Artwork for podcast Hourly to Exit
E58: Building Authority by Writing Articles for High-Visibility Publications with Erica Holthausen
Episode 5829th August 2023 • Hourly to Exit • Erin Austin
00:00:00 00:36:31

Share Episode

Shownotes

In the latest episode of E58, we had the pleasure of having Erica Holthausen as a guest. Erica shared her insights on writing articles for publication, building authority, and becoming a sought-after expert.

Here are 3 key takeaways from this episode:

  1. Targeted Reach: Writing for association publications might just be the secret to reaching your exact target audience and building relationships. These publications are often overlooked but can be a powerful platform for showcasing your expertise.
  2. Thought Leadership: Being a true thought leader is about more than just having a large following on social media. It requires deep thinking, thoughtful insights, and challenging the status quo. Prepare for resistance and backlash, but strive to be a thoughtful leader who makes a meaningful impact.
  3. Reputation Matters: Building a strong reputation starts with knowing what you want to be known for. Every decision, opportunity, and article should enhance and align with that desired reputation. Don't be afraid to turn down misaligned opportunities and recommend them to someone else who is a better fit.

Are you curious to learn more about how writing for publications can boost your authority and visibility? Tune in to the latest episode of E58 and join the conversation! 🎙️📚

More About Our Guest:

Erica Holthausen is the founder of Catchline Communications, a consulting firm that equips experts with the tools they need to develop a robust body of work that bolsters their credibility and earns them a reputation as authoritative experts. Drawing on her experience as a freelance writer and editor, she guides her clients through the process of pitching, writing, and publishing articles in industry trade journals and business magazines. Her clients have secured bylines in high-visibility publications like Harvard Business Review, Inc., and Entrepreneur.

Connect with Erica Holthausen:

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

Transcripts

Speaker:

Hello ladies.

Speaker:

Welcome to this week's

Speaker:

Hourly to Exit podcast.

Speaker:

I have a wonderful

Speaker:

guest for you today, my

Speaker:

dear friend Eric Khen.

Speaker:

I always get your

Speaker:

Gimme your last name,

Speaker:

Erica.

Speaker:

I always get Khen.

Speaker:

You the T and the

Speaker:

H and it works.

Speaker:

Ah, there you go.

Speaker:

All right, now I've

Speaker:

got it settled.

Speaker:

So welcome.

Speaker:

Thank you for being

Speaker:

here and sharing your

Speaker:

wisdom with the audience.

Speaker:

So Erica and I go way back,

Speaker:

not with her last name

Speaker:

apparently, but we go way

Speaker:

back and I am very excited

Speaker:

to have her on today.

Speaker:

But before we dig into what

Speaker:

she does and how she helps,

Speaker:

audiences like ours, I'd love

Speaker:

Erica for you to introduce

Speaker:

yourself to the audience.

Speaker:

Yeah, so Erica Holsen.

Speaker:

I am the founder of Catchline

Speaker:

Communications and.

Speaker:

Live in New London,

Speaker:

Connecticut, which I

Speaker:

am currently obsessed

Speaker:

with this little city.

Speaker:

and inspired by you, Erin.

Speaker:

I have a little urban garden

Speaker:

and I had my first tomato and

Speaker:

first tomatillo yesterday.

Speaker:

Woo.

Speaker:

So it was very exciting.

Speaker:

Is this the right time of

Speaker:

year for tomatoes?

Speaker:

I don't,

Speaker:

They're just starting.

Speaker:

Okay.

Speaker:

So like all the

Speaker:

rest are green.

Speaker:

And then there was one that

Speaker:

was like, Actually red,

Speaker:

so it didn't last long.

Speaker:

I ate it before

Speaker:

the critters could.

Speaker:

Yeah.

Speaker:

when I used to have them,

Speaker:

they never got into the house.

Speaker:

I don't have any this year.

Speaker:

Get them warm off the vine

Speaker:

is the only way to eat those

Speaker:

things.

Speaker:

yes, yes.

Speaker:

Well,

Speaker:

please more about, what

Speaker:

you do and who you help.

Speaker:

Yeah.

Speaker:

So I am, effectively, I

Speaker:

work with consultants,

Speaker:

established consultants

Speaker:

and executives who want to.

Speaker:

Increase their visibility,

Speaker:

build their authority, and

Speaker:

learn how to write articles

Speaker:

for publications like

Speaker:

Harvard Business Review, Inc.

Speaker:

Entrepreneur, all of

Speaker:

that kind of thing.

Speaker:

So, runs the gamut from

Speaker:

figuring out which is

Speaker:

the right publication,

Speaker:

because there are a lot of

Speaker:

opportunities out there and

Speaker:

some that we don't think

Speaker:

about, like association

Speaker:

publications, but that.

Speaker:

Might be the perfect

Speaker:

place for you.

Speaker:

So it goes through picking

Speaker:

the right publication,

Speaker:

figuring out what is your

Speaker:

body of work, what are the

Speaker:

things that you're actually

Speaker:

going to talk about.

Speaker:

Then to the pitch, actually

Speaker:

writing the thing and what the

Speaker:

structure of an article is.

Speaker:

And then most importantly

Speaker:

and often overlooked is what

Speaker:

do you do with that article

Speaker:

after it's been published?

Speaker:

Because, Just getting an

Speaker:

article published in Harvard

Speaker:

Business Review is not

Speaker:

going to have the hoards

Speaker:

of humans knocking down

Speaker:

your door, so you have to

Speaker:

actually use it as an asset.

Speaker:

So how do you do that so

Speaker:

that you can accomplish

Speaker:

the goals that you set?

Speaker:

I mean, you said there are

Speaker:

a lot of things there that

Speaker:

I want to, circle back on,

Speaker:

especially the term high

Speaker:

visibility publications.

Speaker:

And you mentioned

Speaker:

big ones like Inc.

Speaker:

And Forbes and Harvard

Speaker:

Business Review.

Speaker:

but.

Speaker:

that may not be the

Speaker:

most visibility for

Speaker:

you and what you do.

Speaker:

So what does that mean,

Speaker:

the context of each of our

Speaker:

businesses?

Speaker:

Yeah, a hundred percent.

Speaker:

and I love that question

Speaker:

because everybody thinks

Speaker:

of, we talk about getting

Speaker:

writing articles for

Speaker:

publication, the first things

Speaker:

that come to mind are the

Speaker:

big business magazines.

Speaker:

But if your folks aren't

Speaker:

there, Even if they are,

Speaker:

but they're not as there

Speaker:

as they might be someplace

Speaker:

else, then it's not

Speaker:

high visibility for you.

