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Sweet and Sensible
Episode 5421st June 2023 • The Food & Drink Business Podcast • Yaffa Media
00:00:00 00:32:46

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In this episode, Food & Drink Business editor Kim Berry is joined by Emma Stride and Ali Farid from Kerry APMEA, to talk about consumer tastes for sweetness.

We discuss consumer behaviours in relation to sugar consumption, with a focus on amount, type and products. We also get an insight into Kerry’s Sensibly Sweet campaign to inform businesses, and how regulations controlling sugar in foods changes the palette of a culture. The discussion explores functional ingredients and the flavour implications they can have on products, and the increased focus on health triggered by the COVID-19 pandemic.

We wrap up by getting an insight into the culture and process behind Kerry’s research, and the experiences of Emma and Ali pursuing the research of taste and nutrition.


Sensibly Sweet Campaign

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The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media (

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Host: Kim Berry

MC: Grant McHerron

Producer: Steve Visscher

Food & Drink Business - © 2023





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