135: Heather Knight-Willcock, How staging adds value to her design business
Episode 13520th December 2024 • Hot Young Designers Club | Interior Design Business Podcast • Hot Young Designers Club
00:00:00 01:18:09

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Join us as we dive deep with Heather Knight-Wilcock, a Southern California interior designer and owner of Heather KW Styles and Copper Interiors. Heather opens up about her creative journey, balancing a design and staging business, and the importance of adaptability and resilience in the ever-evolving world of interior design.

In this episode, we discuss:

  • Heather's unique approach to building her brand in interior design and real estate staging
  • Transitioning to construction-focused projects and the challenges of balancing multiple businesses
  • The art of staging and styling — How Heather and her partner create personalized, emotionally compelling spaces that help properties sell
  • Creative storytelling through design — Building fictional “lifestyle stories” to stage each space for target buyers
  • Managing client relationships and setting boundaries in a high-touch service industry
  • Heather's approach to client onboarding with detailed surveys and in-depth consultations that streamline project alignment

Mentioned:

  • Check out Heather KW Styles Instagram and Website for a look at her recent projects and services.
  • Explore Copper Interiors’ real estate staging portfolio here.

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