Jen McFarland: 00:00:00

The Women Conquer Business show is an educational, how to, women

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in business podcast that features stories, marketing news and real life

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experiences from fun and friendly hosts, Jen McFarland and Shelley Carney.

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Join us as we dive into the details so you can slay marketing overwhelm, streamline

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processes, and amplify your impact.

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You'll learn strategies and tactics, leadership skills, and practical

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advice from successful women entrepreneurs to help you grow,

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nurture, and sustain your business.

Jen McFarland: 00:00:38

Hello.

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Welcome to Women Conquer Business.

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I am Jen McFarland joined by my lovely cohost Shelley Carney.

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Today, we are going to talk about how to start with YouTube.

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It's a beginner's guide because YouTube is the second largest search engine

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also owned by Google by the way.

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And it's actually the most popular social media channel, even though

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a lot of people don't think of it as social media, at least when I

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poll people and talk to people.

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So we're going to teach you how to set up your channel, the basics for how

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to use YouTube to grow your business.

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And of course, how to get started with live streaming.

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So Shelley, how are you doing?

Shelley Carney: 00:01:17

I'm doing super.

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I'm here in sunny Arizona, where there's a heat advisory for the next few days.

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Stay indoors, drink lots of water, get air conditioning.

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I grew up with this, so it's nothing new.

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Later on this afternoon, here in Portland, it's

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going to start pouring down rain and it'll stop on Sunday, allegedly.

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But I'm getting really tired of Junuary, which is what my

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husband and I are calling it.

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So what else is going on?

Shelley Carney: 00:01:43

The News and Views show is doing well.

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What we ended up doing, since we're talking about YouTube today, we had

Shelley Carney: 00:01:48

a YouTube channel that originally was called uh, A Gypsy's Kiss where we

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talked about treasure hunting and we grew it to almost 7,000 subscribers.

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And then the treasure was found and then everything dropped off and

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we had to pivot and we were trying to decide what to talk about next.

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So we came up with Messages and Methods where we were talking about

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live streaming, content creation, YouTube, all of those things.

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And then we decided, we needed more interaction and more

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trendy things to talk about.

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So we started a show called News and Views.

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First it was Headlines and Conversations.

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This is how you grow a channel.

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We have to start, you do what you gotta do.

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Headlines and Conversations turned into News and Views.

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Then we went from Saturday nights to Saturday and Wednesday nights

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and people who had followed us before started showing up.

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The new thing is that they're not just talking about the treasure

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hunt from two years ago anymore.

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They're also talking about whatever we're talking about.

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So if we're talking about the news, gun violence or that sort of thing,

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they'll give their opinion on it.

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If we're talking about, the coronavirus update, they'll give their opinion.

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They continue to follow what we're talking about.

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This is the first time that's worked, that they have an interest

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in something outside of the treasure.

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So that's awesome.

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We had another channel called Videotero and it's monetized, but

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we never know what to do with it.

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We've done different things with it over the years.

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So we took Messages and Methods, moved that over to Videotero

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and changed that channel over.

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Okay.

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So now we have two monetized channels that we work on every week.

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That way, the content isn't fighting against each other, because when

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you do that, your audience tends to leave because they don't get you.

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They don't like everything on your channel, so they just leave.

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So that's what we've been working towards and it's going pretty well.

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We're getting a lot more attraction with trending topics because people

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join us and they want to share their opinion and they stay longer and

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watch time is a big thing for YouTube.

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So keep that in mind as we're talking today.

Jen McFarland: 00:03:57

So cool.

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Yeah.

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It's funny, I've been thinking a lot about YouTube and then also thinking a

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lot about where you send people after a show or what happens next, that next step.

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It came up in a talk recently about marketing your small business.

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I teach these classes all around Portland in Oregon.

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It was an e-commerce panel.

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And somebody else on the panel said, when you start, you should

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really talk to a branding person.

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It went through all of that, and I said, can I give like another side of this?

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I didn't want to say devil's advocate 'cause it's used all the time.

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I think that's a valid way of doing it and then I think there's

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another valid way of doing it.

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I said, the other way that you can go about your business is you work on

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providing really good services and you have a website and maybe it's not really

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everything that you want it to be, or everything that you say, but you work

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on getting to know people and getting the word out and doing all of that.

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Then when you're really ready do the branding thing and

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really start working on it.

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I feel like everybody else on this panel, when they met me, here I am this

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marketing person with a terrible website.

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I'm teaching everybody how to design websites and I'm doing

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it for people and my own is like the cobbler's kids have no shoes.

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That was fine because I was still getting clients and everything like that.

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Things have shifted now over the last year, as I really got my voice and

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my branding really into my own stuff.

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Now I'm in a different phase of my business and I have a new platform.

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Things are very clear.

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The messaging is very clear and I'm starting to get people I

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don't know, coming in through the funnel in a different way.

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That's another way of doing all of this.

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All of which is a long way of saying, when you start your YouTube

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channel, you want to make sure you have a link back to your website.

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You want to align the brand as much as you can.

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It's really about having a place for people to go as the call to action

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and the branding will catch up.

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One of the brilliant things about having a YouTube channel and having a

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podcast or anything is it's practice.

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When I first started doing all of this stuff, it was so that I could talk about

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the things I knew about and practice saying these things over and over again.

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So that when I went to speaking engagements or when I went to help a

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client, I sounded consistent I had practiced it in some way or another.

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Even though it was a super public way of practicing, it really helped me

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get over some of my fears and some of the different things that you can do.

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Whatever your journey is it's really important to think holistically

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and look at all the different elements of how it can help you.

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It's just what's been on my mind about all of this.

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I've been thinking a lot about YouTube.

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My journey with it.

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I will admit that, I've sent podcast audio to YouTube before.

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It's always been that thing that I played with and then we got

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more serious about it starting in January when we relaunched the show.

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It's been an interesting journey.

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This stuff evolves and changes and it's really fun.

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So speaking of evolving, even YouTube is getting into the podcasting business.

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Yes.

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It's our breaking news.

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Do we have sound for that?

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We're still working on that, so don't worry about it, Shelley.

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That's cool.

Jen McFarland: 00:07:07

I can't figure out how to do it either over here.

Jen McFarland: 00:07:10

Okay.

Shelley Carney: 00:07:10

I kinda do, but I tried it last night and then I ended up with

Shelley Carney: 00:07:15

some echo and it was not a pretty sight.

Shelley Carney: 00:07:18

Or a pretty sound.

Jen McFarland: 00:07:18

So we don't have sound effects.

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Sorry, everybody you'll have to just be okay.

Shelley Carney: 00:07:23

Duh duh duh dut dut.

Shelley Carney: 00:07:25

Breaking News.

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So there are some signs that YouTube is getting

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into the podcasting business.

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If you have been a podcaster for a long time, you're like I

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can already send audio there.

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This is a little bit different because there are some signs that

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YouTube will allow you to connect your RSS feed so that it can just

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pipe in to YouTube automatically.

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That sounds like a nice thing.

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I had done it before with repurpose.io.

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As soon as the podcast went live, it automatically generated an audio

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video, which is just like the cover of the episode with the audio under it.

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So it was still technically a video.

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That's what it was.

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This is different because it would be tracked in your stats, as

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people listening to it on YouTube.

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The statistics are all over the place about whether or not that's

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valuable, whether or not people do it.

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I wonder as we are live, people can listen to this if they want to.

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I think a lot of people do, you might have a tab open on your browser right now.

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We know that people are watching because we can see it.

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So you bebop in and out.

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Later in the future, if you get an email from one of us talking

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about this episode, you can do the same thing and just listen to it.

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So it's an interesting thing.

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What's your take on YouTube getting into podcasting?

Shelley Carney: 00:08:41

One of the things that YouTube offers is that you can upgrade

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and you get rid of some of the ads, and it also gives you the ability to turn

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off your phone, but still play the audio.

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So you can use YouTube as a podcast player, if you give them money.

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So that might be one of their incentives to make that happen for themselves.

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There are more and more podcasts all the time.

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So if they were to convince people, Hey, you put your podcast on and then

Shelley Carney: 00:09:15

we'll talk people into upgrading, give one month free or whatever.

Shelley Carney: 00:09:21

I think it's about money.

Jen McFarland: 00:09:23

Yeah.

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I agree.

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It's about money.

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It's interesting for podcasters.

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I think if you had a monetized channel and there was some need for it, you

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were talking to people, you could do it.

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I would be curious to know if people like Ali Abdol and people who have millions

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of followers on YouTube and also have a podcast if they have any interest in this,

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or if this is really for smaller creators.

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I haven't been able to get a lot of information on it because

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there's just signals out there that YouTube is doing it.

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It hasn't been like a lot of big announcements about

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it, as far as I can tell.

Shelley Carney: 00:09:55

If they're just following along, it's not going to be much.

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But if they're doing something innovative, that everybody goes,

Shelley Carney: 00:10:01

oh, that's really different.

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I really needed that.

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I didn't even know that could exist.

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Then people will get excited about it.

