Podcast trailers are perfect for promoting your show, as well as letting listeners know what to expect from your podcast. But how long should your podcast trailer be?

Products I use for One Minute Podcast Tips

Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.

My equipment:

• Shure SM7B dynamic mic
• Rodecaster Pro II audio production studio
• Sony MDR-7506 Studio Monitor Headphones
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm
• Substack
• Boomcaster remote interviewing

Mentioned in this episode:

Recommend the show

Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!

Share the show

If you enjoy One Minute Podcast Tips, here's how to support the show!

If you enjoy One Minute Podcast Tips and get value from the show and want to support it, you can do that with a donation of your choosing over at OneMinutePodcastTips.com/support. Thank you!

Support One Minute Podcast Tips

(clapping)

You're listening to One Minute Podcast Tips.

I'm your host, Danny Brown.

And each episode brings you snack-sized tips

to be a better podcaster.

And if you enjoy the show,

you can now support with a one-off donation

at oneminutepodcasttips.com/support.

And now, this week's episode.

A podcast trailer is great for letting potential listeners know

what your show is about,

as well as helping promote your show on

social media, newsletters and elsewhere. But how long should a podcast trailer be?

Well one thing to remember is it's not the same as a podcast introductory

episode. An introductory episode is more like a normal episode and can last

anywhere between 5 and 10 minutes. A trailer on the other hand is short, punchy

and is meant to act as a quick way for you to tell listeners what to expect

from your podcast. Ideally a trailer should have who you are, what the podcast

is about, what listeners can expect as takeaways, how often you publish, what

days you publish and where to find your podcast. The length of time can vary but

most effective trailers are normally between 60 and 90 seconds. That's long

enough to get across what you need and short enough to keep it punchy. Until the

next time, happy podcasting. If you're enjoying One Minute Podcast Tips,

leave a review at oneminutepodcasttips.com/review and help others like

you find the show too. Until the next time, happy podcasting.