What’s really holding you back from your goals? It might not be your schedule, resources, or even your skillset—it could be something deeper: apprehension.

In this powerful and soul-searching episode, Neal Reyes unpacks the hidden force that often keeps high performers, entrepreneurs, and purpose-driven individuals stuck in place. Whether it’s fear of failure, fear of judgment, or the ever-sneaky imposter syndrome, apprehension can build invisible walls that block you from stepping into your purpose.

🔥 You’ll discover:

• How to identify your personal “hurdle of apprehension”
• The difference between fear, doubt, and lack of clarity
• A four-step framework to overcome mental and emotional blocks
• Why progress always beats perfection
• What’s at stake if you don’t take action

If you’ve ever felt stuck, uncertain, or just not “ready,” this episode will challenge you to move boldly, think bigger, and reclaim your momentum. 🚀

🎧 Listen now and start leaping over the hurdles that have held you back for far too long.

Chapters:

• 00:05 - Heartfelt Breakthroughs
• 02:52 - The Hurdle of Apprehension
• 11:04 - Understanding Apprehension and Clarity
• 16:10 - Understanding Common Apprehensions
• 25:44 - The Hidden Cost of Inaction
• 31:03 - The Cost of Inaction and Regret
• 34:09 - The Journey of Determination and Success
• 43:34 - Breaking Through the Wall: A Framework for Courage and Action
• 49:35 - Breaking Through Apprehension

Mentioned in this episode:

To receive emails and our latest updates, please sign-up at nealreyes.com/email.

To inquire about 1:1 coaching with Neal, please visit nealreyes.com/now.

Hey, what's up, guys?

This is Neal, and I'm pumped for today's podcast.

Today's podcast, I'm going to be teaching you something that, man, it tugs on the strings of my heart.

It's something that I believe will tug on your heartstrings, too, but it's going to help you have one of the largest breakthroughs of your life that you've had this year and maybe ever.

That's how strong I believe in it.

But you got to dig in.

You're going to have to do some deep work, and you're going to have to believe in yourself and put in the work with what you learned today, guys, I'm pumped for it and I'm excited.

Let's get into it.

Get ready.

This is your captain speaking.

We want to let you know we've been cleared for takeoff.

We have clear skies today with no winds, so we are expecting a smooth and highly enjoyable flight.

However, should you experience some personal turbulence, don't worry as you've chosen the right airline.

As we are trained in navigating unexpected bumps, our destination today is high performance and success.

Sit back, relax, get hyped, or do whatever you do.

As we too are pumped for today's flight, we understand you have options when you fly, and we are grateful that you have chosen to fly with us today.

We recognize by choosing to fly, Neal Reyes, you are committed to growing personal development and reaching higher than you ever have before.

Enjoy today's flight, Be blessed, and remember, the best is yet to come.

What's up, champion?

This is your host, Neal Reyes, and I want to welcome you to the Executive Perspective.

For years, I struggled to answer the question, what do you do for a living?

Why?

Because most people who ask only expect to hear one thing.

I'm an executive with a deep level of understanding of business, operations, leadership, and technology.

I'm also the president and founder of a worldwide ministry and CEO.

CEO of an executive coaching and consulting firm.

My number one passion is people, and I receive significant gratitude in life from sowing into others and encouraging them as they grow to achieve their fullest potential.

If you're a high performance individual like me or you're simply ready to take your business leadership or inner potential to the next level, then strap in because I'm locked in and all in.

This is the executive Perspective.

Hey, what's up, champions?

This is your host, Neal Reyes, and I want to welcome you back to our podcast, the Executive Perspective with Neal Reyes.

I'm so excited and pumped for today's episode.

Today's topic that I'm going to be speaking about is called the hurdle of apprehension.

Again, the hurdle of apprehension is the topic that we're speaking about today.

This is so dear to me.

You know, yesterday actually, as I was teaching our podcast, as I was speaking to it, and sometimes as I'm speaking, I'll have things that flow at what I refer to right out of my spirit.

And there are things that I know it's a God idea.

It's something that the Lord has given me.

He wants me to cover, you know, in the Word, it tells us that how deep will call unto deep.

And when I'm talking on camera, oftentimes, and especially on stages, there's times where I'll feel a tug.

Sometimes people refer to them as a tug on their heartstrings, but I feel a tug on what I refer to as my spirit, man.

And a word will flow forth.

And in yesterday's episode, there was a word that flowed forth out of me.

You may not have recognized what it was if you're not used to that, but I even called it out of the episode and I said this phrase, the hurdle of apprehension.

Well, I got to tell you that that didn't leave me.

And I knew even in that episode, this would be a future episode, but I didn't know exactly how far in the future, but I knew it was something that the Lord is prompting me to speak on.

And as I spent time before him on what he wanted me, he kept bringing me back to that same phrase, the hurdle of apprehension.

The hurdle of apprehension.

And I just got to tell you, I feel that that's a very timely message for today.

So many people are dealing with this, and I just believe that today's episode is going to be a major breakthrough for many people.

In fact, we're going to finish this episode with the challenge that I'm going to give you.

But I won't get into that now.

Starting to jump ahead of myself.

But I'm pumped for today's show and I want to thank you for following us and for growing with us together.

You know, by you joining this podcast or showing up to this podcast, this is a podcast that.

And if you're hearing it for the first time, this is a podcast that focus in three main areas.