Speaker:

So it's who are you

Speaker:

actually trying to reach?

Speaker:

What are you actually

Speaker:

trying to accomplish?

Speaker:

Association publications are

Speaker:

often overlooked, but those

Speaker:

can be such a powerful place

Speaker:

to not only get in touch with

Speaker:

your exact audience, but also

Speaker:

to build a relationship with

Speaker:

the folks at the association.

Speaker:

So I've had.

Speaker:

Clients who have written for

Speaker:

association publications.

Speaker:

And then guess what happens?

Speaker:

If you're actually providing

Speaker:

high quality content for their

Speaker:

members month after month

Speaker:

after month when they need

Speaker:

somebody to do a webinar,

Speaker:

to speak at the conference,

Speaker:

to do something else like

Speaker:

that, you are a natural

Speaker:

person for them to turn to.

Speaker:

Yeah.

Speaker:

I mean, I can say personally

Speaker:

that me, Forbes is a

Speaker:

flip through magazine.

Speaker:

Like I just kinda flip

Speaker:

through it and see anything,

Speaker:

I don't read it, Yeah.

Speaker:

Unlike, my association

Speaker:

magazines, which I do

Speaker:

actually read 'cause that

Speaker:

is very applicable to,

Speaker:

what I specifically I

Speaker:

want to find out about.

Speaker:

and one of the other things,

Speaker:

I mean, I know I've run into

Speaker:

this, when I have looked at

Speaker:

the submission guidelines

Speaker:

for some of the bigger.

Speaker:

publications.

Speaker:

I mean, they want you to

Speaker:

have published somewhere

Speaker:

else first, and so I see

Speaker:

sometimes yes, sometimes not

Speaker:

as often as you would think if

Speaker:

you are coming in as an expert

Speaker:

who is publishing that way.

Speaker:

They do want to see

Speaker:

writing samples, but those

Speaker:

writing samples don't

Speaker:

necessarily need to be with

Speaker:

a third party publication.

Speaker:

So they could be on your

Speaker:

blog, they could be on

Speaker:

on Medium, so it's more.

Speaker:

For coming in as an expert

Speaker:

where you are not being

Speaker:

paid for your writing.

Speaker:

That's what separates it

Speaker:

from the, freelance writers.

Speaker:

you're not being paid for your

Speaker:

writing, but you are getting

Speaker:

access to their audience.

Speaker:

They do wanna see writing

Speaker:

samples, but they're less

Speaker:

likely to care that much

Speaker:

about where else you have

Speaker:

been published if you've

Speaker:

been published elsewhere.

Speaker:

Okay.

Speaker:

Some do, but then you kind

Speaker:

of ladder up to those.

Speaker:

Okay.

Speaker:

and these are all for

Speaker:

publicity and not for pay?

Speaker:

Is that Yes.

Speaker:

Okay.

Speaker:

Okay.

Speaker:

Got it.

Speaker:

All right.

Speaker:

So for pay is a whole

Speaker:

different ball of wax.

Speaker:

but these are really to

Speaker:

get your ideas in front

Speaker:

of the right audience.

Speaker:

one of the benefits of

Speaker:

writing articles for

Speaker:

publication is that the

Speaker:

publication has vetted you.

Speaker:

So, Unlike writing a book,

Speaker:

frankly, which anybody can

Speaker:

write, and anybody can have

Speaker:

self-published on Amazon,

Speaker:

which in so many ways is

Speaker:

great because we have access

Speaker:

to so much more information.

Speaker:

But with writing articles

Speaker:

for publication, there's

Speaker:

an editorial team that has

Speaker:

vetted you and has decided,

Speaker:

yes, this is a person who

Speaker:

is worth listening to.

Speaker:

And with that sort of stamp

Speaker:

of approval Adds immediately

Speaker:

to, the credibility and

Speaker:

to building your authority

Speaker:

for what it is that you do.

Speaker:

Well, that's an

Speaker:

interesting way to put it.

Speaker:

because there, our access,

Speaker:

direct access to our

Speaker:

audience is everywhere from

Speaker:

podcast to our newsletter

Speaker:

to YouTube or, media.

Speaker:

Mm-hmm.

Speaker:

These publications, I

Speaker:

guess are one of the

Speaker:

last kind of gatekeepers.

Speaker:

Yeah.

Speaker:

So there's like that little

Speaker:

bit of a gatekeeping and

Speaker:

gatekeeping add credibility.

Speaker:

and part of it

Speaker:

is so few people.

Speaker:

this is still an area

Speaker:

that is expanding.

Speaker:

These publications

Speaker:

need this content.

Speaker:

Mm-hmm.

Speaker:

And a lot of folks don't

Speaker:

do it usually out of like

Speaker:

a little bit of fear.

Speaker:

And is that stepping onto a

Speaker:

platform that's like a little.

Speaker:

Like, ah, what happens

Speaker:

when I get this out there?

Speaker:

but by doing that alone,

Speaker:

that's a great differentiator

Speaker:

because if I have two

Speaker:

different consultants and

Speaker:

one has a column on ink And

Speaker:

otherwise they are both equal,

Speaker:

I'm probably going with the

Speaker:

one who has a column on ink.

Speaker:

Absolutely.

Speaker:

Now, when you mentioned the

Speaker:

need for content, ' cause

Speaker:

I'm still, I'm a certain

Speaker:

age, I was thinking paper,

Speaker:

but I imagine like most

Speaker:

of their content is online

Speaker:

now, so is that correct?

Speaker:

Yes.

Speaker:

Okay.

Speaker:

Alright.

Speaker:

Yes, and that's, where

Speaker:

the opportunity resides.

Speaker:

So the opportunity is not

Speaker:

to write for entrepreneur,

Speaker:

the magazine that

Speaker:

comes in your mailbox.

Speaker:

Mm-hmm.

Speaker:

It's the opportunity to

Speaker:

write for entrepreneur.com

Speaker:

and part of that is because

Speaker:

publications have always,

Speaker:

as long as they've been

Speaker:

around, they have required

Speaker:

advertising revenue to stay in

Speaker:

the black, to be able to make

Speaker:

ends meet when advertising

Speaker:

revenue moved online.

Speaker:

They needed more and

Speaker:

more content online.

Speaker:

Mm-hmm.

Speaker:

Online advertising revenue

Speaker:

is driven by traffic,

Speaker:

which is driven by search

Speaker:

engine optimization, which

Speaker:

is driven by content.

Speaker:

So they need way more

Speaker:

content than they could

Speaker:

possibly afford to create

Speaker:

if they were paying

Speaker:

their staff, writers and

Speaker:

freelancers to create it all.

