How to Start with YouTube: Beginner's Guide
Episode 13910th June 2022 • Women Conquer Business • Jen McFarland & Shelley Carney
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Jen McFarland:

The Women Conquer Business show is an educational, how to, women

Jen McFarland:

in business podcast that features stories, marketing news and real life

Jen McFarland:

experiences from fun and friendly hosts, Jen McFarland and Shelley Carney.

Jen McFarland:

Join us as we dive into the details so you can slay marketing overwhelm, streamline

Jen McFarland:

processes, and amplify your impact.

Jen McFarland:

You'll learn strategies and tactics, leadership skills, and practical

Jen McFarland:

advice from successful women entrepreneurs to help you grow,

Jen McFarland:

nurture, and sustain your business.

Jen McFarland:

Hello.

Jen McFarland:

Welcome to Women Conquer Business.

Jen McFarland:

I am Jen McFarland joined by my lovely cohost Shelley Carney.

Jen McFarland:

Today, we are going to talk about how to start with YouTube.

Jen McFarland:

It's a beginner's guide because YouTube is the second largest search engine

Jen McFarland:

also owned by Google by the way.

Jen McFarland:

And it's actually the most popular social media channel, even though

Jen McFarland:

a lot of people don't think of it as social media, at least when I

Jen McFarland:

poll people and talk to people.

Jen McFarland:

So we're going to teach you how to set up your channel, the basics for how

Jen McFarland:

to use YouTube to grow your business.

Jen McFarland:

And of course, how to get started with live streaming.

Jen McFarland:

So Shelley, how are you doing?

Shelley Carney:

I'm doing super.

Shelley Carney:

I'm here in sunny Arizona, where there's a heat advisory for the next few days.

Shelley Carney:

Stay indoors, drink lots of water, get air conditioning.

Shelley Carney:

I grew up with this, so it's nothing new.

Jen McFarland:

Later on this afternoon, here in Portland, it's

Jen McFarland:

going to start pouring down rain and it'll stop on Sunday, allegedly.

Jen McFarland:

But I'm getting really tired of Junuary, which is what my

Jen McFarland:

husband and I are calling it.

Jen McFarland:

So what else is going on?

Shelley Carney:

The News and Views show is doing well.

Shelley Carney:

What we ended up doing, since we're talking about YouTube today, we had

Shelley Carney:

a YouTube channel that originally was called uh, A Gypsy's Kiss where we

Shelley Carney:

talked about treasure hunting and we grew it to almost 7,000 subscribers.

Shelley Carney:

And then the treasure was found and then everything dropped off and

Shelley Carney:

we had to pivot and we were trying to decide what to talk about next.

Shelley Carney:

So we came up with Messages and Methods where we were talking about

Shelley Carney:

live streaming, content creation, YouTube, all of those things.

Shelley Carney:

And then we decided, we needed more interaction and more

Shelley Carney:

trendy things to talk about.

Shelley Carney:

So we started a show called News and Views.

Shelley Carney:

First it was Headlines and Conversations.

Shelley Carney:

This is how you grow a channel.

Shelley Carney:

We have to start, you do what you gotta do.

Shelley Carney:

Headlines and Conversations turned into News and Views.

Shelley Carney:

Then we went from Saturday nights to Saturday and Wednesday nights

Shelley Carney:

and people who had followed us before started showing up.

Shelley Carney:

The new thing is that they're not just talking about the treasure

Shelley Carney:

hunt from two years ago anymore.

Shelley Carney:

They're also talking about whatever we're talking about.

Shelley Carney:

So if we're talking about the news, gun violence or that sort of thing,

Shelley Carney:

they'll give their opinion on it.

Shelley Carney:

If we're talking about, the coronavirus update, they'll give their opinion.

Shelley Carney:

They continue to follow what we're talking about.

Shelley Carney:

This is the first time that's worked, that they have an interest

Shelley Carney:

in something outside of the treasure.

Shelley Carney:

So that's awesome.

Shelley Carney:

We had another channel called Videotero and it's monetized, but

Shelley Carney:

we never know what to do with it.

Shelley Carney:

We've done different things with it over the years.

Shelley Carney:

So we took Messages and Methods, moved that over to Videotero

Shelley Carney:

and changed that channel over.

Shelley Carney:

Okay.

Shelley Carney:

So now we have two monetized channels that we work on every week.

Shelley Carney:

That way, the content isn't fighting against each other, because when

Shelley Carney:

you do that, your audience tends to leave because they don't get you.

Shelley Carney:

They don't like everything on your channel, so they just leave.

Shelley Carney:

So that's what we've been working towards and it's going pretty well.

Shelley Carney:

We're getting a lot more attraction with trending topics because people

Shelley Carney:

join us and they want to share their opinion and they stay longer and

Shelley Carney:

watch time is a big thing for YouTube.

Shelley Carney:

So keep that in mind as we're talking today.

Jen McFarland:

So cool.

Jen McFarland:

Yeah.

Jen McFarland:

It's funny, I've been thinking a lot about YouTube and then also thinking a

Jen McFarland:

lot about where you send people after a show or what happens next, that next step.

Jen McFarland:

It came up in a talk recently about marketing your small business.

Jen McFarland:

I teach these classes all around Portland in Oregon.

Jen McFarland:

It was an e-commerce panel.

Jen McFarland:

And somebody else on the panel said, when you start, you should

Jen McFarland:

really talk to a branding person.

Jen McFarland:

It went through all of that, and I said, can I give like another side of this?

Jen McFarland:

I didn't want to say devil's advocate 'cause it's used all the time.

Jen McFarland:

I think that's a valid way of doing it and then I think there's

Jen McFarland:

another valid way of doing it.

Jen McFarland:

I said, the other way that you can go about your business is you work on

Jen McFarland:

providing really good services and you have a website and maybe it's not really

Jen McFarland:

everything that you want it to be, or everything that you say, but you work

Jen McFarland:

on getting to know people and getting the word out and doing all of that.

Jen McFarland:

Then when you're really ready do the branding thing and

Jen McFarland:

really start working on it.

Jen McFarland:

I feel like everybody else on this panel, when they met me, here I am this

Jen McFarland:

marketing person with a terrible website.

Jen McFarland:

I'm teaching everybody how to design websites and I'm doing

Jen McFarland:

it for people and my own is like the cobbler's kids have no shoes.

Jen McFarland:

That was fine because I was still getting clients and everything like that.

Jen McFarland:

Things have shifted now over the last year, as I really got my voice and

Jen McFarland:

my branding really into my own stuff.

Jen McFarland:

Now I'm in a different phase of my business and I have a new platform.

Jen McFarland:

Things are very clear.

Jen McFarland:

The messaging is very clear and I'm starting to get people I

Jen McFarland:

don't know, coming in through the funnel in a different way.

Jen McFarland:

That's another way of doing all of this.

Jen McFarland:

All of which is a long way of saying, when you start your YouTube

Jen McFarland:

channel, you want to make sure you have a link back to your website.

Jen McFarland:

You want to align the brand as much as you can.

Jen McFarland:

It's really about having a place for people to go as the call to action

Jen McFarland:

and the branding will catch up.

Jen McFarland:

One of the brilliant things about having a YouTube channel and having a

Jen McFarland:

podcast or anything is it's practice.

Jen McFarland:

When I first started doing all of this stuff, it was so that I could talk about

Jen McFarland:

the things I knew about and practice saying these things over and over again.

Jen McFarland:

So that when I went to speaking engagements or when I went to help a

Jen McFarland:

client, I sounded consistent I had practiced it in some way or another.

Jen McFarland:

Even though it was a super public way of practicing, it really helped me

Jen McFarland:

get over some of my fears and some of the different things that you can do.

Jen McFarland:

Whatever your journey is it's really important to think holistically

Jen McFarland:

and look at all the different elements of how it can help you.

Jen McFarland:

It's just what's been on my mind about all of this.

Jen McFarland:

I've been thinking a lot about YouTube.

Jen McFarland:

My journey with it.

Jen McFarland:

I will admit that, I've sent podcast audio to YouTube before.

