So You Procrastinated Your Holiday Marketing ... Now What?

You just looked at the calendar and it’s November 8th and you haven’t done any holiday marketing — yet. You’re decidedly not alone! In this episode Kim and Cara give you some great tips on marketing during the upcoming holiday quadfecta of sales days. It’s time to add some cash to the holiday coffers!

Welcome to The Business Animal podcast. Saddle up for a

gallop to the top of the animal industry, where you'll learn how

to tame your wild business beast, with tips, techniques,

and tools that will take overwhelm to obedience school.

And have you wagging your tail with joy. And now your hosts,

Kim Beer and Cara Taylor Swift

Hey, their business the animals Welcome to

The Business Animal Podcast. I'm Kim with Be More Business.

And I'm Cara with Fast Horse photography. Hi,

Kim. What are we talking about? Today? I'm hearing the sound of

Jingle Bells on money in the air for some reason. Does that have

anything to do with our topic? Yes,

I think it does. But it's for the peeps out there

that have procrastinated, their holiday marketing, kind of like

we've procrastinated doing a holiday show, which we probably

should have done some time in like July or August. There is

something to be said about that Christmas in July, like getting

prepared for it. But frankly, I know you probably have prepared

for your holiday stuff. But I launched a tarot deck and

haven't even began my holiday marketing yet. So this episode

is for me to kind of help me get my stuff squared away. And for

all of those others of you out there who are like, dammit, it's

November. It snuck up on me. Oh, goodness, yep. So

it's that's the thing is that this is the

time of year we're moving into where the statistic is 30% of

all retail sales occur between Black Friday and Christmas. So

we know that's coming up, we've probably had a little bit of a

shock to our system when November 1 came around. And we

realized it was November 1. And if you're like me, you haven't

really started your shopping yet. But you are thinking, Okay,

I'm going to be shopping because I know there's going to be

discounts coming out there's going to be promotions, and I

need to start thinking about that. Now I usually do a pretty

good job planning in advance for my holiday promotion. Because I

know that's a great time to make sales. But I'm guessing that

there are like you can lots of people out there that are

thinking, Oh, no, it's November. And I haven't even started

planning how I'm gonna really take advantage of this. What did

we decide to call it a quad factor of sales days that are

coming up that are rapidly approaching?

Yes, quad factor. And for those of you who think I

made that word up, it's not you can Google it, it actually means

quad factor like a trifecta. But what's more, it really surprised

me, I thought I had discovered a new word. And truth is that

somebody else had already beat me to that probably Millennials

ago. So yes, it is the holiday quad factor. And hopefully

you're listening to this episode. If you're listening to

it in 2022. If you're listening to it in the future, you're

probably really well set up to get prepared for your next

holiday season. But in 2022, this is going to be released on

the eighth of November, God willing, and you're really

dwindling down into the last few minutes of being able to get

some holiday marketing done. Because there is a lot of

buildup that has to come. And there's a lot of prep. And it's

not something that you can wing all that easily for us

procrastinators who put it off till the very last minute, Cara

and I today have our big three. And we have some really good

ideas. Cara has some outstanding ideas. She has lists for you

guys like lists, nested within lists nested within lists.

So that's right, I'm here to help tell you

that hope is not lost. Even if it's November 8, and you haven't

started planning yet, there is still plenty of time to maximize

these special days that are coming up. So there's still

plenty of time. I've got some awesome ideas and some things to

keep you guys kind of get you moving forward.