Shelley Carney: 00:10:08

But if it's just, oh, Spotify already does that, then nobody's going to

Jen McFarland: 00:10:12

Nobody's going to do it.

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Yeah.

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My second piece of breaking news, and if you've been listening to me

Jen McFarland: 00:10:18

or following me for awhile, you're going to be like, Jen, why you

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got to keep hating on Clubhouse?

Jen McFarland: 00:10:22

For reals.

Shelley Carney: 00:10:24

I think we should follow the evolution of products like that, yeah.

Shelley Carney: 00:10:28

It did better than Quibi, we'll say that.

Jen McFarland: 00:10:31

So now Clubhouse is laying people off.

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They're saying that they're changing their strategy.

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I think that if you look at Clubhouse and Spaces and all of these, there were all

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these competitors who popped up, Wisdom, Shelley mentioned before we went on live.

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All these platforms popped up and said, oh, okay.

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Yeah, we're going to get into the audio only space.

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Whether it was a part of Twitter or a part of LinkedIn or Wisdom, which was

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another standalone platform, you might even look at Fireside as another one that

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you can talk and it's free audio content.

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What they're finding, not just with Clubhouse, so it's not just hating on

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it, although they're the ones laying a bunch of people off, is that now that

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the pandemic is over, people don't have time to just sit around and listen to

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people with unstructured content talking.

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I was sharing with Shelley, the reason I've never been super hot on Clubhouse

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is because ,aside from Social Media Examiner, Social Media Today, people who

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just talk about social media platforms and users, there really hasn't been a lot of

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marketers saying this is the place to be.

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It was not really ever like that.

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And it's because you can't monetize it.

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You have to be there and sitting there.

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The engagement's different.

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I had concerns when I went on there and I was like people just

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want me to consult for free.

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I can't do that.

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I don't have time to sit here all day and consult for free.

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So I had personal, like from a service provider and someone who guides people in

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providing services, issues with Clubhouse.

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I also thought it might not be a good platform in the long run.

Jen McFarland: 00:12:05

What I like Clubhouse for when I'm on there is actually listening to

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music and discovering new artists.

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Then I go donate or buy their downloads and listen to it later.

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Anyway.

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So Clubhouse is laying people off.

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We're also seeing contraction in the audio only space.

Jen McFarland: 00:12:21

A few weeks ago I talked about Heartbeat as a community platform akin to Circle.

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Here's where you see the contrast.

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They actually have audio only water coolers, where you can hop on audio only

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with somebody else in the community.

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I think that's great.

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So you're in a community with other people, you just want to work

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through something really quick.

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That's what those audio only spaces are for.

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You don't have to call somebody.

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You don't have to exchange any information that you don't want to, you can hop on,

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have an audio conversation and hop off.

Jen McFarland: 00:12:50

Spaces like Clubhouse is just so time-consuming and I think we're going to

Jen McFarland: 00:12:55

continue to see contraction in that area.

Jen McFarland: 00:12:57

If you're using it and it's working for you, go for it.

Jen McFarland: 00:13:00

But if you're not really getting a lot out of it, just know that fewer and fewer

Jen McFarland: 00:13:04

and fewer people are actually on there.

Shelley Carney: 00:13:06

My brother was talking about, he works for a corporation

Shelley Carney: 00:13:09

where instead of doing everything with email or just calling a person,

Shelley Carney: 00:13:15

they've gone to Teams, which is like a Slack type of a thing.

Shelley Carney: 00:13:20

Microsoft Teams.

Shelley Carney: 00:13:21

Once you find something that really clicks for you, then you dig in deep.

Shelley Carney: 00:13:26

Not that many people really dug in deep to audio only like Clubhouse

Shelley Carney: 00:13:31

and those types of places.

Shelley Carney: 00:13:34

They tried to make it into some kind of a top of funnel thing or

Shelley Carney: 00:13:39

just grow a community through it.

Shelley Carney: 00:13:41

People don't have time for that.

Jen McFarland: 00:13:43

My friend and colleague Julie Fry, she does a

Jen McFarland: 00:13:46

top of funnel that's audio only.

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But she's catering to podcasters and she created a basic, private series

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podcast as the top of funnel to bring people in, go through some basic lessons.

Jen McFarland: 00:13:58

Then, if you want to have somebody who's booking you on podcasts,

Jen McFarland: 00:14:03

then, I think that's how it's done.

Jen McFarland: 00:14:05

If you want to do something audio only as a top of funnel, make it something that's

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within your environment, a space that you own and that you are structuring it.

Jen McFarland: 00:14:16

So you're always putting your best foot forward.

Jen McFarland: 00:14:17

The unstructured piece is really hard for some people and for a top of

Jen McFarland: 00:14:21

funnel, it really is about bringing people in and then they decide if

Jen McFarland: 00:14:26

they want to engage with you further.

Jen McFarland: 00:14:29

And then they work their way, through the funnels.

Jen McFarland: 00:14:31

That's the issue with something like Clubhouse as a top of funnel, you have

Jen McFarland: 00:14:34

to put some real limits around it.

Jen McFarland: 00:14:36

I think a lot of people, unfortunately, haven't done that.

Jen McFarland: 00:14:38

They'll go on there for a long time to have a show and they provide way too much.

Jen McFarland: 00:14:43

All of which is to say, Clubhouse is different than YouTube.

Shelley Carney: 00:14:49

It is.

Jen McFarland: 00:14:50

Let's start getting into talking about YouTube.

Jen McFarland: 00:14:53

The first bullet point we have is like, why YouTube?

Jen McFarland: 00:14:55

Why would you even start with YouTube?

Jen McFarland: 00:14:58

I alluded to it in the quick intro.

Jen McFarland: 00:15:01

It's the second largest search engine.

Jen McFarland: 00:15:04

It's also owned by Google.

Jen McFarland: 00:15:06

So what that means is Google is more likely to serve it up

Jen McFarland: 00:15:10

as a result, because, Hey, it's another product that they own.

Shelley Carney: 00:15:14

That's right.

Jen McFarland: 00:15:14

This is why, if you have a podcast, you put it on Google podcasts.

Jen McFarland: 00:15:17

If you have videos, you put them on YouTube.

Jen McFarland: 00:15:20

You use terms that it's likely that people are going to use in search for how

Jen McFarland: 00:15:25

you describe whatever you're creating.

Jen McFarland: 00:15:27

That's going to be on Google, whether it's your website or other places.

Jen McFarland: 00:15:31

A lot of people really just go to YouTube as a search engine now.

Jen McFarland: 00:15:35

Everybody wants to see things.

Jen McFarland: 00:15:37

They want to know how things work.

Jen McFarland: 00:15:38

There's an explosion, and it started before the pandemic, and then

Jen McFarland: 00:15:42

it's just continued to explode.

Jen McFarland: 00:15:43

Unlike some of the statistics around marketing, people searching for videos on

Jen McFarland: 00:15:47

how to do something has really not waned.

Jen McFarland: 00:15:50

And they don't think it's going to.

Jen McFarland: 00:15:51

I think a lot of people were like, whoa, I can learn a lot of

Jen McFarland: 00:15:54

stuff, and this is how this works.

Jen McFarland: 00:15:56

So all of that is on YouTube.

Jen McFarland: 00:15:59

The second piece is really interesting because the Pew

Jen McFarland: 00:16:03

Research Center has done basically a longitudinal study of social media.

Jen McFarland: 00:16:07

It's what I talk to people about all the time in my presentations.

Jen McFarland: 00:16:10

If you really want to figure out which of your customers are where,

Jen McFarland: 00:16:14

you use that to go out and look at all the demographic information

Jen McFarland: 00:16:18

about every social media platform.

Jen McFarland: 00:16:21

So it's really good stuff.

Jen McFarland: 00:16:23

The most popular social media channel is YouTube and then

Jen McFarland: 00:16:26

Facebook and things like that.

Jen McFarland: 00:16:28

But when you ask people and I've done this, 'cause I've talked to

Jen McFarland: 00:16:30

people, I had a poll on LinkedIn, different things like that.

Jen McFarland: 00:16:34

A lot of people don't think of YouTube as social media.

Jen McFarland: 00:16:36

And I'm like, why?

Jen McFarland: 00:16:38

You're posting content, you're writing about it.

Jen McFarland: 00:16:40

People can comment and share it.

Jen McFarland: 00:16:43

What part of YouTube isn't social media?

Jen McFarland: 00:16:45

So it's really important to remember the value and it's really a two-prong value.

Jen McFarland: 00:16:51

Google and Facebook don't really like each other.

Jen McFarland: 00:16:53

So if you post something on Facebook, that's like its own ecosystem.

Jen McFarland: 00:16:58

You post it on YouTube, it's going to show up in Google search.

Jen McFarland: 00:17:01

Google has relented a little.

Jen McFarland: 00:17:03

So now Instagram videos might be searchable.

Jen McFarland: 00:17:06

TikTok videos might be searchable.

Jen McFarland: 00:17:07

They haven't really let up when it comes to Facebook.

Jen McFarland: 00:17:10

So if you want to share on a platform in LinkedIn articles, you might get

Jen McFarland: 00:17:15

some traction if you post them there.