Jen McFarland:

It's always been that thing that I played with and then we got

Jen McFarland:

more serious about it starting in January when we relaunched the show.

Jen McFarland:

It's been an interesting journey.

Jen McFarland:

This stuff evolves and changes and it's really fun.

Jen McFarland:

So speaking of evolving, even YouTube is getting into the podcasting business.

Jen McFarland:

Yes.

Jen McFarland:

It's our breaking news.

Jen McFarland:

Do we have sound for that?

Jen McFarland:

We're still working on that, so don't worry about it, Shelley.

Jen McFarland:

That's cool.

Jen McFarland:

I can't figure out how to do it either over here.

Jen McFarland:

Okay.

Shelley Carney:

I kinda do, but I tried it last night and then I ended up with

Shelley Carney:

some echo and it was not a pretty sight.

Shelley Carney:

Or a pretty sound.

Jen McFarland:

So we don't have sound effects.

Jen McFarland:

Sorry, everybody you'll have to just be okay.

Shelley Carney:

Duh duh duh dut dut.

Shelley Carney:

Breaking News.

Jen McFarland:

So there are some signs that YouTube is getting

Jen McFarland:

into the podcasting business.

Jen McFarland:

If you have been a podcaster for a long time, you're like I

Jen McFarland:

can already send audio there.

Jen McFarland:

This is a little bit different because there are some signs that

Jen McFarland:

YouTube will allow you to connect your RSS feed so that it can just

Jen McFarland:

pipe in to YouTube automatically.

Jen McFarland:

That sounds like a nice thing.

Jen McFarland:

I had done it before with repurpose.io.

Jen McFarland:

As soon as the podcast went live, it automatically generated an audio

Jen McFarland:

video, which is just like the cover of the episode with the audio under it.

Jen McFarland:

So it was still technically a video.

Jen McFarland:

That's what it was.

Jen McFarland:

This is different because it would be tracked in your stats, as

Jen McFarland:

people listening to it on YouTube.

Jen McFarland:

The statistics are all over the place about whether or not that's

Jen McFarland:

valuable, whether or not people do it.

Jen McFarland:

I wonder as we are live, people can listen to this if they want to.

Jen McFarland:

I think a lot of people do, you might have a tab open on your browser right now.

Jen McFarland:

We know that people are watching because we can see it.

Jen McFarland:

So you bebop in and out.

Jen McFarland:

Later in the future, if you get an email from one of us talking

Jen McFarland:

about this episode, you can do the same thing and just listen to it.

Jen McFarland:

So it's an interesting thing.

Jen McFarland:

What's your take on YouTube getting into podcasting?

Shelley Carney:

One of the things that YouTube offers is that you can upgrade

Shelley Carney:

and you get rid of some of the ads, and it also gives you the ability to turn

Shelley Carney:

off your phone, but still play the audio.

Shelley Carney:

So you can use YouTube as a podcast player, if you give them money.

Shelley Carney:

So that might be one of their incentives to make that happen for themselves.

Shelley Carney:

There are more and more podcasts all the time.

Shelley Carney:

So if they were to convince people, Hey, you put your podcast on and then

Shelley Carney:

we'll talk people into upgrading, give one month free or whatever.

Shelley Carney:

I think it's about money.

Jen McFarland:

Yeah.

Jen McFarland:

I agree.

Jen McFarland:

It's about money.

Jen McFarland:

It's interesting for podcasters.

Jen McFarland:

I think if you had a monetized channel and there was some need for it, you

Jen McFarland:

were talking to people, you could do it.

Jen McFarland:

I would be curious to know if people like Ali Abdol and people who have millions

Jen McFarland:

of followers on YouTube and also have a podcast if they have any interest in this,

Jen McFarland:

or if this is really for smaller creators.

Jen McFarland:

I haven't been able to get a lot of information on it because

Jen McFarland:

there's just signals out there that YouTube is doing it.

Jen McFarland:

It hasn't been like a lot of big announcements about

Jen McFarland:

it, as far as I can tell.

Shelley Carney:

If they're just following along, it's not going to be much.

Shelley Carney:

But if they're doing something innovative, that everybody goes,

Shelley Carney:

oh, that's really different.

Shelley Carney:

I really needed that.

Shelley Carney:

I didn't even know that could exist.

Shelley Carney:

Then people will get excited about it.

Shelley Carney:

But if it's just, oh, Spotify already does that, then nobody's going to

Jen McFarland:

Nobody's going to do it.

Jen McFarland:

Yeah.

Jen McFarland:

My second piece of breaking news, and if you've been listening to me

Jen McFarland:

or following me for awhile, you're going to be like, Jen, why you

Jen McFarland:

got to keep hating on Clubhouse?

Jen McFarland:

For reals.

Shelley Carney:

I think we should follow the evolution of products like that, yeah.

Shelley Carney:

It did better than Quibi, we'll say that.

Jen McFarland:

So now Clubhouse is laying people off.

Jen McFarland:

They're saying that they're changing their strategy.

Jen McFarland:

I think that if you look at Clubhouse and Spaces and all of these, there were all

Jen McFarland:

these competitors who popped up, Wisdom, Shelley mentioned before we went on live.

Jen McFarland:

All these platforms popped up and said, oh, okay.

Jen McFarland:

Yeah, we're going to get into the audio only space.

Jen McFarland:

Whether it was a part of Twitter or a part of LinkedIn or Wisdom, which was

Jen McFarland:

another standalone platform, you might even look at Fireside as another one that

Jen McFarland:

you can talk and it's free audio content.

Jen McFarland:

What they're finding, not just with Clubhouse, so it's not just hating on

Jen McFarland:

it, although they're the ones laying a bunch of people off, is that now that

Jen McFarland:

the pandemic is over, people don't have time to just sit around and listen to

Jen McFarland:

people with unstructured content talking.

Jen McFarland:

I was sharing with Shelley, the reason I've never been super hot on Clubhouse

Jen McFarland:

is because ,aside from Social Media Examiner, Social Media Today, people who

Jen McFarland:

just talk about social media platforms and users, there really hasn't been a lot of

Jen McFarland:

marketers saying this is the place to be.

Jen McFarland:

It was not really ever like that.

Jen McFarland:

And it's because you can't monetize it.

Jen McFarland:

You have to be there and sitting there.

Jen McFarland:

The engagement's different.

Jen McFarland:

I had concerns when I went on there and I was like people just

Jen McFarland:

want me to consult for free.

Jen McFarland:

I can't do that.

Jen McFarland:

I don't have time to sit here all day and consult for free.

Jen McFarland:

So I had personal, like from a service provider and someone who guides people in

Jen McFarland:

providing services, issues with Clubhouse.

Jen McFarland:

I also thought it might not be a good platform in the long run.

Jen McFarland:

What I like Clubhouse for when I'm on there is actually listening to

Jen McFarland:

music and discovering new artists.

Jen McFarland:

Then I go donate or buy their downloads and listen to it later.

Jen McFarland:

Anyway.

Jen McFarland:

So Clubhouse is laying people off.

Jen McFarland:

We're also seeing contraction in the audio only space.

Jen McFarland:

A few weeks ago I talked about Heartbeat as a community platform akin to Circle.

Jen McFarland:

Here's where you see the contrast.

Jen McFarland:

They actually have audio only water coolers, where you can hop on audio only

Jen McFarland:

with somebody else in the community.

Jen McFarland:

I think that's great.

Jen McFarland:

So you're in a community with other people, you just want to work

Jen McFarland:

through something really quick.

Jen McFarland:

That's what those audio only spaces are for.

Jen McFarland:

You don't have to call somebody.

Jen McFarland:

You don't have to exchange any information that you don't want to, you can hop on,

Jen McFarland:

have an audio conversation and hop off.

Jen McFarland:

Spaces like Clubhouse is just so time-consuming and I think we're going to

Jen McFarland:

continue to see contraction in that area.

Jen McFarland:

If you're using it and it's working for you, go for it.

Jen McFarland:

But if you're not really getting a lot out of it, just know that fewer and fewer

Jen McFarland:

and fewer people are actually on there.