Perfect. Okay, so for those of you who are

wondering, we have a three step plan for you. First of all, you

need to decide what promotions you want to offer. The second

thing you need to do is get prepared. And then the third is

make those sales which is where we all want to get to anyway. So

I'm going to cover the business days, the quad factory days, and

then I'm turning you loose for these lists because you got some

good ones. So we start with the traditional day that we have had

all along, which is the day after Thanksgiving, and it's a

day most Americans have off because it's crazy to take

Thursday off and then go back to work on Friday after you've

eaten a semi truckload of Turkey and can't hardly keep your eyes

open. So, Black Friday got to be the day right so it is probably

one of the most important shopping days for retail

oriented businesses, because that's the day everybody gets up

really early in the morning. There's all of these doorbuster

sales. I mean, it is amazing. I don't know what rock you've been

hiding under, if you don't know about Black Friday. Now

personally, I hide under a rock for Black Friday, I do not leave

this ranch, do not want to deal with the shoppers and the lines

and all of that stuff. And there's a lot of people like me

out there in the world who want to shop online. And so Cyber

Monday came along right after that, I believe the evolution of

this. And so the Monday after Thanksgiving is the day that all

of the online businesses start to offer their big deal. So it's

the online equivalent of Black Friday, but it's on Monday. And

it is a way for some businesses that are online to compete with

those bigger box stores that have those big doorbuster sales

and all of that kind of stuff. Not to say that people draw

lines really well between especially these two shopping

holidays, because I've seen online stores offer Black Friday

deals and I've seen big box stores offer Cyber Monday deals,

it just typically is Friday is in person and Monday is over the

internet, then the Small Business Administration started

promoting something called Small Business Saturday. So this is

one of my favorite holidays of the year shopping holidays.

Because this one encourages people to shop local, it doesn't

get quite the fanfare that Black Friday and Cyber Monday do but

it is a very important shopping holiday. Because people are

encouraged to go to the local small business or shop local or

small businesses that are online. So it is Saturday it is

the Saturday after Black Friday. And it happens to be one of the

busier Saturdays out there in the world. So that one is an

excellent one to take advantage of, particularly if you don't

want to get necessarily wrapped up in the Black Friday and Cyber

Monday. So we cannot leave our nonprofit friends out of this

conversation. And so there is giving Tuesday wrapped up in

this holiday shopping quad factor. And this one is

specifically for nonprofits. Now, we're not going to talk a

lot about nonprofits and what we're talking about today for

giving Tuesday, I think that the nonprofits in the world can take

advantage of everything that Cara is going to give you as a

list to be able to do but you're going to ask for donations

instead of sales. But I do want to put a plug in for the profit

based businesses out there to you can participate in Giving

Tuesday, you're not maybe going to make a ton of sales off of

it. But what you can do is promote your favorite nonprofit.

And that really helps them and it also gets you publicity for

helping them I mean, it's definitely a win win situation.

And I highly encourage you if you're a for profit business

owner of a small business, in particular, pick a company or a

nonprofit that you particularly like that supports your

industry, and go ahead and promote them on Giving Tuesday.

Because one thing about it, what happens during this quad factor

is especially if you're promoting on social media,

you're gonna get a boost because there's so much engagement. And

that really helps those businesses on Giving Tuesday.

All right, Cara, I am ready for good ideas on how to get my

holiday done.

Okay, thank you for running through those

dates. I think that pretty much summed up that that's going to

be a really wild and crazy period of time. So you've got

the Black Friday, rolling into Small Business Saturday, we rest

on Sunday, and then prep for Cyber Monday, and then giving

Tuesday. So there's four days there, that your business can be

really, really super busy. I think it's really important

though, that the first thing you need to do, which is what we put

as our big three number one is decide what you want to offer in

the first place. I think as small businesses, we need to

keep it really simple. We're not big box stores, we don't have a

ton of employees. We don't have the ability to be answering

multiple questions at the same time on our chat or taking phone

calls, we need to make it as simple as possible. I usually

suggest creating one or two special promotions, that you're

really prepared to market to push to your audience that you

feel really good about and that you can fulfill quickly and

easily to make that the focus of that weekend and the time

leading up to it. So keep it simple. You don't have to go

wild and crazy. You don't have to do anything complicated. Pick

one or two promotions that you want to run. So this is also the

weekend that I think a lot of consumers are Looking for deep

discounts, they are prepared to spend money. But they also kind

of have an expectation that if they're spending money this

weekend that they're going to do it for special promotions only.

