Kasim and John share the non-negotiables, THE BIG 3, when it comes to website CRO.

Are you looking to convert more of your website visitors into customers or leads? With website Conversion Rate Optimization (CRO), you can achieve that goal. CRO is the process of improving elements on your website in order to increase conversions. From landing pages and calls-to-action, to design and content, there are plenty of ways to maximize your CRO efforts.

In this series called Website CRO Best Practices, Kasim and John start with the non-negotiables when it comes to website CRO. These three non-negotiables, THE BIG 3, can be initial indicators of success. So much so that Solutions 8 won't even work with clients who disregard them; they’re that important!

0:00 Intro

0:16 Website CRO Best Practices: THE BIG THREE

0:30 Website issues & errors

1:33 Website speed

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4:43 Mobile engagement

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I wanna talk about the big three.

is dead on arrival and, this is why, we bat people away if they have these issues.

The very first one is, it's a big, broad bucket and it's not fair of me,

but it's hard to put everything in it.

If your website is broken, Don't drive traffic to it.

That sounds like an obvious thing to say.

You'd be surprised at how many people break that rule.

You want to walk through your website and we have a diagnostic test that will

help you figure out there are people on fiber that will help you do this.

You can get your mom to help you if you want to make sure that your website

doesn't have any glaring issues.

Your menu, when somebody clicks on a menu button, it actually brings them to

wherever it is that they're asking to go.

If they try to put a product in the cart, the product actually lands on the cart and

they can check out all the way through.

Beyond paying, for the product, et cetera.

walk through the quality assurance facets of your website.

Do this regularly.

There's something called code degradation.

I don't really know what that means, but I know that my web developers tell me it.

And, your website can just break.

It happens with, theme updates, hosting updates, server changes, even if

you're on Shopify, which is a hosted solution, you'll notice that sometimes

there's a disconnect between plug-ins, a disconnect between themes, whatever.

Make sure that you have set a reminder for yourself to at least once a month walk

through your site and just play around, make sure there aren't any glaring issues.

anything to talk about website issues.

John, anything we've run into four or four errors are huge.

That kills ED campaigns.

Yeah.

I would say, and we're gonna be talking about speed more in

depth, but, speed has a really big, impact on your quality score.

So quality score is made of three main items, which is expected to click the

rate landing page experience and add relevancy, landing page experience.

a lot of people believe, and while it's, it's true to some degree that the landing

page experience means, oh, my content that I have in my ads and my keywords is

not found on my website, while that is a factor in, For the rest of 2021 and 2022.

Google has essentially come out and said that speed is actually a little bit more

important than the content on the site.

While the content on the site is important, but the speed is

going to be even more important.

So don't overlook website speed.

And the biggest thing for website speed is gonna be image sizes.

You know, if you have two big of an image and then, Shopify's trying

to resize that image, you can have.

a very slow landing page.

and we'll show you ways to test those landing, the landing page.

and when I say landing pages, it's gonna be product pages, possibly homepage,

depending upon, what you're going to be, what campaigns you're running.

But landing page speed is a huge, huge issue we've helped

save clients because we've done everything that we can in Google.

I'm like, let's work on that page speed.

All of a sudden quality score increases.

Your cost per click goes down.

You get more visitors for the same Aspen, and all of a sudden you

make more sales and they're able to navigate your site quickly.

This is not a glitch.

I'm interrupting because I wanna remind you that we provide done

for you Google Ads Services.

We're the number one ranked Google Ads Agency on the planet with

almost a hundred million dollars in ad spend under management.

If you're an entrepreneur, business owner, C-level exec, director of

marketing, and you're managing your own Google Ads, I think that's a

massively inefficient use of your time.

As a matter of fact, in my experience, within 90 days, we're able to optimize

existing campaigns to a point to where we're paying for ourselves.

We move from being a cost center to a profit center, and I wanna put my

time and my money where my mouth is.

If you're spending $10,000 a month or more in Google Ads, I wanna offer you a free.

No obligation action plan.

A high level member of my team, one of our strategists, will look at your

account, open the hood, and do it full diagnostic and explain everything that

we would recommend that you change in order to optimize your campaigns.

You can take that, do it yourself.

You can hand it to an internal member of your team, or in an

ideal world, you can hire us.

I'd love the opportunity to to earn your business, please go to sol eight.com.

That's Sol the number eight.com.

Request your free action plan until then, back to your regularly scheduled program.

so speed is, if you were saying like, website issues and errors, those

can be overcome and you can still get good, sales from your website.

Mobile engagement obviously really, really important, but website speed

is if your website isn't fast.

You can't get to, the issues and errors or mobile engagement before speed, because

speeds is at that barrier to entry.

So in a, in a hierarchy of importance going top down from a, a priority

website, speed should be the number one thing that you, wanna look at.

You know, a bad website speed is going to impact the ability for a

mobile device to engage because speed exacerbates when you're on a smaller

device with a lower connection.

Mm-hmm.

So for mobile and what's, what do you think the average is now, John?

It used to be 60% of your traffic is mobile.

It's gotta be higher.

It says 65 66 is what the average is.

I keep looking at it, I'm expecting it to change, but for whatever reason,

it computer's still still there.

Yeah, well it's still significant.

And it's funny because people build websites on a computer and

they test websites on a computer.

And then the very last thing we do is just go check it out on the phone.

Real quick, briefly before we go live, you want to go for a mobile first paradigm?

Make sure that your website is, very mobile friendly because you're

gonna notice that helps improve.

engagement I've noticed as well with higher ticket items, and this is mildly

anecdotal, but even if your purchases aren't necessarily happening on mobile,

if they're happening on desktop, the research is happening on mobile.

And so take a look at your conversion path.

You wanna see what are the different touchpoints that somebody has and what

are the devices they're using in order to kind of inform that conversion path.