MERRY CHRISTMAS and HAPPY HOLIDAYS to all our listeners! We wish you the best in 2022!

In this episode we chat about celebrating the holidays, the state of real estate in 2021, and some upcoming changes in 2022. We are taking a break for a few weeks while we get ready for our new production schedule.

Need help with your real estate questions? Call or email Shelley for a no pressure conversation about real estate in the Sarasota area!

• Email: shelleypanas@c21be.com
• Call / text: 941-960-5115
• Website: c21shelley.com
• Facebook: facebook.com/C21ShelleyPanas

Edward:

Miss Shelly.

Shelley:

What oh gosh you sound like you're up to something you always have that tone of voice.

Edward:

Well it's Christmas time what do you call a chicken at the North Pole.

Sound Pad:

Welcome to selling Sarasota podcast in every episode Shelley lays the smackdown on misinformation and delivers key insights into local real estate,

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grab your notepad sunscreen and flip-flops it's time to listen and learn how to successfully buy and sell homes in Sarasota Florida,

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so you too can enjoy living in Paradise,

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here to show you how is published author speaker business trainer and your residential expert Shelley panas.

Shelley:

Well happy Christmas.

Edward:

Merry Christmas oh Green Giant.

Shelley:

Wow.

Edward:

Hey I wonder if Santa Claus has any legal issues with the Green Giant years ago stealing his ho ho ho.

Shelley:

I don't know but I used to love those commercials.

Edward:

Why did the Green Giant ho ho ho like Santa Claus I'll have to look that up to some point anyhow.

Shelley:

Maybe it's a spin-off of fee-fi-fo-fum.

Edward:

That this is well maybe this so it could be now I'm gonna be tweaking on that anyhow so it's the holiday season.

Shelley:

It is it is I have.

Edward:

It is you've been watching foreign TV British people and Spanish people.

Shelley:

Well I've been trying as you know I've been doing the Duolingo trying to study and learn Spanish and.

Edward:

Well you're not trying to study you've been studying your butt off like daily.

Shelley:

I've been studying my butt off for ya for a little over seven months now and I decided the best way to do it because I really don't speak it or listen to it anywhere except you know what I'm doing the classes that I should probably,

Shelley:

listen to radio or a TV show and I found a TV show now one would think I would have started out with something simple like a cartoon or a child show where the,

Shelley:

word choices were limited but no I found a full-on drama that is a,

Shelley:

series that I'm kind of binging and I recognize a lot of words and I'm learning more things but yeah it's all it's all subtitles for me but I'm really into it.

Edward:

I mean I've known several people I spent most of my life in California so I knew a lot of folks who English was their second language

Edward:

and number of people I used to work with like that would tell me how the other grandma or their mom or dad or somebody they learned English by watching TV.

Shelley:

And I'm trying to do the reverse except I find myself very interested in the show and forget that I'm supposed to be listening not just reading the subtitles to find out what's going to happen next so velvet if anybody's looking it's on Netflix called velvet.

Edward:

So it's the holidays what are you doing for Christmas early.

Shelley:

We'll probably the same thing you are,

Shelley:

yeah weirdo we're leaving town.

Edward:

We're running away.

Shelley:

Heading to the mountains.

Edward:

That's right it's the one thing that we went to the North Georgia Mountains for the first time this year and since moving to Florida and it's funny I think it's the first time we've been,

Edward:

in the mountains since we both moved here you from Colorado me from California.

Shelley:

Yeah and it was lovely and we decided what the heck let's let's go back I was hoping they might have a dusting of snow not like the stuff I used to get when I lived in Michigan or Colorado but you know just a little dusting of snow but according to the weather it doesn't look like.

Edward:

We're going to get a dusting of rain.

Shelley:

Yeah exactly.

Edward:

But that's okay but it's supposed to be nice for the first few days we get there but yeah and actually as you.

Shelley:

A little downtime which is really appreciated this year.

Edward:

Yeah this one I think we're going to post it to go live on the old web on the 24th so recording Advanced obviously so if you listen this merry Christmas happy holidays or whatever holiday you're celebrating hope you enjoy it.

Shelley:

And since Santa Claus never quite finishes the cookies if you want feel free to mail them to me.