Jen McFarland: 00:17:18

But if you really want to get some traction in your content, then you have

Jen McFarland: 00:17:22

to be on YouTube at least a little bit.

Jen McFarland: 00:17:25

When a business is just starting out, the advice is you set up platforms everywhere.

Jen McFarland: 00:17:29

You set up a brand account on YouTube so that you can put a description of

Jen McFarland: 00:17:33

your business, a link to your website, all of this stuff, because they're

Jen McFarland: 00:17:38

giving that space to you for free.

Jen McFarland: 00:17:39

So you claim it and then if you ever want to use it, then

Jen McFarland: 00:17:43

it's there for you and waiting.

Jen McFarland: 00:17:44

But it's also, so you show up in listings, right?

Jen McFarland: 00:17:46

You have your business name, you have a link to your website.

Jen McFarland: 00:17:49

Maybe you have a link to your favorite social media platforms that you

Jen McFarland: 00:17:51

actually do use, a little bit of branding, and you just started off.

Jen McFarland: 00:17:56

So I believe as someone who's toyed with YouTube, again, for years,

Jen McFarland: 00:18:01

there are a lot of really compelling reasons to use YouTube as one of the

Jen McFarland: 00:18:07

channels that you look at seriously.

Jen McFarland: 00:18:09

Especially if you are a content creator.

Jen McFarland: 00:18:12

Do you have anything to add to that?

Shelley Carney: 00:18:16

I was typing notes.

Shelley Carney: 00:18:19

So I agree with everything Jen said,

Jen McFarland: 00:18:23

Gosh, you probably don't, you weren't even listening.

Jen McFarland: 00:18:27

So there's, I can see people are watching.

Jen McFarland: 00:18:29

So if you have any questions about YouTube, please be sure to hit us

Jen McFarland: 00:18:32

up and let us know in the comments.

Jen McFarland: 00:18:34

If it surprises you that YouTube is social media that would be interesting.

Jen McFarland: 00:18:39

The third most popular search engine is Pinterest and they show

Jen McFarland: 00:18:42

up actually in Google search too.

Jen McFarland: 00:18:44

It's all very interesting, how Google picks and chooses

Jen McFarland: 00:18:47

the elements that show up.

Jen McFarland: 00:18:49

But so do you want to get us started in the second part

Jen McFarland: 00:18:52

about setting up your channel?

Shelley Carney: 00:18:54

Setup your channel.

Shelley Carney: 00:18:55

So the first thing you're going to need is a Gmail account, right?

Shelley Carney: 00:19:00

You have to sign up for Gmail and then that's hooked into all of

Shelley Carney: 00:19:05

the Google products, Google drive, Google calendar, and YouTube.

Shelley Carney: 00:19:10

So then you can get into your YouTube channel and start setting that up with

Shelley Carney: 00:19:15

the name that you want it to have.

Shelley Carney: 00:19:16

You can put in your art.

Shelley Carney: 00:19:18

Put in there what it's about.

Shelley Carney: 00:19:20

When you show up.

Shelley Carney: 00:19:21

If you do a weekly show, put that on there.

Shelley Carney: 00:19:24

Then consider in your channel art, what should be in there is I like

Shelley Carney: 00:19:29

to put picture of myself and what I'm all about so that people know

Shelley Carney: 00:19:34

if they're in the right place.

Shelley Carney: 00:19:35

So they may have searched a term, found your video and watched it, but they don't

Shelley Carney: 00:19:41

know if that's a one-off or if that's something that you do all the time.

Shelley Carney: 00:19:46

You want to put that in your branding, what you're all about, what people can

Shelley Carney: 00:19:49

learn when they come to your channel.

Shelley Carney: 00:19:51

Let me just share mine really quickly so you get an example of what I'm talking

Shelley Carney: 00:19:55

about for those of you who are watching.

Jen McFarland: 00:20:00

While Shelley's getting ready to share that, I will

Jen McFarland: 00:20:02

add that if you have your Google workspace, that counts as a Google

Jen McFarland: 00:20:06

email account, you can use that.

Jen McFarland: 00:20:08

If you are using this solely for your business you might consider

Jen McFarland: 00:20:12

setting up a brand account.

Jen McFarland: 00:20:13

It's tied to your brand.

Jen McFarland: 00:20:15

It's a little hilarious when I comment on other people's shows

Jen McFarland: 00:20:18

and it says Women Conquer Business.

Jen McFarland: 00:20:20

There are some things to that, but just know that you can make it all

Jen McFarland: 00:20:23

branded also with a brand account.

Jen McFarland: 00:20:25

And that's another way of doing it.

Shelley Carney: 00:20:28

So you can see with mine, the the banner has my photo, this is me.

Shelley Carney: 00:20:33

Then I say, what I'm all about.

Shelley Carney: 00:20:34

Grow your business with content marketing.

Shelley Carney: 00:20:37

High-level live streaming is the best way to build an online

Shelley Carney: 00:20:39

community that buys from you.

Shelley Carney: 00:20:41

That's my belief statement, right?

Shelley Carney: 00:20:44

Everything hinges on that belief that I teach.

Shelley Carney: 00:20:48

And then I talk about from the moment you check into my channel, what

Shelley Carney: 00:20:52

I'm about and what I'm doing, and then of course you can see all the

Shelley Carney: 00:20:55

playlists and you get to choose, okay what do I want to learn more about?

Shelley Carney: 00:21:00

Productivity?

Shelley Carney: 00:21:01

Time-saving?

Shelley Carney: 00:21:02

Or maybe they're looking at me, who is she?

Shelley Carney: 00:21:04

Or what do I need to know about her?

Shelley Carney: 00:21:05

There's some media appearances and interviews.

Shelley Carney: 00:21:07

So I have my podcasting interview with friends.

Shelley Carney: 00:21:11

They could see who I surround myself with.

Shelley Carney: 00:21:13

Content creation, ideas and all of that.

Shelley Carney: 00:21:16

So there's tons of content on here about what's at the top.

Shelley Carney: 00:21:22

I don't want to say I am this and then have a bunch of meditation videos.

Shelley Carney: 00:21:28

I have those, but I hide them.

Shelley Carney: 00:21:29

They're not on the front page.

Jen McFarland: 00:21:30

And that's an interesting thing, right?

Jen McFarland: 00:21:32

So I was just looking I'm like, what do I have at the top of the

Jen McFarland: 00:21:34

Women Conquer Business channel?

Jen McFarland: 00:21:35

So I just checked it 'cause I always look at it, but I'm almost

Jen McFarland: 00:21:38

immune to it at this point.

Jen McFarland: 00:21:39

I've seen it so much.

Jen McFarland: 00:21:40

For me, it's the tagline of Untie the Knots and Find Joy

Jen McFarland: 00:21:43

in Marketing Your Business.

Jen McFarland: 00:21:44

I think it's because I'm happy and I giggle a lot and I

Jen McFarland: 00:21:47

love talking about marketing.

Jen McFarland: 00:21:48

So that's what comes through, it's like a different way, a different approach.

Jen McFarland: 00:21:52

And that was one of the iterations of my tagline, and I think

Jen McFarland: 00:21:57

now it's adjusted somewhat.

Jen McFarland: 00:21:58

But you brought up a good point and want to talk about that here, which is,

Jen McFarland: 00:22:02

you say that you set up playlists and you have other things that are hidden

Jen McFarland: 00:22:05

and I think that's really important to talk about for just a second.

Shelley Carney: 00:22:11

Okay.

Shelley Carney: 00:22:12

So your playlist are keywords, right?

Shelley Carney: 00:22:16

They are things that people are going to Google.

Shelley Carney: 00:22:17

So you want them to find things that represent what you're

Shelley Carney: 00:22:21

doing and why you're on YouTube.

Shelley Carney: 00:22:24

I'm known for a couple of things.

Shelley Carney: 00:22:25

I did life coaching for several years before I got into content marketing.

Shelley Carney: 00:22:30

So people might find me that way.

Shelley Carney: 00:22:31

But I put those playlists on you have to go looking for them.

Shelley Carney: 00:22:36

You can find them, but you have to go looking for them.

Shelley Carney: 00:22:39

But my front door is here's who I am and here's what I do.

Shelley Carney: 00:22:43

Playlists are great for organizing your materials so that people

Shelley Carney: 00:22:47

can watch for longer, right?

Shelley Carney: 00:22:49

If they get into a playlist and they go, oh, productivity tips, I'm

Shelley Carney: 00:22:53

going to watch all of those videos because I want all of that content.

Shelley Carney: 00:22:56

That's what you want to do.

Shelley Carney: 00:22:57

You want to set it up as binge lists.

Shelley Carney: 00:23:00

Something that is related that people might want to continue watching.

Jen McFarland: 00:23:05

Yeah.

Jen McFarland: 00:23:05

When I love this, Kyle, thanks for watching or listening.

Jen McFarland: 00:23:09

YouTube is a hundred percent social media.

Jen McFarland: 00:23:11

Thank you for that.