Shelley Carney:

My brother was talking about, he works for a corporation

Shelley Carney:

where instead of doing everything with email or just calling a person,

Shelley Carney:

they've gone to Teams, which is like a Slack type of a thing.

Shelley Carney:

Microsoft Teams.

Shelley Carney:

Once you find something that really clicks for you, then you dig in deep.

Shelley Carney:

Not that many people really dug in deep to audio only like Clubhouse

Shelley Carney:

and those types of places.

Shelley Carney:

They tried to make it into some kind of a top of funnel thing or

Shelley Carney:

just grow a community through it.

Shelley Carney:

People don't have time for that.

Jen McFarland:

My friend and colleague Julie Fry, she does a

Jen McFarland:

top of funnel that's audio only.

Jen McFarland:

But she's catering to podcasters and she created a basic, private series

Jen McFarland:

podcast as the top of funnel to bring people in, go through some basic lessons.

Jen McFarland:

Then, if you want to have somebody who's booking you on podcasts,

Jen McFarland:

then, I think that's how it's done.

Jen McFarland:

If you want to do something audio only as a top of funnel, make it something that's

Jen McFarland:

within your environment, a space that you own and that you are structuring it.

Jen McFarland:

So you're always putting your best foot forward.

Jen McFarland:

The unstructured piece is really hard for some people and for a top of

Jen McFarland:

funnel, it really is about bringing people in and then they decide if

Jen McFarland:

they want to engage with you further.

Jen McFarland:

And then they work their way, through the funnels.

Jen McFarland:

That's the issue with something like Clubhouse as a top of funnel, you have

Jen McFarland:

to put some real limits around it.

Jen McFarland:

I think a lot of people, unfortunately, haven't done that.

Jen McFarland:

They'll go on there for a long time to have a show and they provide way too much.

Jen McFarland:

All of which is to say, Clubhouse is different than YouTube.

Shelley Carney:

It is.

Jen McFarland:

Let's start getting into talking about YouTube.

Jen McFarland:

The first bullet point we have is like, why YouTube?

Jen McFarland:

Why would you even start with YouTube?

Jen McFarland:

I alluded to it in the quick intro.

Jen McFarland:

It's the second largest search engine.

Jen McFarland:

It's also owned by Google.

Jen McFarland:

So what that means is Google is more likely to serve it up

Jen McFarland:

as a result, because, Hey, it's another product that they own.

Shelley Carney:

That's right.

Jen McFarland:

This is why, if you have a podcast, you put it on Google podcasts.

Jen McFarland:

If you have videos, you put them on YouTube.

Jen McFarland:

You use terms that it's likely that people are going to use in search for how

Jen McFarland:

you describe whatever you're creating.

Jen McFarland:

That's going to be on Google, whether it's your website or other places.

Jen McFarland:

A lot of people really just go to YouTube as a search engine now.

Jen McFarland:

Everybody wants to see things.

Jen McFarland:

They want to know how things work.

Jen McFarland:

There's an explosion, and it started before the pandemic, and then

Jen McFarland:

it's just continued to explode.

Jen McFarland:

Unlike some of the statistics around marketing, people searching for videos on

Jen McFarland:

how to do something has really not waned.

Jen McFarland:

And they don't think it's going to.

Jen McFarland:

I think a lot of people were like, whoa, I can learn a lot of

Jen McFarland:

stuff, and this is how this works.

Jen McFarland:

So all of that is on YouTube.

Jen McFarland:

The second piece is really interesting because the Pew

Jen McFarland:

Research Center has done basically a longitudinal study of social media.

Jen McFarland:

It's what I talk to people about all the time in my presentations.

Jen McFarland:

If you really want to figure out which of your customers are where,

Jen McFarland:

you use that to go out and look at all the demographic information

Jen McFarland:

about every social media platform.

Jen McFarland:

So it's really good stuff.

Jen McFarland:

The most popular social media channel is YouTube and then

Jen McFarland:

Facebook and things like that.

Jen McFarland:

But when you ask people and I've done this, 'cause I've talked to

Jen McFarland:

people, I had a poll on LinkedIn, different things like that.

Jen McFarland:

A lot of people don't think of YouTube as social media.

Jen McFarland:

And I'm like, why?

Jen McFarland:

You're posting content, you're writing about it.

Jen McFarland:

People can comment and share it.

Jen McFarland:

What part of YouTube isn't social media?

Jen McFarland:

So it's really important to remember the value and it's really a two-prong value.

Jen McFarland:

Google and Facebook don't really like each other.

Jen McFarland:

So if you post something on Facebook, that's like its own ecosystem.

Jen McFarland:

You post it on YouTube, it's going to show up in Google search.

Jen McFarland:

Google has relented a little.

Jen McFarland:

So now Instagram videos might be searchable.

Jen McFarland:

TikTok videos might be searchable.

Jen McFarland:

They haven't really let up when it comes to Facebook.

Jen McFarland:

So if you want to share on a platform in LinkedIn articles, you might get

Jen McFarland:

some traction if you post them there.

Jen McFarland:

But if you really want to get some traction in your content, then you have

Jen McFarland:

to be on YouTube at least a little bit.

Jen McFarland:

When a business is just starting out, the advice is you set up platforms everywhere.

Jen McFarland:

You set up a brand account on YouTube so that you can put a description of

Jen McFarland:

your business, a link to your website, all of this stuff, because they're

Jen McFarland:

giving that space to you for free.

Jen McFarland:

So you claim it and then if you ever want to use it, then

Jen McFarland:

it's there for you and waiting.

Jen McFarland:

But it's also, so you show up in listings, right?

Jen McFarland:

You have your business name, you have a link to your website.

Jen McFarland:

Maybe you have a link to your favorite social media platforms that you

Jen McFarland:

actually do use, a little bit of branding, and you just started off.

Jen McFarland:

So I believe as someone who's toyed with YouTube, again, for years,

Jen McFarland:

there are a lot of really compelling reasons to use YouTube as one of the

Jen McFarland:

channels that you look at seriously.

Jen McFarland:

Especially if you are a content creator.

Jen McFarland:

Do you have anything to add to that?

Shelley Carney:

I was typing notes.

Shelley Carney:

So I agree with everything Jen said,

Jen McFarland:

Gosh, you probably don't, you weren't even listening.

Jen McFarland:

So there's, I can see people are watching.

Jen McFarland:

So if you have any questions about YouTube, please be sure to hit us

Jen McFarland:

up and let us know in the comments.

Jen McFarland:

If it surprises you that YouTube is social media that would be interesting.

Jen McFarland:

The third most popular search engine is Pinterest and they show

Jen McFarland:

up actually in Google search too.

Jen McFarland:

It's all very interesting, how Google picks and chooses

Jen McFarland:

the elements that show up.

Jen McFarland:

But so do you want to get us started in the second part

Jen McFarland:

about setting up your channel?

Shelley Carney:

Setup your channel.

Shelley Carney:

So the first thing you're going to need is a Gmail account, right?

Shelley Carney:

You have to sign up for Gmail and then that's hooked into all of

Shelley Carney:

the Google products, Google drive, Google calendar, and YouTube.

Shelley Carney:

So then you can get into your YouTube channel and start setting that up with

Shelley Carney:

the name that you want it to have.

Shelley Carney:

You can put in your art.

Shelley Carney:

Put in there what it's about.

Shelley Carney:

When you show up.

Shelley Carney:

If you do a weekly show, put that on there.

Shelley Carney:

Then consider in your channel art, what should be in there is I like

Shelley Carney:

to put picture of myself and what I'm all about so that people know

Shelley Carney:

if they're in the right place.

Shelley Carney:

So they may have searched a term, found your video and watched it, but they don't

Shelley Carney:

know if that's a one-off or if that's something that you do all the time.

Shelley Carney:

You want to put that in your branding, what you're all about, what people can

Shelley Carney:

learn when they come to your channel.

Shelley Carney:

Let me just share mine really quickly so you get an example of what I'm talking

Shelley Carney:

about for those of you who are watching.