So if you're not offering a special promotion, there is a

chance that they might skip over your business and get to you

later. So they might say, You know what, I'm going to spend

the money I have right now on all these special deals that are

out there, because I know I'm saving money in the long run.

And then I'll come back and do that thing with that small

business, your small business later, because you're not

offering any discounts right now. So they're just expecting

to have promotions, and they're expecting to take advantage of

them. And for many small businesses, mine, especially

this is the only time of year that they offer discounts. So

this is that time of year, it's kind of an expected thing, you

can set a time limit on it, and then you don't have customers

waiting year round, you're not training your customers, you're

bound to hold out for your monthly discount, if that makes

sense. So this is that time of year. I think it's also really

important when you're deciding what promotions to offer, you

need to know your numbers. So you need to know how much you

can discount and still make a profit. I think you even need to

know are your numbers currently high enough? Is your markup high

enough that you can even afford to offer a discount in the first

place. Because there's not a lot of benefit to offering discounts

if you're going to lose money on the end. So really think about

how much you can discount what makes sense for your business

and what's going to bring you profit. The next part of this is

don't over commit yourself. If you're a service provider, and

you offer services as opposed to products, think about how you

can add clients to your schedule next year with the promotions

and deals that you offer, not how you can make more work for

yourself before the end of the year. So if you're selling

tangible product and goods, you know, some kind of items, then

you need to be able to think about okay, can I get those out

to my clients beforehand. But if you're a service provider, for

example, I'm an equine photographer, I'm not going to

use black Friday to pack the end of my year with photoshoots. I'm

going to use black Friday to push photoshoots into the next

year. So if you're a service provider, you're a veterinarian

or you do dog grooming or you're a massage therapist. If you're

doing work that is a service, you need to figure out how do

you push that into the new year. So your calendar is booked with

the new year. There are several different types of promotions

that I think would be really cool to consider. The first one

is bundles. This is a cool time to do the whole, buy more save

more technique, wholesome your products together and offer them

at a discount for a limited time. So this might be a great

time where you're offering a service and then you're adding

on bonus material. So book a grooming and receive a free

bottle of dog shampoo. So think about ways that you can bundle

and offer people more for their money. So the more you buy, the

more you save that mentality another idea, something simple

that you can offer is a free gift with purchase. So you can

add a little bonus gift with your purchase as a it's a really

great incentive. It can be something really small, maybe

you have samples of a product that you want to give out. Maybe

you make goat's milk soap, is that what it's called, I'm not

sure goat's milk. So yes, and you want to offer samples you

have. So you want to offer some samples of that. So if people

are purchasing a product or a gift basket, you can offer some

samples of a product that you're just pushing out into the

market, you can also offer as a free gift with purchase a

mystery gift. So this could be a really fun surprise gift that

comes with purchase. Or you can add something that really easily

pairs with the product that they purchase, like the example that

I gave of purchase a dog grooming service, and receive a

special grooming brush or a comb of some kind. So then the next

one that I was going to mention is the clearing house sale. And

Kim and I went back and forth a little bit on what the name of

this should be. And we came to clearing house sale. This is the

time of year and this is a great time to get rid of all that

extra product that you've got sitting around that you haven't

moved this year.