Jen McFarland: 00:23:12

I think that when I did my poll, you were one of the people who

Jen McFarland: 00:23:14

said, yes, it's social media.

Jen McFarland: 00:23:17

So it's very important to look at it that way.

Jen McFarland: 00:23:20

I know that some people don't, but yes, it is.

Jen McFarland: 00:23:23

So thanks again for the comment.

Jen McFarland: 00:23:25

Yeah.

Jen McFarland: 00:23:25

So on my show my channel I had in the earlier time of Women Conquer

Jen McFarland: 00:23:30

Business, I did a lot of interviews, so I've started breaking things out.

Jen McFarland: 00:23:33

So it's here are the interviews with other people.

Jen McFarland: 00:23:35

Here's the livestream.

Jen McFarland: 00:23:37

I started a new side project with my friend Bridget Willard.

Jen McFarland: 00:23:41

I have a new playlist called 3 0 2 Marketing Redirect.

Jen McFarland: 00:23:45

So you want to make sure that you give people places to go so that they have

Jen McFarland: 00:23:50

an idea of how to navigate the channel.

Shelley Carney: 00:23:53

And you can share playlists.

Shelley Carney: 00:23:54

They give playlists their own URL.

Shelley Carney: 00:23:57

So you could share that with people if you want to direct them to an entire playlist.

Shelley Carney: 00:24:01

Absolutely.

Shelley Carney: 00:24:02

Which is one of my CTAs today.

Shelley Carney: 00:24:04

It's Livecast Life, the playlist, because it's about training about

Shelley Carney: 00:24:08

how to set up a live cast lifestyle.

Shelley Carney: 00:24:10

Yeah.

Jen McFarland: 00:24:10

Yeah.

Jen McFarland: 00:24:10

Okay.

Jen McFarland: 00:24:11

So we have the basics.

Jen McFarland: 00:24:12

Maybe you already have a YouTube channel, but we have talk about

Jen McFarland: 00:24:14

that first for getting it set up.

Jen McFarland: 00:24:16

I have to say as somebody who did this on my own like most Google

Jen McFarland: 00:24:19

products, it's not super intuitive.

Jen McFarland: 00:24:22

I had to work my way through it.

Jen McFarland: 00:24:23

This was a few years ago.

Jen McFarland: 00:24:25

It takes a little time.

Jen McFarland: 00:24:26

You're going to want to go into that playlist that Shelley just mentioned

Jen McFarland: 00:24:28

so that you get your lay of the land on that and figure out how all of

Jen McFarland: 00:24:32

that plays out, what that looks like.

Jen McFarland: 00:24:34

So the next phase is if you want to look at YouTube as a path, a stream ha.

Jen McFarland: 00:24:41

That's a joke.

Jen McFarland: 00:24:43

A stream for how you can grow your business.

Jen McFarland: 00:24:46

How do we get into that place?

Jen McFarland: 00:24:48

How do we use YouTube to grow our businesses?

Shelley Carney: 00:24:51

All right.

Shelley Carney: 00:24:51

Just like Jen always says, you want to look at your SEO

Shelley Carney: 00:24:54

and how do you grow your SEO?

Shelley Carney: 00:24:56

You answer questions because that's what people type into Google.

Shelley Carney: 00:25:00

They type in questions.

Shelley Carney: 00:25:01

How do I, what do, what is that?

Shelley Carney: 00:25:04

What is this about?

Shelley Carney: 00:25:05

And then what are those questions that people ask that you can answer?

Shelley Carney: 00:25:10

Those are your videos.

Jen McFarland: 00:25:11

And you answer those questions again and again, and you

Jen McFarland: 00:25:14

talk about it in different ways and you help people in different ways.

Jen McFarland: 00:25:17

And you always have to remember that you know more than your customers,

Jen McFarland: 00:25:22

more than the people who are searching.

Jen McFarland: 00:25:24

So you need to share all of that stuff and the different dimensions of that.

Jen McFarland: 00:25:28

I think it's really easy to forget that when you're helping people all the

Jen McFarland: 00:25:32

time, you forget that you're the expert.

Jen McFarland: 00:25:34

I think that happens a lot.

Jen McFarland: 00:25:36

So answering customer questions, using your customer's words

Jen McFarland: 00:25:39

to answer questions too.

Jen McFarland: 00:25:41

So it's not just about answering any old question and using any old word it's about

Jen McFarland: 00:25:47

using the words that your customers use.

Jen McFarland: 00:25:49

And that fundamentally is what search is for a business owner.

Jen McFarland: 00:25:53

There's way more to it that.

Jen McFarland: 00:25:56

Oh, Hey Veronica.

Jen McFarland: 00:25:57

Thanks for watching.

Jen McFarland: 00:25:57

Yeah.

Jen McFarland: 00:25:58

This is, it's so true.

Jen McFarland: 00:25:59

I love that answer.

Jen McFarland: 00:26:00

Answer questions again and again.

Jen McFarland: 00:26:02

Veronica is also in marketing and she knows as well as I do that it's not just

Jen McFarland: 00:26:07

one and done whether it's social media, your email list, YouTube, which is like

Jen McFarland: 00:26:11

the search engine slash social media.

Jen McFarland: 00:26:13

It's about doing it over and over again.

Jen McFarland: 00:26:15

This is a great question.

Jen McFarland: 00:26:16

Do you use Answer the Public to find great questions?

Jen McFarland: 00:26:19

I do.

Jen McFarland: 00:26:20

I love it.

Jen McFarland: 00:26:21

The free version, I think now they've limited it down to two.

Jen McFarland: 00:26:25

Two searches a day.

Jen McFarland: 00:26:26

So if you haven't used Answer the Public, it's a place where you can put in terms

Jen McFarland: 00:26:30

and then it just gives you all of the common questions that you can see and

Jen McFarland: 00:26:33

then it helps you write pillar posts.

Jen McFarland: 00:26:35

You can also use it to plan out your show.

Jen McFarland: 00:26:39

If you want to do a whole YouTube video about answering a particular question.

Jen McFarland: 00:26:43

Another thing that you can do is, Google is showing you context

Jen McFarland: 00:26:46

clues around the questions.

Jen McFarland: 00:26:48

So if you've used all of your Answer the Publics for the day, you can then go to

Jen McFarland: 00:26:53

Google, type in a search term, and then they give you some answers in there.

Jen McFarland: 00:26:58

So it's like related questions.

Jen McFarland: 00:27:01

They're not giving you as many as Answer the Public, but they're

Jen McFarland: 00:27:03

giving you the top questions because Google is trying to guess what

Jen McFarland: 00:27:06

it is you actually want to know.

Jen McFarland: 00:27:07

What is it that your real questions are?

Jen McFarland: 00:27:09

So that's usually in the top third somewhere, maybe below

Jen McFarland: 00:27:12

the ads, related questions.

Jen McFarland: 00:27:14

So that'll give you a clue.

Jen McFarland: 00:27:15

And then if you scroll all the way to the bottom of your search in Google, you'll

Jen McFarland: 00:27:19

see at the bottom related search terms.

Jen McFarland: 00:27:22

These are the other words.

Jen McFarland: 00:27:23

So what I would say is, and this is true of Answer the Public, this is

Jen McFarland: 00:27:27

true of Google, whatever terms you're using to search, to figure out what

Jen McFarland: 00:27:33

those customer questions are, if you haven't been in business a long time,

Jen McFarland: 00:27:36

or if you're not really sure what those questions could be, look at what Google

Jen McFarland: 00:27:39

is giving you as the search results.

Jen McFarland: 00:27:42

If it looks super technical, then that might not be what your

Jen McFarland: 00:27:47

customers are actually searching for.

Jen McFarland: 00:27:49

You want to look at the results that really basic most of the time.

Jen McFarland: 00:27:53

What I mean by really basic, for people who aren't a

Jen McFarland: 00:27:55

practitioner in your industry.

Jen McFarland: 00:27:56

People are not searching for French drains out of the gate.

Jen McFarland: 00:28:01

They might be looking for how to un-flood my basement.

Jen McFarland: 00:28:04

French drains are really popular here because when it rains a

Jen McFarland: 00:28:06

lot, you can flood your basement.

Jen McFarland: 00:28:07

So people are not searching for everything.

Jen McFarland: 00:28:10

So you have to be prepared to find those terms that are what

Jen McFarland: 00:28:14

your people are searching for.

Jen McFarland: 00:28:16

Part of it is you need to ask people, you need to read your testimonials

Jen McFarland: 00:28:21

and they'll tell you how you helped people and you use those words and then

Jen McFarland: 00:28:24

you just play on Google and find it.

Jen McFarland: 00:28:27

Start answering those questions again and again, and understand,

Jen McFarland: 00:28:31

as Veronica says here, marketing is a process, not an event.

Jen McFarland: 00:28:34

I think that's so true.

Jen McFarland: 00:28:35

I don't think I actually said that, but I think that's exactly what

Jen McFarland: 00:28:38

Veronica teaches to her group.

Jen McFarland: 00:28:40

She's had a group for a really long time, is by marketing being a

Jen McFarland: 00:28:43

process, not an event, it means I'm talking about this again and again.