Jen McFarland:

While Shelley's getting ready to share that, I will

Jen McFarland:

add that if you have your Google workspace, that counts as a Google

Jen McFarland:

email account, you can use that.

Jen McFarland:

If you are using this solely for your business you might consider

Jen McFarland:

setting up a brand account.

Jen McFarland:

It's tied to your brand.

Jen McFarland:

It's a little hilarious when I comment on other people's shows

Jen McFarland:

and it says Women Conquer Business.

Jen McFarland:

There are some things to that, but just know that you can make it all

Jen McFarland:

branded also with a brand account.

Jen McFarland:

And that's another way of doing it.

Shelley Carney:

So you can see with mine, the the banner has my photo, this is me.

Shelley Carney:

Then I say, what I'm all about.

Shelley Carney:

Grow your business with content marketing.

Shelley Carney:

High-level live streaming is the best way to build an online

Shelley Carney:

community that buys from you.

Shelley Carney:

That's my belief statement, right?

Shelley Carney:

Everything hinges on that belief that I teach.

Shelley Carney:

And then I talk about from the moment you check into my channel, what

Shelley Carney:

I'm about and what I'm doing, and then of course you can see all the

Shelley Carney:

playlists and you get to choose, okay what do I want to learn more about?

Shelley Carney:

Productivity?

Shelley Carney:

Time-saving?

Shelley Carney:

Or maybe they're looking at me, who is she?

Shelley Carney:

Or what do I need to know about her?

Shelley Carney:

There's some media appearances and interviews.

Shelley Carney:

So I have my podcasting interview with friends.

Shelley Carney:

They could see who I surround myself with.

Shelley Carney:

Content creation, ideas and all of that.

Shelley Carney:

So there's tons of content on here about what's at the top.

Shelley Carney:

I don't want to say I am this and then have a bunch of meditation videos.

Shelley Carney:

I have those, but I hide them.

Shelley Carney:

They're not on the front page.

Jen McFarland:

And that's an interesting thing, right?

Jen McFarland:

So I was just looking I'm like, what do I have at the top of the

Jen McFarland:

Women Conquer Business channel?

Jen McFarland:

So I just checked it 'cause I always look at it, but I'm almost

Jen McFarland:

immune to it at this point.

Jen McFarland:

I've seen it so much.

Jen McFarland:

For me, it's the tagline of Untie the Knots and Find Joy

Jen McFarland:

in Marketing Your Business.

Jen McFarland:

I think it's because I'm happy and I giggle a lot and I

Jen McFarland:

love talking about marketing.

Jen McFarland:

So that's what comes through, it's like a different way, a different approach.

Jen McFarland:

And that was one of the iterations of my tagline, and I think

Jen McFarland:

now it's adjusted somewhat.

Jen McFarland:

But you brought up a good point and want to talk about that here, which is,

Jen McFarland:

you say that you set up playlists and you have other things that are hidden

Jen McFarland:

and I think that's really important to talk about for just a second.

Shelley Carney:

Okay.

Shelley Carney:

So your playlist are keywords, right?

Shelley Carney:

They are things that people are going to Google.

Shelley Carney:

So you want them to find things that represent what you're

Shelley Carney:

doing and why you're on YouTube.

Shelley Carney:

I'm known for a couple of things.

Shelley Carney:

I did life coaching for several years before I got into content marketing.

Shelley Carney:

So people might find me that way.

Shelley Carney:

But I put those playlists on you have to go looking for them.

Shelley Carney:

You can find them, but you have to go looking for them.

Shelley Carney:

But my front door is here's who I am and here's what I do.

Shelley Carney:

Playlists are great for organizing your materials so that people

Shelley Carney:

can watch for longer, right?

Shelley Carney:

If they get into a playlist and they go, oh, productivity tips, I'm

Shelley Carney:

going to watch all of those videos because I want all of that content.

Shelley Carney:

That's what you want to do.

Shelley Carney:

You want to set it up as binge lists.

Shelley Carney:

Something that is related that people might want to continue watching.

Jen McFarland:

Yeah.

Jen McFarland:

When I love this, Kyle, thanks for watching or listening.

Jen McFarland:

YouTube is a hundred percent social media.

Jen McFarland:

Thank you for that.

Jen McFarland:

I think that when I did my poll, you were one of the people who

Jen McFarland:

said, yes, it's social media.

Jen McFarland:

So it's very important to look at it that way.

Jen McFarland:

I know that some people don't, but yes, it is.

Jen McFarland:

So thanks again for the comment.

Jen McFarland:

Yeah.

Jen McFarland:

So on my show my channel I had in the earlier time of Women Conquer

Jen McFarland:

Business, I did a lot of interviews, so I've started breaking things out.

Jen McFarland:

So it's here are the interviews with other people.

Jen McFarland:

Here's the livestream.

Jen McFarland:

I started a new side project with my friend Bridget Willard.

Jen McFarland:

I have a new playlist called 3 0 2 Marketing Redirect.

Jen McFarland:

So you want to make sure that you give people places to go so that they have

Jen McFarland:

an idea of how to navigate the channel.

Shelley Carney:

And you can share playlists.

Shelley Carney:

They give playlists their own URL.

Shelley Carney:

So you could share that with people if you want to direct them to an entire playlist.

Shelley Carney:

Absolutely.

Shelley Carney:

Which is one of my CTAs today.

Shelley Carney:

It's Livecast Life, the playlist, because it's about training about

Shelley Carney:

how to set up a live cast lifestyle.

Shelley Carney:

Yeah.

Jen McFarland:

Yeah.

Jen McFarland:

Okay.

Jen McFarland:

So we have the basics.

Jen McFarland:

Maybe you already have a YouTube channel, but we have talk about

Jen McFarland:

that first for getting it set up.

Jen McFarland:

I have to say as somebody who did this on my own like most Google

Jen McFarland:

products, it's not super intuitive.

Jen McFarland:

I had to work my way through it.

Jen McFarland:

This was a few years ago.

Jen McFarland:

It takes a little time.

Jen McFarland:

You're going to want to go into that playlist that Shelley just mentioned

Jen McFarland:

so that you get your lay of the land on that and figure out how all of

Jen McFarland:

that plays out, what that looks like.

Jen McFarland:

So the next phase is if you want to look at YouTube as a path, a stream ha.

Jen McFarland:

That's a joke.

Jen McFarland:

A stream for how you can grow your business.

Jen McFarland:

How do we get into that place?

Jen McFarland:

How do we use YouTube to grow our businesses?

Shelley Carney:

All right.

Shelley Carney:

Just like Jen always says, you want to look at your SEO

Shelley Carney:

and how do you grow your SEO?

Shelley Carney:

You answer questions because that's what people type into Google.

Shelley Carney:

They type in questions.

Shelley Carney:

How do I, what do, what is that?

Shelley Carney:

What is this about?

Shelley Carney:

And then what are those questions that people ask that you can answer?

Shelley Carney:

Those are your videos.

Jen McFarland:

And you answer those questions again and again, and you

Jen McFarland:

talk about it in different ways and you help people in different ways.

Jen McFarland:

And you always have to remember that you know more than your customers,

Jen McFarland:

more than the people who are searching.

Jen McFarland:

So you need to share all of that stuff and the different dimensions of that.

Jen McFarland:

I think it's really easy to forget that when you're helping people all the

Jen McFarland:

time, you forget that you're the expert.

Jen McFarland:

I think that happens a lot.

Jen McFarland:

So answering customer questions, using your customer's words

Jen McFarland:

to answer questions too.

Jen McFarland:

So it's not just about answering any old question and using any old word it's about

Jen McFarland:

using the words that your customers use.

Jen McFarland:

And that fundamentally is what search is for a business owner.

Jen McFarland:

There's way more to it that.

Jen McFarland:

Oh, Hey Veronica.

Jen McFarland:

Thanks for watching.

Jen McFarland:

Yeah.

Jen McFarland:

This is, it's so true.

Jen McFarland:

I love that answer.

Jen McFarland:

Answer questions again and again.

Jen McFarland:

Veronica is also in marketing and she knows as well as I do that it's not just

Jen McFarland:

one and done whether it's social media, your email list, YouTube, which is like

Jen McFarland:

the search engine slash social media.

