you, you like me?

Patrick Leddin:

Let's write a book together.

Patrick Leddin:

He did.

Patrick Leddin:

he didn't answer that note.

Patrick Leddin:

10, 10 days, 10 days later, I gave it a second shot.

Patrick Leddin:

And this time I was a little bit more like, here's why I

Patrick Leddin:

think it would make sense.

Patrick Leddin:

And when I started my business years ago, um, I, like I mentioned Franklin Covey,

Patrick Leddin:

I got really close to them very early on.

Patrick Leddin:

They were, I did a lot of contract work with them.

Patrick Leddin:

They were a client of mine.

Patrick Leddin:

I had a chance to work with Steven Covey, who wrote Seven

Patrick Leddin:

Habits, highly Effective People,

Dallas Burnett:

Wow.

Patrick Leddin:

get a little close to him.

Patrick Leddin:

So I saw how it worked and I was able to explain like, here's what

Patrick Leddin:

could happen if we did a book in this space and did it well.

Patrick Leddin:

It could impact a lot of people, et cetera, et cetera.

Patrick Leddin:

And he said, okay, let's do it.

Patrick Leddin:

then it was a little bit like, okay, let's do it.

Patrick Leddin:

What does that mean?

Patrick Leddin:

And trying to figure out the dance for the partner is always

Dallas Burnett:

Wow.

Patrick Leddin:

And us about 10 months to get the, the outline where we felt

Dallas Burnett:

Mm-hmm.

Patrick Leddin:

and.

Patrick Leddin:

About eight months into working on that, I, I approached, I went back

Patrick Leddin:

to the Chancellor at Vanderbilt and I, this is kind of crazy.

Patrick Leddin:

this is crazy.

Patrick Leddin:

So I went to the Chancellor at Vanderbilt, which I built a little bit of rapport

Patrick Leddin:

with him, but in general, you kind of avoid the chancellor, I mean, right.

Patrick Leddin:

You don't, you don't go, you don't go there.

Patrick Leddin:

You don't go there unless you need to.

Patrick Leddin:

But I thought, I think I've got this interesting opportunity.

Patrick Leddin:

So I went to the Chancellor, and this is exactly what I said.

Patrick Leddin:

I said, chancellor, dear Meyer, I have a 15%, one 5% chance of writing a book

Patrick Leddin:

with the world's bestselling author.

Patrick Leddin:

If you give me what I want, it'll be a 50% chance, and if I do what I promise you

Patrick Leddin:

I'm going to do every month, the chance of that happening will go up two to 3%.

Patrick Leddin:

He's what do you need?

Patrick Leddin:

I said, I need some funding for a research team.

Patrick Leddin:

And he said, you got it.

Patrick Leddin:

So tech, I guess at that moment, I walked out the door with 50%, now I promised to

Patrick Leddin:

him that I was gonna do two to 3% work every month and move it toward a hundred.

Patrick Leddin:

If you take two to 3% and average those out, that's obviously

Patrick Leddin:

two point a half percent.

Patrick Leddin:

If you had two and a half percent every month to that 50% the month it hit 100%.

Patrick Leddin:

We sold the book.

Dallas Burnett:

Good gracious day.

Dallas Burnett:

Hey, hey, that's

Patrick Leddin:

you know, there's a

Dallas Burnett:

a heck of estimator right there.

Patrick Leddin:

in, there's a lot of value in spreadsheets.

Patrick Leddin:

There's also a lot of value in the back of the

Dallas Burnett:

Yeah,

Patrick Leddin:

and just lead it to your experience.

Patrick Leddin:

yeah.

Patrick Leddin:

So that was kind of crazy.

Patrick Leddin:

obviously I made an appointment with him and said, Hey, here's the math a

Patrick Leddin:

hundred percent we just sold the book.

Dallas Burnett:

that's ins.

Patrick Leddin:

yeah.

Dallas Burnett:

That's incredible.

Dallas Burnett:

Oh my gosh.

Patrick Leddin:

that project we worked on, it took about two and a half years,

Patrick Leddin:

two and a half, three years of research where we went out and we interviewed, 350

Patrick Leddin:

people and you do long form interviews.

Patrick Leddin:

You know

Dallas Burnett:

Mm-hmm.

Patrick Leddin:

it takes to 350 people,

Dallas Burnett:

oh,

Patrick Leddin:

took a

Dallas Burnett:

that's a long time.

Patrick Leddin:

and doing them, and then.

Patrick Leddin:

Going through the transcripts and coding it and trying to figure it out.

Patrick Leddin:

We're trying to figure out, obviously when you're going through these people, you're

Patrick Leddin:

looking for people who do certain things.

Patrick Leddin:

People who've had certain experiences who have dealt with adversity or challenges.

Patrick Leddin:

And then we went through those and we started to realize what's the pattern?

Patrick Leddin:

What did they tend to do

Dallas Burnett:

Hmm.

Patrick Leddin:

and what strengths did they have?

Patrick Leddin:

Are there consistent strengths?

Patrick Leddin:

And so that's what the book is really about.

Patrick Leddin:

It's a book of their, ended up being a book of 32 of those 350 stories.

Patrick Leddin:

But it's not just a book of story.