I say this routinely, but it's a podcast that focuses on three main areas.

It's a focus on leadership, business strategy, and personal development.

And when you show up for this podcast, you show us that you that that personal development is important to you, that it resonates with you.

And I will tell you that I learned a long time ago the best investment you can make in life is an investment in your personal development, whether that's through podcasts, whether it's through courses, if it's through events, if it's through reading books, if it's through something like exercise or eating right or whatever it is.

But an investment in you is always the best investment you can make, and it pays the best interest.

Just to let you know.

Well, today I want to go over and I'm going to break this down like an actual teaching today.

And so I'm going to go ahead and deliver this much like a framework.

The whole thing is going to be like a framework.

I do have a detailed framework to give you later on in today's episode, but this whole thing is going to be delivered to you, like, as if I'm giving a keynote and I'm breaking it down through a framework or a wireframe for you.

So today, step number one, define apprehension clearly.

Now, I'm going to share with you what I know apprehension to be, but I want you to also recognize in yourself what you think it is.

You know, oftentimes when I'm having a coaching session with one of my clients, I'll ask them, what does the word and like in this case, apprehension.

What does the word apprehension in your own words mean to you?

Now, I'm not asking them to Google it or to dictionary.com or, I don't know, whatever their sites are, I'm guessing that's a real site.

But anyways, whatever those are out there, I'm not asking you to do that.

What I'm simply asking you to do is, hey, with.

When I say this phrase, what does that resonate with you?

And what would you describe this as?

So define apprehension clearly.

Now, what I want to speak to you about is what is apprehension really?

Really, really, really?

Is it fear?

Is it doubt?

Is it lack of clarity?

You know, truth be told, it could actually be any of those things.

You know, sometimes when people have apprehension in their heart or apprehension in their mind, it basically stops them from moving and makes them doubt themselves.

Oftentimes they can almost have like fear are paralysis by fear where, you know, they don't move, they're afraid, they're scared.

Other times it's lack of clarity.

You know, I can think of someone who's very close to me, one of my clients, actually, and someone I've been coaching for a while.

But early on, this guy has a very big calling on his life.

If he's listening to this, he's going to know who he is.

But he has a very big calling on his life.

But he kind of has two main things that the Lord has him doing.

And early on he had a significant apprehension in his life because he couldn't see the future necessarily.

He wasn't really sure what that was.

But even without knowing what it was, he took bold steps to just step forward and step forward.

And he kept showing up day after day, even though in the future, even though the future wasn't clear for him, he kept stepping forward day after day.

And recently he told me that he's starting to see things clear now and he understands now.

I will tell you in life, when we receive an instruction or plan from God in our lives, oftentimes as people, you know, especially in America, but in society in general, we've gotten used to instant gratification.

We want things now, now, now.

You know, if you want to download a book, for example, if you want to read a book, you don't even got to go to the library, you can jump on the library's website and download it.

You can jump on something like, you know, Kindle or something like that, or Amazon or, you know, Barnes and Noble or any of the major stores out there and outlets I'm just naming some of them are coming to my mind.

They're not paying me for this episode.

Maybe they should, but they're not.

But you know, what I'm saying is it's instant.

It's instant gratification when you want food.

Almost everywhere has a drive thru nowadays.

And since COVID Hit, it seems like everybody has food to go and an app where you can even place your order ahead of time and you show up.

And as long as you time it correctly, it's usually ready by the time you get there.

It's instant gratification.

And while that can certainly enrich part of our lives and help us with part of our lives, it can also create a little bit of attention span disorder.

I don't know if that's a real thing, but attention span disorder, I think that actually is a real thing.

But anyways, where you want the now, now, now.

And so sometimes you don't want to wait for it.

And with clarity it can be like that.

You know, sometimes when God gives us an instruction or a plan for our lives, something deeply that we know in our hearts we're supposed to do, oftentimes people won't do it until they feel they know at least the four or five steps of what they need to do.

But when God asks us to do something, it always starts with the first step.

And rarely does he give us steps two and three until we've already taken step one.

Why?

Because it involves and invokes trust.

Trust that he knows what he's doing.

Trust that he's going to help us with what he's called us to do.

Well, when we talk about the hurdle of apprehension and we define what apprehension is, while I'm not giving you a dictionary definition of what it is, I'm telling you in coaching and in life and business what apprehension is.

Apprehension shows up in different faces for people, and sometimes it's a fear, sometimes it's doubt.

Doubt in yourself, doubt in your abilities, doubting if it's going to work out, doubt if it's going to be a success.

And other times it's just lack of clarity because you don't know all the steps.

You never step out and do it.

But I'm going to tell you that clarity comes through action.

I'm going to say that again.

Clarity comes through action.

When you take the first step and you do what you're supposed to do, step two shows up and then step three and then step four and the next one and the next one.

But those steps will never show up until you at least take the first one.

Now, as far as how the hurdle of apprehension shows up, there's three different ways it can really show up primarily within your life.

The first way is obvious.

It's mentally.

It's in your mind, a mindset issue.

The second one, though is emotionally.

Emotionally, sometimes it's you have emotions that are holding back.

Whether, again, like I said, it's fear, sometimes you can have, and then you can get angry about it or whatever it is.

But there's emotional sets with it.

And then the third set is sometimes physical.

Sometimes there is a physical limitation or a physical, I shouldn't say limitation, but a physical apprehension that's preventing you from doing that.