Speaker:

So that huge need.

Speaker:

Offers an opportunity for

Speaker:

experts, then want to be

Speaker:

able to get in touch with

Speaker:

those audiences and they have

Speaker:

something valuable to share.

Speaker:

So it becomes a win for

Speaker:

the publication because

Speaker:

they're getting the content.

Speaker:

They need a win for the

Speaker:

experts because now they're on

Speaker:

this vetted platform that has

Speaker:

a much larger audience than

Speaker:

most of us have on our own.

Speaker:

And it's a win for the

Speaker:

reader because now I can read

Speaker:

articles that come through

Speaker:

the lens of a journalist.

Speaker:

Which is a little bit

Speaker:

different and articles that

Speaker:

come from folks who have boots

Speaker:

on the ground experience.

Speaker:

Right.

Speaker:

I love that.

Speaker:

Okay, so one of the terms

Speaker:

you've been using is expert

Speaker:

of course, and I know we've

Speaker:

had conversations before

Speaker:

about thought leadership

Speaker:

versus authoritative expert,

Speaker:

and tell me what your

Speaker:

thoughts are about that

Speaker:

thought leadership term.

Speaker:

This is such a difficult

Speaker:

question for me because.

Speaker:

the term thought leader

Speaker:

has been overused to such

Speaker:

an extent that it doesn't

Speaker:

mean anything anymore.

Speaker:

So I have always shied away

Speaker:

from that because so many of

Speaker:

the folks who are true thought

Speaker:

leaders are who were actually

Speaker:

either not remembered.

Speaker:

Because the thought leader

Speaker:

is the person out front.

Speaker:

So one person, Edwin

Speaker:

Land, a lot of people

Speaker:

don't know who he is.

Speaker:

He was the founder

Speaker:

of Polaroid.

Speaker:

Everybody knows Steve Jobs.

Speaker:

Steve Jobs was not

Speaker:

the thought leader.

Speaker:

He learned a whole bunch of

Speaker:

stuff from Edwin Land mm-hmm.

Speaker:

Who is effectively forgotten

Speaker:

except in certain little

Speaker:

nerdy circles, who have

Speaker:

a, Polaroid obsession.

Speaker:

other thought leaders who

Speaker:

are true thought leaders,

Speaker:

we do not, humans do

Speaker:

not do well with change.

Speaker:

So a true thought leader

Speaker:

is really, Changing the

Speaker:

dynamics of things and

Speaker:

there's going to be pushback.

Speaker:

Mm-hmm.

Speaker:

So, Dr.

Speaker:

Suzanne Ard is another

Speaker:

true thought leader.

Speaker:

She is.

Speaker:

In the nineties, she published

Speaker:

a piece in Nature Magazine.

Speaker:

was the person who discovered

Speaker:

that forests talked to each

Speaker:

other through those fungal

Speaker:

networks, the Microsol

Speaker:

networks, and a lot of

Speaker:

acclaim at first, and then

Speaker:

the forestry industry.

Speaker:

Went bananas and

Speaker:

she was blacklisted.

Speaker:

she almost, her career was

Speaker:

almost destroyed because they

Speaker:

didn't want to hear this.

Speaker:

They didn't want

Speaker:

this to be true.

Speaker:

That would require

Speaker:

them to the forestry

Speaker:

industry to fundamentally

Speaker:

change how it operates.

Speaker:

And that's scary.

Speaker:

It's a lot easier to just

Speaker:

blacklist some crazy woman

Speaker:

who says that trees talk.

Speaker:

true thought

Speaker:

leaders are often.

Speaker:

It is not a comfortable

Speaker:

place to be, and you don't

Speaker:

need to be a thought leader

Speaker:

to be a thoughtful leader.

Speaker:

Ah.

Speaker:

Mm-hmm.

Speaker:

And in fact, either

Speaker:

way, thought is at

Speaker:

the beginning of it.

Speaker:

People are saying, oh, I'm

Speaker:

putting out thought leadership

Speaker:

on LinkedIn every day.

Speaker:

No, you're not.

Speaker:

Like you're not.

Speaker:

deep thinking is behind

Speaker:

thought leadership.

Speaker:

So I think for me, the big

Speaker:

thing is if you want to

Speaker:

be a thought leader, and

Speaker:

if you have ideas that are

Speaker:

truly going to turn your

Speaker:

industry on its head, cool.

Speaker:

Go for it.

Speaker:

Make sure you have the support

Speaker:

of family members of friends

Speaker:

because you're going to it

Speaker:

because you are going to rock

Speaker:

a lot of boats and people

Speaker:

are going to get angry and

Speaker:

they're going to take it

Speaker:

out on you because humans

Speaker:

always shoot the messenger.

Speaker:

If you want to be a sought

Speaker:

after expert, an authoritative

Speaker:

expert, somebody who is the

Speaker:

go-to that folks know this

Speaker:

is somebody who really thinks

Speaker:

through things, who has some

Speaker:

insights and perspective and

Speaker:

wisdom to share, can do that.

Speaker:

And you can just be

Speaker:

a thoughtful leader.

Speaker:

I like

Speaker:

that.

Speaker:

I like that one.

Speaker:

Where do you think the

Speaker:

thought, where does

Speaker:

the thought leadership.

Speaker:

Term come from?

Speaker:

Do you

Speaker:

recall or?

Speaker:

Oh gosh.

Speaker:

It was a business magazine.

Speaker:

One of the editors at a

Speaker:

business magazine that was,

Speaker:

I think, affiliated with one

Speaker:

of the big consulting groups.

Speaker:

I wish I could remember

Speaker:

all the details.

Speaker:

He coined the term and, well,

Speaker:

he didn't coin the term.

Speaker:

The term was coined a

Speaker:

bajillion years ago when

Speaker:

somebody was writing about

Speaker:

a dead white guy and.

Speaker:

The person was already

Speaker:

dead and was considered

Speaker:

a thought leader.

Speaker:

Got it.

Speaker:

In some of the Connecticut

Speaker:

politics, basically, so

Speaker:

originally it was basically

Speaker:

referred to people who

Speaker:

were already dead and gone.

Speaker:

It was a legacy thing Was

Speaker:

the eighties or the nineties?

Speaker:

I'd have to look again,

Speaker:

but one of the publications

Speaker:

with one of the big

Speaker:

consulting firms was

Speaker:

profiling what they referred

Speaker:

to as thought leaders.

Speaker:

So it was people in their

Speaker:

industry who were making big

Speaker:

shifts and big changes and

Speaker:

were doing things differently.