Patrick Leddin:

I mean, books of

Dallas Burnett:

Wow.

Patrick Leddin:

great.

Patrick Leddin:

but each story advances a, an idea.

Patrick Leddin:

like the first story in the book is all about understanding the fire inside you

Patrick Leddin:

or in your team or in your organization, like understanding kinda your purpose.

Dallas Burnett:

hmm.

Patrick Leddin:

And we used a story there about a young lady who, became the

Patrick Leddin:

first black, puppeteer, on Sesame Street.

Patrick Leddin:

how she got a message during COVID and said, Hey, are you

Patrick Leddin:

still interested in doing this?

Patrick Leddin:

And she's like, oh my gosh, yes.

Patrick Leddin:

And how she, with two young kids who still figured out how do I do this?

Patrick Leddin:

During COVID with my two kids, trained to be a puppeteer.

Patrick Leddin:

And I actually had dinner with her.

Patrick Leddin:

I saw her this past Saturday, and I said, Hey, I'm gonna be

Patrick Leddin:

in New York on x, y, Z day.

Patrick Leddin:

And she said, we're gonna be there too.

Patrick Leddin:

She said, you should come by and visit Sesame Street.

Patrick Leddin:

So I might get to go see

Dallas Burnett:

Oh, that's so cool.

Dallas Burnett:

Oh, that, I would love to do that.

Dallas Burnett:

that's a great visit right there, man.

Patrick Leddin:

So there's lots, and every story kind of builds on the idea.

Patrick Leddin:

It introduces the mindsets and the roles you could take on,

Patrick Leddin:

the behaviors you could take on.

Patrick Leddin:

And some of the stories are, really well-known people that we interviewed.

Patrick Leddin:

There's a few of them in there where people are like, oh,

Patrick Leddin:

I kind of know that person.

Patrick Leddin:

But a lot of them are people you've never heard of before.

Patrick Leddin:

So I say it's like household names to un unsung heroes.

Patrick Leddin:

'cause there's a lot of people, it's like, I didn't know that

Patrick Leddin:

person, but that's really

Dallas Burnett:

I think that's really good though, because

Dallas Burnett:

that makes it relatable, right?

Dallas Burnett:

So if you're only reading about CEOs and Hollywood actors and the person that maybe

Dallas Burnett:

doesn't see themselves or put themselves in that category may just disconnect.

Dallas Burnett:

But if you have that mix of this is people that's just from every

Dallas Burnett:

day to, to famous or, influential.

Dallas Burnett:

I mean, I think that just makes it more, It just makes it more tangible

Dallas Burnett:

for everybody, for all the readers, and it's very interesting too.

Patrick Leddin:

mi you want a couple ones that are like really aspir,

Patrick Leddin:

like they're all aspirational in a way, but some of they're like,

Patrick Leddin:

wow, that is, I'd be reaching for the stars if I was that person.

Patrick Leddin:

And then some of them are like, I can relate to that.

Dallas Burnett:

Yeah.

Patrick Leddin:

situation.

Patrick Leddin:

You wanna mix them in there.

Patrick Leddin:

And that's where the research team is really great at helping me think

Patrick Leddin:

through Which one will work here and then run it by Jim and see what he

Patrick Leddin:

think Patterson, see what he thinks.

Patrick Leddin:

And and just really trying to figure out, 'cause the other side

Patrick Leddin:

of the coin is like, gosh, you still have, 318 really great stories out

Dallas Burnett:

Oh wow.

Patrick Leddin:

all of them informed the book in various ways, but just

Patrick Leddin:

all of 'em couldn't make it in,

Dallas Burnett:

So

Patrick Leddin:

unfortunately.

Dallas Burnett:

ask you a bit, 'cause whenever I interview,

Dallas Burnett:

especially in this format, I'm always, there's always surprises.

Dallas Burnett:

Like in these conversations, you just, you come away and you're like, ha.

Dallas Burnett:

I did not know that that was An unexpected, surprise.

Dallas Burnett:

So what was something out of those interviews that would you say in going

Dallas Burnett:

through this process and looking at all the transcripts and reviewing

Dallas Burnett:

all this, was there anything that jumps out in your mind that was the

Dallas Burnett:

biggest surprise out of this project?

Patrick Leddin:

Yeah, there's a few things.

Patrick Leddin:

kind of more macro thing is when we were going through the process of trying to

Patrick Leddin:

figure out the behaviors, so what are the behaviors that these people exhibit?

Patrick Leddin:

We didn't find a tight list of three.

Dallas Burnett:

Mm.

Patrick Leddin:

didn't find if you do these three things, you're gonna

Patrick Leddin:

be a great positive disruptor in the

Dallas Burnett:

Mm

Patrick Leddin:

What we found is about 16, we not about, we found 16

Patrick Leddin:

behaviors that we kept showing up.

Patrick Leddin:

They kind of rose to the

Dallas Burnett:

mm.

Patrick Leddin:

What's interesting is no one was killing on all of them.

Patrick Leddin:

some people were good at like one, seven and nine, and some people

Patrick Leddin:

were good, good at two, 10 and

Dallas Burnett:

Wow.

Patrick Leddin:

and there was no magic combination.

