Ever wondered why so many people who start a podcast never really get any ROI on it?

Today, I'm sharing a little known, but incredibly simple framework that will set you apart from your competition and better yet, just by following the framework you will probably own your niche in a very short amount of time.

So what is this secret framework I'm referring to? I call it the Rule of 100.

The Rule of 100 just says that when you undertake anything new in your business, you will not stop that activity until you've done it 100 times.

Want to start emailing your list on a regular basis? Don't stop until you have created 100 emails. It doesn't matter what the stats say once you get started. You're only interested in looking at results after 100 emails. Nothing matters before then.

Ready to start a podcast? In following The Rule of 100, you're now committed to 100 episodes. And nothing in the world will stop you until you publish 100 episodes.

If you don't think this matters, just try implementing The Rule of 100 for your next endeavor. I guarantee that following this rule will have a positive impact on your business.

So why is The Rule of 100 so powerful? Let's first take a look at the finer points of this rule. 

The Rule of 100 states that if you spend 100 hours a year, which is 18 minutes a day - in any discipline, you'll be better than 95% of the world, in that discipline

I want to share with you 3 reasons I believe the Rule of 100 is so powerful.

1. By the time you've done something 100 times, or spent 100 hours doing it, you've probably outlasted all of your competition who quit when they didn't see results after the first week.
2. As the rule states, by the time you've done 100 hours or 100 repetitions of a task, you've learned from all your mistakes and failures and you're very likely gong to be better than 95% of the population at that one thing.
3. Something changes inside of you after 100 hours or 100 repetitions. You begin hitting your stride, and you gain a confidence because you've now done the work and feel much more confident. You won't recognize yourself on the back side of your 100. It's almost like you've transformed yourself into the expert you always knew you could be, and it's happened because you've put in your 100.

Whether it's podcasting, marketing, or creating YouTube content, most people quit far too soon. And the truth is that in order to be great in your niche and in order to be a category king in your niche, most of the time you just have to outlast your competition. They will quit when it gets too hard. They will fold when it's too inconvenient. And those that carry on are left to scoop up all the business.

My challenge to you today is to make the Rule of 100 your standard for how you will take on anything new. If you can't commit to 100 hours or 100 repetitions, then it's a hard no.

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I'll see you next time!