Yes, I know we have a lot of photographers that

listen to this podcast. And I'm going to tell you my favorite

time of year when I was doing horse shows was doing this

clearing house sale because I got really smart and figured out

I really left my galleries up for a really long time after a

horse show people went by and stuff got right. So we all know

that it's not a good idea to leave that stuff up. So I would

leave it up for a few weeks, like maybe three they had to get

their purchases done. And I would put it a really tight

deadline on those three weeks and then at Christmas time I

would open all the galleries back up for another four week

period. Well first of all, that's smart because people want

to buy pictures for Christmas gifts either for the themselves

or somebody in the family, but it really made it nice. So

that's a way of photographer. So when you guys think about a

clearing house thing, like if you if you're not a business

that has like a stock room full of stuff, your business can take

advantage of sales, like clearing house sales, I think

that that's a smart thing to do. And I'll tell you, as a horse

show photographer actually made more money in that month that I

kept it open between Thanksgiving and Christmas, that

was back in the day, however, when I could actually get the

images to them. Now you got to be careful because the post

office and I know Cara talked about that, but the post office

just takes for ever to get anything anywhere. Make sure

that you think outside of the box, don't get yourself boxed

into the corner and think, Well, I don't have a whole room full

of stuff to sell. So I can't do clearing house or gift

certificate wouldn't work with me or I don't know about

bundling. So see if there's something new and innovative

that you might be able to come up with within your business, to

offer these promotions. And I'll tell you, you may find some

stuff you want to keep for the whole year,

that's really true. It's not a bad idea to

along those lines to go and look at what other industries are

offering and how they're bundling their products and

services. Because you might find something that really

transitions well to your industry and to your small

business. One piece I would add here. One last type of promotion

to offer is the gift certificate promotion, this weekend is

really a great time to offer gift certificates, it's an easy

thing that you can put out, there are ways that you can set

it up for online purchase. So it can be really hands free for you

in having a system in place in advance that can sell those

easily and deliver virtually, that really is possible. And

it's a great way to set folks up for next year. And it's

interesting because I've sold gift certificates for several

years. And I always like selling them because it's I know it's

business for next year like I know it's coming and that it's

money in the bank. And I don't know what the statistic is for

gift certificates that don't actually ever get used. But

while that's not the goal, there is a piece of that there too,

that it's money that's coming in. That's non refundable. And

they don't always get used. No, there's just some extra thought

there to be put into it. That shouldn't be the goal. But it's

definitely a piece of it.

Yeah. So I think what Kira is trying to nicely

say is it's free money for you that you don't actually end up

working for? Yeah, in a very nice and polite way times. Yeah.

Unfortunately, unfortunately, yes, for the person who bought

it. But gift certificates are great, like, Okay, so for my

coach clients out there in the world, and I know a lot of you

guys listen to this podcast, gift certificates are a really

good way for you to be able to offer coaching as a Christmas

gift. So that gives an opportunity for people to be

able to purchase that and putting a little bug in your

followers ears on social media to say I have gift certificates.

And if you want to have like some of your coaching sessions

paid for, you might ask your friends and family you'd give

your friends and family the link. So share it so they can

click on it and buy the gift certificate. So like I said all

of these things that for the promotions that you want to

offer, look at it just so it seems like it would be for a

very traditional brick and mortar retail business that

sells products. I know the animal based industry, we get

pretty creative on what it is that we offer. But it doesn't

mean that we can't take some of those ideas and elevate them a

little bit for ourselves and be able to use them in a very

creative way. Lots of good plans.

Absolutely. So you've decided you've done your work,

you've decided what kind of promotion you want to offer. So

now is big three, number two, you've got to get prepared for

it. Okay, so for me, and for a lot of folks out there that

maybe offer a product or are thinking about okay, I need to

get prepared, you have to think about your supply chain. So if

you have inventory that you need to stock, you need to do this

well in advance of the shopping weekend, so that you're

prepared, the last thing you want to do is run a promotion

run out of product because you didn't prepare in advance or

sell a whole bunch of stuff and then realize that your vendor

cut off dates have passed. So know when your vendor cut off

dates are, know that you can fulfill those orders and stock

up on the inventory that you want to include in your

promotion and whatever way is best for your business. But that

has to be a forethought. I definitely recommend building

the anticipation in advance as well with your online community.