Patrick Leddin:

If you had this one, you were guaranteed to nail it.

Patrick Leddin:

what I took away from that really was that.

Patrick Leddin:

All of us have some positive disruptor strengths.

Patrick Leddin:

And these are things like a vision.

Patrick Leddin:

looking at the brutal reality of where you stand.

Patrick Leddin:

That's one thing to like cast a vision.

Patrick Leddin:

It's another thing to go, okay, I wanna be a basketball player

Patrick Leddin:

in the NBA, but you know, I'm 57

Dallas Burnett:

Yeah.

Patrick Leddin:

five eight.

Patrick Leddin:

That's not gonna happen.

Patrick Leddin:

Right?

Patrick Leddin:

But some people are good at one, some people are good at others,

Patrick Leddin:

some people are good at both.

Patrick Leddin:

another behavior would be something like, they stand firm in the face of doubters.

Patrick Leddin:

When people tell them they can't do it, they're like holding from

Patrick Leddin:

yeah, I can make this happen.

Patrick Leddin:

Other people had really good instincts.

Patrick Leddin:

They could trust their guts.

Patrick Leddin:

Other, some people you would not wanna go to Vegas with, they don't

Dallas Burnett:

Yeah.

Patrick Leddin:

good instincts at all.

Patrick Leddin:

Right?

Patrick Leddin:

So, so the neat thing about it is we all, I would argue that everybody,

Patrick Leddin:

'cause I've talked to a lot of audiences, not go through the behaviors

Patrick Leddin:

with them and they'll raise their hands at the ones they think they're

Patrick Leddin:

strong at and they all show up.

Patrick Leddin:

Different people have different things.

Patrick Leddin:

So I think that's one of the beauties of this.

Patrick Leddin:

and it isn't like a situation where it's like, oh, if you violate one of

Patrick Leddin:

these, you blow up the whole thing.

Patrick Leddin:

It's like, no, some of these people violated some of these things too,

Patrick Leddin:

but they leaned into their strengths.

Patrick Leddin:

So I think that at the macro level, kinda really stuck with me.

Patrick Leddin:

more specifically.

Patrick Leddin:

There was one instance that really stuck with me and actually.

Patrick Leddin:

I mentioned Franklin Covey.

Patrick Leddin:

Patterson and I sold a license to build a course on the book that Franklin Covey's

Patrick Leddin:

launching November 17th of this year.

Dallas Burnett:

Wow.

Patrick Leddin:

And, yeah, it's about innovation and they found one of

Patrick Leddin:

the stories as compelling as I did.

Patrick Leddin:

They went down to Florida and filmed this story.

Patrick Leddin:

But it's a story about a guy named Tom Diri.

Patrick Leddin:

and very quickly for the audience, Tom lives in South Florida.

Patrick Leddin:

was in school 22 years old, getting outta college, planned to go to Manhattan

Patrick Leddin:

and work in consulting, but at the same time, he was concerned about his.

Patrick Leddin:

Brother Andrew, who was 20 at the time and was aging out of

Patrick Leddin:

the school system in Florida and Andrew's on the autism spectrum.

Patrick Leddin:

And Tom was kinda like, I'm gonna do this.

Patrick Leddin:

I could have this great consulting career, but what was my brother going to do?

Patrick Leddin:

Tom, that was a disruptive moment.

Patrick Leddin:

what's he going to do?

Patrick Leddin:

fast forward to today, Tom is currently the, owner and operator

Patrick Leddin:

of three car washes in Florida called Rising Tide Car Wash.

Patrick Leddin:

And of their 100 employees, 90 of them are in the autism spectrum.

Dallas Burnett:

Oh

Patrick Leddin:

it's just an amazing story.

Patrick Leddin:

If you're

Dallas Burnett:

Oh wow.

Patrick Leddin:

go to the car wash.

Patrick Leddin:

Right?

Patrick Leddin:

And by the way, they're more productive and more profitable

Dallas Burnett:

Oh,

Patrick Leddin:

other car

Dallas Burnett:

a hundred percent.

Patrick Leddin:

the

Dallas Burnett:

A hundred percent.

Dallas Burnett:

Yeah.

Patrick Leddin:

it isn't because it isn't just because of the

Patrick Leddin:

goodness of the cause, right?

Patrick Leddin:

I mean, people might be like, oh, I really care about this, cause

Patrick Leddin:

I'm gonna take my car there.

Patrick Leddin:

People will do that, but if their car's not getting clean, they're

Patrick Leddin:

not gonna keep coming back.

Patrick Leddin:

Tom had to learn how to kinda work his way through.

Patrick Leddin:

it's a great story.

Patrick Leddin:

It's an amazing story, of a positive disruptor that's an unsung hero that

Patrick Leddin:

most of us never heard about, that people will start going, who's Tom Dei?

Patrick Leddin:

And I love to be able to tell that story, but what really, what, for me

Patrick Leddin:

personally, what kind of hit me was.

Patrick Leddin:

I went down and interviewed him.

Patrick Leddin:

We got a chance to, I got a chance to tour the place and this is like when the

Patrick Leddin:

book was still on a hope and a prayer.

Dallas Burnett:

Hmm.