Speaker:

So they, then

Speaker:

coined that term.

Speaker:

And then we mucked it up.

Speaker:

Yeah, exactly.

Speaker:

I was gonna say

Speaker:

it went from people whose,

Speaker:

contributions have stood

Speaker:

the test of time to those

Speaker:

people who are current,

Speaker:

mavericks, so to speak, to

Speaker:

like everyone with an opinion

Speaker:

apparently.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

and it's, take all of this

Speaker:

with a bit of a grain of

Speaker:

salt because this is my

Speaker:

curmudgeonly approach to

Speaker:

the term thought leader.

Speaker:

If you love the word.

Speaker:

I'm not gonna

Speaker:

shame you for it.

Speaker:

Mm-hmm.

Speaker:

Yeah.

Speaker:

But you may not want to

Speaker:

actually do that, and that

Speaker:

word may not be as important.

Speaker:

it is also something

Speaker:

that is, granted to you.

Speaker:

It is not.

Speaker:

I am a thought leader.

Speaker:

Mm-hmm.

Speaker:

Saying I am a thought leader

Speaker:

is like saying, I am amazing.

Speaker:

It's just, braggardly.

Speaker:

Mm-hmm.

Speaker:

And it is usually something

Speaker:

that is bestowed upon you.

Speaker:

You have earned that

Speaker:

title from somebody else.

Speaker:

So when somebody else

Speaker:

refers to you as a thought

Speaker:

leader, puff up a little.

Speaker:

Mm-hmm.

Speaker:

Take some pride in that

Speaker:

because that's cool.

Speaker:

Right.

Speaker:

Well, the interesting

Speaker:

thing about that is,

Speaker:

if you are a consultant

Speaker:

with corporate clients,

Speaker:

they want some measure

Speaker:

of safety and certainty.

Speaker:

They don't want someone

Speaker:

who's way out of the

Speaker:

pack and who knows what.

Speaker:

Gonna happen.

Speaker:

Like they've kind of know

Speaker:

like, okay, these are the

Speaker:

results I'm gonna get.

Speaker:

I know she gets some

Speaker:

time and time again

Speaker:

and everyone's happy.

Speaker:

Like that's kind of

Speaker:

what they're buying.

Speaker:

They're not buying.

Speaker:

Yeah.

Speaker:

They don't, they don't

Speaker:

want to be leadership.

Speaker:

Yeah.

Speaker:

They don't want to be your

Speaker:

laboratory like Right.

Speaker:

Definitely not.

Speaker:

They have a problem.

Speaker:

They want a solution and yeah.

Speaker:

so that's the other piece

Speaker:

is I think that phrase

Speaker:

thought leader has taken

Speaker:

on such an oversized.

Speaker:

Meaning an idea that it's

Speaker:

lost its original meaning

Speaker:

and it's probably not

Speaker:

what your clients want.

Speaker:

Right.

Speaker:

It's

Speaker:

more become a sales pitch.

Speaker:

Yeah.

Speaker:

For people who wanna you.

Speaker:

Thought leadership

Speaker:

training kind of thing,

Speaker:

or, yeah.

Speaker:

because now like everybody

Speaker:

and their brother is

Speaker:

like, you can hire me to

Speaker:

do thought leadership.

Speaker:

Like, no, no, you can't.

Speaker:

Then it's no.

Speaker:

That way.

Speaker:

Stop it.

Speaker:

Now, speaking of

Speaker:

working with people to show

Speaker:

their expertise, to become

Speaker:

the go-to person, like who

Speaker:

is the ideal client for you?

Speaker:

How do we know we're

Speaker:

ready for high visibility

Speaker:

publications?

Speaker:

Yeah, great question.

Speaker:

So, You have to have

Speaker:

experience-based expertise.

Speaker:

that's the primary key.

Speaker:

So I do a lot of work

Speaker:

with consultants who

Speaker:

are quite established

Speaker:

in their businesses.

Speaker:

I work with executives and

Speaker:

some business coaches.

Speaker:

But the key is if you're

Speaker:

new to the field and

Speaker:

you're still learning,

Speaker:

right, please do right.

Speaker:

Maybe not for high

Speaker:

visibility publications

Speaker:

quite yet, because you

Speaker:

might be still working

Speaker:

out how this all works.

Speaker:

And please, for the love

Speaker:

of God, do not write a book

Speaker:

when you have just started

Speaker:

your business because

Speaker:

a book is, in terms of,

Speaker:

assets and how they become

Speaker:

more valuable over time.

Speaker:

Writing on your blog is

Speaker:

a great place to explore

Speaker:

writing on LinkedIn.

Speaker:

Great place to explore your

Speaker:

ideas, figure out your own

Speaker:

perspective, figure out

Speaker:

your point of view, figure

Speaker:

out your writing style

Speaker:

and your voice, your blog.

Speaker:

Same thing.

Speaker:

Then there's high

Speaker:

visibility publications

Speaker:

where it's like, okay.

Speaker:

I have a very established

Speaker:

perspective and I have

Speaker:

the receipts to back up my

Speaker:

perspective, so I have the

Speaker:

experience with clients to

Speaker:

back up what I'm saying here.

Speaker:

And then I would argue, after

Speaker:

you have the articles, that's

Speaker:

when you can also do a book.

Speaker:

Mm-hmm.

Speaker:

Because the book is going

Speaker:

to be like that thing is

Speaker:

gonna stick around for a

Speaker:

long time if it is good.

Speaker:

If it is relevant, if it is

Speaker:

Evergreen articles, if you

Speaker:

write an article and a couple

Speaker:

years later you're like,

Speaker:

yeah, I've really changed how

Speaker:

I think about this, nobody's

Speaker:

gonna see the damn thing.

Speaker:

Mm-hmm.

Speaker:

Unless you are sharing.

Speaker:

But a book is a huge amount

Speaker:

of investment of energy,

Speaker:

time, effort, money.

Speaker:

So really the best folks

Speaker:

are folks who have.

Speaker:

They've gone through that

Speaker:

first exploring phase.

Speaker:

They know who it is

Speaker:

that they're serving.

Speaker:

They have a very strong point

Speaker:

of view and perspective.

Speaker:

and one of the ways to know

Speaker:

if you have a strong point of

Speaker:

view or perspective is if you

Speaker:

read things in your industry

Speaker:

and you're like, but mm-hmm.

Speaker:

Or Yes.

Speaker:

And because they're missing

Speaker:

something or no, because.

