As a coach, your voice is your brand. 

Whether you're helping clients through transformation, strategy, or mindset work, your communication needs to sound like you, not like a templated AI assistant.

 But what if you could train A.I. to write your emails faster, better, and still sound authentically you?

That’s exactly what we’re diving into.

In this article, you'll learn how to turn A.I., specifically ChatGPT or any comparable tool, into a powerful writing partner that can handle your email marketing without compromising your personal style.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

00:01.42

Kennedy Kennedy

I've figured out how to turn ChatGPT into a tool to write your emails that don't sound like AI, but they sound like you. So if you've got a coaching business where your brand voice is important, let me show you exactly how to do it.

00:42.67

Kennedy Kennedy

Welcome back to the channel if you're a return viewer, if you're brand new, hello, welcome. the Good news about this one is, well, I am going to be talking about ChatGPT during this. going to use that as the sort of the default tool that I'm going to talk about.

00:55.60

Kennedy Kennedy

But you caught of course, you can use others. There's Claude, there's there's always all these other ones. I'm not going to list them all off. Whichever AI you happen to be using, that is probably going to work just fine. But what we want to do before we get into these actual techniques is we want to make sure the output, what it actually produces, is better than what you would do.

01:16.24

Kennedy Kennedy

I remember just a few months ago, just six months ago, being amazed. It was almost like a magic trick that AI could write sentences. And we were like, isn't this great? And the answer was, yes, it's great that a computer is doing it, but it's not better than you. It's not good enough to actually send. so We're now beyond that point.

01:37.17

Kennedy Kennedy

We are now at the point where it actually is good enough to send. And it is quite amazing. ands People are seeing quite a revolution. We're seeing people inside of our programs having amazing success using the exact email framework that I'm about to share with you. in fact, it's this AI framework I'm about to share with you.

01:57.05

Kennedy Kennedy

What I want to make sure, though, is before we allow any new technique, any new strategy in our businesses, whether that's AI, like what we're going to talk about today, or it's a new system, a new approach to something, we always want to ask ourselves this one question.

02:12.01

Kennedy Kennedy

Is it going to do a better job than I would do? Not just the same. Not, well, it's going to save me some time. It's not quite as good. Like, is it going to do a better job? If the answer is yes, at that point, that's where we want to say yes to investing in that thing. And we're going to invest some time into this. We might invest some money into this. We're going to invest resources into this.

02:33.26

Kennedy Kennedy

One of the things that makes this really good is, and that makes it so powerful for people like us, if you're a coach, if you have an online course, you're selling your expertise or ah ah some kind of done for you service, is this stuff makes you more consistent.

02:48.29

Kennedy Kennedy

By having AI write your emails, you're able to think strategically and then have it do the sort of the mundane bit of doing the writing if you don't enjoy writing. And most people don't.

02:59.81

Kennedy Kennedy

Most people don't want to learn to be a great writer. You don't have to anymore. You don't have to add that skill to your skillset anymore. This thing makes you more consistent because first of all, it produces emails faster than you probably write them yourself.

03:14.73

Kennedy Kennedy

Secondly, because it actually comes up with the ideas. So you're no longer going, right, how do I actually sort of say that? I want to express this, but how do I say it, right? And here's the most important thing.

03:26.70

Kennedy Kennedy

We really want this to sound like you. If it doesn't sound like you, you are really damaging that personal brand. You're to just blend into the boring mundaeity of that sort of gray, bland inbox.

03:42.24

Kennedy Kennedy

that their eyes glaze over every single damn day. And we don't want that. Your emails are an amazing opportunity for you to express your personality, to express your philosophies.

03:54.85

Kennedy Kennedy

And that was the bit that was really missing from AI before. Before it wasn't really able to integrate your thinking. And I'm going to show you the exact model that we use to actually personalize everything about this. So it does sound like you. It's talking about your stuff. It's doing it in your voice.

04:12.60

Kennedy Kennedy

And people really can't tell the difference. The only difference that my subscribers might have noticed is there's less typos in my emails these days because ChatGPT doesn't tend to make many typos.

04:23.04

Kennedy Kennedy

Unless I go in all the things and then I usually leave evidence that behind. um If you actually want to know the entire framework that I've been using to help more than 8,000 paying clients make multiple millions of dollars, I want to give you that framework right now to go download that framework.

04:41.74

Kennedy Kennedy

Just go to email marketingheroes.com slash fast.com. And that's where you can download what I call the Fast and Forever framework. EmailMarketingHeroes.com slash fast.

04:54.02

Kennedy Kennedy

And that's the exact, ah the the whole framework that we use actually to build our entire business. So let's take a look at these elements. There are five elements that make up this. to actually actually make this thing work. If you miss one of these five elements, then you are really not going to have a good enough GPT that's going to work. And as I said, this will work in other platforms as well.

05:17.38

Kennedy Kennedy

So the first thing we need to do is get it to sound like us. So what we're going to do is we're going to train it on our voice. And you've probably seen a lot of different trainings on how to do this, and they are all always evolving. But right now,

05:32.19

Kennedy Kennedy

AI and ChatGPT are all advanced enough to really take a sample of your voice and to understand how to replicate that tone.