Patrick Leddin:

sit down in the break room slash office of the car wash.

Patrick Leddin:

I'd never been folks, I'd never been in the break room, supply

Patrick Leddin:

room, office of a car wash.

Patrick Leddin:

I'd always been in the other room adjacent to it where you get the stale

Dallas Burnett:

Yeah.

Dallas Burnett:

Right.

Patrick Leddin:

in this room.

Patrick Leddin:

I'm in this room with Tom, and we're talking for about an hour and a half.

Patrick Leddin:

And as we were finishing up.

Patrick Leddin:

put it in perspective, the room is crowded and congested.

Patrick Leddin:

It has like supplies in there for cleaning.

Patrick Leddin:

It has supplies in there for the vending machines.

Patrick Leddin:

It has a couple desks and people's clothing, and it's just, it's compact.

Patrick Leddin:

Tom's wearing a red polo shirt, and as I'm walking, as I'm walking out, I just turn

Patrick Leddin:

around and there's really a lot of value.

Patrick Leddin:

I know you do a lot of coaching work and there's a lot of value,

Patrick Leddin:

but asking just one more question.

Patrick Leddin:

I had one question hit me as I was walking out the door and I turned around and I

Patrick Leddin:

said, Tom, just one more question for you.

Patrick Leddin:

What would your 22-year-old self say?

Patrick Leddin:

What would 22-year-old Tom Diri say if he saw a 30 5-year-old Tom Diri sitting

Patrick Leddin:

in a red polo shirt at a car wash?

Patrick Leddin:

And what would the kids say?

Patrick Leddin:

He was wanting to go to Manhattan, say, when he saw you in today,

Patrick Leddin:

and Tom responded, he would say, I'm in the exact right spot.

Dallas Burnett:

Wow.

Dallas Burnett:

Wow,

Patrick Leddin:

let that hit you for a second, right?

Patrick Leddin:

I'm in the exact right

Dallas Burnett:

man.

Patrick Leddin:

first of all, for Tom to know it and know it

Patrick Leddin:

like that I'm in the right spot.

Patrick Leddin:

I wish that for all of

Dallas Burnett:

Oh yeah.

Patrick Leddin:

because one of the things we talk about in the research in the

Patrick Leddin:

book is there's these four fundamental facts about disruption that we all

Patrick Leddin:

just have to wrap our heads around.

Patrick Leddin:

first one is, the status quo is a deceptive little devil.

Patrick Leddin:

If you like things the way they are, they're not gonna stay that way.

Patrick Leddin:

So you know, prepare for tomorrow.

Patrick Leddin:

But also if you don't like things the way they are, if you're going

Patrick Leddin:

through a really tough time, it's not gonna stay that It's gonna change.

Patrick Leddin:

there's a lot of good in that.

Dallas Burnett:

Yeah.

Patrick Leddin:

second fundamental fact is it's okay that things are going to change

Patrick Leddin:

because you're wired to deal with this.

Patrick Leddin:

Are we have big brains

Dallas Burnett:

Yes.

Patrick Leddin:

That can think of amazing things.

Patrick Leddin:

we can, do that last 10% really strong.

Patrick Leddin:

We can make that choice, right?

Dallas Burnett:

Yeah.

Patrick Leddin:

We can lean in, we can pull back, we can make, we

Patrick Leddin:

can regulate our, how we use our time and a lot of different things.

Patrick Leddin:

We also have really great experiences.

Patrick Leddin:

We talked about that reverse

Patrick Leddin:

resume or that white space We can look at our experience and

Patrick Leddin:

go, okay, I got through that.

Patrick Leddin:

I can get through this.

Patrick Leddin:

And then lastly, we have resources.

Patrick Leddin:

We have people around us.

Patrick Leddin:

We have technology that our ancestors never had that can do amazing

Patrick Leddin:

things, so you're wired to disrupt.

Patrick Leddin:

So again, first one

Patrick Leddin:

disrupt status quo is a deceptive little devil.

Patrick Leddin:

Second one, you're wired to disrupt.

Patrick Leddin:

Third one is relationships in life provide headwinds and tailwinds.

Patrick Leddin:

They pick you up or they hold you back, and it's really good to surround

Patrick Leddin:

yourself with people who lift you up.

Patrick Leddin:

And if people are holding you back, it's really good to kind of disrupt that

Patrick Leddin:

relationship and have a conversation.

Patrick Leddin:

You know, you're going into the holiday period.

Dallas Burnett:

Yes.

Patrick Leddin:

of people are gonna be going around the dinner table

Patrick Leddin:

with people who they feel like have historically held them back.

Patrick Leddin:

Now might be the time to disrupt that relationship a bit.

Patrick Leddin:

It doesn't mean storming out of the room, it doesn't mean ending it and saying,

Patrick Leddin:

I'm never gonna talk to you again.

Patrick Leddin:

It might mean putting some new boundaries in

Dallas Burnett:

Mm-hmm.

Patrick Leddin:

Or it might be like saying, Hey, I'm not

Patrick Leddin:

that 15-year-old kid anymore.

Patrick Leddin:

Here's who I am today.

Dallas Burnett:

Yes.