Jen McFarland: 00:28:47

Sharing it.

Jen McFarland: 00:28:48

Because I know the more times you hear it, the more likely it is for

Jen McFarland: 00:28:52

you to understand how exactly I help.

Jen McFarland: 00:28:55

They say that now you need to have I don't even know how many touches

Jen McFarland: 00:28:58

before somebody goes from being a prospect to being a client.

Jen McFarland: 00:29:03

It's really the answering client questions is really important, especially

Jen McFarland: 00:29:06

when you're talking about a platform like YouTube or Pinterest, where it's

Jen McFarland: 00:29:10

really both, search engine and social.

Shelley Carney: 00:29:13

Answering that question again, and again is also important

Shelley Carney: 00:29:16

because a lot of times people are looking for the newest video on that topic.

Shelley Carney: 00:29:21

They're not going to go back three or four years to when you first talked about it.

Shelley Carney: 00:29:25

They want something that you've done recently because

Shelley Carney: 00:29:28

things change all the time.

Jen McFarland: 00:29:30

Yeah, that's true.

Jen McFarland: 00:29:31

Yeah.

Jen McFarland: 00:29:31

Darn it.

Jen McFarland: 00:29:32

I have some good content from three years ago.

Shelley Carney: 00:29:35

Freshen it up and say, Hey, here's something new.

Jen McFarland: 00:29:38

Oh, you're a hundred percent right.

Jen McFarland: 00:29:39

And that's like a big strategy.

Jen McFarland: 00:29:41

I was in SEMrush for a client working on SEO and they have a whole thing

Jen McFarland: 00:29:46

now about can we rewrite your content?

Jen McFarland: 00:29:48

Helping you do that.

Jen McFarland: 00:29:48

And they tell you what's not fresh.

Jen McFarland: 00:29:50

So it's a hundred percent like you answer it again and again and you're

Jen McFarland: 00:29:53

always updating the information and sharing it, and that's part of

Jen McFarland: 00:29:56

it too, is Hey, something changed.

Jen McFarland: 00:29:58

So let's talk about that.

Jen McFarland: 00:29:59

You have a bullet point here that says testimonials.

Shelley Carney: 00:30:02

You can interview people and when you do that, it

Shelley Carney: 00:30:08

makes you both look smart, right?

Shelley Carney: 00:30:10

You ask them questions and because you're asking really concise and

Shelley Carney: 00:30:15

interesting questions, it makes you look good as an interviewer.

Shelley Carney: 00:30:18

And then it, of course, makes the guests look good because they have great answers.

Shelley Carney: 00:30:23

Or you can bring on clients and you can talk about what was it like before

Shelley Carney: 00:30:28

you took advantage of my services?

Shelley Carney: 00:30:30

So what's it like now?

Shelley Carney: 00:30:32

And that kind of content gives you that social proof that people who

Shelley Carney: 00:30:36

are watching, who are thinking about working with you can say, oh these

Shelley Carney: 00:30:40

people say that this person's great.

Shelley Carney: 00:30:42

So they must be great.

Shelley Carney: 00:30:44

Let me check it out.

Shelley Carney: 00:30:46

It's one of those things that we want to know other people's opinion of a

Shelley Carney: 00:30:50

product or a service before we take the risk and try it for ourselves.

Jen McFarland: 00:30:55

Try before you buy.

Jen McFarland: 00:30:58

I will say about interviewing people, I know that as somebody who had an interview

Jen McFarland: 00:31:03

show for years and now has moved out of that, part of the problem, and you

Jen McFarland: 00:31:07

have to always be watching for this, if you are getting started and maybe

Jen McFarland: 00:31:11

you're fearful about going out on your own and talking, which I totally get,

Jen McFarland: 00:31:15

because that was part of my process too.

Jen McFarland: 00:31:18

One of the things you would just want to be aware of is you still have to

Jen McFarland: 00:31:21

remind people what it is that you do.

Jen McFarland: 00:31:23

You might be asking great questions, but you could be building your credibility

Jen McFarland: 00:31:27

around being a good interviewer.

Jen McFarland: 00:31:29

If what you're really trying to do is build a business, then you have

Jen McFarland: 00:31:31

to remind people about what it is that you're bringing to the table.

Jen McFarland: 00:31:35

Maybe every once in a while you want to interview somebody that you've helped.

Jen McFarland: 00:31:38

So they can also speak to what it is that you do.

Jen McFarland: 00:31:40

You want to include little snippets that really help people understand

Jen McFarland: 00:31:46

your credibility and your authority.

Jen McFarland: 00:31:48

I think it's also really important.

Jen McFarland: 00:31:50

What do you think about that, Shelley?

Shelley: 00:31:52

Some of our best guests are those who know us or have researched us

Shelley: 00:31:57

and they continue to bring up our words and our content during their interview.

Shelley: 00:32:03

Those are the people that everybody wants as a guest.

Shelley: 00:32:07

So they get more air time because they are helping the host to promote their

Shelley: 00:32:12

show and their work and themselves.

Shelley: 00:32:15

Yeah.

Shelley: 00:32:15

Yeah.

Jen McFarland: 00:32:16

Yeah.

Jen McFarland: 00:32:16

And the other thing too is when you have people on the show, interviewing

Jen McFarland: 00:32:19

people, make sure you have something in there that really encourages

Jen McFarland: 00:32:23

people to share that content.

Jen McFarland: 00:32:25

I think that's really important.

Jen McFarland: 00:32:27

Oh, okay.

Jen McFarland: 00:32:27

So this is a really good question.

Jen McFarland: 00:32:29

What do you think is the sweet spot between self promotion and content?

Jen McFarland: 00:32:33

It is a dance.

Jen McFarland: 00:32:34

I will say, I do tend to lean more toward content than self

Jen McFarland: 00:32:39

promotion for better or worse.

Jen McFarland: 00:32:43

I think that's because I'm a teacher at heart, so that's where I go.

Jen McFarland: 00:32:46

I have a business partner, for Epiphany Courses, so she can be like, we gotta

Jen McFarland: 00:32:51

bring that in, that kind of thing.

Jen McFarland: 00:32:52

So I do think that you absolutely have to talk about how you help

Jen McFarland: 00:32:57

people, what it is that you do.

Jen McFarland: 00:32:58

It's a dance, you have to see how people react.

Jen McFarland: 00:33:01

You have to engage people in questions.

Jen McFarland: 00:33:04

It's about am I really providing value?

Jen McFarland: 00:33:06

So the videos that I really hate personally on YouTube,

Jen McFarland: 00:33:11

if you would like to know.

Shelley Carney: 00:33:12

Ten things I hate about these videos.

Shelley Carney: 00:33:13

I don't like it if it's a course.

Shelley Carney: 00:33:15

I don't like it if it's a video on YouTube is if the whole thing is really

Shelley Carney: 00:33:19

just to get you to buy something.

Shelley Carney: 00:33:22

You have to give somebody something.

Shelley Carney: 00:33:24

Like give them something actionable that they can do.

Shelley Carney: 00:33:27

We've been talking about how to search, how to build credibility,

Shelley Carney: 00:33:31

how to start your channel.

Shelley Carney: 00:33:32

All,

Jen McFarland: 00:33:32

you know, that it's a popular search engine.

Jen McFarland: 00:33:35

All of these reasons why you should do YouTube.

Jen McFarland: 00:33:37

But we've also talked about our own expertise.

Jen McFarland: 00:33:39

Shelley has a channel that has got thousands of followers.

Jen McFarland: 00:33:42

She helps people with live streaming.

Jen McFarland: 00:33:44

I'm talking about search and how you can do search.

Jen McFarland: 00:33:47

So it's a blend, and it's a dance.

Jen McFarland: 00:33:50

Sometimes you still have to remind people of what it is that you do.

Jen McFarland: 00:33:53

But if you're just leading someone down the path to if you want to

Jen McFarland: 00:33:56

learn more, it's not going to work.

Jen McFarland: 00:33:59

People aren't going to be interested.

Jen McFarland: 00:34:01

It's not interesting to people to just sit through a whole sales pitch.

Jen McFarland: 00:34:04

So I don't know if I really answered that question fully because it really depends

Jen McFarland: 00:34:08

on the business, but I think you get it.

Jen McFarland: 00:34:10

Everybody's smart who watches.

Shelley Carney: 00:34:12

I'm smart.

Shelley Carney: 00:34:13

Let me tell you what I think.

Shelley Carney: 00:34:14

I think it's a matter of your focus.

Shelley Carney: 00:34:16

If your focus is on yourself, then you're promoting.

Shelley Carney: 00:34:19

If your focus is on the audience, the client, the audience's needs,

Shelley Carney: 00:34:24

what it is that they're there for, then you are offering that value.

Shelley Carney: 00:34:28

Let me tell you a short story.

Shelley Carney: 00:34:30

I worked with a physical trainer for four years and she had real

Shelley Carney: 00:34:36

trouble asking people to re-up.

Shelley Carney: 00:34:39

Would you like to sign up again?