Edward:

Yeah that's true I'll take the cookies yeah I'm working on that bowl full of jelly for my for my belly action here but it's.

Shelley:

So in another 10 years you can start playing Santa is that.

Edward:

Oh I think I could probably do it right now well the funny thing is being that we are grown up people,

Edward:

with no kids right it's interesting to try and figure out our Christmas traditions you know as we've been together now for a few years and every year we kind of put a little twist on it one this year we decided heck it was let's just go ahead and leave town,

Edward:

and I think we've decided that starting next year we're going to plan nothing for the month of December because it's just becomes it every year it seems like it gets to be insane.

Shelley:

But office parties and friends you want to get together with and you know it's people you see all year long but you still want that you know wrap up the year with people you care about and you forget when you add in some travel that all of a sudden,

Shelley:

you still have to work you've got all this stuff so yeah this is our second traveling for Christmas and I think at least the last one for a couple of years,

Shelley:

that's okay.

Edward:

But.

Shelley:

It's been a very good year I've got no complaints business was.

Edward:

22:21 was a heck of a lot better than 20/20 just in general I think for everybody hopefully.

Shelley:

Well yeah I mean again we live in Florida so is is the news makes it very apparent were very open down here and you know we've been able to get back to living life semi normally you know.

Edward:

Yeah something something about being having freedom in a free country.

Shelley:

You know that we can just go shopping or to a restaurant so that's been nice but we again as the news is made apparent there's a lot of people heading to Texas and Florida and being that I'm in real estate I think I've met most of them at least it feels like it.

Edward:

But you also had the interesting unique thing where you had a lot of folks who bought in the last few years now turning around and selling their properties.

Shelley:

Oh yeah some of them who had bought and were using them as rentals they've been able to turn around and sell them now and make more than if they had held onto him for another six or seven years and then they can take that money and reinvest it however they opted to,

Shelley:

so there are still homes to buy and sell we have a lot of people you know I've already got three or four listings that are coming live after the first of the year lined up people want to get through the holidays nobody wants to do showings on,

Shelley:

Christmas Eve or New Year's Eve so we're waiting until that first week of January or so form to hit but business is still,

Shelley:

I want to say progressing is usual but it is a much higher Pace it's like everybody said a bunch of Red Bull or something because so many people are coming to town.

Edward:

End and not just Anna Claus.

Shelley:

No well played.

Edward:

And yeah and yeah I had to get that in there real quick and the builders are finally you know despite supply chain issues they're finally starting to get some.

Shelley:

Starting to catch up a little,

Shelley:

the biggest issue is still a is supply chain issue specifically windows but you know other supplies are limited when not every state is as open so you know if you're only working 20%.

Shelley:

You're not going to be able to push as much product out but yeah they're definitely still construction going on,

Shelley:

still resale homes you know that are not brand-new summer renovated some are not so there's still a lot of activity in the market,

Shelley:

and I think people are starting to come to grips with the market the way it is like a year ago it was just chaotic you know everything was suddenly starting to pick up and nobody really understood what the market was going to do and now,

Shelley:

it's kind of leveled it at this rate you know we're not,

Shelley:

every month seeing huge massive price increases or you know houses going up and then under contract with 42 offers you know in the first 24 hours so some of that's leveled out and it's almost

Shelley:

getting back to normal except it adjust much faster pace,

Shelley:

if you're the type of person that needs to sleep on it for a week or two now's not the market for you but and that even goes for sellers I've had some sellers that are you know we're shocked within the first 48 hours they ended up with over a dozen offers and they're like,

Shelley:

do we have to make a decision can't we think about it for a week and it's like know your opportunity was to think was before you list it you know now that it's on the market the offers expire within a certain period of time and you just have to be prepared,

Shelley:

muddle through quickly.

Edward:

Now from as you've had a good number of listings this year working through those have you had issues with,

Edward:

have you noticed that besides what you just described have you noticed that in general like you can kind of see from the other side that the,

Edward:

might see anything other than what you get that's feels like the buyers are all Twitchy right now because everybody's so darn nervous about they're not there offer not being accepted and if this one isn't you know they've got three other properties they want to try and it's so they waste a lot of time waiting for,

Edward:

property a then property being see maybe gone so is that kind of contributing to it.