05:44.49

Kennedy Kennedy

So all we're going to do is we're going to, and I've tried this very many ways, I've tried grabbing lots of my emails, I've tried grabbing some of my long form content, like a book I'm writing. I've tried to use that to train it on my voice. so And every single time I come back to the same thing,

05:59.31

Kennedy Kennedy

which is it doesn't do nearly as good a job ah legitimately communicating how I communicate, doing any of that written stuff compared to when I give it a transcript of some videos or some audio where I've just been chatting.

06:15.68

Kennedy Kennedy

So what I did instead is I grabbed... A bunch of audio of me teaching, of me sharing, of podcasts, anything that is audio, right? So if you don't have anything, you could just sit and talk to it, talk into your phone and explain your main philosophies into your phone using your everyday language.

06:37.26

Kennedy Kennedy

What it's then going to be able to do is you're able to grab the transcript of that. and And I would call that file something like voice sample or voice tone sample. That's the first thing you're going to give it.

06:48.76

Kennedy Kennedy

You're going to say, here's my voice tone sample. So it's going to learn for itself how to replicate your tone literally by hearing it. Here's the psychology, by the way, of why you want to use some um some some audio and the transcript of that.

07:05.38

Kennedy Kennedy

You see, when we start to write, we automatically can't help but be be be thrown back to where we were taught to write. We're writing essays, we're at school, we're university, we're at college, and we sort of go into this mode of writing compared to how we actually think, which is much more aligned to the way that we express when we're talking.

07:25.15

Kennedy Kennedy

So what happens when someone reads our words, they're reading your words in an email or anywhere else, and they do a thing called sub-vocalization. You do it all the time. When you're reading some words, you hear those words in your head.

07:38.19

Kennedy Kennedy

What's beautiful is if it's if you write how you talk, which is something I've been teaching people to do for like a decade at this point, write how you speak,

07:48.81

Kennedy Kennedy

Because when people read your words, they can hear your voice on their head and it becomes much more warm, much more familiar and much more real. So the real cheat of this that you can take advantage of right now with AI is feed the literal transcript of you speaking.

08:06.42

Kennedy Kennedy

because then it will understand your turns of phrase, your cadence, the way you tend to express things, the kind of nouns you will use, the kind of ahject adjectives you will use, the kind of verbs you naturally use.

08:20.78

Kennedy Kennedy

So, for example, mine will never talk about a sports reference because I never make sports references because, frankly, I know nothing about sports. It's about pizza and pies.

08:31.74

Kennedy Kennedy

I've got you covered. Right. So that's the first thing, your voice and do that based on a transcript. Thing number two is we have to train it on your philosophies, on what are the things you believe about your niche.

08:46.47

Kennedy Kennedy

As a coach, as an expert, as a course creator, you are going to have certain philosophies around your topic and your subject matter. If you, ah but a few months ago, went, or even just now, went to ChatGPT and said, hey, give me an email, it's going to probably say some stuff. You go, that's kind of a generic answer, or I kind of disagree with that, or that's what everybody else thinks, but my approach is different.

09:12.66

Kennedy Kennedy

And for most of us, the reason we are coaches, the reason that we are sharing our expertise is because we've got something different to actually say. So we have to train it on our philosophies.

09:25.68

Kennedy Kennedy

So how do you do that? Well, you feed it your philosophies. If you've written a book, give it the PDF of your book. If you've got a huge blog, get something to scrape those blog posts, put them in a PDF and give it those blog posts.

09:40.47

Kennedy Kennedy

If you have your course, get the transcript of the course. If you've got recordings of your coaching calls, get those transcripts, PDF them, put them in. Podcast episodes, transcripts, put them in.

09:51.61

Kennedy Kennedy

Give it as much on your philosophies as you possibly can. Ideally, all of it. Because now, when you put something in there, you'll be amazed that it pulls out of those philosophies.

10:03.06

Kennedy Kennedy

I'm amazed at how many times my GPT will say, well, in an email I have it right, it'll talk about my boat and island framework. I'm like, oh my God, it really, really listened. It really understands the way that I approach my topic of email marketing.

10:18.65

Kennedy Kennedy

So that's the second thing is your philosophies. Thing number three you need to ta teach it and tell it about are your products. So what are the products that you are going to be promoting using the emails that you're going to have it right? It needs to know what those are.

10:33.61

Kennedy Kennedy

Otherwise, again, it's going to give you generic shitty responses. So we need to give it that information, but we only need to give it once. In all of this, by the way, we're building a custom GPT to use, right?

10:44.62

Kennedy Kennedy

So we're going to tell it about our products. So how do you do that? Well, you go and make a PDF of your sales pages. If you have your sales page copy written in a Google Doc, you're already ahead of the curve. Just save that as a PDF and make them into sales pages.

10:58.63

Kennedy Kennedy

and put them into a PDF inside of the GPT. If you sell on webinars, give it a transcript from the webinars. Whatever it is, give it the information on your products. And I don't just mean what it's called, the benefits and the and the price.

