Michelle Segar, Ph.D., MPH, MS, is the bestselling author of “No Sweat” and a sustainable behavior change scientist. She currently directs the University of Michigan’s Sport, Health, and Activity Research and Policy Center (SHARP). Segar’s comprehensive, research-based approach to creating sustainable behavior change has made her a sought-after speaker, trainer, and consultant. In today’s episode of the Be EPIC podcast, Segar discusses the importance of physical fitness, maintaining motivation, and her book. To purchase a copy of “No Sweat,” follow this link: https://michellesegar.com/book/