Jen McFarland:

It's about doing it over and over again.

Jen McFarland:

This is a great question.

Jen McFarland:

Do you use Answer the Public to find great questions?

Jen McFarland:

I do.

Jen McFarland:

I love it.

Jen McFarland:

The free version, I think now they've limited it down to two.

Jen McFarland:

Two searches a day.

Jen McFarland:

So if you haven't used Answer the Public, it's a place where you can put in terms

Jen McFarland:

and then it just gives you all of the common questions that you can see and

Jen McFarland:

then it helps you write pillar posts.

Jen McFarland:

You can also use it to plan out your show.

Jen McFarland:

If you want to do a whole YouTube video about answering a particular question.

Jen McFarland:

Another thing that you can do is, Google is showing you context

Jen McFarland:

clues around the questions.

Jen McFarland:

So if you've used all of your Answer the Publics for the day, you can then go to

Jen McFarland:

Google, type in a search term, and then they give you some answers in there.

Jen McFarland:

So it's like related questions.

Jen McFarland:

They're not giving you as many as Answer the Public, but they're

Jen McFarland:

giving you the top questions because Google is trying to guess what

Jen McFarland:

it is you actually want to know.

Jen McFarland:

What is it that your real questions are?

Jen McFarland:

So that's usually in the top third somewhere, maybe below

Jen McFarland:

the ads, related questions.

Jen McFarland:

So that'll give you a clue.

Jen McFarland:

And then if you scroll all the way to the bottom of your search in Google, you'll

Jen McFarland:

see at the bottom related search terms.

Jen McFarland:

These are the other words.

Jen McFarland:

So what I would say is, and this is true of Answer the Public, this is

Jen McFarland:

true of Google, whatever terms you're using to search, to figure out what

Jen McFarland:

those customer questions are, if you haven't been in business a long time,

Jen McFarland:

or if you're not really sure what those questions could be, look at what Google

Jen McFarland:

is giving you as the search results.

Jen McFarland:

If it looks super technical, then that might not be what your

Jen McFarland:

customers are actually searching for.

Jen McFarland:

You want to look at the results that really basic most of the time.

Jen McFarland:

What I mean by really basic, for people who aren't a

Jen McFarland:

practitioner in your industry.

Jen McFarland:

People are not searching for French drains out of the gate.

Jen McFarland:

They might be looking for how to un-flood my basement.

Jen McFarland:

French drains are really popular here because when it rains a

Jen McFarland:

lot, you can flood your basement.

Jen McFarland:

So people are not searching for everything.

Jen McFarland:

So you have to be prepared to find those terms that are what

Jen McFarland:

your people are searching for.

Jen McFarland:

Part of it is you need to ask people, you need to read your testimonials

Jen McFarland:

and they'll tell you how you helped people and you use those words and then

Jen McFarland:

you just play on Google and find it.

Jen McFarland:

Start answering those questions again and again, and understand,

Jen McFarland:

as Veronica says here, marketing is a process, not an event.

Jen McFarland:

I think that's so true.

Jen McFarland:

I don't think I actually said that, but I think that's exactly what

Jen McFarland:

Veronica teaches to her group.

Jen McFarland:

She's had a group for a really long time, is by marketing being a

Jen McFarland:

process, not an event, it means I'm talking about this again and again.

Jen McFarland:

Sharing it.

Jen McFarland:

Because I know the more times you hear it, the more likely it is for

Jen McFarland:

you to understand how exactly I help.

Jen McFarland:

They say that now you need to have I don't even know how many touches

Jen McFarland:

before somebody goes from being a prospect to being a client.

Jen McFarland:

It's really the answering client questions is really important, especially

Jen McFarland:

when you're talking about a platform like YouTube or Pinterest, where it's

Jen McFarland:

really both, search engine and social.

Shelley Carney:

Answering that question again, and again is also important

Shelley Carney:

because a lot of times people are looking for the newest video on that topic.

Shelley Carney:

They're not going to go back three or four years to when you first talked about it.

Shelley Carney:

They want something that you've done recently because

Shelley Carney:

things change all the time.

Jen McFarland:

Yeah, that's true.

Jen McFarland:

Yeah.

Jen McFarland:

Darn it.

Jen McFarland:

I have some good content from three years ago.

Shelley Carney:

Freshen it up and say, Hey, here's something new.

Jen McFarland:

Oh, you're a hundred percent right.

Jen McFarland:

And that's like a big strategy.

Jen McFarland:

I was in SEMrush for a client working on SEO and they have a whole thing

Jen McFarland:

now about can we rewrite your content?

Jen McFarland:

Helping you do that.

Jen McFarland:

And they tell you what's not fresh.

Jen McFarland:

So it's a hundred percent like you answer it again and again and you're

Jen McFarland:

always updating the information and sharing it, and that's part of

Jen McFarland:

it too, is Hey, something changed.

Jen McFarland:

So let's talk about that.

Jen McFarland:

You have a bullet point here that says testimonials.

Shelley Carney:

You can interview people and when you do that, it

Shelley Carney:

makes you both look smart, right?

Shelley Carney:

You ask them questions and because you're asking really concise and

Shelley Carney:

interesting questions, it makes you look good as an interviewer.

Shelley Carney:

And then it, of course, makes the guests look good because they have great answers.

Shelley Carney:

Or you can bring on clients and you can talk about what was it like before

Shelley Carney:

you took advantage of my services?

Shelley Carney:

So what's it like now?

Shelley Carney:

And that kind of content gives you that social proof that people who

Shelley Carney:

are watching, who are thinking about working with you can say, oh these

Shelley Carney:

people say that this person's great.

Shelley Carney:

So they must be great.

Shelley Carney:

Let me check it out.

Shelley Carney:

It's one of those things that we want to know other people's opinion of a

Shelley Carney:

product or a service before we take the risk and try it for ourselves.

Jen McFarland:

Try before you buy.

Jen McFarland:

I will say about interviewing people, I know that as somebody who had an interview

Jen McFarland:

show for years and now has moved out of that, part of the problem, and you

Jen McFarland:

have to always be watching for this, if you are getting started and maybe

Jen McFarland:

you're fearful about going out on your own and talking, which I totally get,

Jen McFarland:

because that was part of my process too.

Jen McFarland:

One of the things you would just want to be aware of is you still have to

Jen McFarland:

remind people what it is that you do.

Jen McFarland:

You might be asking great questions, but you could be building your credibility

Jen McFarland:

around being a good interviewer.

Jen McFarland:

If what you're really trying to do is build a business, then you have

Jen McFarland:

to remind people about what it is that you're bringing to the table.

Jen McFarland:

Maybe every once in a while you want to interview somebody that you've helped.

Jen McFarland:

So they can also speak to what it is that you do.

Jen McFarland:

You want to include little snippets that really help people understand

Jen McFarland:

your credibility and your authority.

Jen McFarland:

I think it's also really important.

Jen McFarland:

What do you think about that, Shelley?

Shelley:

Some of our best guests are those who know us or have researched us

Shelley:

and they continue to bring up our words and our content during their interview.

Shelley:

Those are the people that everybody wants as a guest.

Shelley:

So they get more air time because they are helping the host to promote their

Shelley:

show and their work and themselves.

Shelley:

Yeah.

Shelley:

Yeah.

Jen McFarland:

Yeah.

Jen McFarland:

And the other thing too is when you have people on the show, interviewing

Jen McFarland:

people, make sure you have something in there that really encourages

Jen McFarland:

people to share that content.

Jen McFarland:

I think that's really important.

Jen McFarland:

Oh, okay.

Jen McFarland:

So this is a really good question.

Jen McFarland:

What do you think is the sweet spot between self promotion and content?

Jen McFarland:

It is a dance.

Jen McFarland:

I will say, I do tend to lean more toward content than self

Jen McFarland:

promotion for better or worse.

Jen McFarland:

I think that's because I'm a teacher at heart, so that's where I go.

Jen McFarland:

I have a business partner, for Epiphany Courses, so she can be like, we gotta

Jen McFarland:

bring that in, that kind of thing.