And understand it's not just in one of these areas.

Sometimes for you it can be a couple things.

It can be both mentally and emotionally or emotionally and physically, or mentally and physically, or a combination of all three.

But those are usually the three different areas that it impacts you.

But today what we're going to be focusing on primarily is on the mental and emotion standpoint of it.

Now we'll talk about physical, maybe a little bit too.

But primarily we're talking about mindset.

And as a reminder, I'm an advanced mindset coach.

I'm a high performance coach that focuses specifically on advanced mindset.

And as I do that, I help people routinely identify the things that are holding them back.

And I help them identify their own ways on how to smash through that and connect with their best life, to connect with the very best version of themselves.

The next area I want to talk to you about, this is item number two.

And this is common types of apprehensions.

Now, this is not an exhaustive list of all the different types of apprehensions that are on there are out there.

But as I mentioned, these today I believe you're going to have some that resonate with you.

There's going to be some that stand out louder.

Now, I also want to say this because I feel this in my heart and I say my heart, but in my spirit.

Today may be a tough episode for you.

Not because we're going to beat you up and you know, or anything like that, but because we're doing a deep dive today.

We're doing a deep dive of the mind, we're doing a deep dive of the heart.

And today we're doing a soul check.

We're doing a soul check and a gut check of where we're at.

Are we doing the things we're supposed to.

And as we go over some of these lists that I'm about to mention, they might hit deep on you.

But just understand this, I'm here to encourage you.

And I want you to know how much I believe in you.

I believe in life, that sometimes we just need the right encouragement from the right person to make all the difference in the world.

And so many times in life we're lacking people in our lives who genuinely believe in us and who genuinely care for us.

You know, my number one passion in life is people.

It's helping people.

I started a ministry years ago because I care about people and helping them connect with their very best life.

And I know that for me that resonates, that the best way to do that is by having a healthy relationship with God.

I know many people who, they don't believe in God.

They believe in universe or some other thing.

That's fine.

Believe in whatever works for you.

But for me, if I'm teaching with what's congruent to me, meaning what's true to me and from a place of my experience, for me, that's faith in God.

And I started a ministry years ago because I had a love for people and I desired to see people connect with their best lives.

Fast forward all these years later and now the Lord has me starting this company, it's an executive coaching and consulting company.

And he asked me to go ahead and create a podcast that's attached to it, which is what you're listening to, the executive perspective of Neal Reyes, because he wants me to help people connect with their very best versions of their life.

And specifically, like I mentioned earlier, this podcast focuses on three areas.

Leadership, business strategy, and personal development.

But I say that to say this, you know, you might say, well, Neil, you don't even know me, so how can you believe me?

I believe in you because I know you have potential.

I believe in you because I know God believes in you.

And I'm creating these episodes.

I'm not creating them for me, although I will tell you, I go back and listen to all my episodes.

And when I listen to my episodes, what's interesting is that even though I'm teaching on things that I already know and I'm teaching from a place of experience, even listening to it again, it's like, man, it just.

It feeds me, too.

But I make these not for my value.

I make these for the value of others because I want it to help you.

I want to connect with you.

And I want to let you know that even though I don't know you personally, possibly, I believe in you.

I believe in you.

One of the reasons why I believe in you is because I believe that personal development and growth is important to you.

If it wasn't, you wouldn't be here listening to this podcast today or other podcasts like it.

I believe in you, and I want you to know that because I think it's important.

So the common types of apprehensions I want to go over with you.

And I'm just going to read a list.

And again, it's not an exhaustive list, but it's a list I think is important.

These are common types of apprehension.

The first one I have for you is the fear of failure.

We also have fear of judgment.

We also have fear of success.

And yes, that is actually a very real thing.

Fear of success.

We also have the fear of not being good enough.

In today's society, there's a buzzword that goes around about it, and it's referred to as imposter syndrome, the fear of not being good enough.

And the last one I have for you on my list today is the comfort zone.

Sometimes it's referred to as a comfort zone trap.

Another way of saying it in coaching language or coaching lingo is complacency.

You get comfortable with being comfortable.

You stop stretching.

You stop reaching for things.

You know, there's a.

And I'm feeling it come out of my spirit again.

But there's a future episode coming up that we have, and it's where I'm going to teach you about top shelf items.

Top shelf items, What I mean by that?

Well, just simply put, most people have a pantry and if you walk into your pantry, you know, there's things that you keep right in front of you, but then there's things that are on the top shelf and maybe those are things you don't use too often.

Well, on life we have top shelf items as well.

But sometimes people get so used to complacency, they only reach for the things that are right in front of them that are within their easy reach.

Things that don't require much effort.

But if you have something on the top shelf that requires some stretching.

And so it's the comfort zone or comfort zone trap or complacency that oftentimes blocks people.

But let's go through these a little bit.

So the fear of failure, what is that exactly?

That's when people just have a genuine fear that they might fail at something.

What if it doesn't work?

What if it's not a success?

What if they cost me this?

What if I go broke?

What if, what if, what if?

I'm just going to tell you to be careful with that.

You know, if you're listening to my ministry side, which I teach and encourage you to go check that out as well because it's very complimentary to the show and my ministry side.

One of the things I teach regularly is that the land of what if is the devil's territory.

What if this, what if that what if, what if, what if?

And I will tell you that that's where worry and doubt can come from within your life.

