Brandon Rollins, founder of the Pangea Marketing Agency, is adamant that marketing is there to generate revenue and not masquerade as a cost of doing business. You've got to measure your metrics and critically evaluate marketing efforts that aren't generating a sufficiently high Return On Investment. Brandon likes using the cost of client conversion as his go to metric. He recommends at least a 5 to 1 return if not more on any marketing initiative. Brandon lays out a 5 step program to implement a successful marketing program. Listen to the end to find out the details of a valuable gift he's offering our listeners.

Show highlights

02:06 Why you can't look at marketing as a cost of doing business

04:14 How you need to think about marketing to be sure you get a return on your spend

06:51 Cost per conversion is a key metric you should use in evaluating your marketing spend

08:03 Why you should take an objective look at the return on your marketing spend

11:32 5 steps to implement a successful marketing program

14:51 Learn about Brandon. Email Brandon at brandonrollins1@gmail.com.

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.