Jen McFarland:

So I do think that you absolutely have to talk about how you help

Jen McFarland:

people, what it is that you do.

Jen McFarland:

It's a dance, you have to see how people react.

Jen McFarland:

You have to engage people in questions.

Jen McFarland:

It's about am I really providing value?

Jen McFarland:

So the videos that I really hate personally on YouTube,

Jen McFarland:

if you would like to know.

Shelley Carney:

Ten things I hate about these videos.

Shelley Carney:

I don't like it if it's a course.

Shelley Carney:

I don't like it if it's a video on YouTube is if the whole thing is really

Shelley Carney:

just to get you to buy something.

Shelley Carney:

You have to give somebody something.

Shelley Carney:

Like give them something actionable that they can do.

Shelley Carney:

We've been talking about how to search, how to build credibility,

Shelley Carney:

how to start your channel.

Shelley Carney:

All,

Jen McFarland:

you know, that it's a popular search engine.

Jen McFarland:

All of these reasons why you should do YouTube.

Jen McFarland:

But we've also talked about our own expertise.

Jen McFarland:

Shelley has a channel that has got thousands of followers.

Jen McFarland:

She helps people with live streaming.

Jen McFarland:

I'm talking about search and how you can do search.

Jen McFarland:

So it's a blend, and it's a dance.

Jen McFarland:

Sometimes you still have to remind people of what it is that you do.

Jen McFarland:

But if you're just leading someone down the path to if you want to

Jen McFarland:

learn more, it's not going to work.

Jen McFarland:

People aren't going to be interested.

Jen McFarland:

It's not interesting to people to just sit through a whole sales pitch.

Jen McFarland:

So I don't know if I really answered that question fully because it really depends

Jen McFarland:

on the business, but I think you get it.

Jen McFarland:

Everybody's smart who watches.

Shelley Carney:

I'm smart.

Shelley Carney:

Let me tell you what I think.

Shelley Carney:

I think it's a matter of your focus.

Shelley Carney:

If your focus is on yourself, then you're promoting.

Shelley Carney:

If your focus is on the audience, the client, the audience's needs,

Shelley Carney:

what it is that they're there for, then you are offering that value.

Shelley Carney:

Let me tell you a short story.

Shelley Carney:

I worked with a physical trainer for four years and she had real

Shelley Carney:

trouble asking people to re-up.

Shelley Carney:

Would you like to sign up again?

Shelley Carney:

Getting into that conversation, she hated that.

Shelley Carney:

So towards the end, I was just like I'm not coming back.

Shelley Carney:

And she's oh, why?

Shelley Carney:

What happened?

Shelley:

And it was just like, you never really asked me and you

Shelley:

never really offered anything.

Shelley:

So I'm just done.

Shelley:

You have to offer, you have to make that offer.

Shelley:

You have to say, I would love for you to work with me and here's

Shelley:

what I'm going to bring to you.

Shelley:

'Cause you got to tell them what's in it for them.

Shelley:

If that offer isn't there, they're going to walk away thinking, I

Shelley:

don't know why she didn't ask me if I wanted to buy something.

Jen McFarland:

I was starting to lean into that and then I think I got distracted.

Jen McFarland:

So Veronica says in terms of self promotion, I was thinking of the

Jen McFarland:

suggestion to interview clients about their experiences with us as

Jen McFarland:

service providers, because I'm like you and I tend to toward teaching.

Jen McFarland:

That's a hundred percent true.

Jen McFarland:

Like I said, Veronica has a really popular group and is constantly engaging

Jen McFarland:

with people and asking questions.

Jen McFarland:

I think that this is a great idea.

Jen McFarland:

This is like the blend, right?

Jen McFarland:

Like you are pumping up one of your clients and talking about

Jen McFarland:

all of their great work and they are pumping up your work.

Jen McFarland:

Again, it's about where's that focus, like Shelley just said but this is a really

Jen McFarland:

common tactic in terms of YouTube and also podcasting, to be honest, I've seen it

Jen McFarland:

and it's very successfully done in both.

Shelley Carney:

So basically don't start the show with, so

Shelley Carney:

let's talk about how great I am.

Shelley Carney:

You want to talk about their success and what led to their success and how they

Shelley Carney:

feel about that and never talk about yourself because they're doing it for you.

Shelley Carney:

How awesome is that?

Shelley Carney:

And then people who see them on your show are like, oh, I want to do that.

Shelley Carney:

How can I be like that person?

Shelley Carney:

And then they're going to want to be in your program, too.

Jen McFarland:

But yeah, in answer of your question, interviewing your

Jen McFarland:

clients, that's a great thing I think.

Jen McFarland:

And it is a good way to position you in terms of credibility and authority

Jen McFarland:

about what it is you're talking about.

Jen McFarland:

Cause you have somebody there who's oh yeah, I know.

Jen McFarland:

You're really great at that.

Jen McFarland:

They're talking about it.

Jen McFarland:

It's really helpful.

Jen McFarland:

And I think I did that when I appeared on your show Shelley, where I was

Jen McFarland:

like, oh yeah, and when we talked about this and I really liked this

Jen McFarland:

and it was just a natural thing.

Jen McFarland:

So when you're starting out with something like that, you do want to

Jen McFarland:

start with, I would say some of your biggest fans, that are going to help you.

Jen McFarland:

Because it also helps you in the beginning of crafting that show to

Jen McFarland:

get those biggest fans who, if you don't want to do it by yourself, then

Jen McFarland:

you need to be with somebody who is saying, oh, they're really great.

Jen McFarland:

You want this.

Jen McFarland:

It really helps you feel engaged and excited about your own show too.

Jen McFarland:

I think

Shelley Carney:

Builds that credibility and authority.

Shelley Carney:

That's right.

Shelley Carney:

Yeah.

Shelley Carney:

Also on our list of tick marks is consistent content.

Shelley Carney:

So Jen and I have come together almost every Thursday since January 13th.

Shelley Carney:

There's been times when she's been on vacation or speaking.

Shelley Carney:

And we work around that because we've committed to having

Shelley Carney:

a show on every Thursday.

Shelley Carney:

She did have a physical ailment at one point we had to skip

Shelley Carney:

a week, but stuff happens.

Shelley Carney:

People are accepting of that, but show up every week when you are physically able.

Shelley Carney:

And that is huge on YouTube because then people subscribe and they get notification

Shelley Carney:

and they see your content all the time.

Jen McFarland:

I think that's a Google thing too, right?

Jen McFarland:

It's like with your website, just update it.

Jen McFarland:

So there's a little tick in your site map.

Jen McFarland:

That's super nerd talk.

Jen McFarland:

But anytime you update your website, if your website has a site map, it sends

Jen McFarland:

the signal out to Google, Bing, all of the places to say, Hey, guess what?

Jen McFarland:

Something changed.

Jen McFarland:

And I think it's the same thing with YouTube.

Jen McFarland:

Like you have subscribers, so you can get people to hit the subscribe button.

Jen McFarland:

They can click a bell to be notified when you have something.

Jen McFarland:

But it's also signaling to YouTube that, oh, Hey, something

Jen McFarland:

happened, and it helps you show up.

Jen McFarland:

I've noticed that in terms of coming up in search and things

Jen McFarland:

like that, the longer we have done this the more we come up in search.

Shelley Carney:

Yeah.

Shelley Carney:

And when people get to your channel, they're going to look how

Shelley Carney:

often, do they put out content?

Shelley Carney:

Oh, here's one from a week ago.

Shelley Carney:

Here's one from two weeks ago.

Shelley Carney:

Okay.

Shelley Carney:

Must be weekly and they've been sticking with it for quite a while.

Shelley Carney:

I can see that.

Shelley Carney:

They could see if you are committed to your content.

Jen McFarland:

Yeah.

Jen McFarland:

And this is something that it's more on the search engine side, but it

Jen McFarland:

is also an element of social media.

Jen McFarland:

You don't have to be on social media all the time.

Jen McFarland:

You don't have to post content all the time.

Jen McFarland:

You just have to consistently do something.