The next one we have is fear of judgment.

Now, fear of judgment, if you don't mind.

Hope, I'm not trying to be rude, but I have some green tea in the.

I felt like a cup of green tea and I have it in the studio with me today.

So if you hear me pause now and then, it's just because I'm taking a drink.

Hopefully I'm not slurping.

If I do, my wife's gonna get on me.

But anyways, the next one we have fear of judgment.

You know, so many times people have inactivity in their lives or they have their frozen in their movement because of one simple reason.

They're scared or afraid of what other people are going to think.

Man, that's a big One, even though, as I say it, I feel like a tug of my spirit, hear people out there say, oh, that's me.

Or man, you know, so oftentimes they feel that there's going to be this judgment on them or this critique on them or something of that nature.

You know, what I'm going to tell you is you have nothing to concern yourself about.

The fact is, if others are going to judge you or others are going to critique you, they're going to do that anyways.

You can't stop that.

It's not a good performance.

That's going to stop that.

People who judge or critique others do so because it's a condition of their heart.

It's not a condition of you and your performance and what you're showing up and doing.

It's a condition of their heart.

It's a condition because maybe they, too, have things they want to do.

Maybe the things that they're watching you do are the things in their heart that they've wanted to do, but they're too scared to step out and do it, or they haven't had the courage to step out and do it.

So instead they simply judge you or critique you for doing the thing they wish they were doing.

You know, I will tell you that very rarely do people critique others who are less successful than them.

In other words, people rarely will critique someone who they feel are less successful than them.

So if you're being critiqued, don't worry about it.

If you're being judged, who cares?

Literally, who cares?

This is a mindset thing.

You have to get to a place where you're more focused on where you're going than you are on those who are watching.

Man, that tug's deep.

I'm going to say that again.

You have to get to a place in your life where you're more focused on where you're going than you are on those who are watching.

The next one we had was fear of success.

And yes, that is a real thing.

There are those who are sometimes scared that, well, if I'm successful, what will that mean?

I remember there was a lady I met a while back, and she was inquiring about coaching with me at the time.

And as we were talking, one of the things she had genuinely and openly shared was that she was actually kind of scared of stepping out too much and being too successful because she was kind of scared of what that success might lead to, and specifically with this individual.

And don't judge.

Remember, we just got done with judgment.

So don't judge.

This but specifically with her, she was concerned because she felt she had a really good idea, she had a really good thing that she knew that was going to be successful.

And she felt she had the right stuff in her right personality and character to make this thing a success.

But she was also concerned that if she got successful with this, it would also mean possibly the end of her marriage.

Now, I don't know all the intricacies or details as far as why that is, but what was clear, though, is that she felt that as she grew successful that that would grow her away from, or I shouldn't say maybe grow her away from, but it would push or pull her away from the marriage she was in.

And whether that was because he would be unsupportive or whether it was because he would have jealousy issues.

But I will tell you that as I talked to her, I sensed it was more about her and less about him.

It was more of her condition.

I think it was more about what doors it might open up for her or what opportunities or options she might have in the future.

And she was concerned about that.

Now, that's not to say that that's what fear of success is.

So if someone else is saying, well, does that the same thing for me?

It doesn't mean it's the same thing for you.

I'm just giving you an example of what was her fear of success and her reason why.

But sometimes for fear of success, sometimes people are scared about that specifically being.

Because oftentimes when opportunities show up at your door, they show up wearing overalls.

Overalls.

What?

I mean, overalls meaning they show up looking like work.

And sometimes when people are doing something, they're scared to be successful because they're concerned that crap this is going to be, that this is.

Now one more thing I got to do.

This means more hours.

This means more work and sometimes more money, more responsibilities.

Or maybe they're concerned their family's going to be bugging them for money or whatever.

But fear of success is a real thing.

And then the other one we had was the fear of not being good enough or imposter syndrome, man.

I'm going to tell you, that's something that plagues so many people and today's society.

And I'm not really quite sure where that comes from.

But what I will tell you that in my experience, both ministerially in my ministry, but also through my coaching and through just the consulting and just helping people, I will tell you that oftentimes the imposter syndrome, or the fear of not being Enough.

It usually stems from people who were never told when they were younger that they.

They were either never told they were good enough, they weren't affirmed enough or reaffirmed enough, or in some cases, they just weren't really told or made to feel like they were seen or that they mattered.

And now it's carried into their adulthood and it's wreaking havoc on what they're supposed to do in life.

You know, one of the things that I specialize in with coaching is the area of convergence.

Convergence is when you identify and connect what your purpose is in life, what you're called to do and what you're supposed to do.

So many times in life, people don't know what their purpose in life is.

It's not uncommon.

If that's you, you're not alone.

In fact, by no means are you alone.

The majority of people, the vast majority of people don't understand what their purpose in life is.

They don't know what they're called to do.

They don't know what they're meant to do in life.

They just know they're meant to do something more or bigger than what they're currently doing.

I'm telling you, these things matter.

And when they have this failure of not being enough, oftentimes it's because they've either been put down, they've been disappointed, or in some way they just haven't been made to feel that others believe in them, so why should they believe in themselves?

Or sometimes it even goes deeper where they were actually trained not to believe in themselves.

I'm going to tell you that not believing yourself or imposter syndrome, one of the greatest hurdles of apprehension a person can encounter.

Next, we have number three on the list.