Shelley:

That's that is absolutely some of it and some buyers have gotten discouraged and they're taking a break when you know they put an offer in a week later put another offer in and a week later you know in 12 Weeks Later 12 offers later

Shelley:

they're still the ones coming up short some people are taking a sign going okay I'm going to wait until first quarter and they've just stepped out of the market,

Shelley:

which is also I hate to say that because you know if somebody wants to move you want to be able to help them but it's also taken a little pressure off that market as well so I'm hoping that you know there are people,

Shelley:

I've got probably five or six customers that truly want to sell right now but they're afraid to and they're afraid because what if they sell and then they can't find one to buy,

Shelley:

so that's also holding up the market when you've got a number of people let's even say 10% of the market let's say two percent of the market that want to sell it or afraid to because they are afraid they can't buy that's also,

Shelley:

kind of like the hey I think there's going to be a run on the bank and just saying so causes the run on the bank I think there's a little bit of that going on a self-fulfilling prophecy but yeah it's starting to,

Shelley:

both buyers are seller and sellers are starting to lose that frantic like when you watch the movies and you see.

Shelley:

Like the stock exchange and there's all those people on the floor yelling and screaming and waving their tickets and all of that trying to get attention,

Shelley:

it's almost felt like real estates been like that for the last year and that's calming down and it really is a very good thing it's been difficult for appraisers you know,

Shelley:

to see what's going on and be able to appraise homes properly so that no one ends up really overpaying for a property but when prices were escalating fairly rapidly this should last year you also have to allow the market to do with the markets going to do,

Shelley:

but no I think I think 2021 I'm very blessed it ended up being my best year in real estate,

Shelley:

which was great coming off from 2020 which was my prior best year in real estate so I'm very blessed that I've got very good customers many many of them were repeat this year from prior years that are they'd either bought or sold from me and reached out and wanted to do another transaction,

Shelley:

and then a bunch of newbies that moved into the area that I've gotten to know one helps.

Edward:

And you've got a number of people who are still kind of on the fence.

Shelley:

Yeah yeah in fact I was reaching out to most of them yesterday just saying hey we're going to be out of town for a week but of course if something comes up and you want to see it I've got other agents will help out and pitch in and,

Shelley:

get them into a home to see it but most of them were like yeah let's just settle down through the holidays you know we're still trying to wrap presents and have travel and,

Shelley:

all of that going on so yeah it's really nice I,

Shelley:

I can't say I'm completely done working for 2021 because that's just never going to happen and for a realtor but it's really nice to know that,

Shelley:

you know things are kind of wrapping up nicely at the end of the year and.

Edward:

Nice,

Edward:

oh but didn't mention now you see you just kind of casually mentioned that 2020 and 2021 were your best years now that obviously sharing numbers and things like that but let's talk about what the Masters series or Masters Awards.

Shelley:

Century 21 at the corporate level not just my brokerage they're the largest Brokerage in the world,

Shelley:

I mean last time I checked was a couple of years ago and there were over 80 100 offices globally,

Shelley:

and at that time over 120,000 agents I think it's now over 170,000 and again globally not just you know all dropped in Florida.

Edward:

Century 21 started in 1971 so it's their 50th year as.

Shelley:

Same issue.

Edward:

No all amazing things started in 1971 there's Century 21 Starbucks me.

Shelley:

Okay settle down there Slim.

Edward:

John think there's other things anyhow.

Shelley:

But yeah so Century 21 is a way of honoring productivity and so on,

Shelley:

yeah recognizing thank you came up with a program that they do call their masters level and there are different,

Shelley:

um levels you can achieve from emerald diamond Centurian double Centurion based on productivity and,

Shelley:

and Ruby yes I'm sorry it starts at Ruby and then emerald and then Diamond Centurian and double century,

Shelley:

and they came up with those years ago and I really liked the fact that they thought through it,

Shelley:

because some areas let's say you live in Manhattan you might not sell many but they're all 10 million apiece so if you sell five you've just done 50 million dollars in business well I have,

Shelley:

friends and family who live in other areas that you know when the average home you know it's a small community the homes only sell for 150,000 well if they sell 30 a year,

Shelley:

that's 25 more than the person who lived in New York but it doesn't add up anywhere near that kind of volume so they came up with a program that you can qualify based on either,

Shelley:

the volume of the sales you've written or the actual unit number so I love the fact that whether you live in an expensive area or a more affordable area,

Shelley:

everybody can win you know do based on their production.