Jen McFarland:

And that's how you bubble up in social media.

Jen McFarland:

They're both fundamentally working together in that regard.

Jen McFarland:

I follow people and they post one thing on LinkedIn every day.

Jen McFarland:

That's it.

Jen McFarland:

And they have hundreds of thousands of followers and tons of engagement

Jen McFarland:

and all kinds of stuff, because everybody waits for that one thing,

Jen McFarland:

because it's very thought provoking.

Jen McFarland:

So it is again, not about quantity.

Jen McFarland:

It's about quality.

Jen McFarland:

Oh, this is a good question.

Jen McFarland:

Do you want to take this one Shelley?

Shelley Carney:

We talked a little bit about this that if you are taking your

Shelley Carney:

live stream, like we do, and turning it into a podcast, slides are great,

Shelley Carney:

but you've got to make sure that you're reading the slides and you're telling

Shelley Carney:

people what they would be seeing on screen and try not to rely too much on them.

Shelley Carney:

Toby and I use slides to keep us on track because there's the two of us.

Shelley Carney:

There's certain things we're going to say together.

Shelley Carney:

I love slides.

Shelley Carney:

But again, it's very visual.

Shelley Carney:

So you gotta keep that in mind.

Shelley Carney:

If you're on YouTube.

Shelley Carney:

It's great.

Shelley Carney:

I think talking heads can be a little boring.

Shelley Carney:

But when you turn it into a podcast, it's oh yeah, I love this.

Shelley Carney:

So you have to know where you're going with it.

Jen McFarland:

I feel a little called out right now.

Jen McFarland:

No, I'm just kidding.

Jen McFarland:

I think it's also about personal preference.

Jen McFarland:

We talked about this before.

Jen McFarland:

Toby and Shelley, they are very great at this.

Jen McFarland:

They use slides and then they take their presentations and they

Jen McFarland:

ultimately make books out of them.

Jen McFarland:

It's like brilliant.

Jen McFarland:

I shared that I personally am not ready for slides because this is all still

Jen McFarland:

fairly new for me to do weekly YouTubes.

Jen McFarland:

And I was afraid that I would rely on the slides too much as a presenter because

Jen McFarland:

that's typically how I use slides.

Jen McFarland:

So I would say that for us, eventually we are going to move into slides and more,

Jen McFarland:

we're really structuring the content more.

Jen McFarland:

Oh, Shelley's oh, that's breaking news.

Jen McFarland:

Hey

Jen McFarland:

So I would say that it depends on how you want to structure your content.

Jen McFarland:

It depends on your comfort with that.

Jen McFarland:

I think it also depends on whether or not your slides are ugly, so you want to have

Jen McFarland:

some good branding and some good slides that really are going to help you shine.

Jen McFarland:

And.

Shelley Carney:

Toby and I've been having fun lately.

Shelley Carney:

We've been adding our personal Bitmojis to our slides.

Shelley Carney:

It is so fun and it's so easy and people are like, yeah, oh look

Shelley Carney:

cute little drawings of you guys.

Shelley Carney:

And they're doing different things because that's how Bitmoji is design.

Shelley Carney:

And it's so fun.

Jen McFarland:

Yeah.

Jen McFarland:

Yeah.

Jen McFarland:

I use a lot of emojis.

Jen McFarland:

That's on my new website and now I've started putting them in my slides, in my

Jen McFarland:

decks when I go speak to groups and stuff.

Jen McFarland:

So you can put more personality into it.

Jen McFarland:

I think not everybody likes talking heads a hundred percent.

Jen McFarland:

Some people do, so it's all about that.

Jen McFarland:

It's just, if you are making it into a podcast, you have to make sure

Jen McFarland:

whatever it is that you're doing it also translates into people who are only

Jen McFarland:

listening because it's not really fair.

Jen McFarland:

And that was honestly part of the reason too.

Jen McFarland:

The live streaming for the Women Conquer Business show is fairly new.

Jen McFarland:

Traditionally it's just been a podcast.

Jen McFarland:

So I want to really honor the people who stuck with me through

Jen McFarland:

thick and thin on this show since 2018, even through the long break

Jen McFarland:

that I took during the pandemic.

Jen McFarland:

I want to honor those people and really provide value so that

Jen McFarland:

people can listen to it seamlessly.

Jen McFarland:

We are starting to run out of time.

Jen McFarland:

Do you want to talk about how to get started with live

Jen McFarland:

streaming and I'll shut up?

Jen McFarland:

Oh, as much as it's possible for me to shut up.

Shelley Carney:

So if you want to do live streaming, you're going to want a studio

Shelley Carney:

set up because you cannot live stream from your phone directly to YouTube, unless

Shelley Carney:

you have a thousand subscribers already.

Shelley Carney:

Unless you have a third-party app and then it gets a little bit more complicated.

Shelley Carney:

So what we recommend is you enable it on your computer, live streaming enabled.

Shelley Carney:

You set up a studio in your home, which is just what Jen and I have done

Shelley Carney:

with lighting and audio and a camera.

Shelley Carney:

If you want suggested equipment, we'll have that in the description.

Shelley Carney:

Go create yourself a show flow or slides, or whatever's going to

Shelley Carney:

keep you on track with your topic.

Shelley Carney:

We have a download for that, if you're interested.

Shelley Carney:

And then I would suggest trying Streamyard.

Shelley Carney:

We love Streamyard.

Shelley Carney:

Streamyard is our go-to product for streaming.

Shelley Carney:

You can start off for free and you can go just one place when

Shelley Carney:

you're doing the free one.

Shelley Carney:

So you can try it out, going to YouTube with Streamyard,

Shelley Carney:

and it gives you little extras.

Shelley Carney:

Like you can see the crawl across the bottom.

Shelley Carney:

You can see our names on the screen.

Shelley Carney:

You can see our branding and all of that sort of thing.

Shelley Carney:

When you use Streamyard, that's very simple to add on.

Shelley Carney:

And then keep in mind that your audience may be throwing some questions in

Shelley Carney:

like we had today, and you can use Streamyard to display those questions

Shelley Carney:

on screen, to speak to the people in your audience who have shown up

Shelley Carney:

because they're extra special VIP people because they showed up live and

Shelley Carney:

they're writing to you in the chat and they want to have that conversation.

Shelley Carney:

They're raising their hand.

Shelley Carney:

So make sure you call on them and appreciate them for being there.

Shelley Carney:

Live streaming can be so much fun and it's a step above social media interaction.

Shelley Carney:

It's actual, almost like a Zoom call interaction.

Shelley Carney:

So it's not quite the Zoom call, but it's really close.

Jen McFarland:

Yeah, I've enjoyed this whole process.

Jen McFarland:

I will say that we have a couple episodes back where Shelley and Toby, when I

Jen McFarland:

was in a yurt on the coast, they went through how to set up a home studio.

Jen McFarland:

We'll put that link also in the show notes.

Jen McFarland:

I put in the chat how to set up a studio.

Jen McFarland:

We also last week talked about how to set up a show flow and I

Jen McFarland:

put that link in the chat as well.

Jen McFarland:

And then we'll link to last week's episode for you.

Jen McFarland:

If you want to hear us talk about it and Shelley went through

Jen McFarland:

exactly how that template works.

Jen McFarland:

And then Streamyard.

Jen McFarland:

I know there's a lot of things.

Jen McFarland:

My little side project we're using Restream.

Jen McFarland:

I have to say that now that I've used Streamyard, I prefer

Jen McFarland:

Streamyard over Restream.

Shelley Carney:

It's user friendly.

Jen McFarland:

It's easier, if you want to get started with live streaming.

Jen McFarland:

The beauty of it is Streamyard means you can stream your to anything.

Jen McFarland:

Like right now we are multi streaming to Facebook, Twitter, and YouTube,

Jen McFarland:

and we know people are watching, they're in different places.

Jen McFarland:

We actually can't see exactly where you're coming from, unless you leave a comment.

Jen McFarland:

Oh and LinkedIn, I forgot to say we're on LinkedIn.

Jen McFarland:

We're going everywhere.

Jen McFarland:

You don't have to do that.