And number three is the hidden cost of inaction.

I'm going to say that again.

Number three of today's teaching is the hidden cost of inaction.

What does it cost when people don't act?

That's the question.

What does it cost when people don't act?

Or more specifically, what does it cost you when you don't act?

Simply put, it can be several things, but it can be missed opportunities.

Sometimes it can be regret, other times it can be stagnation.

Staying in place, not doing anything, not being as far as you were supposed to.

You know, even as I say that, I feel it again in my spirit.

I know I say that often, but it's just how I'm led.

But in my spirit, when I said stagnation, not being as far as you could, there are Those who are watching the show today, and I know personally that there's a lot of high performers that listen to the show.

And those high performers are constantly striving.

These are the strivers in life.

They're constantly striving to do more, be more, get more done.

But even then, oftentimes they have a hurdle of apprehension that lives in their life.

And sometimes it shows up through inactivity or inaction in the way of stagnation.

In other words, they're doing a lot, but sometimes they're more busy than they are productive, you know, and in those moments, they know that through stagnation, because they've been stagnant, that even though they're accomplishing a lot and by other standards they're doing great, they know in their heart, at the core of their being, that they're supposed to have done more and accomplished more.

And it wasn't because of a lack of resources or lack of ability.

It was simply stagnation.

They became staggered, stagnant.

And as they became stagnant, they quit striving, they quit doing, you know, maybe they were moving, but instead of like walking forward, it'd be like someone walking in place.

You know, if you ever see someone exercise and they're giving high knees where they're running in place or sometimes, you know, it's.

That's kind of what it looks like.

They're, they're, they're busy moving, they're just not moving forward.

That's what stagnation is.

It's.

And that's a good way of looking at someone who's running in place.

It's.

They're moving, they're just not moving forward.

They're not gaining ground.

Other times, though, if you have inaction, your life, it is missed opportunities.

Absolutely.

It can cost you that.

Let's keep it real.

We're going to keep it 100.

It is, and it is missed opportunities.

If you don't take action on the things you're supposed to.

It's absolutely missed opportunities.

And sometimes for some, it's regret.

Now, I'm going to tell you, that's the one you got to be the most careful with.

Because if you're operating in stagnation, if you're stagnant, you can always fix that by instead of running in place, put one foot in forward and start moving forward.

You know, movement can change that if it's missed opportunity.

Once you've missed an opportunity, it may or may not come back again.

However you moving forward or changing what it was that caused that Missed opportunity, that inaction that led to that missed opportunity, you can fix that by moving forward and starting to be active again.

And then when the next opportunity comes, or maybe that one comes back around, you don't miss it again.

But regret, that's the one you got to be cautious with.

Why?

Because regret will keep you anchored to the past.

Regret will keep you rooted to the past.

It'll keep you locked in a place where you're focusing more on the past than you are than you are looking forward.

Consider like this.

If you're driving and you have your hands on the steering wheel and you're driving, but if you're constantly looking in your rear view mirrors and you're not looking out the front window, then either after a while you're going to take your foot off the gas because you're constantly looking behind you, or you're going to wreck pretty quick.

You're going to crash or hit something you're not supposed to, or you're going to either miss a turn you were supposed to, or you're going to do something because you're looking in the wrong direction.

You got to look forward so you know where you're going.

And so if you have regret going on in your life, the number one thing you need to do is you need to forgive yourself.

You need to simply forgive yourself for that thing you missed out on due to inaction.

You just need to forgive yourself.

And sometimes doing it out loud is the most medicinal thing you can do.

And just say, you know, if it were Neil, Neil, I forgive you.

And if there's something specific that it was, was that I need to forgive myself for.

Neil, I forgive you for.

And say it for some of you may be more important for you to go and stand in front of your mirror and tell yourself face to face.

But the moment you get free from that, you get moving forward.

The way you break free from regret is you forgive yourself, but then at the same time for inaction, you forgive yourself, but then at the same time you move forward, or if it's someone else you need to forgive, then forgive them.

Because understand, when you're operating in unforgiveness, which sometimes then pops up as regret.

When you're doing those types of things, the only person that keeps prisoner is you, not them or not anyone else.

It keeps you prisoner.

Don't let regret being an anchor to your past, turn around and move past that thing.

Get that out of your life.

Do whatever you need to to get out of your life or you're going to Stay in regret and continue living it because you're going to miss opportunity after opportunity after opportunity.

And you're a high performer.

That's why you're here today, because you're a high performer and connecting with even more high performance.

And we don't want you to stay like that.

I want to share a story with you about the hidden cost of inaction that really meant something to me.

So a few years ago, I was at a Growth Day event, one of Brendon Burchard's Growth Day events.

He's one of my personal mentors, someone I just look up to so much, and just a great, great individual.

When he speaks on stage, I believe he really speaks from his heart and just a great, great individual.

But I was at his Growth Day event.

Now, understand that when I went to this event, I had only heard of him about three weeks, maybe a little over a month before I went to that event for the first time.

So I really didn't know what to expect going to that event other than I knew I was supposed to be there.

I knew that.

I knew that.

I knew in my spirit I was supposed to be there.

I knew that they were going to be talking about personal development and leadership and other things.

And I just knew I was supposed to be in that room.

And I got to tell you, that event smashed it.

It was one of the most powerful events I've ever been to.

But in that event, he had a guest speaker, someone who's a close friend of his that he knows by the name of Jamie Kern Lima who showed up.