Shelley Carney: 00:34:41

Getting into that conversation, she hated that.

Shelley Carney: 00:34:43

So towards the end, I was just like I'm not coming back.

Shelley Carney: 00:34:47

And she's oh, why?

Shelley Carney: 00:34:48

What happened?

Shelley: 00:34:49

And it was just like, you never really asked me and you

Shelley: 00:34:52

never really offered anything.

Shelley: 00:34:54

So I'm just done.

Shelley: 00:34:55

You have to offer, you have to make that offer.

Shelley: 00:34:58

You have to say, I would love for you to work with me and here's

Shelley: 00:35:02

what I'm going to bring to you.

Shelley: 00:35:03

'Cause you got to tell them what's in it for them.

Shelley: 00:35:05

If that offer isn't there, they're going to walk away thinking, I

Shelley: 00:35:09

don't know why she didn't ask me if I wanted to buy something.

Jen McFarland: 00:35:15

I was starting to lean into that and then I think I got distracted.

Jen McFarland: 00:35:18

So Veronica says in terms of self promotion, I was thinking of the

Jen McFarland: 00:35:22

suggestion to interview clients about their experiences with us as

Jen McFarland: 00:35:26

service providers, because I'm like you and I tend to toward teaching.

Jen McFarland: 00:35:30

That's a hundred percent true.

Jen McFarland: 00:35:31

Like I said, Veronica has a really popular group and is constantly engaging

Jen McFarland: 00:35:35

with people and asking questions.

Jen McFarland: 00:35:37

I think that this is a great idea.

Jen McFarland: 00:35:39

This is like the blend, right?

Jen McFarland: 00:35:41

Like you are pumping up one of your clients and talking about

Jen McFarland: 00:35:44

all of their great work and they are pumping up your work.

Jen McFarland: 00:35:48

Again, it's about where's that focus, like Shelley just said but this is a really

Jen McFarland: 00:35:52

common tactic in terms of YouTube and also podcasting, to be honest, I've seen it

Jen McFarland: 00:35:59

and it's very successfully done in both.

Shelley Carney: 00:36:02

So basically don't start the show with, so

Shelley Carney: 00:36:04

let's talk about how great I am.

Shelley Carney: 00:36:10

You want to talk about their success and what led to their success and how they

Shelley Carney: 00:36:14

feel about that and never talk about yourself because they're doing it for you.

Shelley Carney: 00:36:19

How awesome is that?

Shelley Carney: 00:36:21

And then people who see them on your show are like, oh, I want to do that.

Shelley Carney: 00:36:26

How can I be like that person?

Shelley Carney: 00:36:29

And then they're going to want to be in your program, too.

Jen McFarland: 00:36:32

But yeah, in answer of your question, interviewing your

Jen McFarland: 00:36:35

clients, that's a great thing I think.

Jen McFarland: 00:36:38

And it is a good way to position you in terms of credibility and authority

Jen McFarland: 00:36:42

about what it is you're talking about.

Jen McFarland: 00:36:43

Cause you have somebody there who's oh yeah, I know.

Jen McFarland: 00:36:46

You're really great at that.

Jen McFarland: 00:36:47

They're talking about it.

Jen McFarland: 00:36:48

It's really helpful.

Jen McFarland: 00:36:49

And I think I did that when I appeared on your show Shelley, where I was

Jen McFarland: 00:36:52

like, oh yeah, and when we talked about this and I really liked this

Jen McFarland: 00:36:55

and it was just a natural thing.

Jen McFarland: 00:36:57

So when you're starting out with something like that, you do want to

Jen McFarland: 00:37:00

start with, I would say some of your biggest fans, that are going to help you.

Jen McFarland: 00:37:05

Because it also helps you in the beginning of crafting that show to

Jen McFarland: 00:37:08

get those biggest fans who, if you don't want to do it by yourself, then

Jen McFarland: 00:37:12

you need to be with somebody who is saying, oh, they're really great.

Jen McFarland: 00:37:16

You want this.

Jen McFarland: 00:37:17

It really helps you feel engaged and excited about your own show too.

Jen McFarland: 00:37:21

I think

Shelley Carney: 00:37:22

Builds that credibility and authority.

Shelley Carney: 00:37:25

That's right.

Shelley Carney: 00:37:26

Yeah.

Shelley Carney: 00:37:27

Also on our list of tick marks is consistent content.

Shelley Carney: 00:37:33

So Jen and I have come together almost every Thursday since January 13th.

Shelley Carney: 00:37:39

There's been times when she's been on vacation or speaking.

Shelley Carney: 00:37:42

And we work around that because we've committed to having

Shelley Carney: 00:37:45

a show on every Thursday.

Shelley Carney: 00:37:47

She did have a physical ailment at one point we had to skip

Shelley Carney: 00:37:50

a week, but stuff happens.

Shelley Carney: 00:37:52

People are accepting of that, but show up every week when you are physically able.

Shelley Carney: 00:37:56

And that is huge on YouTube because then people subscribe and they get notification

Shelley Carney: 00:38:04

and they see your content all the time.

Jen McFarland: 00:38:06

I think that's a Google thing too, right?

Jen McFarland: 00:38:08

It's like with your website, just update it.

Jen McFarland: 00:38:11

So there's a little tick in your site map.

Jen McFarland: 00:38:14

That's super nerd talk.

Jen McFarland: 00:38:15

But anytime you update your website, if your website has a site map, it sends

Jen McFarland: 00:38:19

the signal out to Google, Bing, all of the places to say, Hey, guess what?

Jen McFarland: 00:38:25

Something changed.

Jen McFarland: 00:38:26

And I think it's the same thing with YouTube.

Jen McFarland: 00:38:28

Like you have subscribers, so you can get people to hit the subscribe button.

Jen McFarland: 00:38:32

They can click a bell to be notified when you have something.

Jen McFarland: 00:38:35

But it's also signaling to YouTube that, oh, Hey, something

Jen McFarland: 00:38:40

happened, and it helps you show up.

Jen McFarland: 00:38:42

I've noticed that in terms of coming up in search and things

Jen McFarland: 00:38:46

like that, the longer we have done this the more we come up in search.

Shelley Carney: 00:38:51

Yeah.

Shelley Carney: 00:38:52

And when people get to your channel, they're going to look how

Shelley Carney: 00:38:55

often, do they put out content?

Shelley Carney: 00:38:56

Oh, here's one from a week ago.

Shelley Carney: 00:38:58

Here's one from two weeks ago.

Shelley Carney: 00:38:59

Okay.

Shelley Carney: 00:38:59

Must be weekly and they've been sticking with it for quite a while.

Shelley Carney: 00:39:02

I can see that.

Shelley Carney: 00:39:03

They could see if you are committed to your content.

Jen McFarland: 00:39:07

Yeah.

Jen McFarland: 00:39:08

And this is something that it's more on the search engine side, but it

Jen McFarland: 00:39:11

is also an element of social media.

Jen McFarland: 00:39:14

You don't have to be on social media all the time.

Jen McFarland: 00:39:16

You don't have to post content all the time.

Jen McFarland: 00:39:18

You just have to consistently do something.

Jen McFarland: 00:39:21

And that's how you bubble up in social media.

Jen McFarland: 00:39:23

They're both fundamentally working together in that regard.

Jen McFarland: 00:39:26

I follow people and they post one thing on LinkedIn every day.

Jen McFarland: 00:39:31

That's it.

Jen McFarland: 00:39:32

And they have hundreds of thousands of followers and tons of engagement

Jen McFarland: 00:39:36

and all kinds of stuff, because everybody waits for that one thing,

Jen McFarland: 00:39:38

because it's very thought provoking.

Jen McFarland: 00:39:40

So it is again, not about quantity.

Jen McFarland: 00:39:43

It's about quality.

Jen McFarland: 00:39:45

Oh, this is a good question.

Jen McFarland: 00:39:46

Do you want to take this one Shelley?

Shelley Carney: 00:39:48

We talked a little bit about this that if you are taking your

Shelley Carney: 00:39:51

live stream, like we do, and turning it into a podcast, slides are great,

Shelley Carney: 00:39:56

but you've got to make sure that you're reading the slides and you're telling

Shelley Carney: 00:40:01

people what they would be seeing on screen and try not to rely too much on them.

Shelley Carney: 00:40:07

Toby and I use slides to keep us on track because there's the two of us.

Shelley Carney: 00:40:11

There's certain things we're going to say together.

Shelley Carney: 00:40:15

I love slides.

Shelley Carney: 00:40:17

But again, it's very visual.

Shelley Carney: 00:40:18

So you gotta keep that in mind.

Shelley Carney: 00:40:19

If you're on YouTube.

Shelley Carney: 00:40:20

It's great.

Shelley Carney: 00:40:21

I think talking heads can be a little boring.

Shelley Carney: 00:40:23

But when you turn it into a podcast, it's oh yeah, I love this.

Shelley Carney: 00:40:28

So you have to know where you're going with it.

Jen McFarland: 00:40:30

I feel a little called out right now.

Jen McFarland: 00:40:32

No, I'm just kidding.