You already have a community you have an audience that's out

there. So if you're not being active on social media, you need

to start doing that. Now. You do not want to wait until Black

Friday or Thanksgiving to start showing up in front of your

audience. You need to be doing this in and It's separation,

that they're going to be up and ready to spend money on you. So

be active on social media, be active in your emails, offer,

sneak peeks of your special offer, get people excited, build

the excitement, this is really the time that you should be

educating your customers that a big awesome promotion is coming.

Okay, I want to say something here, for those of

you who have not been active on your social media all summer,

and now you're getting in the house a little bit more, you're

outside a little less because of the weather's changing. And

you're like, oh, my gosh, I have two weeks to get this done and

get some engagement going. So for you guys, it is a good time

for you to toss a little money to metta and pay for some

advertising to help get some deeper engagement in your

audience. So the best way to do that is to boost some posts,

just throw a little bit of cash behind some of the things that

you're doing and buy a little bit that depends on how much of

a return you want, at the time that you like, do the big ad on

Black Friday, or Cyber Monday or whatever Small Business

Saturday, go ahead and start now, with a week long campaign.

Hopefully you're listening to this on Tuesday, and get your

campaign and boosted posts out there in the world. So that you

can start getting that engagement because engagement is

what determines how many people are going to see your posts and

curate is spot on. You can't just post something on Black

Friday and cross your fingers and hope that it gets out there

to people. Even if you pay for it on Black Friday. If you

haven't built up some engagement, you're not going to

get the result that you want. And it's not too late, it's

edging over to too late. But it's not too late to go ahead

and start doing that and start marketing stuff up on your

business pages and ramping that with a little bit of money.

The other things that you need to consider when you're

getting prepared is you need to make sure you know your shipping

costs, your packaging costs, your carrier of choice that you

want to use for delivery, you need to know your delivery

timetable so that you can deliver as promised. And also

that so that you don't lose money on the shipping side of

things that can be really disheartening to make a sale,

run down to the post office and find out that shipping is way

more than what you expected it to be or that they're not

actually going to be able to deliver your product on time as

expected. So that's a real quick way to make your audience

unhappy is to not deliver as you had promised, a fun thing that

you can do to help get prepared is to create a holiday gift

guide that's specific to your industry. So you can highlight

your products and services that maybe your consumers aren't

aware of at this point. This is a really just kind of fun thing

that you can have out there. Navigating just kind of rolling

around the world on a regular basis. I've seen some of these

that are super cute, where if you're in for example, the

equine industry, someone will pull together their favorite

equine health products and it some of them will be from their

own business or maybe from other businesses. This is a really

cool way to get people thinking about shopping and add on gift

ideas. I think in terms of prep, you also need to have a way to

plan to collect email addresses and turn those holiday shoppers

into year round clients. So if you're not already collecting

email addresses now is more than ever the time to take advantage

of this uptick in people shopping uptake and people

engaging especially if you do what Kim recommended which is

run some paid promotions, you need to take advantage of

gaining access to those people year round. You want to make

sure your website's ready. So spend time hopping through your

website that everything is set up the way that you want it to

be set up that maybe you have a landing page that's specific to

your holiday promotion. You want to make sure you've got accurate

reviews and testimonials visible on your website to encourage

people to stick around and do some shopping. You want to make

sure that your FAQ page your frequently asked questions page

is available for quick and easy reference. Think about what some

of those new questions that might pop up around your holiday

promotion. And go ahead and add those to your FAQ page. If you

don't know how to create a Frequently Asked Questions page.

We did an entire episode on this earlier in the year. So check

back on that it'll give you a bunch of great tips. And then

the next piece of that in one of the most important pieces is you

need to get ready to make sales. So you need to make sure that

you are ready to take payment in multiple ways so that it's as

easy as possible. I will tell you I can be a super lazy

shopper. I have shopped from bed and if I have to get up and go

find my credit card in my wallet. I'm not always going to

complete the purchase. It'll sit there forever. But if I can

click on a pay with PayPal and all my information is already in

there, they're going to be have a better chance of making a sale

while I'm shopping from bed. So Kim, I'm telling me I'm wrong.