And Jamie Kern Lima, I won't go into all of her story, but Jamie Kern Lima at one point was a news anchor, but she had a certain condition on her skin that she would try to cover up with makeup.

And as she would do that, she had a hard time finding makeup that would last to cover her face.

And because of just the facetiousness of those around her and tv, they would give her a very hard time if they saw that skin condition on her and the makeup wasn't covering it.

Anyways, long story short, make a long story short, she left that career to go after and chase something that was one of the desires of her heart.

And one of the desires of her heart was to create her own makeup line that can not only help her, but help other women like her.

Well, she went through that and she applied for QVC hundreds and hundreds of times.

I think she had said that she had over like 200 time.

She reached out to them, trying to get them to let her to go on to be able to get her makeup line on their show.

Anyways, when she did that, she faced rejection over and over again.

You know, most people after they hear no the first time, they won't even go back.

I think back in my past, back years ago, way, way long ago, when I used to work in telemarketing, when we used to sell, I worked for a telemarketing company one time and we would turn around and try and sell long distance.

Remember when you had to pay for a long distance?

Anyways, that's been a minute.

But when I was doing that, I remember one time I was working and they would tell us all the time, they'd say, hey, 60% of your success is going to come after you reach your six.

Now, 60% of your success and greater is going to come after you surpass your six.

Now, meaning that when we called someone, we already knew they were going to say no.

The moment we got on, what they showed us just through the numbers was I had to fight through the first no, the second no, the third, fourth, fifth, and if I could get past the sixth no from that person, I had a 60% chance of making a sale and being successful.

Now, not every call was six nos.

Some people would, you know, they jump on and do it right away.

But no matter what, you had to be able to have the determination to get past the six no.

Well, I'm going to tell you that Jamie Kern Lima went way past that.

She went over past 200 no's before they finally gave her a yes.

And when they gave her a yes, what they basically told her is that she was going to have to go on the show.

But what they didn't tell her is that they told her they were going to give her 10 minutes on the show to sell her product.

She had to turn around.

She tells this amazing story of where her and her husband were almost broke.

They were getting ready to have to claim a bankruptcy if this wasn't a success.

But what they told them is that they had to turn around and provide their own product.

And they needed $250,000 worth of product to go on the show for 10 minutes.

And they didn't have $250,000.

They were getting ready to claim bankruptcy, but they found a way to make it happen because they believed in themselves.

And as they believed in themselves, she goes on the air and they had to go and do that on consignment, meaning they had to pay for that product to make sure is available to go on the show.

Well, as she's getting ready to go live on the air on qvc, here came one more little twist.

They came and told her that she only had one minute to make it a success or they were going to cut her off.

In her mind, she thought she had 10 minutes, but what they told her was that she only had one minute because what they did, they were so good with their analytics up to the minute that if they saw a product wasn't moving, the airtime was so expensive for them or costly for them, they'd cut them off and switch to another product.

So now, not only were they only going to give her 10 minutes, she only had one minute to prove herself.

Well, I will tell you that the story goes that she went on there, not only did she step up and prove herself, but they sold out of all her product.

They gave her a contract to go on QVC on a regular basis, and she became the number one, till this day, all time brand makeup brand to sell more makeup on QVC than any other brand that's out there.

And in the end, she had a very, very large company buy her out.

I want to say it was L'Oreal, but I might be wrong about that.

If it was another one, please forgive me, but this other company bought her out.

And when they bought her out through that acquisition, she became a billionaire through that acquisition.

And they even asked her to stay on for three more years to run it as a CEO because they had acknowledged her success.

Now, here's what I'm getting to with this story.

While I'm at this event, she starts walking through the crowd and she goes through an exercise with us.

She asks us each to close our eyes.

And then she said, and I'm going to do it with you just the way she did.

It may not be exact, but I'm going to do it with you the same.

If you're in a place where you can close your eyes.

Now, if you're like me, you listen to podcasts a lot while you're driving.

So don't close your eyes on the road.

Don't go close your eyes on the road.

But if you need to pull over or something.

But if you can close your eyes, close your eyes and do this.

But either ways, I want you to search your heart for just a second and connect with that thing that you know you're supposed to accomplish in life.

What is that thing that maybe you know is a dream that God has given you?

Maybe it's an assignment that he's placed on your life.

But you know that.

You know that.

You know inside of you there's something that you're supposed to accomplish or do within this world.

It's something you know you're supposed to do.

But this is also something that you know that while you have the conviction to do it, you haven't done it.

You've procrastinated.

You've missed out on moving forward.

You've been stuck in inactivity.

And as you've been stuck in inactivity, you're still waiting to start.

And as you're waiting to start whatever that thing is, maybe you're trying to build yourself up to get to the point where you can do it.

If you fast forward five years into the future from where you're at right now, if in five years from today, you still haven't done the thing you were called to do, the thing that you were put on this earth for, the thing that you were meant to do, your purpose in life you're supposed to fulfill, if five years from today you still have not done it, what did that cost you?

How has that impacted your life and the lives of those around you?

Now, I want you to take this a step further.

I want you, if you can, to write those things down.

Or at least later write those things down.

But now I want you to catapult even further, and I want you to go another five years out to where now you're 10 years out from today.

If you're 10 years out from today and you still haven't done the thing that you were meant to do, if you still haven't done the thing that you were called and supposed to do, what is the impact of it?