Jen McFarland: 00:40:33

I think it's also about personal preference.

Jen McFarland: 00:40:35

We talked about this before.

Jen McFarland: 00:40:37

Toby and Shelley, they are very great at this.

Jen McFarland: 00:40:39

They use slides and then they take their presentations and they

Jen McFarland: 00:40:43

ultimately make books out of them.

Jen McFarland: 00:40:44

It's like brilliant.

Jen McFarland: 00:40:45

I shared that I personally am not ready for slides because this is all still

Jen McFarland: 00:40:52

fairly new for me to do weekly YouTubes.

Jen McFarland: 00:40:56

And I was afraid that I would rely on the slides too much as a presenter because

Jen McFarland: 00:41:02

that's typically how I use slides.

Jen McFarland: 00:41:04

So I would say that for us, eventually we are going to move into slides and more,

Jen McFarland: 00:41:09

we're really structuring the content more.

Jen McFarland: 00:41:11

Oh, Shelley's oh, that's breaking news.

Jen McFarland: 00:41:13

Hey

Jen McFarland: 00:41:17

So I would say that it depends on how you want to structure your content.

Jen McFarland: 00:41:20

It depends on your comfort with that.

Jen McFarland: 00:41:22

I think it also depends on whether or not your slides are ugly, so you want to have

Jen McFarland: 00:41:28

some good branding and some good slides that really are going to help you shine.

Jen McFarland: 00:41:33

And.

Shelley Carney: 00:41:34

Toby and I've been having fun lately.

Shelley Carney: 00:41:36

We've been adding our personal Bitmojis to our slides.

Shelley Carney: 00:41:40

It is so fun and it's so easy and people are like, yeah, oh look

Shelley Carney: 00:41:44

cute little drawings of you guys.

Shelley Carney: 00:41:46

And they're doing different things because that's how Bitmoji is design.

Shelley Carney: 00:41:49

And it's so fun.

Jen McFarland: 00:41:51

Yeah.

Jen McFarland: 00:41:51

Yeah.

Jen McFarland: 00:41:51

I use a lot of emojis.

Jen McFarland: 00:41:52

That's on my new website and now I've started putting them in my slides, in my

Jen McFarland: 00:41:57

decks when I go speak to groups and stuff.

Jen McFarland: 00:41:59

So you can put more personality into it.

Jen McFarland: 00:42:02

I think not everybody likes talking heads a hundred percent.

Jen McFarland: 00:42:05

Some people do, so it's all about that.

Jen McFarland: 00:42:07

It's just, if you are making it into a podcast, you have to make sure

Jen McFarland: 00:42:10

whatever it is that you're doing it also translates into people who are only

Jen McFarland: 00:42:14

listening because it's not really fair.

Jen McFarland: 00:42:16

And that was honestly part of the reason too.

Jen McFarland: 00:42:18

The live streaming for the Women Conquer Business show is fairly new.

Jen McFarland: 00:42:21

Traditionally it's just been a podcast.

Jen McFarland: 00:42:23

So I want to really honor the people who stuck with me through

Jen McFarland: 00:42:28

thick and thin on this show since 2018, even through the long break

Jen McFarland: 00:42:32

that I took during the pandemic.

Jen McFarland: 00:42:34

I want to honor those people and really provide value so that

Jen McFarland: 00:42:38

people can listen to it seamlessly.

Jen McFarland: 00:42:40

We are starting to run out of time.

Jen McFarland: 00:42:41

Do you want to talk about how to get started with live

Jen McFarland: 00:42:42

streaming and I'll shut up?

Jen McFarland: 00:42:44

Oh, as much as it's possible for me to shut up.

Shelley Carney: 00:42:47

So if you want to do live streaming, you're going to want a studio

Shelley Carney: 00:42:51

set up because you cannot live stream from your phone directly to YouTube, unless

Shelley Carney: 00:42:57

you have a thousand subscribers already.

Shelley Carney: 00:43:00

Unless you have a third-party app and then it gets a little bit more complicated.

Shelley Carney: 00:43:05

So what we recommend is you enable it on your computer, live streaming enabled.

Shelley Carney: 00:43:11

You set up a studio in your home, which is just what Jen and I have done

Shelley Carney: 00:43:14

with lighting and audio and a camera.

Shelley Carney: 00:43:18

If you want suggested equipment, we'll have that in the description.

Shelley Carney: 00:43:22

Go create yourself a show flow or slides, or whatever's going to

Shelley Carney: 00:43:27

keep you on track with your topic.

Shelley Carney: 00:43:29

We have a download for that, if you're interested.

Shelley Carney: 00:43:31

And then I would suggest trying Streamyard.

Shelley Carney: 00:43:34

We love Streamyard.

Shelley Carney: 00:43:35

Streamyard is our go-to product for streaming.

Shelley Carney: 00:43:38

You can start off for free and you can go just one place when

Shelley Carney: 00:43:42

you're doing the free one.

Shelley Carney: 00:43:43

So you can try it out, going to YouTube with Streamyard,

Shelley Carney: 00:43:46

and it gives you little extras.

Shelley Carney: 00:43:48

Like you can see the crawl across the bottom.

Shelley Carney: 00:43:50

You can see our names on the screen.

Shelley Carney: 00:43:52

You can see our branding and all of that sort of thing.

Shelley Carney: 00:43:55

When you use Streamyard, that's very simple to add on.

Shelley Carney: 00:44:00

And then keep in mind that your audience may be throwing some questions in

Shelley Carney: 00:44:05

like we had today, and you can use Streamyard to display those questions

Shelley Carney: 00:44:10

on screen, to speak to the people in your audience who have shown up

Shelley Carney: 00:44:15

because they're extra special VIP people because they showed up live and

Shelley Carney: 00:44:21

they're writing to you in the chat and they want to have that conversation.

Shelley Carney: 00:44:25

They're raising their hand.

Shelley Carney: 00:44:26

So make sure you call on them and appreciate them for being there.

Shelley Carney: 00:44:31

Live streaming can be so much fun and it's a step above social media interaction.

Shelley Carney: 00:44:38

It's actual, almost like a Zoom call interaction.

Shelley Carney: 00:44:42

So it's not quite the Zoom call, but it's really close.

Jen McFarland: 00:44:48

Yeah, I've enjoyed this whole process.

Jen McFarland: 00:44:50

I will say that we have a couple episodes back where Shelley and Toby, when I

Jen McFarland: 00:44:54

was in a yurt on the coast, they went through how to set up a home studio.

Jen McFarland: 00:44:59

We'll put that link also in the show notes.

Jen McFarland: 00:45:01

I put in the chat how to set up a studio.

Jen McFarland: 00:45:03

We also last week talked about how to set up a show flow and I

Jen McFarland: 00:45:07

put that link in the chat as well.

Jen McFarland: 00:45:09

And then we'll link to last week's episode for you.

Jen McFarland: 00:45:13

If you want to hear us talk about it and Shelley went through

Jen McFarland: 00:45:16

exactly how that template works.

Jen McFarland: 00:45:18

And then Streamyard.

Jen McFarland: 00:45:20

I know there's a lot of things.

Jen McFarland: 00:45:21

My little side project we're using Restream.

Jen McFarland: 00:45:23

I have to say that now that I've used Streamyard, I prefer

Jen McFarland: 00:45:26

Streamyard over Restream.

Shelley Carney: 00:45:28

It's user friendly.

Jen McFarland: 00:45:29

It's easier, if you want to get started with live streaming.

Jen McFarland: 00:45:31

The beauty of it is Streamyard means you can stream your to anything.

Jen McFarland: 00:45:35

Like right now we are multi streaming to Facebook, Twitter, and YouTube,

Jen McFarland: 00:45:41

and we know people are watching, they're in different places.

Jen McFarland: 00:45:45

We actually can't see exactly where you're coming from, unless you leave a comment.

Jen McFarland: 00:45:49

Oh and LinkedIn, I forgot to say we're on LinkedIn.

Jen McFarland: 00:45:51

We're going everywhere.

Jen McFarland: 00:45:52

You don't have to do that.

Jen McFarland: 00:45:54

I think I've mentioned before, when I started, I was doing Facebook

Jen McFarland: 00:45:57

lives to myself in private.

Jen McFarland: 00:46:00

So you can do it however you're comfortable.

Jen McFarland: 00:46:02

Right now we just put it on blast.

Shelley Carney: 00:46:04

Toby and I recorded a interview yesterday because he couldn't

Shelley Carney: 00:46:08

be there at the time we do our show and Jen and I have done this before, too.

Shelley Carney: 00:46:12

You can record it, then set it up as a premiere so that it just

Shelley Carney: 00:46:16

automatically plays during the time that you normally show the show.

Shelley Carney: 00:46:19

It is super easy.

Jen McFarland: 00:46:21

Yeah, absolutely.

Jen McFarland: 00:46:22

We want to just let you know, if you want to make sure that you get

Jen McFarland: 00:46:26

updates about the shows and understand what we're talking about next week,

Jen McFarland: 00:46:29

you can totally subscribe to the Women Conquer Business newsletter.

