In this episode, I have the pleasure to talk with Robert Sanchez CEO and co-founder of Digital Empathy a marketing company focused on serving the veterinarian community.

• How a philosophy major that wanted to be a lawyer became a veterinary marketing guru?
• Jeff Bezos, Elon Musk, Steve Jobs, Rene Descartes made an impact on him.
• Why starting a business in hard in any industry, and the respect that he has for veterinarians that do just that. He shares his first foray into business was not successful at all.
• How marketing within veterinary medicine often times can't see the forest for the trees, and many marketing efforts are boring and too generic.
• How the fear of failure and feeling not good enough is what is holding you back. 
• How marketing is a Hero’s Journey and the power of storytelling. 
• Finally listen to the end where his version of success is so moving and powerful, which once you listen to his interview you will understand why. 

Digital Empathy Website - www.digitalempathyvet.com

Robert's Email - robert@digitalempathyinc.com 

Imposter Syndrome Blog Post

Tim Ferriss - Fear(Less) Ted Talk 

Donald Miller - StoryBrand

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