Patrick Leddin:

Right?

Patrick Leddin:

And at the same time, you might realize that there's some people around the table

Patrick Leddin:

that you're actually holding them back.

Dallas Burnett:

Right.

Patrick Leddin:

do I do about that?

Patrick Leddin:

And

Dallas Burnett:

Yeah.

Patrick Leddin:

fundamental fact is, the one I wanted to get to on this

Patrick Leddin:

thing is that, your time here is finite.

Patrick Leddin:

Make it count in ways that matter.

Dallas Burnett:

Hmm.

Patrick Leddin:

That's what Tom Dey was really showing us that day.

Patrick Leddin:

I'm in the exact right place.

Patrick Leddin:

I could have went embedded a consultant in Manhattan and maybe

Patrick Leddin:

had a really great life, but for me, I would not have had the best life.

Patrick Leddin:

I think that's really cool.

Patrick Leddin:

I would say at a macro level, we all have strengths.

Patrick Leddin:

And at the micro level, gosh, that idea that Tom said just really hit me powerful.

Dallas Burnett:

Man, I love how you started and ended with that same idea

Dallas Burnett:

of purpose, because when you said that first story, there was so much purpose

Dallas Burnett:

in that, in understanding and finding and living and working in that purpose.

Dallas Burnett:

And I think that's really encouraging.

Dallas Burnett:

Whether you have disruption.

Dallas Burnett:

Pushed on you by something external that you weren't expecting that catches

Dallas Burnett:

you off guard, or you are the disruptor and you're required to disrupt.

Dallas Burnett:

and you know that is what's,

Patrick Leddin:

that's, well, that's the thing.

Patrick Leddin:

That's the thing man, is Dallas, is that we are all, we are all the disrupted.

Patrick Leddin:

are all the disrupted.

Patrick Leddin:

We are all being impacted by ai.

Patrick Leddin:

We're all being impacted by the economy.

Patrick Leddin:

We're all being impacted by the next dinner conversation that somebody might

Patrick Leddin:

say something at dinner table at home, if you even have one of those anymore.

Patrick Leddin:

I mean, we're all the disrupted.

Patrick Leddin:

Some of us choose to be the disruptor.

Dallas Burnett:

Yes.

Patrick Leddin:

a positive, what we call a positive disruptor.

Patrick Leddin:

That's a really key word, positive,

Dallas Burnett:

Yes,

Patrick Leddin:

when you're a positive disruptor, you're

Patrick Leddin:

coming from a source of purpose.

Patrick Leddin:

You're saying I'm doing this because our purpose of our team is that

Patrick Leddin:

I'm not doing it to be a curmudgeon or difficult or just blow up the

Patrick Leddin:

meeting to be blow up the meeting.

Patrick Leddin:

I'm doing it and asking a challenging question we wanna get

Dallas Burnett:

because we wanna get better.

Patrick Leddin:

and what we found is that you would almost think that, oh,

Patrick Leddin:

the opposite of a positive disruptor is a negative disruptor, and it's

Patrick Leddin:

really not the opposite of the thing.

Patrick Leddin:

The thing that keeps all of us from being positive disruptors is

Patrick Leddin:

a relentless pursuit of the status

Dallas Burnett:

Of the status quo.

Patrick Leddin:

a relentless pursuit of comfort.

Dallas Burnett:

Complacency, yeah.

Patrick Leddin:

that's what gets us.

Patrick Leddin:

So the ability to say, you know what, and see it in ourselves.

Patrick Leddin:

And Challenge ourselves or have people in our lives who can challenge us.

Patrick Leddin:

I think all of us need to have, this isn't in the book, but just a random thought.

Patrick Leddin:

I think all of us need to have three voices in our lives.

Patrick Leddin:

We need to have the voice that challenges

Patrick Leddin:

us the voice that tells us the truth and the voice that encourages us.

Patrick Leddin:

And sometimes that can be the same person.

Patrick Leddin:

Oftentimes it's not.

Dallas Burnett:

mm.

Patrick Leddin:

um, you know, my mom passed away about, 14 years ago

Patrick Leddin:

in December, and my mom was always a good voice of encouragement.

Dallas Burnett:

Mm.

Patrick Leddin:

So, you know, luckily I've had other people feel that my

Patrick Leddin:

wife is a great voice of encouragement.

Patrick Leddin:

So you need to have those people.

Patrick Leddin:

wife is also a great, voice of truth to me

Dallas Burnett:

Mm-hmm.

Patrick Leddin:

and so the, and you know when you get it 'cause somebody hits

Patrick Leddin:

that truth button, you're like, oof.

Dallas Burnett:

Ooh.

Dallas Burnett:

Yeah.

Patrick Leddin:

Right.

Patrick Leddin:

And then also a voice of challenge saying, you, you could do more.

Patrick Leddin:

I see it in you.

Dallas Burnett:

Yes, yes.

Patrick Leddin:

think we need those things.

Dallas Burnett:

Yeah.

Dallas Burnett:

I love that.

Dallas Burnett:

I, I mean, man, that is spot on.

Dallas Burnett:

I know that if you're listening to last 10%, if you're coaching

Dallas Burnett:

a team, you just got a huge value bomb, and he just dropped on that.