Speaker:

That means that is indication

Speaker:

that you've got a strong

Speaker:

perspective When you start

Speaker:

disagreeing or wanting to

Speaker:

add more context and nuance

Speaker:

to what is already out

Speaker:

there, that's when you're

Speaker:

ready for high visibility

Speaker:

publications, because that's

Speaker:

when you are adding to

Speaker:

the conversation instead

Speaker:

of adding to the noise.

Speaker:

Hmm.

Speaker:

That is great.

Speaker:

Yes.

Speaker:

I do have noticed as well on

Speaker:

my side of, things that when

Speaker:

people are struggling, instead

Speaker:

of getting better at whatever,

Speaker:

they continue to work on

Speaker:

it, that they're looking for

Speaker:

other ways to, get exposure.

Speaker:

Like in your instance, like,

Speaker:

I'm a newbie, so I wanna get

Speaker:

my name out there, so I wanna.

Speaker:

Right.

Speaker:

For high publications.

Speaker:

On my end, someone will

Speaker:

have some sort of product

Speaker:

or a framework that

Speaker:

they're trying to sell.

Speaker:

They're not fully booked,

Speaker:

but they think they've got

Speaker:

a great framework, and so

Speaker:

maybe other consultants would

Speaker:

wanna license it too, like,

Speaker:

No wait until you, if you're

Speaker:

not fully booked yourself

Speaker:

and you have, don't have

Speaker:

proof of concept, then you're

Speaker:

too early and you need some

Speaker:

more work there to develop

Speaker:

a little bit more before

Speaker:

you're ready for the next

Speaker:

stage.

Speaker:

So, yeah.

Speaker:

Yeah, I love that parallel

Speaker:

because it's true.

Speaker:

You need to have proof of

Speaker:

concept and otherwise you're

Speaker:

going to waste your own

Speaker:

time, money, and effort,

Speaker:

and you don't ever wanna put

Speaker:

something out that is, That

Speaker:

permanent and that big a

Speaker:

deal that five years down the

Speaker:

line you're going, oh God,

Speaker:

can we just make it go away?

Speaker:

Yeah.

Speaker:

Don't that way back machine

Speaker:

to say what I was saying.

Speaker:

Right.

Speaker:

Like some of that is natural.

Speaker:

Like I look at stuff

Speaker:

that I wrote a while ago

Speaker:

and I'm like, Ooh girl.

Speaker:

No.

Speaker:

but like if it's on my

Speaker:

own blog, it means I

Speaker:

can just refresh it.

Speaker:

There you go.

Speaker:

There you go.

Speaker:

But other things like,

Speaker:

there's such a, push for

Speaker:

doing everything faster

Speaker:

and bigger and blah,

Speaker:

blah, blah, blah, blah.

Speaker:

And you can write

Speaker:

a book in 30 days.

Speaker:

Sure.

Speaker:

You can.

Speaker:

It's gonna be trash.

Speaker:

Mm-hmm.

Speaker:

But you can, There's so much

Speaker:

pressure to do things quickly.

Speaker:

You cannot think deeply if

Speaker:

you are trying to do things

Speaker:

quickly, and if you do things

Speaker:

quickly, They are not going

Speaker:

to be appreciating assets.

Speaker:

Mm-hmm.

Speaker:

They're going to be

Speaker:

depreciating assets.

Speaker:

Mm-hmm.

Speaker:

If you're going to write for

Speaker:

a high visibility publication

Speaker:

or put together a book, make

Speaker:

it an appreciating asset

Speaker:

that you can use over and

Speaker:

over and over and over again.

Speaker:

Great advice.

Speaker:

Now, back to the body of

Speaker:

work that, I know you like to

Speaker:

use the tree analogy and the

Speaker:

forest analogy, but, as people

Speaker:

are developing that body of

Speaker:

work, how should they think

Speaker:

about what to write about?

Speaker:

How do they make sure it's

Speaker:

kind of unified and it

Speaker:

all kind of talks to each

Speaker:

other?

Speaker:

Yeah, so the biggest

Speaker:

unifying force is knowing

Speaker:

what is the reputation

Speaker:

you are trying to build?

Speaker:

What do you want

Speaker:

to be known for?

Speaker:

Every single thing we

Speaker:

do, every opportunity we

Speaker:

accept, every article we

Speaker:

write either enhances or

Speaker:

diminishes that opportunity.

Speaker:

or that reputation.

Speaker:

Use the reputation you

Speaker:

are trying to build.

Speaker:

I want to be known for X.

Speaker:

Use that as the filter.

Speaker:

Because we will

Speaker:

all be approached.

Speaker:

It happens all the time where

Speaker:

we get approached by somebody.

Speaker:

It's like, Ooh, that's

Speaker:

such a great opportunity.

Speaker:

it's fun, it's sexy.

Speaker:

I get in front of all

Speaker:

of these folks, but

Speaker:

it's not quite aligned.

Speaker:

Mm-hmm.

Speaker:

When we say yes to something

Speaker:

that's not quite aligned,

Speaker:

it muddies the waters.

Speaker:

It makes it not a

Speaker:

hundred percent clear.

Speaker:

it is that we do and

Speaker:

who it is that we serve.

Speaker:

So instead of saying yes to

Speaker:

those, I always recommend

Speaker:

take that and you probably

Speaker:

know someone for whom

Speaker:

it is perfectly aligned.

Speaker:

So turn that, miss

Speaker:

opportunity, that's a

Speaker:

miss into a gift and

Speaker:

give it to somebody else.

Speaker:

But in terms of writing and

Speaker:

creating your body of work,

Speaker:

Knowing the reputation that

Speaker:

you are trying to build, that

Speaker:

is the most critical piece.

Speaker:

And then, okay, this

Speaker:

is the reputation I

Speaker:

am trying to build.

Speaker:

Collecting questions from your

Speaker:

client's, problems that you've

Speaker:

solved, all of that can help.

Speaker:

And you evaluate each

Speaker:

one against, will this

Speaker:

enhance or this reputation?

Speaker:

If it enhances,

Speaker:

great, go for it.

Speaker:

Keep writing about

Speaker:

that kind of stuff.

Speaker:

Figure out where the

Speaker:

gaps are in your own

Speaker:

work, but also figure out

Speaker:

where the gaps are in the

Speaker:

conversation that others

Speaker:

in your world are having.

Speaker:

Mm-hmm.

Speaker:

So if you're doing your

Speaker:

professional development

Speaker:

and you're reading things

Speaker:

in your industry and you're

Speaker:

seeing where people are either

Speaker:

oversimplifying something,

Speaker:

Or overcomplicating it.

Speaker:

That is a great gap for

Speaker:

you to fill to be able to

Speaker:

say like, let's actually

Speaker:

look at the nuance.