What is the impact of inactivity, of not doing that thing you were supposed to do, the thing that you know that you know that you know that you're called to do 10 years forward from now, if you're connecting with that 10 years down the road and you still haven't done it, how has that impacted your life and the lives of those around you?

Now, I'm going to stop there with you at 10.

But what she then did is she then took us out to 20 years.

I will tell you that as she started speaking about the five years I'm writing down, I had a remarkable with me.

It's where I like to take my notes, and I'm like furiously writing down a list of what it, what it was and what it had cost me.

And then she goes to 10, and I wasn't even knowing my list for five years, but she went to 10, so I skipped 10.

I'm writing down and.

But it's like the impact had grown.

It had mushroomed.

It had like.

It was like a bunch of little gremlins that you threw some water on.

No, I'm just joking.

For those that don't know what gremlins is, I guess you go Google it.

But anyways, it was like this thing that multiplied ugly.

And, you know, if you.

You know the gremlins things, when you have the cute little gremlin, but you put the little water on them and then the ugly little ones come out.

Anyways, I dated myself on that.

But I was really young when that movie came out.

Let me just say that.

But anyways, then.

And so.

But what happens is this thing multiplies.

And so Now I'm at 10 years, and the impact is so strong.

I mean, it's like I felt like weight on me in that moment because the impact was so strong.

And then she says 20 years, and I just put my remarkable down.

I couldn't even list all the things for five or 10 years.

But to go 20 years, I couldn't even picture that.

I couldn't even picture that other than in my mind.

I knew it would come with significant regret, most likely.

And I'm like, that can't be me.

Because while I'm sitting in the chair listening to her, there were already things in my heart just like there are in yours.

Listening to this side of this podcast, there were things in my heart I knew I was supposed to do.

Man, I knew it.

And I had been stuck.

And inactivity, and I was unwilling to let that impact me anymore.

And I'm hoping that you're at that place too, where you are also unwilling to allow it to impact you anymore.

That brings us to our fourth one for today.

And just to let you know, I had five points total to make with you.

But our fourth point that we have today is Breaking through the Wall.

I want you to understand that courage is not the absence of fear, but it's movement in spite of it.

I'm going to say that again.

Courage is not the absence of fear, but it's rather movement in spite of it.

Courage is when even though you're afraid, you do it anyway.

Courage is that even though if you're scared or you have apprehension or uncertainty, you do it anyways.

Courage doesn't mean all the fear has left.

Courage doesn't mean all the doubts or apprehension has left.

Courage simply means you're going to do it.

Anyway, because you believe in yourself and you know it needs to get done.

That's what courage is.

And I hope that as listening to today's show, you're finding that inner courage in you, because I know it's there.

Remember, I believe in you.

If there's only one podcast you listen to and if I'm the only person that tells you today or this week that I believe in you, I do and it's genuine.

And if you want to hear more than one person tell you believe that they believe in you, then listen to my other podcast because I come out with one every day.

Now, I don't know that I'm always going to maintain that, but right now I've been coming out with one every day.

But if you go back and listen to my other podcasts, and they're all unique, you'll hear me at the very end tell you, I believe in you.

I believe in you.

I believe in you.

That's true.

I believe in you.

I believe in you because you're worth believing in.

I believe in your ability.

I believe you can do this.

I believe you have the courage to be more, do more and connect with more than what you're currently doing today.

And if you're already performing at a high performance level, then congratulations on that.

Well done.

But keep pushing forward because remember, you don't want to get stagnant where you're running in place.

You're always moving forward.

The direction is forward and upward every single time.

It's always forward and upward.

Now, in this fourth section, I'm going to give you a framework.

And this is what I actually refer to as the Breaking through the Wall framework.

It's a simple four part thing that if you're feeling you've been stuck in this hurdle of apprehension, this four part framework I'm getting ready to read to you is something that you can do to break free from this.

It's something that I would give my clients and it's something that I'm giving you.

Even though this isn't a coaching session, it's kind of like a coaching session.

And so I'm going to give you my Breaking through the Wall Break framework.

It's a four part framework that I know can help you out.

Number one in the Breaking through the Wall framework is I want you to clearly define what you're trying to do.

In other words, you need to write this out.

You need to clearly define what it is you're trying to do.

What is it you're trying to do?

You know, it tells us in Habakkuk 2:2 in the Bible to write the vision and make it so plain that anyone who reads it can run with it.

Meaning that if you wrote down the thing today that you're trying to do, it would be so simple that anyone who came by and read it, they would know exactly what you're supposed to do.

It's not vague, it's not unclear, it's not ambiguous.

It's very clearly defined.

And it's to the point.

It's direct.

You know what you're supposed to do.

The second thing is you need to define the reward.

Another way of saying it is the benefit.

What's the reward of you doing this thing?

What's the benefit?

In other words, you clearly define what it is you're supposed to do.

Now you need to write down, what will the reward be?

Keep it in front of you.

What will the reward be for you accomplishing this goal?

What benefit does it have for you or those around you?

But what's the reward or benefit?

Number three.

I want you to list what it will cost you if you don't do it.

Again, I want you to list what it will cost you if you don't do it.

Remember the story I just told you about Jamie Kern Lima?

Go back to that.

What will this thing cost you if you don't do it?

Another way of saying it's.

It's a risk analysis if you're in business.