Dallas Burnett:

I love that.

Dallas Burnett:

I would love to, just as we close the show, because this is, we could

Dallas Burnett:

talk for three hours for real.

Dallas Burnett:

I just enjoyed this.

Dallas Burnett:

This has been a great conversation, but as we move to the close, I would like to

Dallas Burnett:

ask, what would you say to the listeners.

Dallas Burnett:

Who may be a little bit concerned about the transformation that we're seeing with

Dallas Burnett:

AI and robotics and things like that.

Dallas Burnett:

How, what would you speak to them in this, in at this time if you had something

Dallas Burnett:

to say based on your work in this book?

Patrick Leddin:

Well, I, I would first say that, you know,

Patrick Leddin:

whatever you're feeling about it.

Patrick Leddin:

That's all right.

Patrick Leddin:

Right.

Patrick Leddin:

Some people are anxious, some people are fearful, some people are hiding from it

Patrick Leddin:

and acting like, you know, I can wait this thing out, or I can retire, or

Patrick Leddin:

whatever it might be, and it won't hit my industry in the next 10 years or whatever.

Patrick Leddin:

process your way through those things.

Patrick Leddin:

but then.

Patrick Leddin:

just look at it for what it's, sometimes the pendulum and sometimes

Patrick Leddin:

in our lives will swing from anxiety and fear to just ignoring it.

Patrick Leddin:

But ne neither of those perspectives are actually very helpful.

Patrick Leddin:

What's most helpful of oftentimes is hit it face on and think let

Patrick Leddin:

yourself think about the demo rollercoaster, but then say, okay,

Patrick Leddin:

let's get real about this thing.

Patrick Leddin:

I would say a couple things.

Patrick Leddin:

I've heard it said that.

Patrick Leddin:

When it comes to technology, we often overestimate what it's gonna do in

Patrick Leddin:

the short term and underestimate what it's gonna do in the long term.

Patrick Leddin:

we overestimate it in the short term over underestimate it in the long term.

Patrick Leddin:

So is AI gonna transform our world?

Patrick Leddin:

Yes.

Patrick Leddin:

Is it gonna transform your world today?

Patrick Leddin:

Some of you.

Dallas Burnett:

Yeah.

Patrick Leddin:

All of us over time.

Dallas Burnett:

Mm-hmm.

Patrick Leddin:

Um, I also know when you look at companies when they're looking

Patrick Leddin:

right now, there's a lot of conversation about the ROI of the AI investments, and

Patrick Leddin:

they're not seeing it, they're not seeing the return on their investments right now.

Patrick Leddin:

there's some reasons behind it.

Patrick Leddin:

sometimes they'll, because CEOs of companies are a

Patrick Leddin:

little bit concerned about.

Patrick Leddin:

I wanna use, I wanna figure out AI better.

Patrick Leddin:

I wanna use technology better.

Patrick Leddin:

I can see the benefits for it, but I'm not gonna put it on this main project

Patrick Leddin:

that could actually mess up our strategy.

Patrick Leddin:

I'll put it on these other side projects.

Dallas Burnett:

Right.

Patrick Leddin:

So.

Patrick Leddin:

If they're not pointing the bat at the main thing, they're not

Patrick Leddin:

necessarily gonna get the big ROI.

Patrick Leddin:

So that might be one of the reasons too.

Patrick Leddin:

So I would say that organizations are trying to figure this thing out.

Patrick Leddin:

Do I think that, it's going to impact leaders?

Patrick Leddin:

Absolutely.

Patrick Leddin:

I think that you're going to have work being done by, you know, carbon based

Patrick Leddin:

life forms, and you're gonna have work being done by silicone, things.

Patrick Leddin:

I think that, your span of control is going to

Dallas Burnett:

Mm-hmm.

Patrick Leddin:

I remember growing up you'd have like five

Patrick Leddin:

to eight people reporting to you.

Patrick Leddin:

It as kind of the typical span of control of a leader.

Patrick Leddin:

We're seeing flattening of organizations.

Patrick Leddin:

We're seeing span of control changing because they're saying, well, technology

Patrick Leddin:

can help with this, that, and the other.

Patrick Leddin:

but ultimately I think that when you, if you spend your time, no matter

Patrick Leddin:

what the topic is, and I'm not a futurist, I'm a humanist, I'm a human.

Patrick Leddin:

Behavioralist, I should say.

Patrick Leddin:

I, what I can tell you is it's.

Patrick Leddin:

Technology's gonna keep coming.

Patrick Leddin:

there's a lot of things that are gonna happen out there that you

Patrick Leddin:

can be concerned about, did you not to be able to do anything about,

Patrick Leddin:

spending a lot of time thinking about that is probably wasted time.

Patrick Leddin:

a picture like you're on the airplane and everybody else is worried about ai.

Patrick Leddin:

So they're, this is kinda silly example, but you're on the airplane

Patrick Leddin:

and everybody else is playing games, watching TV or sleeping.

Patrick Leddin:

You're the one saying, those are all good things, but I'm gonna focus on getting

Patrick Leddin:

something done right now, type of thing.

