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How Long Should Your Podcast Trailer Be?
Episode 323rd July 2023 • One Minute Podcast Tips • Danny Brown
00:00:00 00:01:27

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Podcast trailers are perfect for promoting your show, as well as letting listeners know what to expect from your podcast. But how long should your podcast trailer be?

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Transcripts

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You're listening to One Minute Podcast Tips.

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I'm your host, Danny Brown.

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And each episode brings you snack-sized tips

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to be a better podcaster.

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And if you enjoy the show,

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you can now support with a one-off donation

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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A podcast trailer is great for letting potential listeners know

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what your show is about,

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as well as helping promote your show on

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social media, newsletters and elsewhere. But how long should a podcast trailer be?

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Well one thing to remember is it's not the same as a podcast introductory

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episode. An introductory episode is more like a normal episode and can last

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anywhere between 5 and 10 minutes. A trailer on the other hand is short, punchy

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and is meant to act as a quick way for you to tell listeners what to expect

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from your podcast. Ideally a trailer should have who you are, what the podcast

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is about, what listeners can expect as takeaways, how often you publish, what

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days you publish and where to find your podcast. The length of time can vary but

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most effective trailers are normally between 60 and 90 seconds. That's long

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enough to get across what you need and short enough to keep it punchy. Until the

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next time, happy podcasting. If you're enjoying One Minute Podcast Tips,

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leave a review at oneminutepodcasttips.com/review and help others like

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you find the show too. Until the next time, happy podcasting.

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