Tell me I'm wrong.

Well, I was just thinking I love Google Chrome

because it like stores, I mean, it's probably not too safe, but

it does store all your credit card data. But you're spot on,

if I've got to go find my wallet, I will a lot of times

just not do it. It's terrible. Oh my god, humans have got it's

true. Like, I'm not gonna say we're lazy. We're just so

overwhelmed. One more thing is like the straw that broke the

camel's back, and we just won't do it. So yeah, I always tell

people make it. So stupid, simple and easy. And just so you

know, for those of you who are doing this online checkout

thing, every time you ask people to click, like, every time

there's a reload on your website, they have to do

something else, you will lose between 30 and 50% of the

people. So if 100 people click on it, and then they've got to

click every click that they have to make to complete the

purchase, you lose a percentage of people, and it's a big chunk.

I mean, it's not like a one person drops off. No, it's a

chunk of people, I believe it, you have to remember that

I'm a lazy shopper. If it takes too long

for the page to load, I might move on. So I totally, totally

get that. So you've got to have multiple options available to

take payment, it should be quick, it should be easy. And

I'm going to be honest with you, you need to test this yourself

before the big day. Okay, don't let your first customer be the

one that tells you that they can't check out that your system

is not working, because you've potentially lost their sale. Who

knows how many other people are sitting there clicking trying to

access and then you're stressed, you're super stressed because

people can't make the sale. And here I am, I'm ready to make

money. So that moves us to the next phase, which is make sales.

This is my favorite part. That's right, you want to make money.

So that's what that shopping holidays are about. For

businesses. And for small businesses, this can be a really

big boost for the new year moving into their new year. So

one of the things the mistakes that I have made in the past is

this weekend of events happens at a time when I have family in

town, I have friends in town I'm celebrating, we're checking out

of our businesses at the same time that we should be really

honed in and being responsive to our clients. And that's a really

tough thing to balance as a small business owner. So

unfortunately, we need to plan for the time we need to address

customers questions during this time period. If you have

promotions running, you need to be available if you work a full

time job, and you're off over the holiday and you're excited

about that. But you've got a side hustle that you're running

a promotion on, you really need to plan to be in your office and

ready to respond quickly to close the sale. And that may

mean something as simple as you know what I'm going to Grandma's

house for Thanksgiving, and I'm going to be there all day, I'm

bringing my laptop, I'm setting it up in the corner, and I'm

going to be checking it routinely to see if there's any

issues with my sales going through the customer support

during this time period is really essential to closing

deals. So be in a position where either your system runs smoothly

without you. Or if you need to be a part of that process that

you are assessable and that you can close those deals. In

addition, be prepared to ship promptly. So when you make those

sales, you have your process in line, you need to get that stuff

out as quickly as possible. We know Kim has already mentioned

it. The postal delays have been no joke this year. And it's been

really disheartening and you do not want to drop the ball on the

back end. And then the last thing I'm going to add to this

make sales is have a plan for those abandoned carts. And I put

that in quotation you may not have an online shopping system.

If you do look at your abandoned carts and send an email find a

way to reconnect with those people. It may just be a matter

of they forgot they were in bed like me. And they meant to go

back and get their credit card when they got up could be

something that's simple. If it's someone that reached out to you

because they wanted to book a service or they wanted to

purchase something from you that they need to purchase in person.

But then they never reconnected. There's nothing wrong with

following up with them, reminding them that the

promotion is about to end. And if there's anything that you can

do to help them close the sale that you can do that. Kim, what

do you want to add to the make sales piece of this?