Patrick Leddin:

So kinda expand that like everybody else when they think about AI as

Patrick Leddin:

they're playing games, they're sleeping, they're concerned, they're whatever.

Dallas Burnett:

Yeah,

Patrick Leddin:

in your hand?

Patrick Leddin:

what's in your hands?

Patrick Leddin:

What can you do right now?

Dallas Burnett:

I love it.

Patrick Leddin:

that's where I think we can put our best energy.

Patrick Leddin:

So I was talking to somebody not that long ago who's concerned about ai very,

Patrick Leddin:

this is like very specific, but he said to me, he was explaining like why

Patrick Leddin:

he thought AI was gonna take his job.

Patrick Leddin:

He had a fair argument.

Patrick Leddin:

He said, AI, chat pt, these tools like this, you give 'em a prompt.

Patrick Leddin:

They can write some really great stuff.

Patrick Leddin:

It's not always but it's like 70 or 80% right, and then you

Patrick Leddin:

can play with it from there.

Patrick Leddin:

This guy's job was to write a lot of copy and a lot of speeches in his

Patrick Leddin:

organizations that the ceo EO would give.

Patrick Leddin:

He's like, I'm writing speeches for the CEO.

Patrick Leddin:

The CEO just used a speech that was written by chat, GPT.

Patrick Leddin:

I'm gonna lose my job.

Dallas Burnett:

Hmm.

Patrick Leddin:

What I said to him in that moment was, you might lose your job.

Patrick Leddin:

Let me ask you this.

Patrick Leddin:

Do you see

Dallas Burnett:

I.

Patrick Leddin:

a world AI existing that you can actually be more valuable to

Patrick Leddin:

the company, not less valuable, do you see with the existence of ai, you could

Patrick Leddin:

still make yourself more valuable here.

Patrick Leddin:

And he thought about that for a moment.

Patrick Leddin:

And basically what I was saying is, do you see the disruption as AI as being

Patrick Leddin:

nothing but destruction you see it as fertile ground for something different?

Patrick Leddin:

He thought about it for a moment, he said, yeah, I think I, I could, I said, okay.

Patrick Leddin:

In the book, we talk about five roles you can take on, and each of them,

Patrick Leddin:

because we talk about the fire inside, each role has a fire idea to it.

Patrick Leddin:

So there's a trailblazer, a Pathfinder, a Tinder gatherer,

Patrick Leddin:

a firefighter and a fire chief.

Patrick Leddin:

Those are the five

Dallas Burnett:

Yeah.

Patrick Leddin:

said, which of these five roles would you take on?

Patrick Leddin:

And he's like, I think I would take on the, the trailblazer role, which is you're

Patrick Leddin:

like, you're moving toward the change and you're leading out independently.

Patrick Leddin:

I'm gonna, I'm gonna go out and learn as much as I can about this right now.

Patrick Leddin:

I'll become the guy at the company that knows ai and then I'll spread it.

Patrick Leddin:

I'll take out a torch bearer role and spread it kind of as a movement.

Patrick Leddin:

Okay, let's look at your strengths.

Patrick Leddin:

What of these 16 strengths, which ones do you have?

Patrick Leddin:

And he looked through 'em.

Patrick Leddin:

We talked about it for release.

Patrick Leddin:

I got a couple of these things who could help you, you know?

Patrick Leddin:

So basically by the time the conversation was over, I mean,

Patrick Leddin:

might AI still take his job?

Patrick Leddin:

Maybe.

Patrick Leddin:

at least he's doing what I hope most of us will do.

Patrick Leddin:

He's putting himself in the driver's

Dallas Burnett:

Oh yeah,

Patrick Leddin:

you know,

Dallas Burnett:

yeah.

Patrick Leddin:

it's gonna take me, I'm gonna give this thing a fight and

Patrick Leddin:

I'm gonna learn a lot in the process.

Patrick Leddin:

And, not a fight to like destroy ai, a fight to leverage AI,

Dallas Burnett:

Yeah.

Patrick Leddin:

my thought partner,

Dallas Burnett:

Well, and that's the thing is that what you gave him was

Dallas Burnett:

empowerment man, and encouragement and truth all at the same time.

Dallas Burnett:

Because what you said was, Hey look, it may take your current role.

Dallas Burnett:

But it, that doesn't mean it has to get rid, that doesn't mean the

Dallas Burnett:

company's gonna get rid of you because what you just empowered him to do

Dallas Burnett:

is go in and create and add value in either it's better the way that he's

Dallas Burnett:

doing it with AI or just using AI and being that guy in the organization.

Dallas Burnett:

So it's just a different role.

Dallas Burnett:

So he's just transitioning to a new role that doesn't exist.

Patrick Leddin:

Let's say that the company does get rid of

Patrick Leddin:

him like six months from now.

Patrick Leddin:

He gives it a valiant

Dallas Burnett:

Hmm.

Patrick Leddin:

says, yeah, it's not a good utilization of our resources.

Dallas Burnett:

Yeah.

Patrick Leddin:

what has he done in the last six months?

Patrick Leddin:

Has he worried?

Patrick Leddin:

Is he worried?

Patrick Leddin:

Probably some, but not as much as he would've if he just thought about it.

