Most feedback requests are disguised review requests — and customers can tell. The awkwardness doesn't come from asking; it comes from asking in a way that's about what you need rather than what you want to understand. In this episode, Alan tells the story of a veterinarian who dreaded asking for reviews for years — until one question changed what came back. You'll get the One Feedback Question — *"Was there a moment when you knew this was the right decision?"* — and three ways to deliver it: in person at the close, by email a couple of days after, or as a 30-day follow-up. The question invites a story instead of a rating, and produces the language your best customers are already carrying — the most valuable marketing copy your business will ever have.

This week's Small Action: Think of one past customer whose experience you believe was a good one. Send them a personal message with the One Feedback Question: "Was there a moment when you knew this was the right decision?" When they respond, write down their exact words — don't paraphrase. That language belongs in your marketing. That's the next piece of your Fan Plan — the plan every FanMaker builds, one small action at a time.

Resources mentioned:

- The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/

Next week — you've collected a story; now we make it reach the next person: why some reviews get passed around and others just sit there, and how to help a customer tell the fuller version that moves someone deciding whether to choose you.

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