It's a risk assessment.

A risk analysis.

But just real simple, don't overthink it.

You don't have to go Google how to make a risk analysis.

Just break out some paper and just write down, what will this cost me if I don't do it?

I will tell you that all the time, people who invest are looking for the best, best place that they can get compound interest.

I'm going to tell you the thing that brings more compound interest than anything else in life.

Are you ready for it?

It's your choices.

I'm a firm believer that where you're at today is based off the choices you made yesterday.

And where you're going to be tomorrow is based off the choices you make today.

But where you're at today is based off a choice from yesterday and the day before and the day before and the day before.

And all of those choices you make pay compound interest.

Going forward, there's nothing better you can do for yourself than to decide to make a quality decision to move forward with that thing that you're supposed to do.

And as you decide to do that today.

Tomorrow you wake up and you decide again, all over, to do it, and then the next day and the next day.

Why?

Because it's not something you just do once.

It's something you're going to commit, commit to doing once.

But then every day you're going to commit to it over and over and over and over again.

Even when it gets hard, even when it gets tough, even when you don't feel like it, even when others say mean or nasty things to you, you're going to show up and do it anyways, over and over and over and again and again.

And the compound interest of that is going to pay you more handsomely than any compound interest of anything else out there within this world.

And the fourth and final thing I want you to do within this framework is I want you to make a list of all the things that could stop you, delay you, or distract you.

In other words, what can get in your way.

This is the difference between being proactive versus reactive.

Most people try to start a thing or have a goal or a dream, and maybe they'll write some goals down and then they go to do them, but then something happens and it knocks them off their rocker, so to speak, and they can't.

They don't know why.

They're inactive now, and it's because they had something show up they weren't expecting.

And then they have to be reactive to that and analyze how can they change that.

But I'm teaching you how to be proactive, not reactive.

In other words, it's a biblical principle of seeing the end from the beginning.

Yes, it is.

It's a biblical principle of seeing the end from the beginning.

Pray if you need to pray for wisdom to be able to see the end from the beginning.

In other words, what you do is you list that thing that you're trying to do, the goal that it is you're trying to do, whatever it is, the dream, whatever, you're listing the benefits of why you're trying to do that.

You're listing the risk involved as far as what it'll cost you if you don't do that.

And now you're defining proactively, what are all the things that could stop me from doing this?

What are all the things that could cause delay or a distraction from doing this.

Sometimes it's the social media on your phone.

Sometimes it's the friends that you hang around with.

You know, sometimes you hear things like where they say that, hey, you take six people to hang out together, if five of them are millionaires, if you're the sixth, eventually, given enough time, you hanging out with the five millionaires, you're going to be a millionaire, too.

Why?

Because you are who you hang with.

That's a biblical principle.

You are who you hang with.

You're a result of those five relationships that you keep closest to you.

At the same time, if you take six people and five of them are borderline alcoholics or drunks, guess what?

Whose number six is going to be?

That's going to be you.

If you're not careful, if you don't watch after that, you have to.

You're a product of your environment, and you got to guard who that is.

I'm not saying get rid of people out of your life, but sometimes some friends are meant to be friends from a distance where other friends are supposed to be friends up close.

And not because you're trying to get something from them, not because you're trying to get them to do something for you, but simply because you're upping your game and you're upping your level of who you're going to be within this world.

Now, that being said, I want to close with the challenge for you today.

And the challenge I want you to focus on is kind of two things.

The first one is I want you to reflect on an area where apprehension has been silently holding you back.

I'm going to say that again.

I want you to reflect on an area where apprehension has been silently holding you back because it's subtle and it's sneaky and it's been quiet.

And then the second thing is a bold action I'm going to ask you to take by the end of this week whenever you're listening to this podcast, by the end of this week, I want to encourage you to take this bold step by the end of this week.

And the bold step that I want you to take is the framework that I just gave you, the Breaking through the wall framework.

I want you to take the time to either write that out or type it out.

And here's your bold action.

The first thing is to write it out, but the second thing is I want you to be bold enough to step out and email it to me.

You can email it to me@infoilreyes.com that's infoeilreyes.com the way you spell my name is N E A L R E y e s infoealreyes.com and if you'll commit to doing that bold thing, I will commit to replying with an encouraging word to you.

That's how much I believe in you.

Now, let me tell you this.

You have no idea how big this audience is that I've connected with.

So that's like a lot of like, it's like a lot, a lot.

That could be a lot of emails for me right there.

But it's something I'm committing to do because I want you to know I believe in you.

And I believe if you'll take that bold step and you'll hit send and send it to me, you'll know that you put yourself out there, you took a step.

But then I'm going to encourage you to take action and do that thing.

Step forward, jump over the hurdle of apprehension that's been holding you down and silently working within your life.

Guys, I am so grateful you took time to stop by and grow with us today on the Executive Perspective with Neal Reyes.

I'm so grateful you've connected and are following this podcast.

If you think this podcast is beneficial for you, then it's probably beneficial for others around you.

I want to invite you to follow us and to share it with others.

And I want to invite you to swing by our website@neil Reyes.com where you can connect with all of our material, all of our teachings, all the stuff that I do in the leadership, business strategy and personal development area, but also in ministry.

I know it can all benefit you and help you to connect with your best life.

Life.

Guys, until we speak again next time, I want you to know that I believe in you and I'm cheering for you.

Thank you and have a blessed day.