Edward:

Right because in places like Manhattan for example you may not have more than one or two transactions a year.

Shelley:

Exact.

Edward:

Potentially depending depending depending what level of Market you're aiming at.

Shelley:

Exactly so it was really nice last year I qualified in at the emerald level,

Shelley:

and this year just missed century and by one sale so I'm very very pleased to say I ended up at the top of the,

Shelley:

the diamond level and Century 21 does some really nice things you get to go to conferences now you know when you're at the Masters level they pay your entry to the conference I mean you still get yourself there,

Shelley:

they have a big trip every year this last year was to Hawaii and we were going to go to that and then,

Shelley:

covid so we went to George instead and you know next year I've again qualified for that trip and there's all sorts of things they do and it's frequently in Hawaii but,

Shelley:

you know who knows,

Shelley:

so yes I was I was very honored and you know there was part of me that I'm like oh I don't know if I could work just a little harder to get that next level but you know what that just gives me something to do next year.

Edward:

And speaking of next year we're going to talk a little bit more about in a bit we're going to talk about butts on,

Edward:

our plate for 2022 but we'll need to one of those things is I need to talk to Sean our voice over guy and get him to update your intro to include award-winning,

Edward:

realtor because you've won a few Awards besides just the Masters level.

Shelley:

Yeah I've and again it even at the my brokerage level they're very good about,

Shelley:

acknowledging hard work and so on so yes I've gotten some things from my my broker and you know being the top one of the top agents and,

Shelley:

that's extremely exciting to do especially you know in a brokerage the size of,

Shelley:

the one I think we've got like 425 or 450 agents that work in our brokerage no Granite we've got a lot of offices from you know st. Pete and Clearwater and Tampa and Sarasota so it's not like all of them are in Sarasota but it's nice to,

Shelley:

I know that hard work and diligence has paid off and and I've gotten to be one of the top agents for the company.

Edward:

There you go let's talk a little bit about our family holiday traditions the things we do one of the things when my.

Shelley:

Avoid them just kidding.

Edward:

Not the traditions we do with our families our family us our little,

Edward:

down here in Florida right oh my gosh any I will find out your sisters actually listening hi Jennifer anyhow we talk oh,

Edward:

one of my favorites and it's not Christmas per se but it's usually we do it on New Year's Eve or New Year's Day we open our job jar of awesome which I think we for five years running now.

Shelley:

I think this is the fifth year.

Edward:

In the first time we heard we heard about used to always say I can't remember where I learned heard about this from by must have read in the book actually hurt on the Tim Ferriss podcast so I want to give Tim Ferriss credit because you know he's struggling and he,

Edward:

he need some.

Shelley:

Yeah the four hour work week guy in case you don't can put it together I knew Tim.

Edward:

Yeah with one of the biggest podcast on the planet but he needs our little help.

Shelley:

And if you're not familiar with it basically the idea is just have a jar,

Shelley:

of whatever size a bucket it doesn't matter what it is and we keep ours on a specific little server table in our house,

Shelley:

it's a jar we have little pieces of paper and ink pen laying there and any time you're you're grateful for something or happy about something or you've enjoyed you know going to a concert or a movie or

Shelley:

spending a day yeah just had a great day we make note of it and,

Shelley:

a couple of things have come out of that one we started off with a decent sized jar and then move to another jar,

Shelley:

and then moved to another jar and now we've got it's the equivalent of like a two gallon server thingy like you put ice tea and or something.

Edward:

Like a giant pickle jar.

Shelley:

Yeah exactly and it is full to the brim well what happens when you start putting things down like that those first few years we notated,

Shelley:

bigger events like we went out and did something or we,

Shelley:

got each other something or something big happened in our lives well now we look for good things and the jar is just freaking full I mean too much bigger we're going to have to let get like a 50 gallon bucket or so.

