This episode we're talking to Danny Taing, Founder & CEO of Bokksu. We talk about inventory management as a cornerstone of a curated subscription box and how the inventory chain is the key to growth.
Danny shares his ethos of connecting to subscribers and delivering a cultural experience every month. He discusses his passion for letting other people experience his culture, the history behind his brand and his motivation to scale the company through difficult times.
We also chat about user-generated content driving growth in unexpected ways and the value in long tailed marketing efforts in an attempt to be everywhere in an omnichannel world.