11:13.86

Kennedy Kennedy

I want to make sure it has the full context of what your product really does. Who does it help? Why is it unique? What makes it unique? And how is it really going to uniquely help people? What are the kind of results that you've had from people?

11:28.19

Kennedy Kennedy

All those elements that you already have when you do a webinar or you have a sales page or so or a VSL, a sales video, ah you're going to have the transcript of that. All that information is useful because again, that's going to give you a way more interesting and not generic ah email that it's going to produce in the end.

11:46.58

Kennedy Kennedy

So now we've got Your voice, your philosophies, and your products. Great. Now we really need to refine it a bit There's two more things. And the last one is something I don't see anybody else doing in their prompt. And it makes a huge difference.

11:58.43

Kennedy Kennedy

But we'll get to that in a second. So just before that is we want to teach it some style. Give it some style. Yes. Some style. Some razzmatazz if you've got razzmatazz. Or some yawn if you're kind of boring.

12:12.40

Kennedy Kennedy

Whatever. So the first piece of that is tell it to speak and respond and write like a real friend who's just having a chat, who's having a conversation.

12:24.62

Kennedy Kennedy

OK, this should not be like a formal report. The second thing, and this one really helps to really make it not not look like ChatGPT at all, is to tell it to use contractions.

12:37.43

Kennedy Kennedy

In general, ChatGPT and others will say the full work versions of like, I am this or she will that. Instead, we're going to tell it to use contractions. So it will say I'm and she'll and we'll.

12:51.10

Kennedy Kennedy

Those kind of things. So again, tell it to use contractions as part of the style. Also tell it whether you want it to swear and curse or not. So in my emails, I swear and curse. So I tell it to swear and curse, to emphasize points, to create excitement, create tension, and to create shock around certain things.

13:10.36

Kennedy Kennedy

So again, but if you don't want it to swear and curse, tell it to not swear and curse. Again, these are things that are going to make it not look like GPT. And here's a big one before we get onto this final piece.

13:23.66

Kennedy Kennedy

This final bit of style is what I call an avoid list. This is another thing that I don't see anybody else talking about. You want to find all of the phrases that you know when you read them, you're like, oh my god, that chat GPT definitely wrote that. That's definitely an AI email.

13:41.93

Kennedy Kennedy

identify of as many of them as you can, create a PDF and include it and say, here's my avoid list, never use these phrases. Right.

13:52.55

Kennedy Kennedy

And that avoid list could be things that make it look like AI. It could be stuff that you would just never say, but create an avoid list. And that will really beat the GPT out of it. And now the final thing that, again, i don't see anybody doing and it's a huge opportunity missed.

14:08.98

Kennedy Kennedy

And that is the final phase. So, yes, we've got it's going to be in your voice. It's going to be able to talk about your philosophies. It's going to be able to introduce and promote your product. And with the testimonials and the social proof, it's going to have a style that's conversational and not sound like chat GPT.

14:25.75

Kennedy Kennedy

So why not add on this last beautiful layer, which is... to teach it how to be a really good copywriter. How to write in a way that actually converts really highly. And when I say converts really highly, I'm talking about is emotional.

14:42.73

Kennedy Kennedy

It's things that people could understand. So the things I'm asking you to do is one, in this copywriting section, teach it to write in a way that creates emotional resonance. Tell it to use emotion.

14:55.04

Kennedy Kennedy

Next, tell it to write at the age of of understanding for an eight-year-old. What we don't want is it using really salubrious language, right? I don't want it using complicated um advanced language that some people will disconnect with and not know what the heck's going on.

15:12.89

Kennedy Kennedy

So I'm going to tell it to write like it right as if it's for an eight-year-old to understand. Don't say write for an eight-year-old. Write something that eight-year-old can understand this. Next, I'm going to ask you another really important thing.

15:25.38

Kennedy Kennedy

for writing good copy is whenever I see bad copy, it usually means that they're using lots of adverbs. And adverbs in copy, one of those things that actually are just compensating for poorly kind of shitty verbs.

15:38.79

Kennedy Kennedy

So again, I say never use adverbs, use strong verbs instead. So again, you'll find that your copy really pops and it isn't bloated with lots of additional adverbs. And then a sort of a stylistic thing, which is I tell it to ah give us a maximum of three sentences per paragraph.

15:56.88

Kennedy Kennedy

Keep the paragraph short, anywhere between one and three sentences long and keep it punchy. So now you've got all of those things, you're very easily able to create your own GPT, putting those kinds of things into the prompt.

16:12.16

Kennedy Kennedy

And now you can ask it to write your emails for you. So I hope you enjoyed this. If you did make sure that you hit the like and subscribe, that really is going to help me to continue to grow this channel ah because it's brand new. It's pretty, it's pretty new. I'm still trying to do my best for you.

16:27.90

Kennedy Kennedy

And let me know in the comments, What did you take from this? What was the biggest a half from you? If you've got any questions on for future videos that I could make, I'd absolutely love to do that for you.

16:38.32

Kennedy Kennedy

Thanks a lot. see you next week.