I want to add two things to that one. For those of

you who are wondering how on earth do I do this abandoned

cart email thing. So in the world of marketing, that's

called a retargeting campaign. And there's actually a multitude

of ways that depending on how much you want to sink into it is

time and money that you can actually make that happen. Most

shopping cart software has a checkbox that will allow you to

say reach out to somebody that has abandoned the cart after

they've given their email. Some don't others depend on the CRM

or there's connections or blah blah blah. So the best thing for

you to do rather than spend an hour with me trying to explain

all of it is to go to YouTube and and type in retargeting

campaign. And then whatever online shopping software you use

that will help you determine how to make that actually happen in

the software that you have. The other thing I wanted to add Cara

was on these sales, you need to have a clear deadline for

whatever it is that you're doing and yell waver a lot on that

deadline. And you need to make it very apparent, because lazy

shoppers also are lazy decision makers. So if you don't say you

have to close this, so So here's the scenario that happens to me.

If I'm shopping in bed, and I see something I want to

purchase, and I don't have my credit card over near me, and

it's not stored on my computer where I can grab it. If it looks

like I could order that next week, I will put the computer

down. If it's a countdown to say you have 15 minutes to get this

done, I will get my bed up out of bed and go find my credit

card. So as a person who is business owner, who is like

putting out the sales, you need to make it very clear that this

has a deadline and do not push that deadline, right? People

will push it for you. So don't you do it in the beginning, set

a clear deadline and actually set it sooner than you would

like that creates something called urgency and urgency

sells. So that gets that person who's shopping from bed or who

is like, I just don't feel like going to the store today because

it's raining and well. They'll have that special tomorrow. No,

don't do that. Cut those dates off so that people get there and

it's okay, you know, you have somebody show up like in your

storefront 15 minutes later who says hey, I'm sorry, I missed

the deadline. No, that's up to you give them the special if you

want or be like No, I'm not going to but definitely

advertised that it's very clear that that's the cut off for that

and people will behave better and getting their sales turned in.

It's so true. And I love how you and I are sitting

here picturing all these people shopping from bed like that's

like the most normal thing. I mean, maybe it is the most

normal thing but I love I love envisioning everybody sitting in

bed shopping their black friday holiday Cyber Monday, Saturday

sales and being very lazy about closing the sale.

So I think that's like a fantasy for me is because

the day after Thanksgiving, no one bothers me here in my

business like there's not a met a lot of phone calls. There's

not a lot of text messages. And frankly, that's a day I can

sleep late. And I don't have to get out of bed quite so early.

And usually the weather here in Missouri is kind of that the day

after Thanksgiving. I mean it's usually kind of rainy and dreary

and gray November and so I'm not anxious to get outside and it's

like the perfect sleeping weather. So let me fantasize

about shopping in bed. I don't know what you Floridians have

for an excuse for that. But here it's definitely a gray lazy day

we're riding horses on the beach. That's like our trail

riding time a year man if you can picture you're in bed in

Missouri in the gray we are galloping down the beach

horseback with seagulls flying around us it's an amazing time

of year.

That's awesome. I'm going to I'm going to have

to come visit Florida in November and gallop with the

seagulls that sounds like a very freeing experience I I'm

imagining myself on a black horse and like waving my arms

like the boy and all right the Black Stallion that's right

that movie. The Black Stallion Yep. Wake me up. Wait.

Let's wrap this up. As soon as you guys finish this episode, we

hope you're jumping into your so you procrastinated your holiday

marketing now what attitude so we hope you're jumping into that

if you haven't already, just a wrap up our big three one more

time. First, decide what promotions you want to offer,

get prepared and then make the sales we hope that this has

inspired you to put a promotion into place and that if you liked

this episode, you'll let us know hop over to social media. Give

us a hello let us know you listened. It means the world to

us when we hear that you've been listening. And don't forget to

rate and review the show. You can find us at The Business

Animal pretty much anywhere that you listen and on Instagram and

Facebook. Thank you guys so much. We'll talk to you later.

Thanks for listening to this episode of The Business

Animal. Be sure to subscribe so you never miss an episode. And

if you learned something today, leave us a review. To learn

more. Find us at thebusinessanimal.com We'd love

to hear from you. Until next time, keep your business well