Patrick Leddin:

I'm waiting for it to marched down the hallway

Dallas Burnett:

Yeah.

Patrick Leddin:

me.

Patrick Leddin:

It's just more like, I'm gonna, I'm gonna do something.

Patrick Leddin:

So, in the book really the first chapter is all about purpose.

Patrick Leddin:

Basically, we don't spend much time.

Patrick Leddin:

Other than that, we don't really spend much time other than that,

Patrick Leddin:

talking about purpose because there's a lot of great books and tools

Patrick Leddin:

out there to help you think about

Dallas Burnett:

Mm-hmm.

Patrick Leddin:

what the rest of the book is saying, okay, while

Patrick Leddin:

you're trying to live out that purpose, life is gonna throw stuff

Dallas Burnett:

Yep.

Patrick Leddin:

Let's talk through how you deal with that

Dallas Burnett:

Man.

Dallas Burnett:

That's awesome.

Patrick Leddin:

the rest of the book is exactly like.

Patrick Leddin:

It's really all about the power of

Dallas Burnett:

That's wonderful.

Dallas Burnett:

So let's close the show by saying this, number one, when does the book come out?

Dallas Burnett:

And how can people find you and connect with you and buy the book?

Patrick Leddin:

Yeah, thanks for asking.

Patrick Leddin:

It's actually

Dallas Burnett:

Okay.

Patrick Leddin:

and it hit the New York Times bestseller list,

Dallas Burnett:

Oh, congratulations.

Dallas Burnett:

That's awesome.

Dallas Burnett:

Congratulations.

Patrick Leddin:

doesn't, this copy doesn't have, but right at the

Patrick Leddin:

top now it says New York Times

Dallas Burnett:

Nice.

Patrick Leddin:

yeah, and, it, so it's out.

Patrick Leddin:

People could find more about me.

Patrick Leddin:

My name's Patrick Ledon and got in the show notes if you want.

Patrick Leddin:

It's just Patrick led in.com,

Dallas Burnett:

Okay.

Patrick Leddin:

easy.

Dallas Burnett:

Patrick ledon.com.

Dallas Burnett:

All right.

Dallas Burnett:

Now we always ask the guest on the show who they would like to

Dallas Burnett:

see as a guest on the last 10%.

Patrick Leddin:

A young lady named Lucy Westlake.

Patrick Leddin:

Who I interviewed, I interviewed her.

Patrick Leddin:

I actually wrote a book a few years ago.

Patrick Leddin:

it hit the Wall Street Journal bestseller list.

Dallas Burnett:

Oh, nice.

Patrick Leddin:

up.

Patrick Leddin:

See?

Dallas Burnett:

Yeah,

Patrick Leddin:

yeah, I went from self-published to

Patrick Leddin:

published by a big house.

Patrick Leddin:

It was published by another big house to writing with Patterson.

Patrick Leddin:

That's talk about resilience,

Dallas Burnett:

that's the order.

Patrick Leddin:

She's in this book and she's the youngest, female North

Patrick Leddin:

American female to climb Mount Everest.

Patrick Leddin:

And just a great story about a young lady who, with her dad, they, they

Patrick Leddin:

started hiking it when she was a little girl, like seven years old.

Patrick Leddin:

And then over the course of time, they ended up going to High Point in

Patrick Leddin:

every, every state including, Denali

Dallas Burnett:

Oh wow.

Patrick Leddin:

And and then she climbed Kilimanjaro and she climbed

Patrick Leddin:

Aconcagua and she was able to climb the high point in, Russia.

Patrick Leddin:

and she's a really gifted athlete.

Patrick Leddin:

She ran track at, university of, Southern California, and, decided she, and then

Patrick Leddin:

she decided she was going to, Really lean.

Patrick Leddin:

She did triathlons someone, she was a little girl.

Patrick Leddin:

She recently decided, I'm gonna get back into triathlons and

Patrick Leddin:

qualified for the wor fe women's world triathlons in New Zealand.

Patrick Leddin:

she's, but more

Dallas Burnett:

Wow.

Patrick Leddin:

prowess, right?

Patrick Leddin:

'cause it's great that she has all this athletic skill.

Patrick Leddin:

Somebody might be like, but I'm Patrick.

Patrick Leddin:

I don't have all the athletic skill.

Patrick Leddin:

it's just her heart and her energy.

Patrick Leddin:

and her.

Patrick Leddin:

She's really interested in, some really interesting topics around,

Patrick Leddin:

How do we make sure these mountains stay clean and available for

Patrick Leddin:

the next generation and beyond?

Patrick Leddin:

And I just love a 22-year-old thinker like

Dallas Burnett:

That's great.

Patrick Leddin:

so many ways.

Dallas Burnett:

Wonderful.

Dallas Burnett:

Well, we'll have to reach out to her and, see if we can get her on the show.

Dallas Burnett:

That would be an amazing episode.

Dallas Burnett:

So I appreciate that recommendation.

Dallas Burnett:

Patrick, thank you for your time today.

Dallas Burnett:

Thank you for sharing all your wisdom on the last 10%.

Dallas Burnett:

I know our listeners really enjoyed having you on the show.

Patrick Leddin:

Thanks so much, man.

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