Speaker:

Mm-hmm.

Speaker:

Here's why this is over

Speaker:

complicated and here's

Speaker:

what you can do and why

Speaker:

this actually works.

Speaker:

Mm-hmm.

Speaker:

Or here's why this

Speaker:

is oversimplified

Speaker:

and what you can do.

Speaker:

And why it works.

Speaker:

that is great advice.

Speaker:

I'll say like, part of this

Speaker:

podcast is just for me to get

Speaker:

free advice from consultant.

Speaker:

I admire.

Speaker:

Granted, you're very generous

Speaker:

with your, information anyway,

Speaker:

but, I have and continue to

Speaker:

work with, what should be the

Speaker:

content of my body of work

Speaker:

because I can kind of go in

Speaker:

a lot of different places and

Speaker:

like, Kind of do sometimes.

Speaker:

And so, within the IP bucket,

Speaker:

like there's a lot of Yeah.

Speaker:

Little buckets in there.

Speaker:

Yeah.

Speaker:

And I do find myself

Speaker:

constantly pulled into

Speaker:

that general like, well,

Speaker:

what about trademarks

Speaker:

and what about patents?

Speaker:

I'm like, I don't know

Speaker:

what, I don't care.

Speaker:

Like that's, It's

Speaker:

not, copyright,

Speaker:

copyright, copyright.

Speaker:

And so it's been a

Speaker:

real struggle for me

Speaker:

to stay in my lane.

Speaker:

'cause it's really,

Speaker:

'cause people immediately

Speaker:

wanna kind of pull you

Speaker:

away.

Speaker:

And it's hard because

Speaker:

people pull you, but also

Speaker:

you want to be helpful.

Speaker:

Yes, And I know more

Speaker:

than you do about a thing,

Speaker:

even if it's not my right.

Speaker:

I want to be helpful.

Speaker:

Right.

Speaker:

But as soon as we do

Speaker:

that, Then, it's sort

Speaker:

of that like, be careful

Speaker:

what you're good at.

Speaker:

Mm-hmm.

Speaker:

Because suddenly you'll end

Speaker:

up doing all of that thing

Speaker:

just because you're good at it

Speaker:

and you're like, I hate this.

Speaker:

Right.

Speaker:

Thanks.

Speaker:

I'm good at it.

Speaker:

I hate doing it.

Speaker:

and then you get more

Speaker:

of those requests.

Speaker:

So yes.

Speaker:

Yeah, it's not easy

Speaker:

to stay in your lane,

Speaker:

but the more you can.

Speaker:

Have a filter.

Speaker:

And I think sometimes this

Speaker:

is also where that deep

Speaker:

and deep work comes in.

Speaker:

Sometimes you have

Speaker:

to take a break.

Speaker:

we swim in this Kool-Aid

Speaker:

that has so many opinions

Speaker:

about what we should do,

Speaker:

how we should do it, who

Speaker:

we are, who we should be,

Speaker:

like, all of those things.

Speaker:

Sometimes I think just

Speaker:

silencing all of that noise

Speaker:

so that you can connect

Speaker:

With your own self, with

Speaker:

your inner wisdom and see,

Speaker:

okay, yes, I can do this.

Speaker:

Is it, is this the

Speaker:

direction that I want to go?

Speaker:

Mm-hmm.

Speaker:

Or is this the thing

Speaker:

that I really want to do?

Speaker:

And the stronger that filter

Speaker:

can be, the easier it is to

Speaker:

push off some other folks,

Speaker:

because there will always be

Speaker:

some folks that you're like,

Speaker:

but I really wanna do this.

Speaker:

And yeah.

Speaker:

so you'll misstep every

Speaker:

once in a while, but

Speaker:

it makes it easier.

Speaker:

How do you find time

Speaker:

for deep thinking?

Speaker:

I have trouble

Speaker:

with that one too.

Speaker:

I'm very reactive to my

Speaker:

inbox, put it that way.

Speaker:

Yeah.

Speaker:

So I am being good, which

Speaker:

is not always, I don't open

Speaker:

email or LinkedIn until

Speaker:

10 o'clock in the morning.

Speaker:

I'm an early bird, so I

Speaker:

am, that is when my, brain

Speaker:

works best the later in

Speaker:

the day, the dumber I am.

Speaker:

so like 6:00 AM is

Speaker:

when I'm like, yes.

Speaker:

so oftentimes, I have had

Speaker:

a, free writing practice

Speaker:

for over 10 years now.

Speaker:

Every morning I take

Speaker:

10 minutes and I do a

Speaker:

free write, and it's

Speaker:

the way I start my day.

Speaker:

I try not to turn on

Speaker:

email or LinkedIn until

Speaker:

at least 10 o'clock, so I

Speaker:

try to carve out an hour

Speaker:

and a half for writing,

Speaker:

deep thinking work time.

Speaker:

This sometimes works and

Speaker:

sometimes doesn't because

Speaker:

the pull of the computer

Speaker:

and the pull of all these,

Speaker:

no, like I also turned off

Speaker:

all notifications and my

Speaker:

smartphone is the dumbest

Speaker:

smartphone you will ever meet.

Speaker:

It has no apps.

Speaker:

because I Sounds perfect,

Speaker:

had to do that for me.

Speaker:

Otherwise I'm like,

Speaker:

Ooh, squirrel new thing.

Speaker:

Ooh, ooh, ooh.

Speaker:

some of it Just that.

Speaker:

And then I recently

Speaker:

started carving out, I

Speaker:

take a week long mini

Speaker:

sabbatical every quarter.

Speaker:

Wow.

Speaker:

And that doesn't mean I'm

Speaker:

not working, but it means

Speaker:

I don't have any meetings.

Speaker:

Mm-hmm.

Speaker:

And it's a combination

Speaker:

of, work and not work.

Speaker:

I don't read any

Speaker:

business stuff.

Speaker:

Sometimes we, just

Speaker:

get too inundated.

Speaker:

Mm-hmm.

Speaker:

I read essays and fiction

Speaker:

and things that just

Speaker:

delight me, and I played

Speaker:

a little bit in my garden.

Speaker:

I wrote some copy for my

Speaker:

website because that's being

Speaker:

redone so that of the mind.

Speaker:

Helped tremendously when I

Speaker:

came back because I felt more

Speaker:

focused, more energized, more

Speaker:

clear about what it is that

Speaker:

I am trying to accomplish

Speaker:

and what my goals are.

Speaker:

similarly to that, I list,

Speaker:

I have right here actually.

Speaker:

Mm-hmm.