Edward:

It's funny every time we every time we increase the size of the jar we get,

Edward:

more notes are in there and just to kind of explain how also how it works the original version is from actually when a Tim Ferriss is ex-girlfriends and what she would do is she a little

Edward:

scraps paper and the idea was to continually focus on the good because whenever she would have a

Edward:

great day she would write a note and put it in the jar and then when she was having a less-than-stellar day she would go in and grab some positivity at that jar and kind of perk her up well we morphed it into is we save up

Edward:

all the notes for the year and it just became our because we know

Edward:

neither one of us have ever been before we got together I've been a fan of like New Year's parties and all that because it's you know I'll be a let's be honest there's a lot of drunks out there it's always crowded it's always overpriced

Edward:

and it's like why not just stay at home and just you know watch a movie and relax but we do either,

Edward:

New Year's Eve dinner or New Year's Day breakfast we bust out the jar of awesome and we just take turns reading notes out loud regardless who wrote them,

Edward:

and the nice thing is besides having all the what a great way to start the new year how often

Edward:

do we come across notes and we completely forgot about something that happened earlier in the year.

Shelley:

Yeah you know it's something small or sometimes you'll read something go I don't even know what I meant by those but yay let's celebrate it,

Shelley:

we've started dating them but yeah all of a sudden you're like oh I forgot that or you see Trends you know we've got friends Ron and Jennifer they frequently make,

Shelley:

the jar of awesome I think last year aside from things about ourselves or each other they were probably the biggest non-immediate family.

Edward:

Luke and Sherry.

Shelley:

Luke and Sherry McFarland they're right up there my sister Jennifer and her husband Brian or right up there.

Edward:

Don't think I wrote anything about Jennifer and Brian this year yeah.

Shelley:

You got a week but the nice part is like last year with our medium sized jar we did half of them New Year's Eve and have New Year's Day with a size of this jar maybe we should take some to Georgia and do some on Christmas Day and then,

Shelley:

more but yeah we just read them out loud and every once in a while we're like oh no you need to read this one because it was something I wrote about Ed or he wrote about me it doesn't matter who wrote who wrote what,

Shelley:

it is interesting you start to see,

Shelley:

Trends on the things that we notice or make us happy and when you look for the good instead of because let's face it when you're on Facebook or social media,

Shelley:

all you do is see the bad you know like oh this person is angry about this or congress is doing that in the articles are all written in such a way to get an emotional response,

Shelley:

and the biggest emotional response to make you click again is a negative one being angry or upset so we're both backing off from social media except for just work and this is kind of the exact opposite everything is,

Shelley:

a happy thought and I don't mean to sound simple with it but it really does make you grateful for all that you you have in this life.

Edward:

Yeah and it's easy to forget,

Edward:

you know the great things because there is there's been a couple times 2018 and 19 were kind of rough years for us to be honest and we had a lot going on with health issues we had some Financial issues we had you know just life,

Edward:

I mean it was it was a struggle and having it's easy to forget all the good things that happen during the year,

Edward:

so it's nice to just kind of that refresh really oh wow we actually you know we took we managed to get away for you know a quick weekend trip down to Naples or we managed to you know just.

Shelley:

It camping for two days and.

Edward:

Yeah we went camping or something or hey we went and saw like three awesome movies this year we noted them because we it's it's one of the things you're kind of like it's so easy to blow off the good because it's so much easier to focus on all the negative stuff out there.

Shelley:

And even simple stuff like we just mentioned mostly things that,

Shelley:

take time or money but even something as simple as I've wanted to empty my closet for months you know to get rid of things I don't wear and finally getting that done and,

Shelley:

having bags to be able to donate and closets clean and it feels so good to get that project done sometimes even mentioning,

Shelley:

you know a task that I put off for months and months and months that took me an hour

Shelley:

I wasted more brainpower worrying about the fact I didn't have time I've seriously I thought about it far more than an hour

Shelley:

in little segments for months and then when I finally did it's like okay that something like that to me is like yes because it encourages me next time not to,

Shelley:

worried about not getting it done either get it done or don't but you know just sometimes just dig in.

