YouTube is going all-in this year with #shorts to take on the royalty of short video content TikTok - but as a small channel, is it worth jumping in and creating shorts for your channel as well as your regular content?

I have a small, sustainability in Japan focused YouTube channel of 3.2K subscribers which has grown from 20 subs in 2020. Here I talk through my growth strategy to stay on brand and some of the encouraging positive changes I have seen in views and subscribers since I started the daily video challenge of 2023. I talk through my 3 strategies and how it has been going as I look at the data from YouTube.

This is a discussion that started in my head when I wrote this MEDIUM article: Can a Sustainable Brand Grow with SHORTS on YouTube?

I hope it is interesting and helpful to anyone considering diving into content creation, especially to follow the trend of short video content creation of 1 minute or less.

Let me know what you think in my DMs or at me on social media - jjwalsh on Twitter and YouTube / inboundambassador on Facebook and Instagram - I'd love to hear your thoughts and support the content you are creating as well - especially if it has a sustainable focus :)

Music thanks to the genius of Casey Bean- support his journey as an original songwriter on Bandcamp - you name your price: https://caseybean.bandcamp.com/album/before-dark