Speaker:

I have three priorities for a

Speaker:

quarter, no more than three.

Speaker:

Mm, mm-hmm.

Speaker:

Any more than three,

Speaker:

and like, I'm sunk.

Speaker:

I,

Speaker:

I'm afraid I'm not

Speaker:

gonna show you.

Speaker:

I've got, I'm gonna show

Speaker:

you what mine are, right?

Speaker:

This is a

Speaker:

lie.

Speaker:

Yeah, yeah.

Speaker:

Like, then there's my to-do

Speaker:

list, and that's a whole

Speaker:

different, like ball of crazy.

Speaker:

But, but I try to kind of

Speaker:

condense that down because

Speaker:

it's like, okay, if you're

Speaker:

pulled in too many different

Speaker:

directions, we've all

Speaker:

had that experience where

Speaker:

it's like, oh my God, I,

Speaker:

worked so hard today and

Speaker:

what did I accomplish?

Speaker:

Right.

Speaker:

I have no idea.

Speaker:

Yeah.

Speaker:

I have never done, I mean, At

Speaker:

some point in my career, I'll

Speaker:

figure this out of how to like

Speaker:

really make dedicated time.

Speaker:

Like your, when we go on

Speaker:

sabbatical per quarter,

Speaker:

that really does help

Speaker:

you just come back fresh.

Speaker:

'cause I don't know how to

Speaker:

get out of the thick of it.

Speaker:

That's something I need

Speaker:

to, I definitely need work

Speaker:

on.

Speaker:

Yeah.

Speaker:

it's hard and it took a long

Speaker:

time of hearing from a mutual

Speaker:

friend of ours, Chloe Ngu.

Speaker:

Mm-hmm.

Speaker:

saying that she takes many

Speaker:

sabbaticals for me to be

Speaker:

like, I'm gonna do that.

Speaker:

Like I'm gonna try that and

Speaker:

then I actually set it up

Speaker:

for this, the rest of this

Speaker:

year and all of next year.

Speaker:

Mm-hmm.

Speaker:

So it's already carved

Speaker:

out in my calendar.

Speaker:

'cause if it's, not

Speaker:

on my calendar, then

Speaker:

I'm definitely sunk.

Speaker:

that is so good.

Speaker:

' cause no one can

Speaker:

put meeting there.

Speaker:

No.

Speaker:

Right.

Speaker:

Wow.

Speaker:

That's, a little bit brave

Speaker:

though, don't you think?

Speaker:

did it scare you to do

Speaker:

that?

Speaker:

It did, it absolutely

Speaker:

terrified me to do it.

Speaker:

'cause it's that's a big deal.

Speaker:

It is a big deal.

Speaker:

Mm-hmm.

Speaker:

And I will say that I

Speaker:

chose things like my first

Speaker:

sabbatical was over July 4th.

Speaker:

Mm-hmm.

Speaker:

So, That's a lower

Speaker:

key time anyway.

Speaker:

Mm-hmm.

Speaker:

The next one is

Speaker:

over Thanksgiving.

Speaker:

Again, it tends to be a

Speaker:

bit of a lower key time.

Speaker:

Mm-hmm.

Speaker:

so I did kind of.

Speaker:

Choose dates that felt

Speaker:

like, okay, I could

Speaker:

get away with this.

Speaker:

Mm-hmm.

Speaker:

which is a terrible way to,

Speaker:

think about it because it's

Speaker:

also these mini sabbaticals

Speaker:

are, this is not vacation.

Speaker:

Right.

Speaker:

So that's the other sort

Speaker:

of reminder to myself,

Speaker:

because I'm terrible at

Speaker:

actually taking time off

Speaker:

to actually go on vacation.

Speaker:

Mm-hmm.

Speaker:

but it's a great reminder

Speaker:

to myself that it's like,

Speaker:

yeah, when I do this, the

Speaker:

dividends are so, Huge.

Speaker:

Mm-hmm.

Speaker:

And I feel clearer and

Speaker:

it's so much easier to

Speaker:

filter out the stuff that

Speaker:

we are bombarded with that

Speaker:

just isn't for me because.

Speaker:

There's always more than

Speaker:

one way to do a thing.

Speaker:

Yes.

Speaker:

All right.

Speaker:

Well that is fantastic advice,

Speaker:

and speaking of, feeling like

Speaker:

some guilt or being brave

Speaker:

in order to take time for

Speaker:

ourselves and do some deep

Speaker:

thinking, as founders of

Speaker:

our own businesses, I mean,

Speaker:

the whole reason we're doing

Speaker:

this is so that we can have

Speaker:

greater impact and bring our

Speaker:

own genius to, the world.

Speaker:

And so we really do need

Speaker:

to make time for those

Speaker:

things to make sure

Speaker:

that we are at our best.

Speaker:

So, this is a very

Speaker:

meta podcast and

Speaker:

it's hourly to exit.

Speaker:

'cause I have to talk

Speaker:

about, growing our expertise

Speaker:

based businesses from that

Speaker:

unsustainable, hourly type

Speaker:

of work to one that maybe we

Speaker:

could possibly sell someday.

Speaker:

So I have to ask you,

Speaker:

have you thought about

Speaker:

growing your business

Speaker:

to sell it sometime in

Speaker:

the future?

Speaker:

Because of you, I have, and

Speaker:

I've gone back and forth on

Speaker:

whether that is my desire.

Speaker:

Or not exactly what that, and

Speaker:

exactly what that looks like

Speaker:

and what are the different

Speaker:

ways that could show up.

Speaker:

one of the things that I

Speaker:

did just a couple of years

Speaker:

ago is I started small

Speaker:

group cohort program.

Speaker:

So I have a lot of.

Speaker:

Frameworks, like I have IP

Speaker:

asset sort of inventory thing.

Speaker:

Like I have a lot of things

Speaker:

and I'm like, this is cool.

Speaker:

I have a lot of things here.

Speaker:

So I think it would be

Speaker:

possible, which is something

Speaker:

that's a huge change for me.

Speaker:

'cause when I started it

Speaker:

was like, well that wouldn't

Speaker:

possibly be possible.

Speaker:

And now I'm like, actually

Speaker:

might be able to license

Speaker:

some of this stuff, right?

Speaker:

Mm-hmm.

Speaker:

So it's now at least has

Speaker:

a home in my head and.

Speaker:

We'll see, it's something

Speaker:

that is, I am surprised to

Speaker:

say it is something that I

Speaker:

am, is under consideration.

Speaker:

Mm-hmm.

Speaker:

It's not my current

Speaker:

goal and I, don't think

Speaker:

I am ready for it.