Jen McFarland: 00:46:33

I call it the marketing missive.

Jen McFarland: 00:46:34

There's usually some hot tip in there about how to do things.

Jen McFarland: 00:46:38

I will say that it's becoming a more popular newsletter.

Jen McFarland: 00:46:42

I actually got a client based on what I wrote last week.

Jen McFarland: 00:46:45

There's something to newsletters.

Jen McFarland: 00:46:46

They're definitely not dead.

Jen McFarland: 00:46:48

And that's at Women Conquer Business.com/newsletter.

Jen McFarland: 00:46:51

There's also Shelley's Livecast Life book and that's at book.

Jen McFarland: 00:46:54

Livecast.Life.

Jen McFarland: 00:46:56

Or we're gonna put the whole playlist from YouTube in the show notes as well.

Jen McFarland: 00:47:01

So you can go through all of this.

Jen McFarland: 00:47:02

The Livecast Life book is really great for breaking all of these elements we

Jen McFarland: 00:47:06

talked about today into smaller pieces.

Jen McFarland: 00:47:10

Anything else about?

Shelley Carney: 00:47:12

No, you did it all.

Jen McFarland: 00:47:13

All of it.

Shelley Carney: 00:47:14

I don't want to do self promotion.

Jen McFarland: 00:47:18

I'll self promote my newsletter.

Jen McFarland: 00:47:19

I have no shame.

Jen McFarland: 00:47:20

So for the tweaks of the week so let's

Shelley Carney: 00:47:23

I want to share that with you.

Shelley Carney: 00:47:25

So chapter timestamps, here's why we want to use chapter time stamps.

Shelley Carney: 00:47:31

Do you know what chapter timestamps are?

Jen McFarland: 00:47:33

Me?

Jen McFarland: 00:47:33

I do.

Shelley Carney: 00:47:34

Okay.

Jen McFarland: 00:47:34

So at the bottom of your YouTube, you can put like the

Jen McFarland: 00:47:38

time and the topic that you talk about.

Jen McFarland: 00:47:41

Yes.

Jen McFarland: 00:47:43

It breaks the video into chapters, hover over them.

Jen McFarland: 00:47:46

And

Shelley Carney: 00:47:46

Then look what happens.

Shelley Carney: 00:47:48

So I Googled myself and it shows three of my latest videos.

Shelley Carney: 00:47:54

And then this one, because I broke it down into chapter

Shelley Carney: 00:47:57

timestamps has this extra thing.

Shelley Carney: 00:47:59

It says 10 key moments in this video.

Shelley Carney: 00:48:01

So you can click on that.

Shelley Carney: 00:48:03

And look at it, it shows you the timeline and isn't that fun?

Jen McFarland: 00:48:07

I think it's great.

Jen McFarland: 00:48:08

And it really tells people whether or not they want to do it.

Jen McFarland: 00:48:11

Do I want to watch this?

Jen McFarland: 00:48:12

And I bet if I click on any of them, it would go right into that chapter.

Jen McFarland: 00:48:16

It would just skip ahead into the video.

Jen McFarland: 00:48:18

So yeah, you want to make sure that you share that and because of the SEO

Jen McFarland: 00:48:23

part and it's just more user-friendly.

Shelley Carney: 00:48:25

Very easy.

Jen McFarland: 00:48:27

Super easy.

Jen McFarland: 00:48:27

So really quick, 'cause we just have a couple minutes left.

Jen McFarland: 00:48:30

My tweak of the week, I'm currently in testing mode.

Jen McFarland: 00:48:32

So I'm not a hundred percent endorsing this.

Jen McFarland: 00:48:35

It's just something interesting that I've been playing around with for awhile.

Jen McFarland: 00:48:38

I had another product and that ended up being a disaster.

Jen McFarland: 00:48:41

So I'm giving it another shot, which is using AI to help with

Jen McFarland: 00:48:45

building Google and Facebook ads.

Jen McFarland: 00:48:47

I don't do ads for people.

Jen McFarland: 00:48:48

This would be for my own business.

Jen McFarland: 00:48:50

Just testing it out and seeing how it works.

Jen McFarland: 00:48:54

If you can, use things like AI and search to really build out ads.

Jen McFarland: 00:48:57

The product is called Marko Polo.

Jen McFarland: 00:48:59

That's Marko with a K and it could be a problem.

Jen McFarland: 00:49:02

I know there's another product actually called Marco Polo that a

Jen McFarland: 00:49:05

lot of parents use for communication.

Jen McFarland: 00:49:07

Something I'm using and that's at Marko polo.ai.

Jen McFarland: 00:49:10

It's also available right now on AppSumo.

Jen McFarland: 00:49:12

So if you're interested in ads potentially you can get that for a

Jen McFarland: 00:49:16

lifetime discount just as something.

Jen McFarland: 00:49:19

But again, I don't, I haven't gotten completely in the weeds.

Jen McFarland: 00:49:21

It was easy to set up an account.

Jen McFarland: 00:49:23

It was easy to get things going.

Jen McFarland: 00:49:24

And that's Marko polo.ai.

Jen McFarland: 00:49:27

If you're interested in that.

Jen McFarland: 00:49:27

Shelley, we've got like a quick, a minute.

Shelley Carney: 00:49:31

A quick inspirational nugget for you people.

Shelley Carney: 00:49:34

So let's talk about solving problems early.

Shelley Carney: 00:49:37

When we establish habits for ourselves, we need to understand the outcome

Shelley Carney: 00:49:40

we desire by practicing that habit.

Shelley Carney: 00:49:43

Good habits don't just give us what we thought we wanted to achieve.

Shelley Carney: 00:49:47

They bring more growth than we knew they would.

Shelley Carney: 00:49:50

So we might start a good habit of walking every day to help maintain

Shelley Carney: 00:49:53

our weight and that good habit brings us more than that one thing.

Shelley Carney: 00:49:57

We also reduce stress.

Shelley Carney: 00:49:59

We get out in nature.

Shelley Carney: 00:50:00

We have time to listen to a podcast or meditate as we walk.

Shelley Carney: 00:50:04

There are many unseen benefits when we choose to start a good habit.

Shelley Carney: 00:50:08

In the same way, bad habits bring more destruction than we thought.

Shelley Carney: 00:50:12

They have their own baggage.

Shelley Carney: 00:50:14

Let's give an example of something that I did this week.

Shelley Carney: 00:50:17

Eating ice cream every day feels good in the moment, but it adds

Shelley Carney: 00:50:21

empty calories and weight gain, and it's bad for our overall health.

Shelley Carney: 00:50:25

It can also encourage others to eat poorly.

Shelley Carney: 00:50:28

These results bring along lower self-esteem and dissatisfaction with

Shelley Carney: 00:50:33

our weight and it can lead to giving up walking or other good habits.

Shelley Carney: 00:50:36

So when we start habits, we have to see that we're starting something

Shelley Carney: 00:50:42

that's going to keep snowballing.

Shelley Carney: 00:50:44

The raging waters and deadly currents of bad habits, ill discipline, chaos,

Shelley Carney: 00:50:48

and dysfunction, somewhere they began as no more than just a slight trickle.

Shelley Carney: 00:50:54

So it's good to every now and then take a look at, am I starting a new habit?

Shelley Carney: 00:50:57

Is this something that I really want in my life?

Shelley Carney: 00:51:00

Or do I need to stop this right now?

Shelley Carney: 00:51:05

And if your new habit is watching this show, then I say, it's a good habit.

Shelley Carney: 00:51:09

Keep doing that.

Jen McFarland: 00:51:10

Good habit.

Jen McFarland: 00:51:11

I also say, if you're going to start on YouTube and you make it into a

Jen McFarland: 00:51:15

habit that will snowball for you.

Jen McFarland: 00:51:17

If you start something like a newsletter that will snowball for you.

Jen McFarland: 00:51:21

It's about consistency.

Jen McFarland: 00:51:23

It's always about consistency.

Jen McFarland: 00:51:24

So you get more of what you focus on.

Jen McFarland: 00:51:27

So be sure that you focus on the things that you really want.

Shelley Carney: 00:51:31

That's right.

Shelley Carney: 00:51:33

We are excited to welcome you back again next week.

Shelley Carney: 00:51:36

So please do join us for Women Conquer Business and that's next Thursday.

Shelley Carney: 00:51:41

Anything else, Jen?

Jen McFarland: 00:51:43

Nope.

Jen McFarland: 00:51:43

Have a good week.

Shelley Carney: 00:51:47

Thank you for joining the Women Conquer Business podcast, hosted

Shelley Carney: 00:51:51

by Shelley Carney and Jen McFarland.

Shelley Carney: 00:51:53

Please subscribe and leave a comment or question regarding your most challenging

Shelley Carney: 00:51:57

content creation or business problem.

Shelley Carney: 00:52:00

Then share this podcast with family and friends so they can find the support

Shelley Carney: 00:52:04

they need to expand their brand and share their message with the world.

Shelley Carney: 00:52:08

Check the show notes for links to valuable resources and come back again next week.