Jen McFarland:

I think I've mentioned before, when I started, I was doing Facebook

Jen McFarland:

lives to myself in private.

Jen McFarland:

So you can do it however you're comfortable.

Jen McFarland:

Right now we just put it on blast.

Shelley Carney:

Toby and I recorded a interview yesterday because he couldn't

Shelley Carney:

be there at the time we do our show and Jen and I have done this before, too.

Shelley Carney:

You can record it, then set it up as a premiere so that it just

Shelley Carney:

automatically plays during the time that you normally show the show.

Shelley Carney:

It is super easy.

Jen McFarland:

Yeah, absolutely.

Jen McFarland:

We want to just let you know, if you want to make sure that you get

Jen McFarland:

updates about the shows and understand what we're talking about next week,

Jen McFarland:

you can totally subscribe to the Women Conquer Business newsletter.

Jen McFarland:

I call it the marketing missive.

Jen McFarland:

There's usually some hot tip in there about how to do things.

Jen McFarland:

I will say that it's becoming a more popular newsletter.

Jen McFarland:

I actually got a client based on what I wrote last week.

Jen McFarland:

There's something to newsletters.

Jen McFarland:

They're definitely not dead.

Jen McFarland:

And that's at Women Conquer Business.com/newsletter.

Jen McFarland:

There's also Shelley's Livecast Life book and that's at book.

Jen McFarland:

Livecast.Life.

Jen McFarland:

Or we're gonna put the whole playlist from YouTube in the show notes as well.

Jen McFarland:

So you can go through all of this.

Jen McFarland:

The Livecast Life book is really great for breaking all of these elements we

Jen McFarland:

talked about today into smaller pieces.

Jen McFarland:

Anything else about?

Shelley Carney:

No, you did it all.

Jen McFarland:

All of it.

Shelley Carney:

I don't want to do self promotion.

Jen McFarland:

I'll self promote my newsletter.

Jen McFarland:

I have no shame.

Jen McFarland:

So for the tweaks of the week so let's

Shelley Carney:

I want to share that with you.

Shelley Carney:

So chapter timestamps, here's why we want to use chapter time stamps.

Shelley Carney:

Do you know what chapter timestamps are?

Jen McFarland:

Me?

Jen McFarland:

I do.

Shelley Carney:

Okay.

Jen McFarland:

So at the bottom of your YouTube, you can put like the

Jen McFarland:

time and the topic that you talk about.

Jen McFarland:

Yes.

Jen McFarland:

It breaks the video into chapters, hover over them.

Jen McFarland:

And

Shelley Carney:

Then look what happens.

Shelley Carney:

So I Googled myself and it shows three of my latest videos.

Shelley Carney:

And then this one, because I broke it down into chapter

Shelley Carney:

timestamps has this extra thing.

Shelley Carney:

It says 10 key moments in this video.

Shelley Carney:

So you can click on that.

Shelley Carney:

And look at it, it shows you the timeline and isn't that fun?

Jen McFarland:

I think it's great.

Jen McFarland:

And it really tells people whether or not they want to do it.

Jen McFarland:

Do I want to watch this?

Jen McFarland:

And I bet if I click on any of them, it would go right into that chapter.

Jen McFarland:

It would just skip ahead into the video.

Jen McFarland:

So yeah, you want to make sure that you share that and because of the SEO

Jen McFarland:

part and it's just more user-friendly.

Shelley Carney:

Very easy.

Jen McFarland:

Super easy.

Jen McFarland:

So really quick, 'cause we just have a couple minutes left.

Jen McFarland:

My tweak of the week, I'm currently in testing mode.

Jen McFarland:

So I'm not a hundred percent endorsing this.

Jen McFarland:

It's just something interesting that I've been playing around with for awhile.

Jen McFarland:

I had another product and that ended up being a disaster.

Jen McFarland:

So I'm giving it another shot, which is using AI to help with

Jen McFarland:

building Google and Facebook ads.

Jen McFarland:

I don't do ads for people.

Jen McFarland:

This would be for my own business.

Jen McFarland:

Just testing it out and seeing how it works.

Jen McFarland:

If you can, use things like AI and search to really build out ads.

Jen McFarland:

The product is called Marko Polo.

Jen McFarland:

That's Marko with a K and it could be a problem.

Jen McFarland:

I know there's another product actually called Marco Polo that a

Jen McFarland:

lot of parents use for communication.

Jen McFarland:

Something I'm using and that's at Marko polo.ai.

Jen McFarland:

It's also available right now on AppSumo.

Jen McFarland:

So if you're interested in ads potentially you can get that for a

Jen McFarland:

lifetime discount just as something.

Jen McFarland:

But again, I don't, I haven't gotten completely in the weeds.

Jen McFarland:

It was easy to set up an account.

Jen McFarland:

It was easy to get things going.

Jen McFarland:

And that's Marko polo.ai.

Jen McFarland:

If you're interested in that.

Jen McFarland:

Shelley, we've got like a quick, a minute.

Shelley Carney:

A quick inspirational nugget for you people.

Shelley Carney:

So let's talk about solving problems early.

Shelley Carney:

When we establish habits for ourselves, we need to understand the outcome

Shelley Carney:

we desire by practicing that habit.

Shelley Carney:

Good habits don't just give us what we thought we wanted to achieve.

Shelley Carney:

They bring more growth than we knew they would.

Shelley Carney:

So we might start a good habit of walking every day to help maintain

Shelley Carney:

our weight and that good habit brings us more than that one thing.

Shelley Carney:

We also reduce stress.

Shelley Carney:

We get out in nature.

Shelley Carney:

We have time to listen to a podcast or meditate as we walk.

Shelley Carney:

There are many unseen benefits when we choose to start a good habit.

Shelley Carney:

In the same way, bad habits bring more destruction than we thought.

Shelley Carney:

They have their own baggage.

Shelley Carney:

Let's give an example of something that I did this week.

Shelley Carney:

Eating ice cream every day feels good in the moment, but it adds

Shelley Carney:

empty calories and weight gain, and it's bad for our overall health.

Shelley Carney:

It can also encourage others to eat poorly.

Shelley Carney:

These results bring along lower self-esteem and dissatisfaction with

Shelley Carney:

our weight and it can lead to giving up walking or other good habits.

Shelley Carney:

So when we start habits, we have to see that we're starting something

Shelley Carney:

that's going to keep snowballing.

Shelley Carney:

The raging waters and deadly currents of bad habits, ill discipline, chaos,

Shelley Carney:

and dysfunction, somewhere they began as no more than just a slight trickle.

Shelley Carney:

So it's good to every now and then take a look at, am I starting a new habit?

Shelley Carney:

Is this something that I really want in my life?

Shelley Carney:

Or do I need to stop this right now?

Shelley Carney:

And if your new habit is watching this show, then I say, it's a good habit.

Shelley Carney:

Keep doing that.

Jen McFarland:

Good habit.

Jen McFarland:

I also say, if you're going to start on YouTube and you make it into a

Jen McFarland:

habit that will snowball for you.

Jen McFarland:

If you start something like a newsletter that will snowball for you.

Jen McFarland:

It's about consistency.

Jen McFarland:

It's always about consistency.

Jen McFarland:

So you get more of what you focus on.

Jen McFarland:

So be sure that you focus on the things that you really want.

Shelley Carney:

That's right.

Shelley Carney:

We are excited to welcome you back again next week.

Shelley Carney:

So please do join us for Women Conquer Business and that's next Thursday.

Shelley Carney:

Anything else, Jen?

Jen McFarland:

Nope.

Jen McFarland:

Have a good week.

Shelley Carney:

Thank you for joining the Women Conquer Business podcast, hosted

Shelley Carney:

by Shelley Carney and Jen McFarland.

Shelley Carney:

Please subscribe and leave a comment or question regarding your most challenging

Shelley Carney:

content creation or business problem.

Shelley Carney:

Then share this podcast with family and friends so they can find the support

Shelley Carney:

they need to expand their brand and share their message with the world.

Shelley Carney:

Check the show notes for links to valuable resources and come back again next week.