Speaker:

As you were talking

Speaker:

earlier with like, you

Speaker:

really have to have like

Speaker:

the proof in the pudding.

Speaker:

Yeah.

Speaker:

The proof is not

Speaker:

in the pudding yet.

Speaker:

It's still, new enough

Speaker:

that I'm, developing

Speaker:

that out, but, It's now

Speaker:

something that's like, oh,

Speaker:

this might be the thing.

Speaker:

Yeah.

Speaker:

Well, I mean, of course

Speaker:

the things that help you

Speaker:

scale and bring leverage to

Speaker:

your business today are the

Speaker:

things that possibly could

Speaker:

become saleable tomorrow.

Speaker:

So it's not about five years

Speaker:

from now or 10 years from now.

Speaker:

It's about tomorrow really.

Speaker:

And having a.

Speaker:

Better, business that,

Speaker:

helps you decouple your

Speaker:

income from your time,

Speaker:

which, I love to talk about.

Speaker:

Yeah.

Speaker:

So as we wrap up, we have a

Speaker:

couple of final questions.

Speaker:

One is, as you know, we

Speaker:

believe in creating an economy

Speaker:

that works for everyone,

Speaker:

and so I'm wondering if

Speaker:

there is an organization

Speaker:

that you'd like to share

Speaker:

that is helping create more

Speaker:

opportunities for people.

Speaker:

Yeah.

Speaker:

this is such a hard

Speaker:

question because there

Speaker:

are so many organizations

Speaker:

locally where I am that I

Speaker:

absolutely love, but I'm

Speaker:

going to choose Start Fresh.

Speaker:

Start Fresh.

Speaker:

Connecticut is an organization

Speaker:

in New London, Connecticut.

Speaker:

It helps resettle refugees.

Speaker:

So, I think it was not

Speaker:

even a year ago, several

Speaker:

refugees from Afghanistan

Speaker:

were brought to Connecticut.

Speaker:

This organization helped

Speaker:

settle that family and

Speaker:

they help get the kiddos

Speaker:

into school, get workforce

Speaker:

training for mom and dad,

Speaker:

get English language skills

Speaker:

training for anybody who

Speaker:

needs that they find housing.

Speaker:

So it's just, it's this

Speaker:

wonderful organization that.

Speaker:

Looks at the family

Speaker:

holistically.

Speaker:

It's not just like,

Speaker:

Hey, you're here.

Speaker:

Cool, and like dump and run.

Speaker:

Right?

Speaker:

it's an investment of, at

Speaker:

least a year, but often

Speaker:

longer than that to help the

Speaker:

family really get settled

Speaker:

and get what they need.

Speaker:

I.

Speaker:

Wonderful.

Speaker:

We will have links

Speaker:

to their organization

Speaker:

in the show notes.

Speaker:

And so now I, know

Speaker:

there's something exciting

Speaker:

happening in your business.

Speaker:

Is there something that you

Speaker:

can share with our audience?

Speaker:

Yeah.

Speaker:

one of the things that I

Speaker:

have done, it started as

Speaker:

an experiment a couple

Speaker:

of years ago, and.

Speaker:

I decided I would do

Speaker:

it as long as I found

Speaker:

it fun and other people

Speaker:

found it valuable.

Speaker:

And it's a monthly mini

Speaker:

training and q and a that

Speaker:

I call pitch to published.

Speaker:

So every month I have

Speaker:

a different, theme.

Speaker:

So we'll talk about

Speaker:

headlines one month or how

Speaker:

to structure an article or.

Speaker:

How do you write a pitch?

Speaker:

all of those different things.

Speaker:

So there's a theme for the

Speaker:

mini training, and then I

Speaker:

just open the floor for folks

Speaker:

to ask whatever questions

Speaker:

they have, and I do my

Speaker:

level best to answer them.

Speaker:

So it's a great

Speaker:

place for folks who.

Speaker:

Are curious about might

Speaker:

be curious about me.

Speaker:

I'm a strong cup

Speaker:

of tea and I'm not

Speaker:

everybody's cup of tea.

Speaker:

So it lets them know

Speaker:

like, awesome, yes,

Speaker:

you're my person, or

Speaker:

No, you make me bananas.

Speaker:

so yeah, that's,

Speaker:

probably the thing.

Speaker:

I've now been doing it

Speaker:

for almost three years.

Speaker:

Mm-hmm.

Speaker:

And I just, every month I

Speaker:

am surprised and delighted

Speaker:

that people show up and, We

Speaker:

have a great conversation.

Speaker:

we do, we do.

Speaker:

I've been to few and they

Speaker:

are fantastic and Erica is a

Speaker:

great leader of trainings and

Speaker:

masterminds and things like

Speaker:

that, so it is a lot of fun.

Speaker:

So we'll also have links

Speaker:

to that in the show notes.

Speaker:

Now, speaking of you're

Speaker:

current, where you are

Speaker:

currently talking about

Speaker:

as we record this, as the

Speaker:

headlines, and so of course

Speaker:

now you're in my head when

Speaker:

I'm creating headlines.

Speaker:

So, my newsletter tomorrow

Speaker:

will have headline.

Speaker:

IP in Haiku.

Speaker:

And so I think the

Speaker:

headline has to have a

Speaker:

promise and I need to,

Speaker:

satisfy like the promise

Speaker:

of the headline, right?

Speaker:

And so, I do have

Speaker:

a haiku about IP

Speaker:

in my newsletter.

Speaker:

Excellent.

Speaker:

Aaron Austin, making IP fun.

Speaker:

all right, so finally,

Speaker:

where can people

Speaker:

find you?

Speaker:

so my website is catchline

Speaker:

communications.com and

Speaker:

I am on delighted to say

Speaker:

I am on one and only one

Speaker:

social media platform.

Speaker:

So you can also find

Speaker:

me on LinkedIn I'm very

Speaker:

active there, so if you

Speaker:

do hop by, like say hello.

Speaker:

Yeah.

Speaker:

You and me both

Speaker:

on that LinkedIn,

Speaker:

there's that, you know?

Speaker:

it.

Speaker:

Yeah, yeah, It allows me to

Speaker:

maintain my sanity by just

Speaker:

being on that one platform.

Speaker:

Well,

Speaker:

this has been so much fun.

Speaker:

Thank you again for

Speaker:

coming on, hanging out and

Speaker:

sharing your wisdom with

Speaker:

me and with the audience.

Speaker:

Oh,

Speaker:

such a pleasure.

Speaker:

All right.

Speaker:

We

Speaker:

will talk again soon.

Video

More from YouTube