Edward:

Well it sounds silly to Pat yourself on the back right for anybody it's again we worse it seems like everybody so pragmatic these days and so you know just focused on like making money and paying the bills or doing this or doing that or,

Edward:

constantly like over-scheduling yourself and running yourself ragged to the point where it's like you feel every available minute,

Edward:

that it's you don't take the time to sit and reflect and go okay you know it's so easy to be just get sucked into the negativity and go yeah you know life sucks.

Shelley:

And focus on what you haven't gotten done.

Edward:

Exactly and all the things that that you're lacking and it's so much easier to if you just something as simple as writing down a little note.

Shelley:

Yeah you and ours are one or two sentences I know some people who have taken this on and when they put one in it's like a paragraph,

Shelley:

I personally don't do that because I don't want it to be the chore itself becomes a drudge like I've got to sit down and take a whole bunch of time,

Shelley:

yeah I mean think about it when we were little kids didn't you all like the star that your teacher would stick at the top of your paper you know the little back then they were the little peel and lick and stick.

Edward:

A little positive reinforcement.

Shelley:

Oh yeah so this is just kind of what we do for ourselves and you know is a way to notate when we noticed each other doing good things.

Edward:

Speak speaking of other Traditions you know we've just like everybody else or most everybody else we enjoy all the goodies around the holidays and,

Edward:

celebrating holidays now we tried one thing this year which was to kind of compress how long we celebrate the holiday season because we used to always do the Thanksgiving or day after Thanksgiving to New Year's.

Shelley:

Yeah put up the tree the day after Thanksgiving and then you know,

Shelley:

for those of you who know me I've got a problem I am Shelly I have too many Christmas ornaments every room would get decorated with a different theme and it would take three or four days to get it all up and then we'd have it up for over a month and then that first weekend in January,

Shelley:

then we take it all down will it got to a point where Christmas was a six-week event.

Edward:

Yeah it was exhausting.

Shelley:

And it was.

Edward:

And let's be honest between the music the TV shows the movies and the food it's all so over-the-top so heavy so so ridiculously tacky,

Edward:

and Goofy I mean outside of Christmas most of these things would be shunned they wouldn't be a popular thing at all so we're trying,

Edward:

we decided shortened up to about a three-week period this year to kind of compress a little bit because it has,

Edward:

thanks appreciate it more which has been pretty good one thing for certain though is I used to always four years I've jokingly called December my cheap month,

Edward:

you know I can basically eat whatever whatever garbage I want all this sugar I want even compressing it down to a few weeks I'm kind of already,

Edward:

burnt out on all the goodies so I think next next year I'm going to compress it down to a cheat week.

Shelley:

Yeah cuz let's face it I'm of an age where all of those sweets,

Shelley:

I'm telling you it hurts to walk right now the inflammation in my knees and ankles it's like I don't know how Santa does it eating all those cookies like he's got to have gout or something the week after Christmas.

Edward:

Well for starters he's a mythical magical creature.

Shelley:

No you take that back.

Edward:

You can still be mythical magical and still be real okay anyhow yes Anna.

Shelley:

Looking at you with suspicion.

Edward:

Santa is totally a real person he's got Gout anyhow but yeah it's just a matter of.

Shelley:

Give me a hippopotamus for.

Edward:

Yes he is and he's trying to I keep eating like I am I'll be the hippopotamus for Christmas and any rate,

Edward:

so yeah we've pretty much been a mini torch style case study this month about how much sugar we've eaten in the last couple weeks so I think we're just going to I'm also talking about instead of just doing a like having having a week a window of like a week's time,

Edward:

and I was going to pick out my little favorite things like there's certain cookies and candies and eggnog.

Shelley:

Ferocious.

Edward:

Oh yeah that I like during the holidays that I need to just buy a small amount have them all set aside,

Edward:

and then I enjoy him during that week and then no more then I'm done Christmas Day I'm done and then I think we're going to kind of start instead of waiting till New Year's to kind of okay now it's time to get started for the new year kind of like right after Christmas let's start cleaning up getting ready,

Edward:

I've done that a couple times before where I kind of taking the Christmas tree down you know bah humbug like on the 27th and clean up the house put all the decorations away.

