In this episode of Beyond the Session with Aisha R. Shabazz, we'll be discussing a common challenge faced by many private practice therapists, How to be consistent with your marketing efforts.

If you plan to keep your private practice for years & years, marketing is non-negotiable but there’s no doubt that it can be challenging to maintain a consistent marketing strategy when you're busy providing high-quality care to your clients.

There’s a way to resolve this tension once and for all that it starts with re-defining what it means to be consistent.

--

Have a question you'd like Aisha to answer on the podcast? Click here to submit your question to "It Depends: Q&A with Content" & receive a free gift in the mail if your question is selected to air on the show.

Love the show? Let us know with your 5-star review & receive complimentary access to the "6-figure private practice roadmap"

Click here to learn more about Aisha & her consulting firm.

This podcast was brought to you by the The Thriving Therapist Shop

The audio for this podcast is edited by Aleksandra V.

The music featured in this podcast was created by MH the Verb and GR Stone.

Copyright 2024 Aisha R. Shabazz

The secret to being consistent with your marketing

is reminding yourself that if you don't do it, you won't have clients.

Welcome to Beyond the Session with Aisha Shaba on this

episode of Beyond the Session.

We'll talk about what it really means to be consistent.

And don't worry, I'm not gonna tell you.

You need to market your practice every day.

Consistency when it comes to marketing at least doesn't mean you have to

do things on a frequency basis.

Well, for some people that's what it means, but I wanna encourage

you to know that that's not the only definition of consist.

You don't have to market your practice every day, and you certainly don't need

to be marketing your practice every day in the sense of posting a blog

every day, logging into social media every day, drafting content every day.

That's not what that means at all.

And if there is someone out there that thinks that they have to do

that every day, I would like to chat with them because I don't think

anybody's doing this stuff every day.

You can be consistent in other ways.

You can be consistent with what you offer.

So what is it that you are offering as a service within your private practice?

Is it therapy?

Is it case consultation, clinical supervision, groups,

family sessions, couples?

What are you offering?

Can you be consistent with that or are you offering a different

thing every time you post?

Inconsistency can overwhelm your ideal client, so you wanna be

consistent in what you're offering.

You also wanna be consistent in who you're talking to and can't

say this enough, but your ideal client is who you're talking to.

And keep in mind, your niche is a composition of your

specialty and your ideal client.

Popul.

, and you could have two niches, right?

You could have multiple specialties and multiple target populations, but you need

to be consistent on who you're talking to.

Many digital marketers consider that you should have one call to

action per piece of marketing.

Now, I've seen many digital marketers offer multiple calls to action,

but I mean, they do this for a living, like that's what they do.

So I'm sure there's a strategy to offering multiple calls to

action in one piece of content.

But for our purposes, I want you to just focus on offering one call to

action because it keeps it simple and it allows you to remember.

I'm talking to one person and I'm consistently going to talk

to that one person throughout this one piece of content.

The other aspect of consistency is where you show up.

And this can be challenging, especially in the beginning of starting a private

practice because you wanna be everywhere.

You also really don't know where you don't wanna be.

So if you're on TikTok and Instagram and Facebook, and Snapchat, and

YouTube, and LinkedIn, those are all social media platforms.

You might think to yourself, well, it is one place, it's social media.

But all of those channels have different functions.

They interact with their target audience a lot different than each other.

So consider that you're picking a way to show up, but consider

where you're showing up.

The way you show up on LinkedIn is very different than the

way you show up on Instagram.

So when you're considering where you show up, I don't want you to think

about it as broad as social media.

Be specific.

I don't want you to think about where you show up as your website.

Think about the specific page on your website or the specific

section on your website.

I don't wanna think about all of the therapy directories that are out there.

Cause there are tons of them out there and all of them are different cuz

they have a different target audience.

Not only from the therapy aspect, but also from the people

that are seeking therapy as.

So be consistent with where you show up and really take it a step further and

consider the specifics of those places.

And the last thing I want you to consider when it comes to

consistency is why you're showing up.

And we talked about values and the why you're showing up is

an anchor back to your values.

I shared with you that those important aspects of your practice are not going.

You don't talk about your values once, and then you just leave them

collecting dust in the corner.

You will constantly.

Consistently be anchoring back to your values.

So when you're asking yourself, well, why am I showing up here?

Well, what's the intention?

And sometimes our call to action will give us that.

Like, why am I showing up?

Oh, because I want them to know about the new service that I'm offering.

Or I want them to know about my new office.

Or I want them to know that I now offer.

Sessions in this state, because I just got newly licensed.

Whatever you want them to know.

Just make sure that you're consistent.

Consistent about what you're offering, who you're offering it to, where you're