Today we feature my appearance on The CEO Project Podcast, where I discussed the topics of Authentic Leadership and Branding. The host, Jim Schleckser, had been my guest on the podcast a few weeks before this session, so this conversation started from there.
We talked about how I work with leaders to help them be more authentic. Specifically, we discussed how to create definitions of values that can be very operational and can serve as guides in day to day business decisions. We also discussed how individual values can be seen as a parallel of branding, and how to be a company's brand pillars need be reflected in the whole experience, and not just in the communications.