Shelley:

Start the new year freshman.

Edward:

Clean the house with a brand new fresh clean house so I think you know maybe next year we'll do that plus next year we're not making any plans.

Shelley:

Speaking of cleaning house I'm gonna use that as a segue we're cleaning house on the podcast or making some changes so we have our fourth year anniversary is coming up but a bum.

Edward:

Wait I know I have something hang on.

Shelley:

You know what button it is.

Edward:

And I don't know anything anymore let's see here we go.

Shelley:

And all the people of blood.

Shelley:

So our fourth anniversary is coming up in February and we've had some,

Shelley:

good successes and a few misses an idea so we've spent the last four years trying to see what worked for both us with our schedules and all the recording and what was really,

Shelley:

listenable for well anybody who's tuning in some segments are better than others and we've really spent some time,

Shelley:

thinking about that and analyzing it so we can make 2022 and even better year for selling Sarasota podcast and you are listeners.

Edward:

Yeah exactly we're going to do is we've been having we've experimented with like Shelly said different release dates different formats and show show structures and I think what we're going to do is,

Edward:

we actually are blessed with a quite a bit of content but unfortunately is like trying to cover the real estate news every single episode well real estate,

Edward:

tends to move fast but it also moves slow and what I mean by that is like

Edward:

the interest rates for example Air Base like every other day our inbox is flooded with so interest rates are up .01 and down .02 and and it's like who cares.

Shelley:

Because that might be a nickel on your payment.

Edward:

Exactly after a while it's like we cannot just keep tracking the that that metric constantly right so we're looking at that,

Edward:

and we have actually have a lot of different things we had a segment years ago couple years ago called Community spotlight,

Edward:

which we haven't done in a while and and some of these things we realized as we started doing more interviews we I think we did a few more interviews this year than we had the previous and,

Edward:

what we realize is like for example when we interview somebody we want that show to be just about that interview that way that person can link to it share it,

Edward:

and kind of spread the word about our podcast.

Shelley:

Hearing us talk about the local flavor you know restaurants or.

Edward:

Right or if they want to drop it on now on their own,

Edward:

web page embedded they are whatever they again they're there Their audience won't have to listen to us ramble on,

Edward:

about whatever else we're talking about so but same token we've got folks who like to local flavor we've got folks who are interested in the news so we're going to just break all those segments out into individual episodes and we're actually moving to,

Edward:

for lack of a better term a sporadic and chaotic release schedule because trying to do it once a week try and do it every other week,

Edward:

one our content doesn't really,

Edward:

doesn't really work on it that type of schedule because a lot of the stuff we're doing is either hyper current or its Evergreen and it will apply for months and years.

Shelley:

Right and it's really hard to and you know I don't work at 925 I work a the Sun is up or sometimes the sun is down and you know customers still need questions answered so,

Shelley:

with that I may be home all day Tuesday

Shelley:

I'm a wave goodbye at 8:00 in the morning and not see you until 8 p.m. so picking a day to record that's just been a little difficult so now doing the new version they're going to be smaller episodes rather than 45 minutes

Shelley:

that are three segments they're going to be each one segment for was focusing just on,

Shelley:

a community Spotlight which is really about like charitable organizations in our area or the local flavor is things to do in town

Shelley:

you know we've got three or four different ones the shell until I love it when customers send an email and ask a question because then that I'm actually answering something I know that a customer is interested in

Shelley:

not just oh I found this interesting about real estate so we're going to have these individual segments I think we've got six or seven different,

Shelley:

types and each episode is going to be dedicated just to that and you'll get a more frequent release date then.

Edward:

Exactly and in some weeks we may have just one episode and some weeks may may have three or four that,

Edward:

ideas are our recording production schedule is kind of feast and famine also in addition to working in real estate I also work,

Edward:

as a web developer and I do I've got a full-time gig for occupies my days most of the time and I've also got a number of freelance customers,

Edward:

so can our schedules just are not typical schedule so it makes it really hard to say every Wednesday night at 6:00 we're going to record.

Shelley:

That both of us can be free magically.

Edward:

But we do have like okay nothing's going on this weekend let's record like six segments and get them out that get onto the schedule so the idea is to,

Edward:

take what is the reality of the feast and famine,

Edward:

of our work schedules and availability and turn that into and just kind of get turned into a continuous stream of content and our goal is to get as much,

Edward:

information as we can out there at least have a little something every week but unfortunately it's not you know it's funny I look back to my notes from when we first started podcasting or getting ready to podcast back in 2017,

Edward:

I remember reading those notes in all these best practices and the funny thing is as I'm reading through the best practices yes maybe the best practice is made sense for a time or anything or maybe they just made sense for a certain type of show,

Edward:

but they don't apply to everything as most best practices do and in the thing is I found is that most of these best practices about half them,

Edward:

go completely opposite of what silly most popular.

Shelley:

Segment podcasters out there.

Edward:

Arthur you doing so exactly so that's that's kind of what we're looking for is just trying to find a way to get our hands around this so we don't take breaks now speaking of that.

Shelley:

We're going to take a break.

Edward:

We're gonna take a break because this is going to require a little bit we've got to get some new show artwork done we're going to be re working a lot of our voice over B.

Shelley:

Some news yeah some new bits with Shawn.

Edward:

Right without yes Shawn are voiceover guy on Fiverr check him out he's awesome and always always delivers a great content for us great voiceover work

Edward:

so yeah so we've got a lot of things we're going to work out and then we've got to work out our schedule then we've got to record some stuff and honestly I've got,

Edward:

we're both looking at a very busy January so we're probably looking at sometime in February we're going to kick this thing off and celebrate our anniversary,

Edward:

our four year anniversary and broadcasting and February so that's what we're looking forward to.

Shelley:

It's going to be good stuff and again I think sometimes I'm in my car so you know Joe Rogan doing a three and a half hour podcast works well for me because I'll be in my car at least that long most days but I know a lot of the people,

Shelley:

my sister and other people,

Shelley:

more than just family Listen by the way you know have let us know that sometimes they you know even though we've got smaller segments like they'll listen to a segment and then listen to another segment,

Shelley:

part of one podcast and just making sure I think it might be easier for listeners so if you're listening and you've got a podcast idea for us or a topic you'd like to share,

Shelley:

feel free to go to selling Sarasota podcast.com or you can find me at c21 Shelly.com and you know just shoot us an email,

Shelley:

it's Shelley panas @c 21b e.com and that's shellikins89 c21 be e.com.

Edward:

And what if they want to call you or text you.

Shelley:

Goodness sakes are being very pushy but the number is 9 4 1960 5115 and you can call or text.

Edward:

How come you didn't sing that.

Shelley:

94 1960 Vibe one.

Edward:

Sounds like you were giving selling auto insurance anyhow all right well cool I guess that kind of wraps it up.

Shelley:

That's it so we'll say merry Christmas happy New Year happy whatever holiday use you.

Edward:

Happy Winter Solstice that's the day we're actually recording this.

Shelley:

Yeah so you know whatever holiday you celebrate during this time of the year happy happy whatever I don't mean to be disrespectful I'm really trying to be nice here but yeah inclusive.

Edward:

And be inclusive and get her baby and not offend anybody and by the way.

Shelley:

Start listing all of them and you miss one then it's even more obvious so really.

Edward:

And by the way if someone wishes me a happy holiday that I don't necessarily celebrate I'll just wish him one back so it's just a good intention.

Shelley:

Yeah exactly exactly.

Edward:

So all right and with that.

Shelley:

Merry Christmas oh yeah and by Buddy.

Edward:

Boston say Merry Christmas buddy.

Edward:

Now Santa because it's you up on that one because buddy though by pal.

Sound Pad:

Thanks for listening to another riveting episode of selling Sarasota,

Sound Pad:

ready to hear more stop by iTunes and check out our other episodes while you're there leave a review,

Sound Pad:

Sound Pad: now for the disclaimer jelly panas is a licensed realtor with Century 21 beggins Enterprises in Sarasota Florida opinions suggestions implications were ridiculous comments made on the show do not necessarily reflect those different broker or Century 21 at large though they are fun group of folks so you just never know.